Performance Marketing Specialist Visa Sponsorship Jobs in Kentucky
Performance marketing specialist jobs in Kentucky are concentrated in Louisville, where healthcare giants like Humana and Kindred at Home, regional financial services firms, and a growing e-commerce sector drive demand for paid media and conversion optimization expertise. Lexington's university-adjacent tech community and Bowling Green's manufacturing corridor add secondary hiring activity for international candidates seeking visa sponsorship.
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Summary
Job Description:
Baptist Health is looking for a Marketing & PR Manager to join our team in Elizabethtown, KY!
Responsible for working with Director, Marketing & Public Relations and Executive Director, Marketing & Communications to develop and implement marketing and public relations communications for assigned hospital(s).
Essential Duties:
- Works directly with leadership team and service-line managers to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies that support system, regional and local initiatives.
- Provides support for development of regional marketing plan, including individual budgets and timetables. Involves close contact with service-line managers and hospital leaders.
- Works with the director, advertising agency and system creative team to implement marketing plans including advertising, public relations and digital strategies.
- Develops measurable goals for marketing and public relations initiatives and tracks metrics in various platforms to ensure success. Reports campaign outcomes to director, system and local leaders in order to evaluate campaign results and effectiveness.
- Collects, coordinates and interprets data as it relates to the hospital and its competitors, including service-line information, patient origin, market share and other statistics utilizing planning and marketing resources.
Qualifications
- Bachelor’s degree in Marketing, business, public relations, journalism or related field.
- Five to seven years’ healthcare or related industry experience.
- Experience in public relations, journalism or related field preferred.
If you would like to be part of a growing family focused on supporting clinical excellence, teamwork and innovation, we urge you to apply now!
Baptist Health is an Equal Employment Opportunity employer.
Performance Marketing Specialist Job Roles in Kentucky
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Search Performance Marketing Specialist Jobs in KentuckyPerformance Marketing Specialist Jobs in Kentucky: Frequently Asked Questions
Which companies in Kentucky sponsor visas for performance marketing specialists?
Louisville-based employers are the most active sponsors for marketing roles in Kentucky. Humana, one of the largest employers in the state, has a history of sponsoring H-1B visa workers in professional and analytical roles. Regional financial institutions, healthcare technology companies, and e-commerce operations headquartered in Louisville occasionally sponsor performance marketing specialists when candidates hold qualifying specialty occupation credentials.
Which visa types realistically fit performance marketing specialist roles in Kentucky?
Performance marketing specialist roles typically qualify as specialty occupations requiring a bachelor's degree in marketing, advertising, communications, or a related field, making H-1B the primary path. Australian nationals can pursue the E-3 visa, which has no lottery and renews indefinitely. Chilean and Singaporean nationals may qualify for the H-1B1 visa. F-1 students can work via OPT for up to 12 months post-graduation. EB-2 and EB-3 employment-based green cards are available for longer-term sponsorship.
How to find performance marketing specialist visa sponsorship jobs in Kentucky?
Migrate Mate lists Kentucky employers with verified visa sponsorship history for performance marketing and related roles, so you can focus on companies that have actually filed for similar positions rather than applying broadly. Louisville is the most productive city to target, given its concentration of healthcare, logistics, and financial services employers. Filtering by role and location on Migrate Mate helps surface active sponsors in the state.
Which cities in Kentucky have the most performance marketing specialist sponsorship jobs?
Louisville accounts for the large majority of performance marketing sponsorship activity in Kentucky, driven by its headquarters-dense economy in healthcare, logistics, and financial services. Lexington is a secondary market, supported by University of Kentucky's research and technology partnerships and a growing startup presence. Bowling Green and Covington have smaller but emerging digital marketing hiring activity tied to manufacturing and cross-border commerce with Cincinnati.
Are there state-specific factors that affect visa sponsorship for performance marketing specialists in Kentucky?
Kentucky's economy is heavily weighted toward healthcare, bourbon and consumer goods, logistics, and manufacturing rather than pure technology, which shapes the types of performance marketing roles available. Employers in regulated industries like healthcare often have established immigration compliance infrastructure, making sponsorship more procedurally familiar for them. University of Kentucky and University of Louisville both produce marketing graduates, creating some local pipeline competition for international candidates targeting the same entry-level sponsorship roles.
What is the prevailing wage for sponsored performance marketing specialist jobs in Kentucky?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.