Director of Marketing Operations Visa Sponsorship Jobs in New York
Director of marketing operations visa sponsorship jobs in New York put you at the center of the country's largest advertising and media market. Major employers include tech platforms, global CPG brands, financial services firms, and digital agencies headquartered in Manhattan, Brooklyn, and the Hudson Valley. The H-1B visa is the primary path, with green card sponsorship available at larger companies.
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Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
About the role
The Marketing Operations Manager is an individual contributor responsible for driving the strategy, execution, and continuous improvement of marketing operations processes and systems supporting the CORP & PubSec Business Units. This role goes beyond executing campaigns — it owns the health of the marketing technology stack, identifies opportunities to modernize and automate operational workflows, and champions the adoption of AI-powered tools and practices across the marketing organization. The Marketing Operations Manager partners closely with Demand Generation, Product Marketing, Content, Sales, and Revenue Operations to ensure campaigns are executed flawlessly, while also pushing the function forward through process innovation, automation, and data-driven decision-making.
How will you contribute?
- Own the end-to-end execution of integrated marketing campaigns and programs, partnering with senior marketing leaders to ensure campaigns launch on time, meet quality standards, and deliver measurable results.
- Partner with Product Marketing, Demand Generation, Content, and Sales to plan, coordinate, and execute cross-functional campaigns, proactively identifying risks and process gaps before they impact delivery.
- Manage day-to-day campaign operations — intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking — while continuously identifying opportunities to streamline and automate these workflows.
- Administer and optimize the marketing automation platform(s) [e.g., Marketo], ensuring campaigns are built to governance standards and improving build processes for speed and accuracy over time.
- Maintain and evolve campaign calendars, production timelines, and operational workflows, apply process-improvement approaches to reduce cycle time and increase consistency.
- Partner with Sales and Revenue Operations to align marketing programs with sales objectives, lead routing, and follow-up expectations; identify and implement improvements to the lead lifecycle.
- Manage account-based marketing (ABM) operations within 6sense, including intent data, audience/segment building, and campaign orchestration, ensuring alignment with broader segmentation and lead scoring models.
- Design, implement, and continuously optimize nurture and lifecycle campaigns, incorporating AI-assisted segmentation, personalization, content recommendations, and A/B testing to improve lead quality and conversion.
- Analyze program and campaign performance using [reporting/BI tool placeholder] and AI-assisted analytics where applicable, surfacing actionable insights and recommendations rather than just compiling results.
- Establish and continuously refine campaign operations best practices — naming conventions, QA checklists, data hygiene standards, and reporting procedures — championing standardization across the team.
- Lead documentation of campaign execution processes and operational playbooks, ensuring knowledge is captured, shared, and easy to scale as the team and stack grow.
- Identify, pilot, and champion AI and automation tools that improve marketing operations efficiency and effectiveness (e.g., AI-assisted QA, predictive lead scoring, generative AI for content or campaign ops) either by applying tools already available, or by building the fluency needed to evaluate and introduce new ones.
- Ensure campaign tracking and performance data are accurate, complete, and properly governed to support cross-functional reporting and measurement needs.
- Lead coordination for complex, multi-team or multi-system initiatives, serving as a key operational partner to senior stakeholders.
- Collaborate cross-functionally to gather requirements, clarify operational needs, and support timely execution of marketing programs.
- Actively drive the evolution of the Marketing Operations function — proactively identifying inefficiencies, proposing process and technology improvements, and mentoring junior team members on operational best practices.
What will you bring?
- 5+ years of experience in marketing operations, marketing automation, or a related field
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
- Experience working within a CRM system such as [e.g., Salesforce].
- Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
- Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
- Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
- Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
- Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
- Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).
- Comfort using AI-powered tools within marketing workflows (e.g., generative AI for content or campaign operations, AI-assisted analytics) or a demonstrated ability to quickly learn and evaluate new AI capabilities and apply them to the role.
- Strong analytical skills, with the ability to translate data into clear, actionable recommendations.
- Excellent cross-functional collaboration, project management, and communication skills.
Bonus skills & experience
- Experience with additional ABM/intent or AdTech platforms beyond 6sense (e.g., Demandbase, Terminus, Drift).
- Experience piloting or designing AI agents, AI-assisted workflows, or automations for marketing operations use cases.
- Experience in a regulated industry (e.g., financial services, healthcare) or a B2B SaaS environment.
- Relevant platform certifications (e.g., Marketo Certified Expert, Salesforce certification, or equivalent).
- SQL or other data-querying skills to support campaign and performance analysis.
The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.
The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.
Local cost of living assessments are done for each new hire at the time of offer.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
Who are we?
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
About the role
The Marketing Operations Manager is an individual contributor responsible for driving the strategy, execution, and continuous improvement of marketing operations processes and systems supporting the CORP & PubSec Business Units. This role goes beyond executing campaigns — it owns the health of the marketing technology stack, identifies opportunities to modernize and automate operational workflows, and champions the adoption of AI-powered tools and practices across the marketing organization. The Marketing Operations Manager partners closely with Demand Generation, Product Marketing, Content, Sales, and Revenue Operations to ensure campaigns are executed flawlessly, while also pushing the function forward through process innovation, automation, and data-driven decision-making.
How will you contribute?
- Own the end-to-end execution of integrated marketing campaigns and programs, partnering with senior marketing leaders to ensure campaigns launch on time, meet quality standards, and deliver measurable results.
- Partner with Product Marketing, Demand Generation, Content, and Sales to plan, coordinate, and execute cross-functional campaigns, proactively identifying risks and process gaps before they impact delivery.
- Manage day-to-day campaign operations — intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking — while continuously identifying opportunities to streamline and automate these workflows.
