Senior Level Director of Brand Marketing Jobs
Senior level director of brand marketing jobs place experienced marketers at the helm of brand strategy, creative direction, and the cross-functional teams that bring campaigns to life across product lines and markets. Openings cover Retail, Consulting & Professional Services, and Consumer Goods, with a mix of on-site, remote, and hybrid settings, and employers like Ashley Stewart, Fanatics, and rag & bone hiring at this level now.
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Showing 5 of 12+ Senior Level Director of Brand Marketing jobs
The Role
We’re looking for an experienced brand or integrated marketing leader who has developed strategies across multiple channels, including organic social, and can independently translate business priorities into compelling content programs that build brand reputation.
This is a marketer-first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi-layer review process. This role focuses on organic channels and does not manage paid media. It does own content production budgets, including photography, video production and freelance/contractor resources.
Key Responsibilities
- Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
- Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
- Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
- Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
- Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
- Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
- Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
- Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
- Manage photography, video and freelance production budgets and external partner relationships.
- Own the cross-functional content governance process.
- Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake and other talent-facing channels.
- Partner with HR and Talent Acquisition to elevate employee stories, executive voices and authentic employee advocacy.
- Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
- Monitor audience sentiment, industry trends and competitive activity to inform strategy and identify new growth opportunities.
- Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
- Turn data into clear, actionable recommendations for senior leaders.
- Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.
- Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
- Continuously test new formats, platform features and storytelling approaches.
Qualifications Required
- 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
- Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
- Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
- Experience developing employer brand and recruitment marketing content.
- Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
- Experience directing creative teams, agencies or production partners and managing production budgets.
- Strong editorial judgment and brand storytelling skills.
- AI fluency, including an understanding of how brands appear in AI-powered search experiences.
- Strong project management skills and the ability to drive multiple initiatives independently.
- Bachelor's degree in Marketing, Communications or a related field.
Preferred
- Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
- Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.
What Success Looks Like
- Organic brand strategy is clearly tied to business priorities, with results senior leaders can see.
- OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI-driven search.
- Strong ideas make it through review and into market.
- Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
- Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.
Compensation
- Target base salary range is $90,000-120,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Location: Baltimore, MD Hybrid Schedule Tuesday Wednesday Thursday
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
The Role
We’re looking for an experienced brand or integrated marketing leader who has developed strategies across multiple channels, including organic social, and can independently translate business priorities into compelling content programs that build brand reputation.
This is a marketer-first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi-layer review process. This role focuses on organic channels and does not manage paid media. It does own content production budgets, including photography, video production and freelance/contractor resources.
Key Responsibilities
- Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
- Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
- Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
- Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
- Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
- Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
- Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
- Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
- Manage photography, video and freelance production budgets and external partner relationships.
- Own the cross-functional content governance process.
- Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake and other talent-facing channels.
- Partner with HR and Talent Acquisition to elevate employee stories, executive voices and authentic employee advocacy.
- Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
- Monitor audience sentiment, industry trends and competitive activity to inform strategy and identify new growth opportunities.
- Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
- Turn data into clear, actionable recommendations for senior leaders.
- Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.
- Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
- Continuously test new formats, platform features and storytelling approaches.
Qualifications Required
- 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
- Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
- Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
- Experience developing employer brand and recruitment marketing content.
- Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
- Experience directing creative teams, agencies or production partners and managing production budgets.
- Strong editorial judgment and brand storytelling skills.
- AI fluency, including an understanding of how brands appear in AI-powered search experiences.
- Strong project management skills and the ability to drive multiple initiatives independently.
- Bachelor's degree in Marketing, Communications or a related field.
Preferred
- Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
- Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.
What Success Looks Like
- Organic brand strategy is clearly tied to business priorities, with results senior leaders can see.
- OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI-driven search.
- Strong ideas make it through review and into market.
- Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
- Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.
Compensation
- Target base salary range is $90,000-120,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Location: Baltimore, MD Hybrid Schedule Tuesday Wednesday Thursday
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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Who's Hiring
Top Industries Hiring
- Retail
- Consulting & Professional Services
- Consumer Goods
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Senior Level Director of Brand Marketing Jobs: Frequently Asked Questions
How do I get a senior level director of brand marketing job?
Employers at this level look for candidates who have owned brand strategy end-to-end, not just executed it. A portfolio that demonstrates measurable brand growth, experience leading creative and marketing teams, and a clear point of view on positioning and architecture will carry the most weight. Cross-functional leadership, agency management, and experience influencing executives are strong differentiators at the senior level.
Which companies hire senior level director of brand marketings?
Companies hiring senior level director of brand marketings right now include Ashley Stewart, Fanatics, and rag & bone, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from established consumer brands, growth-stage companies scaling their brand function, and large enterprises restructuring their marketing organizations.
Are there remote senior level director of brand marketing jobs?
Yes, though availability varies by company size and sector. About 36% of senior level director of brand marketing openings are remote or hybrid as of November 2026, reflecting broader flexibility in senior marketing leadership roles. Companies with distributed teams or national brand operations are especially likely to offer remote arrangements at this level.
What makes a director of brand marketing role senior level?
Senior level director of brand marketing roles are defined by full ownership of brand strategy rather than campaign execution alone. Expectations include setting long-term brand architecture, aligning brand decisions to business objectives, managing or mentoring a team of brand and creative professionals, and influencing executive stakeholders. The scope is broader, the ambiguity is higher, and the accountability for brand equity outcomes sits with the role.
Which industries hire the most senior level director of brand marketings?
Senior Level director of brand marketing roles concentrate in Retail, Consulting & Professional Services, and Consumer Goods, based on current listings on Migrate Mate as of November 2026. These sectors tend to invest heavily in brand differentiation at scale, driving consistent demand for senior brand leadership that can connect identity to revenue and competitive positioning.