Green Card Director of Digital Media Jobs
Director of Digital Media roles qualify for EB-2 or EB-3 green card sponsorship when employers complete PERM labor certification with the Department of Labor. The process establishes prevailing wage compliance and documents a genuine recruitment effort before the I-140 petition moves forward, putting you on a path to lawful permanent residency.
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Get Access To All JobsAbout Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
ABOUT THE ROLE
As Director, Digital Media Planning with AWAL, you will support paid media strategy and campaign execution across multiple markets. This role will work closely with global artist marketing and audience development teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases. You will challenge traditional music marketing frameworks, blending data-driven insights with creative curiosity to ensure our artists consistently cut through the noise of a rapidly evolving digital landscape.
What you'll do:
Media Planning & Strategy:
- Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
- Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
- Translate marketing objectives into performance-driven media strategies.
- Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Campaign Execution & Optimization:
- Collaborate with internal and external teams to identify and create campaign assets.
- Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
- Meta (Instagram / Facebook)
- TikTok
- YouTube / Google
- Snapchat
- Programmatic and display platforms
- Emerging platforms
- Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analytics & Reporting:
- Analyze the "full-funnel" fan experience and track how a fan moves from a TikTok discovery through a link click to a Spotify save to a merch or ticket purchase. Identify friction points and drop-offs in the conversion chain.
- Track campaign performance and deliver actionable insights and reporting.
- Analyze audience and platform data to refine targeting strategies and improve ROI.
- Build performance dashboards and post-campaign recaps for key stakeholders.
Global Collaboration:
- Work with artist marketing teams in the US, UK and international to align media strategy with campaign goals including audience segmentation and targeting.
- Coordinate with creative and audience development teams to ensure campaign cohesion.
Who you are:
- 5+ years experience in digital media planning or performance marketing.
- Experience working with global advertising agencies across multiple genres.
- Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
- Strong analytical and reporting skills.
- Experience with music, entertainment, or creator-driven marketing campaigns preferred.
- Ability to manage multiple campaigns across different markets simultaneously.
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next.
- Time off for a winter recess.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
ABOUT THE ROLE
As Director, Digital Media Planning with AWAL, you will support paid media strategy and campaign execution across multiple markets. This role will work closely with global artist marketing and audience development teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases. You will challenge traditional music marketing frameworks, blending data-driven insights with creative curiosity to ensure our artists consistently cut through the noise of a rapidly evolving digital landscape.
What you'll do:
Media Planning & Strategy:
- Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
- Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
- Translate marketing objectives into performance-driven media strategies.
- Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Campaign Execution & Optimization:
- Collaborate with internal and external teams to identify and create campaign assets.
- Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
- Meta (Instagram / Facebook)
- TikTok
- YouTube / Google
- Snapchat
- Programmatic and display platforms
- Emerging platforms
- Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analytics & Reporting:
- Analyze the "full-funnel" fan experience and track how a fan moves from a TikTok discovery through a link click to a Spotify save to a merch or ticket purchase. Identify friction points and drop-offs in the conversion chain.
- Track campaign performance and deliver actionable insights and reporting.
- Analyze audience and platform data to refine targeting strategies and improve ROI.
- Build performance dashboards and post-campaign recaps for key stakeholders.
Global Collaboration:
- Work with artist marketing teams in the US, UK and international to align media strategy with campaign goals including audience segmentation and targeting.
- Coordinate with creative and audience development teams to ensure campaign cohesion.
Who you are:
- 5+ years experience in digital media planning or performance marketing.
- Experience working with global advertising agencies across multiple genres.
- Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
- Strong analytical and reporting skills.
- Experience with music, entertainment, or creator-driven marketing campaigns preferred.
- Ability to manage multiple campaigns across different markets simultaneously.
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next.
- Time off for a winter recess.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
See all 1,004+ Green Card Director of Digital Media Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Director of Digital Media
Document your advanced degree credentials early
EB-2 eligibility for Director of Digital Media roles typically rests on a master's degree in communications, marketing, or a related field, or a bachelor's plus five years of progressive experience. Get foreign degree equivalency evaluations completed before you start applying.
Target employers with dedicated immigration HR
Large media groups, digital agencies, and enterprise brands with in-house immigration teams are far more likely to run PERM without delays. Smaller studios often lack the legal infrastructure to manage the multi-step DOL recruitment and filing process.
Find green-card-sponsoring employers on Migrate Mate
Search Migrate Mate to identify U.S. employers with verified green card sponsorship history for digital media leadership roles. Targeting companies that have completed PERM before cuts weeks off your research and focuses your applications where sponsorship is already established practice.
Use O*NET to anchor your PERM job description
The Director of Digital Media occupation sits under O*NET code 11-2011.01. Your employer's PERM job description must accurately reflect your actual duties and the minimum requirements tied to that classification, or DOL may flag inconsistencies during audit.
Check your country's priority date before accepting an offer
If you're from India or China, the EB-2 or EB-3 priority date backlog can extend the path to a green card significantly. Confirm the current Visa Bulletin cutoff dates with your employer's immigration counsel before signing an offer that depends on fast I-485 approval.
Negotiate I-140 approval before the 180-day AC21 window
Once your employer files the I-140 and it's approved, your priority date becomes portable. If you later change employers after your I-485 has been pending 180 days, AC21 job portability lets you move to a substantially similar Director of Digital Media role without restarting PERM.
Green Card Director of Digital Media: Frequently Asked Questions
Does a Director of Digital Media role qualify for EB-2 or EB-3 green card sponsorship?
Most Director of Digital Media positions qualify for EB-2 sponsorship when the role requires a master's degree or a bachelor's degree plus five years of progressive experience in digital strategy, content, or media. If the employer defines the minimum requirement as a bachelor's degree with two years of experience, EB-3 professional classification applies. USCIS reviews the actual minimum stated in the PERM job description, not your personal qualifications, so the employer's framing matters.
How does green card sponsorship for this role differ from H-1B sponsorship?
H-1B visa is a temporary nonimmigrant status requiring renewal and tied to a single employer. Green card sponsorship through EB-2 or EB-3 leads to lawful permanent residency with no renewal requirement. The process is longer: your employer must complete PERM labor certification with the Department of Labor, file an I-140 immigrant petition with USCIS, and you must then adjust status or complete consular processing. Per-country limits mean nationals from high-demand countries may face priority date backlogs before the final step.
What does the PERM process require from an employer sponsoring a Director of Digital Media?
PERM requires the employer to obtain a prevailing wage determination from DOL, conduct a formal recruitment campaign, document that no qualified U.S. workers applied, and submit the ETA Form 9089 to DOL. For a Director of Digital Media role, recruitment typically includes job postings, internal notices, and professional journal advertising. The employer must retain all recruitment records for five years in case of a DOL audit.
Where can I find employers who sponsor green cards for Director of Digital Media jobs?
Migrate Mate lists U.S. employers with verified green card sponsorship history, searchable by role and location. Focusing your search on companies that have already completed PERM for digital media leadership positions is the most efficient approach, since those employers already have immigration counsel and established filing workflows in place.
Can I change employers after my green card case is filed?
Yes, under two distinct rules. If your I-140 is approved, your priority date carries over to a new employer's I-140 petition even if the original employer withdraws sponsorship. Separately, if your I-485 adjustment of status application has been pending for at least 180 days and your I-140 was approved, AC21 job portability lets you move to a new Director of Digital Media role in the same or a substantially similar occupation without restarting the PERM process.