Automation Jobs in Grand Rapids, MI
Automation jobs in Grand Rapids are in strong demand, concentrated in the West Michigan industrial corridor, the Kentwood manufacturing hub, and the downtown tech cluster, across advanced manufacturing, food production, and automotive supply chain. Employers hiring right now include Capgemini, TGW Systems, and Ally Logistics. Find a role that fits below and apply directly.
Find Automation JobsOverview
Open roles136+
Top employerCapgemini
Work type66% On-site
Top credentialHigh school diploma or GED
Companies hiring11
Showing 5 of 136+ Automation jobs
Marketing Automation Manager
We won't show you this job again
Added 1d ago
National Heritage Academies
Marketing Automation Manager
Grand Rapids, Michigan
Added 1d ago
QE - Agile Automation Functional Tester
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Added 4d ago
Capgemini
QE - Agile Automation Functional Tester
Grand Rapids, Michigan
Added 4d ago
Senior Controls Engineer - Automation
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Added 1w ago
Axis Automation
Senior Controls Engineer - Automation
Grand Rapids, Michigan
Added 1w ago
QE Agile Automation Functional Tester
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Added 1w ago
Capgemini
QE Agile Automation Functional Tester
Grand Rapids, Michigan
Added 1w ago
Automation Tech/CNC Technician - 3rd Shift
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Added 1w ago
ETO MAGNETIC CORP
Automation Tech/CNC Technician - 3rd Shift
Grand Rapids, Michigan
Added 1w ago
Added 1d ago
Marketing Automation Manager
National Heritage Academies·Grand Rapids, Michigan
Job functions:
5,001-10,000 employees
Job Description
Summary:
National Heritage Academies (NHA) is seeking a Marketing Automation Manager to own the strategy, build, and ongoing optimization of email marketing and campaign landing pages that drive enrollment, support family engagement, and strengthen the reputation of 100+ tuition-free public charter schools. This role is the primary owner of the marketing automation platform (Marketo) and its CRM integration, from lead scoring and nurture journeys to personalization, landing pages, and conversion testing. The role also serves as the team's technical expert on marketing automation, validating our current approach and recommending improvements. It partners closely with the Senior Manager of Owned Media, the Creative team, and cross-functional stakeholders.
Company Information:
National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA serves over 100 schools in nine states, with more than 65,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join our team.
Duties and Responsibilities:
Email and Automation
- Own the strategy, build, deployment, and continuous optimization of email marketing automation programs, using supplied copy and creative assets from appropriate teams, in support of enrollment and family engagement goals.
- Design and maintain lead scoring models in collaboration with our Admissions Advisor team, nurture journeys, and audience segmentation strategies that move prospective families through the enrollment funnel.
- Build dynamic content and personalization using Marketo segmentations, dynamic content blocks, and scripting, including school-specific content across 100+ schools. Monitor email deliverability, list health, and consent management to protect sender reputation and inbox placement.
- Own campaign landing page build and delivery end to end in Marketo/Knak: template design and maintenance, page builds, forms, form-to-CRM handoff, tracking and UTM governance, and ongoing maintenance.
- Lead conversion rate optimization for the assets this role owns (email, landing pages, forms). Design and run A/B and multivariate tests, document results, and apply learnings to future programs.
- Recommend when campaign traffic warrants a dedicated landing page rather than routing to the website. Partner with the Creative team to build and maintain email and landing page templates that meet NHA brand standards. Campaign traffic routed to the website is handled in partnership with the Owned Media team, which owns website pages.
- Serve as the primary administrator of Marketo and its integration with Microsoft Dynamics, including data hygiene, workflow configuration, and platform governance.
- Evaluate the team's current marketing automation approach and recommend improvements to architecture, processes, and personalization methods.
- Ensure marketing automation practices comply with data privacy requirements (e.g., CAN-SPAM) and internal data governance standards.
- Report on program and campaign performance using native platform reporting (email engagement, journey performance, lead scoring health) and make optimization recommendations. Partner with the Marketing Performance role on funnel and ROI dashboards. Identify and recommend new marketing technologies, integrations, and process improvements to increase efficiency and impact.
- Partner with the Senior Manager of Owned Media and cross-functional stakeholders (Enrollment Operations, Communications, Admissions, and Parent Experience) to plan and execute campaigns supporting 100+ schools.
