Performance Marketing Specialist Visa Sponsorship Jobs in North Carolina
Performance marketing specialist jobs in North Carolina are concentrated in Charlotte's financial and fintech sector, the Research Triangle's tech corridor, and Raleigh-Durham's growing SaaS ecosystem. Employers across these hubs, from major banks to digital-native startups, regularly sponsor H-1B visa and other work visas for specialists skilled in paid search, programmatic advertising, and conversion optimization.
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Get Access To All JobsGENERAL INFORMATION
Req #
WD00108324
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, November 11, 2026
Working time:
Full-time
ADDITIONAL LOCATIONS:
* United States of America - North Carolina - Morrisville
WHY WORK AT LENOVO
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
DESCRIPTION AND REQUIREMENTS
Lenovo’s North America Marketing organization is seeking a Marketing Manager for Lenovo Express Programs (Lenovo Top Choice Express and Lenovo AI Express) to lead the region marketing strategy and activation. This role reports to the Sr. Manager, NA ISG Marketing, and plays an integral role supporting and shaping the geography marketing programs for Lenovo Infrastructure Solutions Group for enterprise, small and medium businesses (ISG ESMB).
As the central North America marketing owner, this role works with the territory/region field and channel marketing managers and/or local ecommerce ISG marketing (where applicable) to translate go-to-market strategy into a full-funnel marketing plan, supporting all routes to market across transactional self-serve journeys and sales-assisted journeys to drive demand creation and customer growth.
KEY RESPONSIBILITIES
- Serve as the Geography Express Programs marketing subject matter expert, acting as a primary support resource for regional marketing teams and key liaison to the Express Programs Global Marketing Manager.
- Partner with the Global Marketing Manager to identify market trends, surface marketing insights, share best practices, and influence program design based on geography marketing needs.
- Build and optimize regional marketing programs across self-serve and sales-assisted motions, aligning marketing to offer categories and funnel stage.
- Turn ISG Commercial strategy and Global ISG Marketing priorities into quarterly/annual marketing plans, working with the marketing managers in local markets.
- Own the consolidated Express Programs marketing for all routes to market. Collaborate on promotion and activation programs with Geo and Field Marketing teams to drive awareness and demand by supporting and shaping geography marketing programs for Lenovo Infrastructure Solutions Group across enterprise and small segments, through Lenovo and channel partner distributors and resellers.
- Run Express marketing programs end-to-end from planning and budget to execution and results reporting.
- Partner with ISG global marketing and regional marketing to scale marketing and enablement, including adapting and collaborating on localizing global content with field markets.
- Measure and report results across routes to market with readouts to Geo Marketing and Global ISG Marketing teams, tracking marketing activities aligned to measurable pipeline and revenue.
- Create strong feedback loops with Global Marketing and Geography Marketing, using lead quality, pipeline progression, and customer insights to improve marketing program performance.
BASIC QUALIFICATIONS
- 8+ years of B2B marketing in field, channel or partner marketing managing demand generation and integrated marketing.
- Experience turning strategic business plans into marketing programs, ideally for enterprise infrastructure solutions and data center technologies.
- Working knowledge of IT infrastructure sales models and multiple routes-to-market.
- Ability to lead through influence: align peer marketing managers and partner relationship managers without direct authority.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
PREFERRED QUALIFICATIONS
- B2B marketing experience within IT infrastructure and technology solutions including servers, storage and software and related AI/digital transformation.
- Experience leading matrixed virtual teams that create and execute strategic programs.
- Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth.
- Understanding of omnichannel marketing and channel partner marketing.
- Experience leading strategic Go-to-Market growth programs.
- Experience operating in complex cross-functional initiatives from strategy development through implementation.
- Experience developing executive-level presentations and delivering recommendations to senior leaders.
- Proficiency in Microsoft PowerPoint and Excel.
- Excellent communication, stakeholder management, and influencing skills.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
ADDITIONAL LOCATIONS:
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville
GENERAL INFORMATION
Req #
WD00108324
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, November 11, 2026
Working time:
Full-time
ADDITIONAL LOCATIONS:
* United States of America - North Carolina - Morrisville
WHY WORK AT LENOVO
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
DESCRIPTION AND REQUIREMENTS
Lenovo’s North America Marketing organization is seeking a Marketing Manager for Lenovo Express Programs (Lenovo Top Choice Express and Lenovo AI Express) to lead the region marketing strategy and activation. This role reports to the Sr. Manager, NA ISG Marketing, and plays an integral role supporting and shaping the geography marketing programs for Lenovo Infrastructure Solutions Group for enterprise, small and medium businesses (ISG ESMB).
As the central North America marketing owner, this role works with the territory/region field and channel marketing managers and/or local ecommerce ISG marketing (where applicable) to translate go-to-market strategy into a full-funnel marketing plan, supporting all routes to market across transactional self-serve journeys and sales-assisted journeys to drive demand creation and customer growth.
