Admissions Counselor Jobs in USA with Visa Sponsorship
Admissions counselors at U.S. universities often qualify for H-1B sponsorship through educational institutions, which are typically cap-exempt and can file petitions year-round. The role requires specialized knowledge in academic program evaluation, student recruitment strategies, and institutional enrollment management that supports the specialty occupation requirement. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Department of Enrollment at West Virginia University Potomac State College is currently accepting applications for a (Hybrid) Admissions Counselor.
About the Opportunity
The Admissions Counselor plans and implements a student recruitment program designed to meet enrollment goals in a targeted geographic area with specific student populations. The incumbent will be responsible for meeting territory and programmatic enrollment goals through execution of these various approaches: overnight travel to high school and college fairs, participation in open house and orientation events, and communications with various constituents. The incumbent also serves as a liaison and resource for numerous constituents, including guidance and career counselors, educators and administrators, prospective students and families, regional colleagues, community-based organizations, professional organizations, alumni and parents, and campus-based staff and partners. The incumbent is part of the Enrollment Team that strives to meet student needs, provide excellent customer service, and achieve enrollment goals. This highly visible, professional position interacts regularly with senior administration, faculty, professional staff, and prospective students and their families. The specific duties are as follows, and secondary duties will be assigned as needed.
We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
- 37.5-hour work week
- 13 paid holidays (staff holiday calendar)
- 24 annual leave (vacation) days per year (employee leave)
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
- Wellness programs
- Be knowledgeable about WVU Potomac State College programs, features, facilities, scholarships and financial aid opportunities. Be able to articulate same in a professional and consistent manner.
- Partner with supervisor, admissions counselor teammates, and assigned marketing staff to develop a Territory Management Plan for the assigned market that includes promotion and branding of WVU Potomac State College at college fairs, high school visits, panels and information sessions, virtual sessions and special events.
- Counsel students on the benefits of higher education and characteristics of academic programs offered by WVU Potomac State College (PSC). Operate a motor vehicle to travel to assigned areas to counsel students on the issues of academic programs, admissions requirements, housing, financial aid, and student life.
- Interpret admissions requirements and procedures outlined in PSC’s online catalog to students, teachers, counselors and others as required. Assist prospective students and families in understanding financial aid regulations and requirements.
- Proactively follow-up with students, parents and high school counselors from initial contact through enrollment to assure students have every opportunity to enroll.
- Coordinate individual and group visits to campus to promote features and benefits of PSC to future students.
- Manage prospective student communication by phone, email, virtual and print. Facilitate assigned call campaign throughout recruitment cycle. Plan and execute proactive recruitment outreach via email, virtual, and written communication to prospective students and constituents. Partner with Enrollment team to organize and execute informational virtual series for prospective students.
- Establish and maintain database of all guidance/career counselors, educators and administrators in support of recruitment initiatives.
- Coordinate, participate, and/or manage special programs as assigned to increase recruitment within assigned territory. These may include, but are not limited to, receptions, counselor meetings, open house and orientation events.
- Coordinate arrangements for prospective students to visit the campus and conduct campus tours.
- Analyze data and research reflective of trends in assigned market; provide feedback as to additional data needs that adequately reflect market trends.
- Execute special recruiting projects, as needed.
- Assist with on-campus and virtual recruiting events, including but not limited to Discover Days (open house), and New Student Orientation events.
- Assist with office duties, including data entry of inquiry cards and preparation of mailings.
- Other duties as assigned by supervisor to insure the efficient operation of the Enrollment Services functions.
BASIC QUALIFICATIONS
- Bachelor’s degree is required.
- Job requires a thorough knowledge of a professional discipline as would be acquired through a relevant baccalaureate education program.
- A minimum of one (1) year of experience in the following:
- Previously related and progressively responsible experience in sales, marketing or public relations.
- This experience may be gained in the private sector and/or through internships, and/or participation in student organizations at WVU Potomac State College or another comparable institution of higher education.
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
Knowledge, Skills, and Abilities
- Excellent oral and written communication skills, including public speaking experience.
- Demonstrated interpersonal skills and commitment to working with students and staff from diverse backgrounds.
- Demonstrated experience in program planning from start to finish.
- Demonstrated ability to develop, implement, and evaluate special events and programs.
- Superior skills in planning, organization, teamwork and time management.
- Must be able to constructively and collegially interact with multiple members of the WVU Potomac State College community, including faculty and staff.
- Demonstrate ability to work independently and carry out assignments without detailed instruction.
- Ability to relate to the concerns of prospective students and families and the ability to counsel regarding educational opportunities and financial obligations.
- Outstanding commitment to and demonstrates skills related to customer service.
- Must be able to travel frequently (often overnight) and to work extended hours and some weekends.
