Performance Marketing Specialist Visa Sponsorship Jobs in New Jersey
Performance marketing specialist visa sponsorship jobs in New Jersey are concentrated in the state's pharma-adjacent tech corridor, with employers in Parsippany, Princeton, and Newark actively hiring. Major consumer brands, fintech firms, and life sciences companies with large marketing divisions sponsor roles across paid search, programmatic advertising, and growth analytics for international candidates.
Find Performance Marketing Specialist JobsOverview
Showing 5 of 28+ Performance Marketing Specialist Jobs in New Jersey with Visa Sponsorship
See all Performance Marketing Specialist Jobs in New Jersey with Visa Sponsorship
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Performance Marketing Specialist Jobs in New Jersey with Visa Sponsorship.
Get Access To All JobsINTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
INTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Performance Marketing Specialist Job Roles in New Jersey
See all Performance Marketing Specialist Jobs in New Jersey
Sign up for free to filter by visa type, set job alerts, and find employers with verified sponsorship history.
Search Performance Marketing Specialist Jobs in New JerseyPerformance Marketing Specialist Jobs in New Jersey: Frequently Asked Questions
Which companies in New Jersey sponsor visas for performance marketing specialists?
New Jersey employers with established visa sponsorship programs for marketing roles include large consumer goods companies headquartered near Parsippany and Bridgewater, financial services firms in Jersey City and Newark, and pharmaceutical companies with dedicated digital marketing teams in Princeton and New Brunswick. Technology companies operating along the Route 1 corridor have also filed H-1B visa Labor Condition Applications for performance marketing roles requiring analytics and paid media expertise.
What visa types realistically cover performance marketing specialist roles in New Jersey?
Performance marketing specialist roles typically qualify as H-1B specialty occupations when the position requires a bachelor's degree in marketing, advertising, statistics, or a related field. H-1B status is granted for up to three years and is extendable to six, though it is subject to an annual cap and selection process. Canadian and Mexican nationals should note that TN visa status does not cover this role. F-1 students may work under OPT while seeking employer-sponsored status. EB-2 and EB-3 green card pathways are also available through employer-sponsored PERM labor certification.
How to find performance marketing specialist visa sponsorship jobs in New Jersey?
Migrate Mate lists New Jersey employers with verified H-1B Labor Condition Application filing history for performance marketing and digital marketing roles, so you can focus on companies already familiar with sponsoring international candidates. Searching by role and state on Migrate Mate surfaces active sponsors in cities like Jersey City, Newark, and Princeton, helping you prioritize outreach to employers with a documented track record of filing for marketing positions.
Which cities in New Jersey have the most performance marketing specialist sponsorship jobs?
Jersey City and Newark generate the highest concentration of sponsored performance marketing roles, driven by their proximity to New York City's advertising and financial services ecosystem. Parsippany-Troy Hills and Bridgewater are strong secondary markets, home to consumer goods and pharmaceutical headquarters with large in-house marketing teams. Princeton attracts roles tied to ed-tech and biotech firms with growth marketing functions, while the Route 1 corridor between New Brunswick and Princeton supports a cluster of technology-driven marketing positions.
Are there state-specific factors that affect visa sponsorship for performance marketing specialists in New Jersey?
New Jersey's dense concentration of Fortune 500 headquarters in sectors like consumer goods, pharmaceuticals, and financial services means many employers have in-house immigration infrastructure and experience sponsoring marketing professionals. The state's university pipeline, including Rutgers University and NJIT, produces a steady stream of international graduates in business and analytics who pursue OPT and then H-1B sponsorship in performance marketing roles. Employers in New Jersey's pharma corridor increasingly seek specialists who combine paid media expertise with data analytics skills tied to regulated product categories.
What is the prevailing wage for sponsored performance marketing specialist jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.