Digital Product Specialist Internships
Digital product specialist internships give university students, recent graduates, and early-career switchers hands-on project experience, mentorship from working digital product professionals, and, at many employers, a path toward a full-time offer. Openings are concentrated across {{top_industries_phrase}}, with General Motors (GM), Invesco, and Rehlko among the employers posting roles now.
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The Internship Program at BCBSM is designed to enhance the skills and abilities of young professionals as well as to identify and attract future talent for our organization. Interns will gain practical hands-on work experience as well as a solid understanding of the health insurance industry. Our program is an excellent way for interns to get a good start on their careers by working on meaningful projects, learning valuable skills, and networking with employees throughout our organization, which could potentially allow interns to build a future career at BCBSM.
- Assist in preparing information and research materials to identify business problems, offer recommendations and assist
management with implementation of solutions. - Support leaders on projects designed to enhance the overall efficiency and effectiveness of the organization.
- Develop and maintain a solid understanding of BCBSM business, products, programs, data, organizational structure, controls, research.
- Analyze business goals, objectives, and needs within the organization.
- Participate in networking events with BCBSM leaders and other interns.
- Engage in volunteer activities/community outreach to build knowledge of our communities and customers.
- Participate in department meetings and events.
About the Internship
Interns gain hands-on experience, a solid understanding of the health insurance industry, and relationships across the company. On the Digital Experience team, you will contribute to the products our members use every day: bcbsm.com, the secure member portal, the BCBSM mobile app, MI Blue (our AI-powered member self-service assistant), Find a Provider, and cost transparency tools.
What You Will Do
- Analyze digital product data, including usage, engagement, and member feedback, to surface insights and inform product decisions
- Contribute to product backlog refinement, user story development, and sprint and Program Increment (PI) planning within our SAFe/Agile environment
- Partner with UX, content, and engineering colleagues to help shape member-facing experiences
- Conduct competitive and market research on digital health insurance experiences
- Present findings and recommendations to Digital Experience leaders at the close of the internship
Degrees of Interest
We welcome current undergraduate and graduate students pursuing:
Business Administration, Marketing, or Management
Data Analytics, Data Science, Statistics, or Economics
Human-Computer Interaction, User Experience, or Design
Health Administration, Public Health, or Health Informatics
Students from other disciplines with a passion for digital products and healthcare are encouraged to apply.
Skills That Set You Apart
Product and Analytics
- Curiosity about how digital products are designed, built, and improved
- Data analysis and visualization (Excel, Power BI, Tableau, or similar)
- Familiarity with web and app analytics (Adobe Analytics, Google Analytics, or similar)
- Comfort with SQL or other data tools
Design and Delivery
- Interest in user experience, journey mapping, and customer research
- Exposure to Agile and Scrum practices, and tools such as Jira or Azure DevOps
- Skill in writing clear requirements, user stories, or process documentation
Communication and Collaboration
- Skill in turning complex information into concise, executive-ready summaries and presentations
- Confident storytelling with data
- Enthusiasm for working across business, technology, and design teams
Mindset
- Passion for improving how people experience healthcare
- Initiative, a learning orientation, and openness to feedback
- Interest in AI and emerging technology in healthcare
What You Will Gain
- Real ownership of a meaningful project with visibility to senior leaders
- Working knowledge of product management in a regulated healthcare environment
- A professional network across BCBSM
- A strong foundation for a future career at BCBSM
QUALIFICATIONS
- Current undergraduate or graduate student with a 3.0 GPA or higher required.
- Interns must be enrolled in a college/university or a Master’s/PhD program for the duration of the internship.
- Effective verbal, written communication and interpersonal skills.
- Strong analytical skills with the ability to work independently and as a member of a team.
- Excellent organizational skills to deal with multiple projects and priorities.
- Responsible for maintaining confidential information to the highest degree.
- Proficient in Microsoft Office suites and applicable BCBSM systems.
- Ability to develop and maintain effective working relationships.
All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.
