Green Card Paid Media Manager Jobs
Paid Media Manager roles qualify for EB-2 and EB-3 green card sponsorship through PERM labor certification when the position requires a bachelor's degree in marketing, advertising, or a related field. Employers file with DOL and USCIS to permanently sponsor you, making this one of the more accessible sponsorship pathways in digital marketing.
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At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
About the Role
The Associate Vice President, Paid Media is a hands-on transformation leader who will modernize our media operation and turn enterprise growth priorities into a disciplined, connected, and measurable paid media engine. Reporting to the Group Vice President, Paid Media, this leader will drive execution of the paid media agenda, including annual planning, investment management, full-funnel activation, measurement, partner accountability, and team capability building. With a growth platform spanning stores, ecommerce, marketplaces, and a large first-party customer base, this role will help build a more agile, data-driven, and AI-enabled media model, including the expansion of Retail Media.
Responsibilities
- Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
- Lead planning, activation, and optimization across video, CTV, OOH, display, audio, search, social, app, affiliate, commerce media, and emerging platforms, making timely in-flight decisions on channel mix and performance.
- Build out the Retail Media practice to drive new customer acquisition across channel expansion partners such as Amazon, Ulta, and TikTok Shop, partnering with Commercial, Marketing, and ecosystem partners on growth plans, measurement, and test-and-learn roadmaps.
- Connect media with Social, CRM, Loyalty, E-commerce, and Partnerships to create a seamless customer journey.
- Drive adoption of a multi-layered measurement framework, partnering with Analytics, Consumer Insights, Finance, and agencies to turn performance data and incrementality learnings into investment recommendations and executive-ready insights.
- Lead agency, platform, and technology partner relationships, setting clear standards for planning, testing, optimization, reporting, and performance accountability.
- Advance AI-enabled capabilities, automation, and audience-led planning to improve targeting, personalization, optimization, and efficiency, scaling successful pilots into everyday capabilities.
- Develop investment scenarios and recommendations that clearly frame tradeoffs, risk, and expected business impact for senior leadership.
- Lead, develop, and grow a high-performing paid media team, building capabilities in strategic planning, full-funnel investment, measurement, and AI-enabled optimization while fostering a culture of experimentation and continuous improvement.
Qualifications
- 15+ years of progressive experience in paid media, integrated or performance marketing, digital marketing transformation, or media strategy; retail, consumer product, or highly customer-centric business experience preferred.
- 7+ years leading media teams, agency partnerships, and platform relationships.
- Proven success managing significant media budgets across brand and performance channels, with accountability for effectiveness, efficiency, and commercial outcomes.
- Deep expertise in media planning, investment strategy, audience development, measurement, and modern adtech/martech, including AI-enabled solutions and automation.
- Ability to translate business objectives into integrated media strategies and influence senior executives and cross-functional partners across Finance, Analytics, Technology, CRM, E-commerce, Brand, and Commercial.
- A commercially rigorous systems thinker who connects audience, creative, data, and measurement to business outcomes and explains media impact in terms leaders and Finance can act on.
- A builder and coach who elevates team capability and leads effectively through ambiguity and change.
Education
Bachelor's degree or equivalent experience.
Core Competencies
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
Description
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
About the Role
The Associate Vice President, Paid Media is a hands-on transformation leader who will modernize our media operation and turn enterprise growth priorities into a disciplined, connected, and measurable paid media engine. Reporting to the Group Vice President, Paid Media, this leader will drive execution of the paid media agenda, including annual planning, investment management, full-funnel activation, measurement, partner accountability, and team capability building. With a growth platform spanning stores, ecommerce, marketplaces, and a large first-party customer base, this role will help build a more agile, data-driven, and AI-enabled media model, including the expansion of Retail Media.
Responsibilities
- Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
- Lead planning, activation, and optimization across video, CTV, OOH, display, audio, search, social, app, affiliate, commerce media, and emerging platforms, making timely in-flight decisions on channel mix and performance.
- Build out the Retail Media practice to drive new customer acquisition across channel expansion partners such as Amazon, Ulta, and TikTok Shop, partnering with Commercial, Marketing, and ecosystem partners on growth plans, measurement, and test-and-learn roadmaps.
- Connect media with Social, CRM, Loyalty, E-commerce, and Partnerships to create a seamless customer journey.
- Drive adoption of a multi-layered measurement framework, partnering with Analytics, Consumer Insights, Finance, and agencies to turn performance data and incrementality learnings into investment recommendations and executive-ready insights.
- Lead agency, platform, and technology partner relationships, setting clear standards for planning, testing, optimization, reporting, and performance accountability.
- Advance AI-enabled capabilities, automation, and audience-led planning to improve targeting, personalization, optimization, and efficiency, scaling successful pilots into everyday capabilities.
- Develop investment scenarios and recommendations that clearly frame tradeoffs, risk, and expected business impact for senior leadership.