- Partner with other Marketing Departments to create and manage the overall Parent Journey. Manage multiple concurrent projects to accurate, on-time delivery, balancing school-level needs with organization-wide priorities.
Qualifications:
- 5+ years of marketing automation experience, including 3+ years administering a marketing automation platform and its CRM integration.
- Proven experience building lead scoring models, nurture programs, email campaigns, and landing pages in a high-volume, multi-location environment.
- Experience writing dynamic content and personalization logic in a marketing automation scripting layer (Marketo Velocity, AMPscript, Liquid, Handlebars, HubL, or similar), with the programming fundamentals (variables, conditionals, loops, null handling) to build and debug it.
- Hands-on experience with A/B testing and conversion optimization for email and landing pages.
- Solid understanding of data privacy regulations relevant to marketing communications.
- Excellent written, verbal, and presentation communication skills, with the ability to translate technical concepts for non-technical stakeholders.
- Demonstrated ability to prioritize and manage multiple projects, resources, and stakeholders simultaneously.
- Must be able to provide work samples demonstrating relevant marketing automation experience.
- Marketo administration and Velocity scripting experience. Marketo certification is a strong asset.
- Experience with Microsoft Dynamics or another enterprise CRM, preferred.
- Experience with Knak or a similar email and landing page builder, preferred.
- Experience with other automation or CRM platforms (e.g., HubSpot, Salesforce, Salesforce Marketing Cloud), preferred. Experience mentoring peers or serving as a technical lead for a team, preferred.
This is an in-person position at our NHA Service Center located at 3850 Broadmoor Ave., Grand Rapids, MI.
Please click here to find out more about our core values.
National Heritage Academies is an equal-opportunity employer.
National Heritage Academies
Marketing Automation Manager
Grand Rapids, Michigan
Added 1d ago5,001-10,000 employees
Job functions:
Job Description
Summary:
National Heritage Academies (NHA) is seeking a Marketing Automation Manager to own the strategy, build, and ongoing optimization of email marketing and campaign landing pages that drive enrollment, support family engagement, and strengthen the reputation of 100+ tuition-free public charter schools. This role is the primary owner of the marketing automation platform (Marketo) and its CRM integration, from lead scoring and nurture journeys to personalization, landing pages, and conversion testing. The role also serves as the team's technical expert on marketing automation, validating our current approach and recommending improvements. It partners closely with the Senior Manager of Owned Media, the Creative team, and cross-functional stakeholders.
Company Information:
National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA serves over 100 schools in nine states, with more than 65,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join our team.
Duties and Responsibilities:
Email and Automation
- Own the strategy, build, deployment, and continuous optimization of email marketing automation programs, using supplied copy and creative assets from appropriate teams, in support of enrollment and family engagement goals.
- Design and maintain lead scoring models in collaboration with our Admissions Advisor team, nurture journeys, and audience segmentation strategies that move prospective families through the enrollment funnel.
- Build dynamic content and personalization using Marketo segmentations, dynamic content blocks, and scripting, including school-specific content across 100+ schools. Monitor email deliverability, list health, and consent management to protect sender reputation and inbox placement.
- Own campaign landing page build and delivery end to end in Marketo/Knak: template design and maintenance, page builds, forms, form-to-CRM handoff, tracking and UTM governance, and ongoing maintenance.
- Lead conversion rate optimization for the assets this role owns (email, landing pages, forms). Design and run A/B and multivariate tests, document results, and apply learnings to future programs.
- Recommend when campaign traffic warrants a dedicated landing page rather than routing to the website. Partner with the Creative team to build and maintain email and landing page templates that meet NHA brand standards. Campaign traffic routed to the website is handled in partnership with the Owned Media team, which owns website pages.
- Serve as the primary administrator of Marketo and its integration with Microsoft Dynamics, including data hygiene, workflow configuration, and platform governance.
- Evaluate the team's current marketing automation approach and recommend improvements to architecture, processes, and personalization methods.
- Ensure marketing automation practices comply with data privacy requirements (e.g., CAN-SPAM) and internal data governance standards.
