Customer Marketing Lead Jobs in Arkansas
Customer Marketing Lead jobs in Arkansas are active and concentrated in retail, logistics, and financial services, with demand from early-career specialists through senior strategists managing full lifecycle programs. Little Rock, Bentonville, and Fayetteville account for the largest share of openings, anchored by employers like Walmart, Dillard's, and Stephens Inc. The most consistently requested specialties are customer lifecycle marketing, loyalty program management, and B2B account-based marketing. Find a role that fits below and apply directly.
Find Customer Marketing Lead JobsOverview
Showing 5 of 50+ Customer Marketing Lead jobs









Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions.
Students at all University of Arkansas institutions will view open positions and apply within Workday by searching for “Find Jobs for Students.”
University of Arkansas, Fayetteville students will view open positions and apply within Workday by searching for “Find Student Jobs at UAF.”
All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).
If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.
Closing Date:
Type of Position:
Faculty - Tenure/Tenure Track
Workstudy Position:
Job Type:
Regular
Work Shift:
Sponsorship Available:
Institution Name:
University of Arkansas, Fayetteville
Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.
For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.
Department:
Marketing
Department's Website:
Summary of Job Duties:
The Department of Marketing in the Sam M. Walton College of Business is seeking applications for a tenure-track Assistant/Associate/Full Professor of Marketing (Open Rank) to start August 16, 2027. Candidates should demonstrate the potential to publish in top-tier academic journals and contribute meaningfully to the field of marketing research. In addition to maintaining an active research agenda, the successful candidate will be expected to teach undergraduate courses, mentor Ph.D. students, and engage in service activities at the Department, College, and University levels, consistent with rank. Opportunities may also be available to teach graduate courses and participate in Executive Education programs.
Regular on-campus availability, in-person teaching, and active contribution to the life of the department, including exhibiting respect and cooperation in shared academic and administrative tasks, are essential duties.
Qualifications:
Minimum Qualifications:
- Ph.D. (not DBA) in marketing or a closely related field from an accredited university, conferred by the time the candidate begins the position
- Demonstrated potential or record of publishing in top-tier marketing journals commensurate with rank
- Demonstrated record of high-quality teaching in undergraduate and/or graduate courses
Preferred Qualifications:
- Academic behavioral research experience
- Demonstrated ability to teach or mentor doctoral students Demonstrated record of service activities commensurate with rank
Additional Information:
The Walton College is the largest college at the University of Arkansas, and Marketing is its second-largest undergraduate major. The Department offers a B.S.B.A. in Marketing, a Master of Science in Marketing with a focus on brand management, and a Ph.D. in Marketing. Students benefit from the department’s strong industry connections, including collaborations with Walmart, J.B. Hunt Transport Inc., Sam’s Club, Tyson Foods, and other major companies headquartered in Northwest Arkansas.
The department emphasizes two strategic initiatives: strategic retail and professional sales. It hosts a retail shopper marketing brand challenge and one of the largest internal sales competitions in the country, with partners such as Walmart, Sam’s Club, Tyson Foods, General Mills, Kimberly-Clark, International Paper, Hormel, Kraft Heinz Co., NielsenIQ , Procter & Gamble, Saatchi & Saatchi X, and Nestlé. The department also works closely with the Retail Advisory Board to drive curriculum innovation and programming.
Additionally, the department is a member of the Southeast Marketing Symposium (SMS), participating in and hosting an annual event that brings together faculty and doctoral students from 11 leading institutions across the Southeastern U.S. Graduates of the department’s Ph.D. program have secured placements at institutions such as LSU, Villanova University, University of Mississippi, Colorado State University, Portland State University, Wayne State University, and Clemson University, among others. As of Fall 2025, the department includes 2 8 full-time faculty members and 4 – 5 doctoral students in residence. Tenure-track and tenured faculty are active scholars who regularly publish in top-tier marketing journals. Several faculty members have received distinguished research and teaching awards from the Walton College.
Northwest Arkansas (NWA) is consistently ranked among the top 10 places to live in the U.S. The region includes the connected communities of Fayetteville, Springdale, Rogers, and Bentonville, nestled near the Boston and Ouachita Mountains. NWA offers a 40-mile paved Razorback Greenway for walking, running, and biking, as well as lakes, rivers, waterfalls, farmers markets, museums, theaters, restaurants, and more.
Salary Information:
Required Documents to Apply:
Optional Documents:
Recruitment Contact Information:
Chair of the Department of Marketing
Sam M. Walton College of Business
JMurray@walton.uark.edu
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Special Instructions to Applicants:
Applicants should submit a Cover Letter, Curriculum Vitae, Copies of official course evaluations (at least three recent evaluations, or all available if fewer than three), and Job market paper or recent journal publication.
In the "Other" documents, please upload Copies of official course evaluations and Job market paper or recent journal publication.
The CV must include a list of at least three references with contact information. References for finalists will be checked at the appropriate time.
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender Registry
The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment.
All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.
Constant Physical Activity:
N/A
Frequent Physical Activity:
N/A
Occasional Physical Activity:
N/A
Benefits Eligible:
YesSee All 50 Customer Marketing Lead Jobs in Arkansas
Find roles in Arkansas that match your experience and apply in just a few clicks.
Find Customer Marketing Lead JobsCustomer Marketing Lead Jobs by City in Arkansas
Where Arkansas roles are concentrated, by current openings.
Customer Marketing Lead Job Market in Arkansas
A snapshot from current Arkansas openings, updated as new roles post.
Who's Hiring
- Walmart5

