Social Media Lead Visa Sponsorship Jobs in New Jersey
Social media lead jobs in New Jersey draw from the state's dense concentration of consumer brands, pharmaceutical companies, and financial services firms headquartered across Bergen County, Jersey City, and Princeton. Major employers including Johnson & Johnson, Prudential, and Panasonic North America hire for social media leadership roles that international candidates can pursue through H-1B visa and green card sponsorship.
Find Social Media Lead JobsOverview
Showing 5 of 23+ Social Media Lead Jobs in New Jersey with Visa Sponsorship
See all Social Media Lead Jobs in New Jersey with Visa Sponsorship
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Social Media Lead Jobs in New Jersey with Visa Sponsorship.
Get Access To All JobsINTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
INTRODUCTION
When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
ROLE AND RESPONSIBILITIES
At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.
As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.
This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team’s resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.
- Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
- Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
- Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth.
- Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
- Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
- Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
- Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
- Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
- Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
- Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
- Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.
BASIC QUALIFICATIONS
You’ll need to have…
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
- Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
- Experience designing programs that measurably increase product adoption, feature usage, and user retention.
- Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
- Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
- Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
- Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.
PREFERRED QUALIFICATIONS
Even better if you have one or more of the following:
- Experience in Pendo, Gainsight PX, or similar.
- Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.
- Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).
- Experience establishing in-product governance frameworks across multi-application ecosystems.
- Excellent written communication skills.
LOCATION
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
SCHEDULED WEEKLY HOURS
40
EQUAL EMPLOYMENT OPPORTUNITY
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
BENEFITS AND COMPENSATION
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Social Media Lead Job Roles in New Jersey
See all Social Media Lead Jobs in New Jersey
Sign up for free to filter by visa type, set job alerts, and find employers with verified sponsorship history.
Search Social Media Lead Jobs in New JerseySocial Media Lead Jobs in New Jersey: Frequently Asked Questions
Which companies sponsor visas for social media leads in New Jersey?
New Jersey's largest corporate employers have established visa sponsorship programs that extend to marketing and social media roles. Companies like Johnson & Johnson in New Brunswick, Prudential Financial in Newark, Cognizant in Teaneck, and Panasonic North America in Newark have filed H-1B Labor Condition Applications for marketing positions. Consumer goods and pharmaceutical firms along the Route 1 corridor are also active sponsors for senior social media roles.
Which visa types realistically fit social media lead roles in New Jersey?
Social media lead roles typically qualify for H-1B sponsorship when the position requires a bachelor's degree in a directly related field such as marketing, communications, or digital media. EB-2 and EB-3 employment-based green cards are also available through PERM labor certification for permanent roles. F-1 students may work via OPT for up to 12 months. TN visa does not cover social media roles under the USMCA profession list.
Which cities in New Jersey have the most social media lead sponsorship jobs?
Newark and Jersey City lead in sponsorship activity due to their large corporate headquarters and proximity to New York City's marketing ecosystem. Princeton and New Brunswick host pharmaceutical and life sciences companies that staff internal marketing teams. Parsippany and Teaneck in Morris and Bergen Counties also concentrate technology and professional services employers that hire social media leads with sponsorship support.
How to find social media lead visa sponsorship jobs in New Jersey?
Migrate Mate lists social media lead roles in New Jersey filtered specifically to employers with verified visa sponsorship history, so you can focus your search on companies that have already filed for marketing positions. Filtering by New Jersey on Migrate Mate surfaces active roles at corporate headquarters across Bergen, Essex, and Middlesex Counties, reducing time spent on roles where sponsorship is unlikely. Creating a profile helps you match to relevant openings as they appear.
Are there state-specific factors that affect social media lead sponsorship in New Jersey?
New Jersey's proximity to New York City creates strong demand for senior social media talent, and many Fortune 500 companies with New Jersey headquarters coordinate hiring through regional marketing hubs. The state's concentration of pharmaceutical, financial services, and consumer goods firms means social media leads often work on highly regulated content requiring specialized expertise, which strengthens the specialty occupation argument for H-1B qualification. University pipelines from Rutgers and Princeton also feed marketing talent into the state's corporate sector.
What is the prevailing wage for sponsored social media lead jobs in New Jersey?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.