- Administer and optimize the marketing automation platform(s) [e.g., Marketo], ensuring campaigns are built to governance standards and improving build processes for speed and accuracy over time.
- Maintain and evolve campaign calendars, production timelines, and operational workflows, apply process-improvement approaches to reduce cycle time and increase consistency.
- Partner with Sales and Revenue Operations to align marketing programs with sales objectives, lead routing, and follow-up expectations; identify and implement improvements to the lead lifecycle.
- Manage account-based marketing (ABM) operations within 6sense, including intent data, audience/segment building, and campaign orchestration, ensuring alignment with broader segmentation and lead scoring models.
- Design, implement, and continuously optimize nurture and lifecycle campaigns, incorporating AI-assisted segmentation, personalization, content recommendations, and A/B testing to improve lead quality and conversion.
- Analyze program and campaign performance using [reporting/BI tool placeholder] and AI-assisted analytics where applicable, surfacing actionable insights and recommendations rather than just compiling results.
- Establish and continuously refine campaign operations best practices — naming conventions, QA checklists, data hygiene standards, and reporting procedures — championing standardization across the team.
- Lead documentation of campaign execution processes and operational playbooks, ensuring knowledge is captured, shared, and easy to scale as the team and stack grow.
- Identify, pilot, and champion AI and automation tools that improve marketing operations efficiency and effectiveness (e.g., AI-assisted QA, predictive lead scoring, generative AI for content or campaign ops) either by applying tools already available, or by building the fluency needed to evaluate and introduce new ones.
- Ensure campaign tracking and performance data are accurate, complete, and properly governed to support cross-functional reporting and measurement needs.
- Lead coordination for complex, multi-team or multi-system initiatives, serving as a key operational partner to senior stakeholders.
- Collaborate cross-functionally to gather requirements, clarify operational needs, and support timely execution of marketing programs.
- Actively drive the evolution of the Marketing Operations function — proactively identifying inefficiencies, proposing process and technology improvements, and mentoring junior team members on operational best practices.
What will you bring?
- 5+ years of experience in marketing operations, marketing automation, or a related field
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
- Experience working within a CRM system such as [e.g., Salesforce].
- Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
- Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
- Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
- Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
- Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
- Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).
- Comfort using AI-powered tools within marketing workflows (e.g., generative AI for content or campaign operations, AI-assisted analytics) or a demonstrated ability to quickly learn and evaluate new AI capabilities and apply them to the role.
- Strong analytical skills, with the ability to translate data into clear, actionable recommendations.
- Excellent cross-functional collaboration, project management, and communication skills.
Bonus skills & experience
- Experience with additional ABM/intent or AdTech platforms beyond 6sense (e.g., Demandbase, Terminus, Drift).
- Experience piloting or designing AI agents, AI-assisted workflows, or automations for marketing operations use cases.
- Experience in a regulated industry (e.g., financial services, healthcare) or a B2B SaaS environment.
- Relevant platform certifications (e.g., Marketo Certified Expert, Salesforce certification, or equivalent).
- SQL or other data-querying skills to support campaign and performance analysis.
The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.
The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.
Local cost of living assessments are done for each new hire at the time of offer.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
Director of Marketing Operations Job Roles in New York
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Search Director of Marketing Operations Jobs in New YorkDirector of Marketing Operations Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for director of marketing operations roles in New York?
Large technology companies, global consumer brands, financial services firms, and media conglomerates with New York headquarters are the most active sponsors. Companies like Pfizer, JPMorgan Chase, NBCUniversal, and major holding agencies such as WPP and Publicis have documented H-1B LCA filing histories for senior marketing operations roles. Mid-size SaaS and e-commerce companies in Manhattan and Brooklyn also sponsor regularly for director-level positions.
Which visa types realistically fit director of marketing operations roles in New York?
The H-1B is the most common path: the role requires a bachelor's degree in marketing, business, or a related field, meeting the specialty occupation standard. Employers file a Labor Condition Application and then petition USCIS. The H-1B is subject to an annual cap and selection process. Australian nationals may qualify for the E-3 visa, which has no lottery. EB-2 or EB-3 green card sponsorship is available at larger companies after several years. OPT covers F-1 students in an eligible role tied to their degree.
Which cities in New York have the most director of marketing operations sponsorship jobs?
Manhattan accounts for the overwhelming majority of sponsorship activity, driven by its concentration of corporate headquarters, ad agencies, and technology companies. Brooklyn has grown significantly as a hub for direct-to-consumer brands and marketing technology firms. Buffalo and Rochester have smaller but active markets tied to regional healthcare systems and manufacturing companies with in-house marketing teams. Albany sees demand from state government contractors and healthcare organizations.
How to find director of marketing operations visa sponsorship jobs in New York?
Migrate Mate lists New York employers with verified H-1B and E-3 LCA sponsorship history, searchable by role and city. Filtering to director of marketing operations positions in New York surfaces companies that have actively filed for this role, which is a stronger signal of sponsorship willingness than a general job posting. Focus your search on Manhattan-based technology, media, and consumer goods employers, where sponsorship activity for senior marketing operations titles is most concentrated.
Are there any New York-specific factors that affect director of marketing operations sponsorship?
New York's dense concentration of global brand headquarters and advertising holding companies means director-level marketing roles here often involve cross-functional teams and enterprise marketing technology stacks, which strengthens the specialty occupation argument for H-1B purposes. Columbia Business School, NYU Stern, and Cornell Tech produce a local pipeline of marketing talent, so sponsoring employers are selective at the director level. Candidates with MarTech platform expertise or data-driven campaign attribution experience are competitively positioned with New York sponsors.
What is the prevailing wage for sponsored director of marketing operations jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.