Candidates are hired on an "at will" basis. Nothing herein is intended to create a contract.
The Internship Program at BCBSM is designed to enhance the skills and abilities of young professionals as well as to identify and attract future talent for our organization. Interns will gain practical hands-on work experience as well as a solid understanding of the health insurance industry. Our program is an excellent way for interns to get a good start on their careers by working on meaningful projects, learning valuable skills, and networking with employees throughout our organization, which could potentially allow interns to build a future career at BCBSM.
- Assist in preparing information and research materials to identify business problems, offer recommendations and assist
management with implementation of solutions. - Support leaders on projects designed to enhance the overall efficiency and effectiveness of the organization.
- Develop and maintain a solid understanding of BCBSM business, products, programs, data, organizational structure, controls, research.
- Analyze business goals, objectives, and needs within the organization.
- Participate in networking events with BCBSM leaders and other interns.
- Engage in volunteer activities/community outreach to build knowledge of our communities and customers.
- Participate in department meetings and events.
About the Internship
Interns gain hands-on experience, a solid understanding of the health insurance industry, and relationships across the company. On the Digital Experience team, you will contribute to the products our members use every day: bcbsm.com, the secure member portal, the BCBSM mobile app, MI Blue (our AI-powered member self-service assistant), Find a Provider, and cost transparency tools.
What You Will Do
- Analyze digital product data, including usage, engagement, and member feedback, to surface insights and inform product decisions
- Contribute to product backlog refinement, user story development, and sprint and Program Increment (PI) planning within our SAFe/Agile environment
- Partner with UX, content, and engineering colleagues to help shape member-facing experiences
- Conduct competitive and market research on digital health insurance experiences
- Present findings and recommendations to Digital Experience leaders at the close of the internship
Degrees of Interest
We welcome current undergraduate and graduate students pursuing:
Business Administration, Marketing, or Management
Data Analytics, Data Science, Statistics, or Economics
Human-Computer Interaction, User Experience, or Design
Health Administration, Public Health, or Health Informatics
Students from other disciplines with a passion for digital products and healthcare are encouraged to apply.
Skills That Set You Apart
Product and Analytics
- Curiosity about how digital products are designed, built, and improved
- Data analysis and visualization (Excel, Power BI, Tableau, or similar)
- Familiarity with web and app analytics (Adobe Analytics, Google Analytics, or similar)
- Comfort with SQL or other data tools
Design and Delivery
- Interest in user experience, journey mapping, and customer research
- Exposure to Agile and Scrum practices, and tools such as Jira or Azure DevOps
- Skill in writing clear requirements, user stories, or process documentation
Communication and Collaboration
- Skill in turning complex information into concise, executive-ready summaries and presentations
- Confident storytelling with data
- Enthusiasm for working across business, technology, and design teams
Mindset
- Passion for improving how people experience healthcare
- Initiative, a learning orientation, and openness to feedback
- Interest in AI and emerging technology in healthcare
What You Will Gain
- Real ownership of a meaningful project with visibility to senior leaders
- Working knowledge of product management in a regulated healthcare environment
- A professional network across BCBSM
- A strong foundation for a future career at BCBSM
QUALIFICATIONS
- Current undergraduate or graduate student with a 3.0 GPA or higher required.
- Interns must be enrolled in a college/university or a Master’s/PhD program for the duration of the internship.
- Effective verbal, written communication and interpersonal skills.
- Strong analytical skills with the ability to work independently and as a member of a team.
- Excellent organizational skills to deal with multiple projects and priorities.
- Responsible for maintaining confidential information to the highest degree.
- Proficient in Microsoft Office suites and applicable BCBSM systems.
- Ability to develop and maintain effective working relationships.
All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.
Candidates are hired on an "at will" basis. Nothing herein is intended to create a contract.
Digital Product Specialist Internship Market
Who's Hiring
Tips for Your Digital Product Specialist Internship Search
Apply earlier than you think necessary
Large employers open summer internship applications the preceding fall, and many close them before winter break. Smaller companies and co-op programs post closer to start dates, so roles appear year-round. Build a simple calendar marking when each target employer historically opens its intern cycle and set reminders before those windows.