- Ability to develop constructive relationships with prospective students, families, and all constituents.
- Exhibit professional behavior and work ethic to represent WVU Potomac State College.
- Collaborative and team-centered approach.
- Administrate year-round travel schedule, in collaboration with supervisor; this is reflective of the assigned market during traditional fall and spring recruitment seasons, as well as regional and seasonal opportunities identified year-round.
- Must have self-motivation; creativity, positive energetic attitude and the flexibility to work both independently and as part of a team.
- Ability to rapidly learn admission requirements, housing, and financial aid requirements and regulations.
- Ability to operate motor vehicle with valid driver’s license and physically capable of transporting and lifting materials weighing an average of 25-40 pounds.
- Must be able to qualify for a university procurement card.
- Experience with BANNER, Salesforce and/or Target X preferred, Microsoft Office and Office 365.
Requirements
- Valid U.S. driver's license.
About WVU
West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.
From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.
At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.
Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.
West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.
Job Posting: Mar 13, 2026
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Schedule: Full-time
INTRODUCTION
The Department of Enrollment at West Virginia University Potomac State College is currently accepting applications for a (Hybrid) Admissions Counselor.
About the Opportunity
The Admissions Counselor plans and implements a student recruitment program designed to meet enrollment goals in a targeted geographic area with specific student populations. The incumbent will be responsible for meeting territory and programmatic enrollment goals through execution of these various approaches: overnight travel to high school and college fairs, participation in open house and orientation events, and communications with various constituents. The incumbent also serves as a liaison and resource for numerous constituents, including guidance and career counselors, educators and administrators, prospective students and families, regional colleagues, community-based organizations, professional organizations, alumni and parents, and campus-based staff and partners. The incumbent is part of the Enrollment Team that strives to meet student needs, provide excellent customer service, and achieve enrollment goals. This highly visible, professional position interacts regularly with senior administration, faculty, professional staff, and prospective students and their families. The specific duties are as follows, and secondary duties will be assigned as needed.
We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
- 37.5-hour work week
- 13 paid holidays (staff holiday calendar)
- 24 annual leave (vacation) days per year (employee leave)
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
- Wellness programs
- Be knowledgeable about WVU Potomac State College programs, features, facilities, scholarships and financial aid opportunities. Be able to articulate same in a professional and consistent manner.
- Partner with supervisor, admissions counselor teammates, and assigned marketing staff to develop a Territory Management Plan for the assigned market that includes promotion and branding of WVU Potomac State College at college fairs, high school visits, panels and information sessions, virtual sessions and special events.
- Counsel students on the benefits of higher education and characteristics of academic programs offered by WVU Potomac State College (PSC). Operate a motor vehicle to travel to assigned areas to counsel students on the issues of academic programs, admissions requirements, housing, financial aid, and student life.
- Interpret admissions requirements and procedures outlined in PSC’s online catalog to students, teachers, counselors and others as required. Assist prospective students and families in understanding financial aid regulations and requirements.
- Proactively follow-up with students, parents and high school counselors from initial contact through enrollment to assure students have every opportunity to enroll.
- Coordinate individual and group visits to campus to promote features and benefits of PSC to future students.
- Manage prospective student communication by phone, email, virtual and print. Facilitate assigned call campaign throughout recruitment cycle. Plan and execute proactive recruitment outreach via email, virtual, and written communication to prospective students and constituents. Partner with Enrollment team to organize and execute informational virtual series for prospective students.
- Establish and maintain database of all guidance/career counselors, educators and administrators in support of recruitment initiatives.
- Coordinate, participate, and/or manage special programs as assigned to increase recruitment within assigned territory. These may include, but are not limited to, receptions, counselor meetings, open house and orientation events.
- Coordinate arrangements for prospective students to visit the campus and conduct campus tours.
- Analyze data and research reflective of trends in assigned market; provide feedback as to additional data needs that adequately reflect market trends.
- Execute special recruiting projects, as needed.
- Assist with on-campus and virtual recruiting events, including but not limited to Discover Days (open house), and New Student Orientation events.
- Assist with office duties, including data entry of inquiry cards and preparation of mailings.
- Other duties as assigned by supervisor to insure the efficient operation of the Enrollment Services functions.
BASIC QUALIFICATIONS
- Bachelor’s degree is required.
- Job requires a thorough knowledge of a professional discipline as would be acquired through a relevant baccalaureate education program.
- A minimum of one (1) year of experience in the following:
- Previously related and progressively responsible experience in sales, marketing or public relations.
- This experience may be gained in the private sector and/or through internships, and/or participation in student organizations at WVU Potomac State College or another comparable institution of higher education.
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
Knowledge, Skills, and Abilities
- Excellent oral and written communication skills, including public speaking experience.