KEY RESPONSIBILITIES
- Serve as the Geography Express Programs marketing subject matter expert, acting as a primary support resource for regional marketing teams and key liaison to the Express Programs Global Marketing Manager.
- Partner with the Global Marketing Manager to identify market trends, surface marketing insights, share best practices, and influence program design based on geography marketing needs.
- Build and optimize regional marketing programs across self-serve and sales-assisted motions, aligning marketing to offer categories and funnel stage.
- Turn ISG Commercial strategy and Global ISG Marketing priorities into quarterly/annual marketing plans, working with the marketing managers in local markets.
- Own the consolidated Express Programs marketing for all routes to market. Collaborate on promotion and activation programs with Geo and Field Marketing teams to drive awareness and demand by supporting and shaping geography marketing programs for Lenovo Infrastructure Solutions Group across enterprise and small segments, through Lenovo and channel partner distributors and resellers.
- Run Express marketing programs end-to-end from planning and budget to execution and results reporting.
- Partner with ISG global marketing and regional marketing to scale marketing and enablement, including adapting and collaborating on localizing global content with field markets.
- Measure and report results across routes to market with readouts to Geo Marketing and Global ISG Marketing teams, tracking marketing activities aligned to measurable pipeline and revenue.
- Create strong feedback loops with Global Marketing and Geography Marketing, using lead quality, pipeline progression, and customer insights to improve marketing program performance.
BASIC QUALIFICATIONS
- 8+ years of B2B marketing in field, channel or partner marketing managing demand generation and integrated marketing.
- Experience turning strategic business plans into marketing programs, ideally for enterprise infrastructure solutions and data center technologies.
- Working knowledge of IT infrastructure sales models and multiple routes-to-market.
- Ability to lead through influence: align peer marketing managers and partner relationship managers without direct authority.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
PREFERRED QUALIFICATIONS
- B2B marketing experience within IT infrastructure and technology solutions including servers, storage and software and related AI/digital transformation.
- Experience leading matrixed virtual teams that create and execute strategic programs.
- Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth.
- Understanding of omnichannel marketing and channel partner marketing.
- Experience leading strategic Go-to-Market growth programs.
- Experience operating in complex cross-functional initiatives from strategy development through implementation.
- Experience developing executive-level presentations and delivering recommendations to senior leaders.
- Proficiency in Microsoft PowerPoint and Excel.
- Excellent communication, stakeholder management, and influencing skills.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
ADDITIONAL LOCATIONS:
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville
Performance Marketing Specialist Job Roles in North Carolina
See all 30+ Performance Marketing Specialist Jobs in North Carolina
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Search Performance Marketing Specialist Jobs in North CarolinaPerformance Marketing Specialist Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for performance marketing specialists in North Carolina?
Charlotte-based financial institutions such as Bank of America and Truist, along with technology and SaaS companies in the Research Triangle, including those in the Red Hat and Lenovo ecosystem, are among the most active H-1B sponsors for marketing roles. Healthcare systems like Duke Health and UNC Health also sponsor performance marketers who support patient acquisition and digital outreach campaigns.
Which visa types realistically cover performance marketing specialist roles in North Carolina?
The H-1B is the most common path, treating performance marketing as a specialty occupation when the role requires a bachelor's degree in marketing, advertising, or a closely related field. The H-1B1 visa applies to Chilean and Singaporean nationals. The E-3 visa covers Australian nationals in qualifying specialty occupations. OPT allows F-1 graduates to work for a sponsoring employer before transitioning to a long-term visa. An EB-2 or EB-3 employment-based green card is the typical long-term route.
Which cities in North Carolina have the most performance marketing specialist sponsorship jobs?
Charlotte leads due to its concentration of financial services, insurance, and fintech firms that invest heavily in performance-driven digital marketing. Raleigh and Durham follow closely, anchored by the Research Triangle Park technology cluster. Chapel Hill benefits from the University of North Carolina's proximity to health-tech and ed-tech employers. Greensboro and Winston-Salem have a smaller but steady presence tied to consumer goods and regional retail brands.
How to find performance marketing specialist visa sponsorship jobs in North Carolina?
Migrate Mate is built specifically for this search, letting you browse performance marketing specialist roles in North Carolina filtered to employers with verified visa sponsorship history. Rather than sorting through general job listings, Migrate Mate surfaces companies that have actively sponsored work visas for marketing roles, so you can focus your applications on employers already familiar with the H-1B, E-3, or other relevant processes.
Are there state-specific factors that affect visa sponsorship for performance marketing specialists in North Carolina?
North Carolina's Research Triangle concentration of technology, life sciences, and university-linked spinouts creates steady demand for data-driven marketers with analytics or attribution expertise. Employers in Charlotte's fintech sector frequently require performance marketers who understand compliance constraints, which can favor candidates with strong quantitative backgrounds that satisfy specialty occupation requirements. The state's lower cost of doing business also means smaller companies sometimes sponsor visas that comparable firms in coastal metros would not.
What is the prevailing wage for sponsored performance marketing specialist jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.