- Report on program and campaign performance using native platform reporting (email engagement, journey performance, lead scoring health) and make optimization recommendations. Partner with the Marketing Performance role on funnel and ROI dashboards. Identify and recommend new marketing technologies, integrations, and process improvements to increase efficiency and impact.
- Partner with the Senior Manager of Owned Media and cross-functional stakeholders (Enrollment Operations, Communications, Admissions, and Parent Experience) to plan and execute campaigns supporting 100+ schools.
- Partner with other Marketing Departments to create and manage the overall Parent Journey. Manage multiple concurrent projects to accurate, on-time delivery, balancing school-level needs with organization-wide priorities.
Qualifications:
- 5+ years of marketing automation experience, including 3+ years administering a marketing automation platform and its CRM integration.
- Proven experience building lead scoring models, nurture programs, email campaigns, and landing pages in a high-volume, multi-location environment.
- Experience writing dynamic content and personalization logic in a marketing automation scripting layer (Marketo Velocity, AMPscript, Liquid, Handlebars, HubL, or similar), with the programming fundamentals (variables, conditionals, loops, null handling) to build and debug it.
- Hands-on experience with A/B testing and conversion optimization for email and landing pages.
- Solid understanding of data privacy regulations relevant to marketing communications.
- Excellent written, verbal, and presentation communication skills, with the ability to translate technical concepts for non-technical stakeholders.
- Demonstrated ability to prioritize and manage multiple projects, resources, and stakeholders simultaneously.
- Must be able to provide work samples demonstrating relevant marketing automation experience.
- Marketo administration and Velocity scripting experience. Marketo certification is a strong asset.
- Experience with Microsoft Dynamics or another enterprise CRM, preferred.
- Experience with Knak or a similar email and landing page builder, preferred.
- Experience with other automation or CRM platforms (e.g., HubSpot, Salesforce, Salesforce Marketing Cloud), preferred. Experience mentoring peers or serving as a technical lead for a team, preferred.
This is an in-person position at our NHA Service Center located at 3850 Broadmoor Ave., Grand Rapids, MI.
Please click here to find out more about our core values.
National Heritage Academies is an equal-opportunity employer.
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Find Automation JobsAutomation Job Market in Grand Rapids
Who's Hiring
- Capgemini19
- TGW Systems19
- Ally Logistics19
- KION10
- Maverick Tech10M
Top Industries Hiring
- Manufacturing
- Technology & Software
Automation Jobs in Grand Rapids: Frequently Asked Questions
How do I get a automation job in Grand Rapids?
Target Grand Rapids's advanced manufacturing and food processing sectors first, where automation demand is highest. The West Michigan industrial corridor, Kentwood, and Walker are where most openings cluster. Candidates who hold PLC programming skills, experience with FANUC or Allen-Bradley systems, or a background in automotive supply chain move to the front of the line with local employers. Networking through the West Michigan chapter of trade groups also opens doors.
Which companies hire automations in Grand Rapids?
Grand Rapids automation roles are posted by Capgemini, TGW Systems, and Ally Logistics and others right now, based on current listings on Migrate Mate as of October 2026. Grand Rapids attracts a mix of large Tier 1 automotive suppliers, food and beverage manufacturers, and precision metalworking shops, all of which maintain ongoing automation headcount.
Are there remote automation jobs in Grand Rapids?
Yes, though only for specific roles: hands-on automation technician and commissioning positions are almost always on-site, while controls engineers, automation systems analysts, and project managers can sometimes work remotely. About 34% of automation openings tied to Grand Rapids are remote or hybrid as of October 2026, concentrated mostly in software integration and project oversight rather than floor-level installation work.
How can I get a automation job in Grand Rapids with little or no experience?
The most realistic entry path in Grand Rapids is through a technician or maintenance assistant role at one of the city's manufacturing plants, where employers routinely hire and train candidates with an associate degree from Grand Rapids Community College or a skilled trades certificate from West Michigan Works. Entry-level quality control and machine operator positions also offer a direct route into automation teams over time.
Which industries hire the most automations in Grand Rapids?
The sectors hiring the most automations in Grand Rapids are Manufacturing and Technology & Software, based on current listings on Migrate Mate as of October 2026. Grand Rapids's deep roots in automotive supply chain, furniture manufacturing, and food processing mean automation talent is consistently needed to maintain, upgrade, and integrate production systems across those industries.
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