- Lead, develop, and grow a high-performing paid media team, building capabilities in strategic planning, full-funnel investment, measurement, and AI-enabled optimization while fostering a culture of experimentation and continuous improvement.
Qualifications
- 15+ years of progressive experience in paid media, integrated or performance marketing, digital marketing transformation, or media strategy; retail, consumer product, or highly customer-centric business experience preferred.
- 7+ years leading media teams, agency partnerships, and platform relationships.
- Proven success managing significant media budgets across brand and performance channels, with accountability for effectiveness, efficiency, and commercial outcomes.
- Deep expertise in media planning, investment strategy, audience development, measurement, and modern adtech/martech, including AI-enabled solutions and automation.
- Ability to translate business objectives into integrated media strategies and influence senior executives and cross-functional partners across Finance, Analytics, Technology, CRM, E-commerce, Brand, and Commercial.
- A commercially rigorous systems thinker who connects audience, creative, data, and measurement to business outcomes and explains media impact in terms leaders and Finance can act on.
- A builder and coach who elevates team capability and leads effectively through ambiguity and change.
Education
Bachelor's degree or equivalent experience.
Core Competencies
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
See all Green Card Paid Media Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Paid Media Manager Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Manager
Match your degree to the role
PERM requires your credentials to align with the job's stated education requirements. A degree in marketing, communications, or business typically supports a Paid Media Manager filing. Degrees in unrelated fields can trigger RFEs during the I-140 stage.
Target employers with PERM filing history
Search the OFLC Wage Search tool to find companies that have previously filed PERM applications for marketing or advertising roles. Employers with that history already understand the process and are far less likely to withdraw sponsorship mid-filing.
Understand EB-2 versus EB-3 classification early
Paid Media Manager roles typically qualify under EB-3 as skilled workers requiring a bachelor's degree. EB-2 applies if the role requires an advanced degree or you have specialized credentials. Your priority date and wait time differ significantly between the two categories.
Find green card sponsoring employers on Migrate Mate
Search Migrate Mate to identify Paid Media Manager openings at companies with active EB-2 and EB-3 sponsorship history. Filtering by sponsorship status upfront saves time and focuses your outreach on employers already familiar with PERM requirements.
Clarify sponsorship terms before accepting an offer
Ask whether the employer will cover PERM attorney fees and filing costs, and confirm they intend to retain you through the full green card process. Some employers sponsor the PERM but stop short of filing the I-140, which restarts your timeline entirely.
Document campaign performance metrics for your petition
USCIS and DOL review whether your role qualifies as a specialty occupation under PERM. Quantified evidence of specialized duties, such as managing programmatic ad budgets or overseeing multi-channel attribution, strengthens the employer's labor certification and reduces audit risk.
Green Card Paid Media Manager: Frequently Asked Questions
Does a Paid Media Manager role qualify for EB-2 or EB-3 green card sponsorship?
Paid Media Manager positions most commonly qualify under EB-3, which covers skilled workers requiring at least a bachelor's degree in marketing, advertising, communications, or a related field. EB-2 sponsorship is available if the employer specifies an advanced degree requirement or you hold a master's degree and the role reflects that level of specialization. Your employer's job description and your credentials together determine which category applies.
How does green card sponsorship differ from H-1B sponsorship for this role?
The EB-2 and EB-3 green card process leads to permanent residency rather than a temporary status, so there's no visa expiration to manage once you're approved. Unlike the H-1B visa, employment-based green cards have no annual lottery, though EB-3 does have per-country priority date backlogs for nationals from India and China. The PERM process typically takes one to two years from labor certification through I-140 approval before you reach adjustment of status.
What does the PERM labor certification process require for a Paid Media Manager?
Your employer must conduct a DOL-supervised recruitment campaign to demonstrate no qualified U.S. workers are available for the role at the prevailing wage. The prevailing wage is determined through OFLC before recruitment begins. For a Paid Media Manager, the employer must advertise the position with specific education and experience requirements that match your credentials, and retain documentation of all applicants reviewed and rejected during the recruitment window.
How can I find Paid Media Manager jobs that include green card sponsorship?
Migrate Mate lets you search Paid Media Manager openings filtered by employers with EB-2 and EB-3 sponsorship history, so you're not cold-applying to companies unfamiliar with PERM. Targeting employers who have filed for marketing roles before is more efficient than relying on job descriptions that vaguely mention 'visa sponsorship available,' which often refers only to H-1B and not employment-based green cards.
Can I switch employers after my PERM is filed?
Once your PERM is filed but before your I-140 is approved, changing employers generally restarts the entire process with the new company. After your I-140 is approved and your priority date is current or close to current, AC21 portability allows you to change to a same or similar occupational role without losing your place in the queue. Paid Media Manager roles are broadly categorized, which often supports portability arguments, but the new role must be in the same SOC classification.