- AdamsBrown4

- University of Arkansas3

- J.B. Hunt2

- Spectrum Brands2

Top Industries Hiring
- Retail5
- Education2
- Food & Beverage2
- Media & Entertainment2
- Healthcare & Medical Services2
What Arkansas Employers Look For
The qualifications that appear most often in customer marketing lead jobs across Arkansas.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Three or more years of experience in customer marketing, retention, or lifecycle roles
- Demonstrated experience building and executing multi-channel customer campaigns
- Proficiency with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics
- Strong cross-functional collaboration skills with sales, product, and analytics teams
- Experience using marketing automation tools and customer segmentation strategies
Customer Marketing Lead Jobs in Arkansas: Frequently Asked Questions
How do you become a customer marketing lead in Arkansas?
The most direct path is earning a bachelor's degree in marketing, business, or communications, then building experience in customer-facing or retention marketing roles. Arkansas has no state-issued license for this position, so employers focus on demonstrated campaign performance and CRM proficiency. Many hiring managers at Arkansas retail and logistics companies value candidates who have worked in loyalty, email, or account-based marketing and can show measurable engagement outcomes.
How much do customer marketing leads make in Arkansas?
Customer marketing leads in Arkansas earn a median of about $136,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $67,340 for the lowest 10% to over $223,680 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing leads in Arkansas?
Companies currently hiring customer marketing leads in Arkansas include Walmart, AdamsBrown, and University of Arkansas, per current listings on Migrate Mate as of July 2026. Arkansas's concentration of large retail headquarters and regional financial institutions means many openings are tied to enterprise marketing teams with national or regional scope.
Which Arkansas cities have the most customer marketing lead jobs?
Bentonville, Little Rock, and Rogers have the most customer marketing lead openings in Arkansas. Bentonville and Fayetteville dominate because of the Walmart global headquarters and its dense ecosystem of supplier and agency offices, while Little Rock draws openings from financial services firms, health systems, and state government contractors that run customer communications teams.
Are there remote customer marketing lead jobs in Arkansas?
Yes, and more than most fields. Customer marketing leads work primarily in planning, analytics, and campaign management, making the role well suited to remote arrangements. About 41% of customer marketing lead openings tied to Arkansas are remote or hybrid as of July 2026, reflecting how broadly the discipline has shifted away from requiring on-site presence. Lifecycle strategy, email program management, and CRM-driven segmentation work are the sub-areas most often listed as fully remote.
How can I get hired as a customer marketing lead in Arkansas with little or no experience?
The most realistic entry point is a coordinator or specialist role inside a retail or consumer brand marketing team, then advancing from there. Walmart and its supplier network in the Bentonville area frequently hire marketing associates and brand coordinators who rotate across customer engagement functions. Building a portfolio of email campaigns, loyalty program analysis, or customer segmentation projects from internships or freelance work significantly strengthens early applications. Certifications in HubSpot or Salesforce Marketing Cloud also give candidates a measurable credential that Arkansas employers recognize.
Where can I find and apply to customer marketing lead jobs in Arkansas?
You can find and apply to customer marketing lead jobs in Arkansas on Migrate Mate, which lists current Arkansas openings updated in real time. Find roles that fit your experience and location, then apply directly to each one.
See All 50 Customer Marketing Lead Jobs in Arkansas
Find roles in Arkansas that match your experience and apply in just a few clicks.
Find Customer Marketing Lead Jobs