Show your process, not just the outcome
Hiring teams for digital product specialist interns have little work history to evaluate, so your portfolio does the job your resume can't. Document two or three projects with the tools you used, the problem you were solving, and the decisions you made along the way. Published case studies, annotated product specs, or a portfolio site give recruiters something concrete to assess.
Work your campus network alongside direct applications
Campus career fairs surface structured intern programs tied to your university, and professors or career center staff often know which employers recruit from your school before roles post publicly. Pair that with direct applications to companies running smaller cohorts, since many digital product specialist internships never get promoted on campus at all.
Practice the actual screen before you apply
Digital product specialist intern interviews typically include a product-sense or case conversation where you are asked to evaluate a feature, prioritize a roadmap, or define success metrics for a product. Practice these out loud, walking through your reasoning step by step, since interviewers weigh how you structure a problem as much as the answer you land on.
Target structured APM and rotational programs early
Many large companies run associate product manager or rotational programs built specifically to train people new to digital product work. These cohorts recruit early, fill fast, and are competitive. Identify the programs that fit your background, track their application timelines, and apply in the first wave rather than waiting for the general posting cycle.
Set your work-type filter before you start
On-site roles are 29% of the digital product specialist internships listed here. Decide what you can realistically commit to before you start applying, then filter by location and work type so you are not sorting through roles that won't work for your situation. Filtering first saves time and keeps your applications focused.
Digital Product Specialist Internships: Frequently Asked Questions
How do I get a digital product specialist internship?
Lead with coursework and personal projects rather than work history, since hiring teams expect limited experience at the intern level. Build a portfolio that gives recruiters something concrete to assess, such as documented product case studies, wireframes, or feature specs showing your process. Pair direct applications with campus career fairs, where recruiters often move faster for students they meet in person.
Can a digital product specialist internship turn into a full-time job?
Many employers extend return offers to strong interns, but conversion is never guaranteed. What drives it for digital product specialist interns is consistent performance on real deliverables, available headcount on the team, and understanding when return-offer decisions are made so you can ask the right questions early. Treat the internship as an audition, not a guaranteed pipeline.
When should I apply for digital product specialist internships?
Earlier than most students expect. Large employers recruit summer interns the preceding fall, often with application deadlines in October or November. Smaller companies and co-op programs post closer to their start dates, so openings appear year-round. Checking listings regularly means you won't miss roles that open and close in a matter of weeks.
Are digital product specialist internships paid?
Most professional digital product specialist internships in the U.S. are paid. Compensation varies by company size, industry, and location, and listings show it where the employer discloses it. Unpaid arrangements are uncommon at established companies and are more likely at early-stage startups or nonprofits operating under specific academic credit arrangements.
What should a digital product specialist internship resume include?
Lead with two or three complete, documented projects, naming the tools you used and linking to the work where possible, such as published case studies, product specs, or a portfolio site. Add relevant coursework that maps to the role. Keep everything on one page, recruiters reviewing intern candidates spend seconds per resume before deciding whether to read further.
Are there remote digital product specialist internships?
Yes. Remote and hybrid roles make up 71% of the digital product specialist internship listings here, with the rest on-site. Remote cohorts fill fast because they draw applicants from across the country, so apply early and filter by work type to see them before they close.
What is an associate product manager (APM) internship?
An APM internship is a structured program designed specifically for people new to product management, typically targeting current students or recent graduates with no prior PM experience. These programs embed you in a product team to work on real features alongside full-time PMs. They recruit early, competition is high, and most programs fill their cohorts in the fall for the following summer.
Can international students get digital product specialist internships?
Yes. F-1 students can intern through CPT while enrolled or through OPT work authorization after finishing a degree, and the employer does not have to file anything for either, so many companies are open to international interns. Confirm your eligibility and timing with your university's international student office before accepting an offer.
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