- Demonstrated interpersonal skills and commitment to working with students and staff from diverse backgrounds.
- Demonstrated experience in program planning from start to finish.
- Demonstrated ability to develop, implement, and evaluate special events and programs.
- Superior skills in planning, organization, teamwork and time management.
- Must be able to constructively and collegially interact with multiple members of the WVU Potomac State College community, including faculty and staff.
- Demonstrate ability to work independently and carry out assignments without detailed instruction.
- Ability to relate to the concerns of prospective students and families and the ability to counsel regarding educational opportunities and financial obligations.
- Outstanding commitment to and demonstrates skills related to customer service.
- Must be able to travel frequently (often overnight) and to work extended hours and some weekends.
- Ability to develop constructive relationships with prospective students, families, and all constituents.
- Exhibit professional behavior and work ethic to represent WVU Potomac State College.
- Collaborative and team-centered approach.
- Administrate year-round travel schedule, in collaboration with supervisor; this is reflective of the assigned market during traditional fall and spring recruitment seasons, as well as regional and seasonal opportunities identified year-round.
- Must have self-motivation; creativity, positive energetic attitude and the flexibility to work both independently and as part of a team.
- Ability to rapidly learn admission requirements, housing, and financial aid requirements and regulations.
- Ability to operate motor vehicle with valid driver’s license and physically capable of transporting and lifting materials weighing an average of 25-40 pounds.
- Must be able to qualify for a university procurement card.
- Experience with BANNER, Salesforce and/or Target X preferred, Microsoft Office and Office 365.
Requirements
- Valid U.S. driver's license.
About WVU
West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.
From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.
At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.
Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.
West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.
Job Posting: Mar 13, 2026
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Schedule: Full-time
How to Get Visa Sponsorship as an Admissions Counselor
Target cap-exempt educational institutions
Universities, community colleges, and nonprofit research organizations can sponsor H-1B visas without lottery restrictions. These institutions file year-round and face significantly lower competition than for-profit companies subject to the annual cap.
Emphasize specialized academic knowledge
Highlight expertise in program evaluation, enrollment analytics, student assessment, or specific academic fields. Admissions counseling requires specialized knowledge that goes beyond general customer service or administrative work.
Consider international student services roles
Positions focused on international student recruitment and support often have stronger visa sponsorship justification. Your understanding of immigration processes becomes a direct job qualification rather than just personal experience.
Prepare for the degree-job match requirement
USCIS expects your degree field to directly relate to admissions counseling. Psychology, education, communications, or related social science degrees typically satisfy this requirement for most institutions.
Research institution-specific sponsorship history
Check DOL disclosure data to identify universities that regularly sponsor international staff. Institutions with established international hiring practices are more likely to understand the H-1B process and associated costs.
Time applications strategically for academic cycles
Educational institutions often hire for fall semester starts, with decisions made in spring. Cap-exempt status means you can start immediately upon approval rather than waiting for October like cap-subject positions.
Admissions Counselor jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
What degree do I need to work as an admissions counselor with visa sponsorship?
Most positions require a bachelor's degree in education, psychology, communications, counseling, or a related field. Some universities prefer master's degrees in higher education administration or student affairs. The key is that your degree field must directly relate to the counseling and evaluation aspects of admissions work to satisfy H-1B specialty occupation requirements.
Do admissions counselor positions qualify for H-1B cap exemption?
Yes, when employed by qualifying educational institutions. Universities, community colleges, and nonprofit research organizations are cap-exempt, meaning they can file H-1B petitions year-round without lottery restrictions. However, for-profit educational companies and third-party contractors typically are subject to the annual cap and lottery system.
How competitive is H-1B sponsorship for admissions counselor roles?
Cap-exempt positions at universities face minimal competition since there's no annual limit. For cap-subject employers, approval depends on demonstrating that admissions counseling requires specialized knowledge beyond general administrative work. Success rates are higher when the role involves program evaluation, data analysis, or specialized student populations rather than basic information processing.
Can I get sponsored as an admissions counselor without U.S. higher education experience?
Yes, but you'll need to demonstrate equivalent qualifications. International education experience, especially with study abroad programs or international student recruitment, can be valuable. Some employers prefer candidates who understand the international student perspective and can relate to visa processes from personal experience.
What visa alternatives exist for admissions counselor positions?
TN status works for Canadian and Mexican citizens with qualifying degrees. O-1 visas are possible for admissions professionals with extraordinary achievements in education or student services. F-1 students can pursue CPT/OPT opportunities, and some institutions offer J-1 exchange visitor positions for international professionals gaining U.S. higher education experience.
What is the prevailing wage requirement for sponsored Admissions Counselor jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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