Performance Marketing Specialist Visa Sponsorship Jobs in California
Performance marketing specialist visa sponsorship jobs in California are concentrated in the Bay Area, Los Angeles, and San Diego, where technology platforms like Google and Meta, e-commerce brands, and venture-backed startups rely on paid search, programmatic, and performance analytics expertise. California's dense concentration of digital-first companies makes it one of the most active states for sponsored performance marketing roles.
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Get Access To All JobsAbout Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Core Responsibilities & Scope
- Develop and execute an influencer marketing strategy aligned to brand and growth goals.
- Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
- Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
- Negotiate contracts, manage budgets, and oversee deliverables and timelines.
- Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
- Build long-term ambassador and advocacy programs.
- Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
- Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
- Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.
Minimum Requirements
- 5+ years of proven experience in influencer, social, or partnership marketing.
- You have run multi-channel influencer campaigns end to end.
- You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
- You have experience with the B2B technology or SaaS business model.
- You have strong negotiation, relationship-building, and communication skills.
- You are data-driven and can tie programs to business outcomes.
- You have strong project and budget management skills.
- You have knowledge of FTC disclosure and brand safety guidelines.
- You have Degree or equivalent relevant experience.
- You are an agentic first product marketer using AI and automation.
Preferred Qualifications
- You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
- You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
- You have agency or creator-side experience.
- You are familiar with AI and tech-industry creator communities.
- You have excellent written communication skills.
- You can lead through influence across a complex organization.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Core Responsibilities & Scope
- Develop and execute an influencer marketing strategy aligned to brand and growth goals.
- Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
- Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
- Negotiate contracts, manage budgets, and oversee deliverables and timelines.
- Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
- Build long-term ambassador and advocacy programs.
- Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
- Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
- Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.
Minimum Requirements
- 5+ years of proven experience in influencer, social, or partnership marketing.
- You have run multi-channel influencer campaigns end to end.
- You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
- You have experience with the B2B technology or SaaS business model.
- You have strong negotiation, relationship-building, and communication skills.
- You are data-driven and can tie programs to business outcomes.
- You have strong project and budget management skills.
- You have knowledge of FTC disclosure and brand safety guidelines.
- You have Degree or equivalent relevant experience.
- You are an agentic first product marketer using AI and automation.
Preferred Qualifications
- You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
- You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
- You have agency or creator-side experience.
- You are familiar with AI and tech-industry creator communities.
- You have excellent written communication skills.
- You can lead through influence across a complex organization.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
Performance Marketing Specialist Job Roles in California
See all 351+ Performance Marketing Specialist Jobs in California
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Search Performance Marketing Specialist Jobs in CaliforniaPerformance Marketing Specialist Jobs in California: Frequently Asked Questions
Which companies sponsor visas for performance marketing specialists in California?
Technology platforms, e-commerce companies, and growth-stage startups are the most active sponsors for performance marketing specialists in California. Companies like Google, Meta, Snap, Adobe, and Salesforce have consistent H-1B visa filing histories for digital marketing roles. D2C brands headquartered in Los Angeles and SaaS companies in the Bay Area also sponsor regularly, particularly for specialists with paid search, programmatic, or analytics expertise.
Which visa types realistically fit performance marketing specialist roles in California?
Performance marketing specialist roles typically qualify as specialty occupations under the H-1B, requiring a bachelor's degree in marketing, communications, data analytics, or a related field. The H-1B1 visa applies to Chilean and Singaporean nationals. The E-3 visa applies to Australian nationals. F-1 students may work under OPT. EB-2 and EB-3 green card pathways are available for longer-term sponsorship, usually through PERM labor certification.
Which cities in California have the most performance marketing specialist sponsorship jobs?
San Francisco and the broader Bay Area lead in sponsored performance marketing roles, driven by technology and SaaS companies. Los Angeles follows closely, particularly in e-commerce, entertainment tech, and D2C brands. San Diego has a growing cluster of health tech and consumer brands hiring for performance roles. Remote-eligible positions posted by California-headquartered employers also expand the geographic reach significantly.
How to find performance marketing specialist visa sponsorship jobs in California?
Migrate Mate lists California employers with verified visa sponsorship history for performance marketing specialist roles, so you can focus on companies already familiar with the H-1B, E-3, or H-1B1 visa process. Filtering by California shows active openings across the Bay Area, Los Angeles, and San Diego. This avoids the common frustration of applying to roles where the employer has never sponsored and isn't set up to start.
Are there California-specific factors that affect visa sponsorship for performance marketing specialists?
California's high concentration of technology, media, and consumer brands creates strong demand for performance marketing specialists with platform-specific expertise in Google Ads, Meta Ads, and programmatic systems. California employers are generally more experienced with H-1B sponsorship than those in other states. Universities like UCLA, UC Berkeley, and USC also supply a consistent pipeline of international marketing graduates entering OPT who pursue sponsorship from California-based employers.
What is the prevailing wage for sponsored performance marketing specialist jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.