Performance Marketing Specialist Visa Sponsorship Jobs in Massachusetts
Performance marketing specialist jobs in Massachusetts are concentrated in Boston's tech and biotech corridor, with employers like HubSpot, Wayfair, and Toast actively building paid media and growth teams. Cambridge, Boston, and Somerville hold the highest density of roles, and the state's strong university ecosystem keeps international talent pipelines active year-round.
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ABOUT DOLEAD
Dolead aligns marketing, sales, and data to turn paid media into measurable pipeline. We support 200+ clients across 15 countries in Europe & North America, with a team of experts from 13 nationalities, working remotely and from our offices in France and the US.
We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate sales-ready leads with a fixed cost per lead.
In Boston, we work in a hybrid model (2–3 days/week in the office) to combine focus and collaboration.
THE ROLE
We’re hiring a Performance Marketing Manager Specialist to own performance and growth for a portfolio within our North American team.
You’ll join a newly created growth squad and work alongside Customer Success and Paid Acquisition specialists to support the growth of a portfolio of advertisers.
The exact vertical is still being defined, but the mission is clear: understand what drives performance, identify growth opportunities, and help turn those insights into concrete actions across paid channels.
This is a hands-on role for someone who enjoys working close to the numbers, testing ideas and gradually taking more ownership over performance and growth.
WHAT YOU’LL DO
- Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta, with exposure to additional platforms such as TikTok, Taboola or Outbrain depending on the portfolio.
- Monitor key performance indicators and identify meaningful changes in performance.
- Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
- Translate analysis into clear recommendations and prioritized actions for the squad.
- Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
- Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
- Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts.
- Contribute to forecasting, performance reviews and regular reporting on portfolio health.
- Monitor competitors, platform developments and acquisition trends to identify new opportunities.
- Build a strong understanding of our clients’ businesses, funnels and growth challenges.
WHAT SUCCESS LOOKS LIKE
During your first months, you’ll progressively build a strong understanding of Dolead’s business model, our acquisition approach and the accounts you support.
You’ll be able to:
- Spot performance changes quickly and investigate what is driving them.
- Bring structured, data-backed recommendations to the squad.
- Run experiments with clear hypotheses and measurable outcomes.
- Develop strong expertise across your portfolio and paid acquisition channels.
- Take increasing ownership of performance and growth initiatives as you ramp up.
WHO YOU ARE
WHAT WE’RE LOOKING FOR
- 4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
- Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
- Comfortable working with performance metrics such as CPL, CPA, CVR, ROAS and revenue-related KPIs.
- Strong analytical mindset: you enjoy understanding why something moved, not simply reporting that it did.
- Experience running tests across campaigns, creatives, audiences or landing pages.
- Comfortable managing several campaigns, markets or accounts at the same time.
- Clear communicator who can turn data into actionable recommendations.
- Curious, proactive and comfortable working in a fast-moving environment.
NICE TO HAVE
- Experience in lead generation or other performance-driven acquisition models.
- Experience managing multiple client accounts, particularly in an agency or portfolio environment.
- Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels.
- Experience working with CRM, offline conversion or lead-quality data.
- Experience working directly with Google or Meta representatives.
No need to check all the boxes. If you think this role could be a strong next step for you but you have doubts, apply and we can discuss.
WHAT WE OFFER
- Transportation costs: reimbursement up to $100/month
- Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)
- Holidays: Flexible vacation time to promote a healthy work-life balance
- Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
- Diverse & multicultural environment: +13 nationalities represented
- Culture: Team events (Boston + global)
- Office: Located in the Boston area (Cambridge)
INTERVIEW PROCESS
- Intro call with Talent (Florian)
- Interview with Hiring Manager (Emily)
- Use case review with the team (Hadrien, Emily and Kara)
- Reference checks
Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.
Performance Marketing Specialist Job Roles in Massachusetts
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Search Performance Marketing Specialist Jobs in MassachusettsPerformance Marketing Specialist Jobs in Massachusetts: Frequently Asked Questions
Which companies in Massachusetts sponsor visas for performance marketing specialists?
Boston-area tech and e-commerce companies are among the most active sponsors for performance marketing roles in Massachusetts. HubSpot, Wayfair, TripAdvisor, and Toast have documented histories of sponsoring H-1B visa petitions for marketing professionals. Biotech and life sciences firms with consumer-facing divisions, such as those headquartered in Cambridge and Waltham, also sponsor these roles when candidates hold relevant degrees in marketing, business, or a related field.
Which visa types realistically fit performance marketing specialist roles in Massachusetts?
The H-1B is the most common path, since performance marketing specialist roles that require a bachelor's degree in marketing, business, or a directly related field can qualify as a specialty occupation. The E-3 visa applies to Australian nationals, and the H-1B1 visa covers Chilean and Singaporean nationals under similar specialty occupation standards. F-1 students may work via OPT while seeking a sponsored position. TN visa does not cover this role.
Which cities in Massachusetts have the most performance marketing specialist sponsorship jobs?
Boston holds the largest concentration of performance marketing sponsorship opportunities in Massachusetts, driven by its dense cluster of SaaS, e-commerce, and fintech employers. Cambridge is a close second, anchored by tech startups and established firms near Kendall Square. Somerville and Waltham also have active hiring, particularly from growth-stage companies and marketing technology firms that regularly file H-1B petitions for digital marketing professionals.
How to find performance marketing specialist visa sponsorship jobs in Massachusetts?
Migrate Mate lists Massachusetts employers with verified H-1B and E-3 sponsorship histories, searchable by role and city, making it straightforward to identify companies that have filed for performance marketing positions specifically. Filtering to Boston and Cambridge surfaces the highest volume of active sponsors. Because sponsorship is confirmed through DOL Labor Condition Application filings rather than self-reported claims, the results reflect employers who have actually sponsored these roles.
Are there state-specific factors that affect visa sponsorship for performance marketing specialists in Massachusetts?
Massachusetts has a particularly active H-1B sponsorship market for marketing roles because of its concentration of venture-backed tech companies and large e-commerce employers. The state's universities, including Boston University and Northeastern, produce a steady pipeline of F-1 students on OPT who transition into sponsored roles. Employers in the Route 128 technology corridor outside Boston also sponsor performance marketing specialists, broadening options beyond the city center.
What is the prevailing wage for sponsored performance marketing specialist jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.