Paid Media Manager Green Card Jobs
Paid Media Manager roles qualify for EB-2 and EB-3 green card sponsorship through PERM labor certification when the position requires a bachelor's degree in marketing, advertising, or a related field. Employers file with DOL and USCIS to permanently sponsor you, making this one of the more accessible sponsorship pathways in digital marketing.
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Get Access To All JobsINTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
INTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
See all 28+ Paid Media Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Manager roles.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Manager
Match your degree to the role
PERM requires your credentials to align with the job's stated education requirements. A degree in marketing, communications, or business typically supports a Paid Media Manager filing. Degrees in unrelated fields can trigger RFEs during the I-140 stage.
Target employers with PERM filing history
Search the OFLC Wage Search tool to find companies that have previously filed PERM applications for marketing or advertising roles. Employers with that history already understand the process and are far less likely to withdraw sponsorship mid-filing.
Understand EB-2 versus EB-3 classification early
Paid Media Manager roles typically qualify under EB-3 as skilled workers requiring a bachelor's degree. EB-2 applies if the role requires an advanced degree or you have specialized credentials. Your priority date and wait time differ significantly between the two categories.
Find green card sponsoring employers on Migrate Mate
Search Migrate Mate to identify Paid Media Manager openings at companies with active EB-2 and EB-3 sponsorship history. Filtering by sponsorship status upfront saves time and focuses your outreach on employers already familiar with PERM requirements.
Clarify sponsorship terms before accepting an offer
Ask whether the employer will cover PERM attorney fees and filing costs, and confirm they intend to retain you through the full green card process. Some employers sponsor the PERM but stop short of filing the I-140, which restarts your timeline entirely.
Document campaign performance metrics for your petition
USCIS and DOL review whether your role qualifies as a specialty occupation under PERM. Quantified evidence of specialized duties, such as managing programmatic ad budgets or overseeing multi-channel attribution, strengthens the employer's labor certification and reduces audit risk.
Paid Media Manager jobs are hiring across the US. Find yours.
Find Paid Media Manager JobsPaid Media Manager Green Card Sponsorship: Frequently Asked Questions
Does a Paid Media Manager role qualify for EB-2 or EB-3 green card sponsorship?
Paid Media Manager positions most commonly qualify under EB-3, which covers skilled workers requiring at least a bachelor's degree in marketing, advertising, communications, or a related field. EB-2 sponsorship is available if the employer specifies an advanced degree requirement or you hold a master's degree and the role reflects that level of specialization. Your employer's job description and your credentials together determine which category applies.
How does green card sponsorship differ from H-1B sponsorship for this role?
The EB-2 and EB-3 green card process leads to permanent residency rather than a temporary status, so there's no visa expiration to manage once you're approved. Unlike the H-1B, employment-based green cards have no annual lottery, though EB-3 does have per-country priority date backlogs for nationals from India and China. The PERM process typically takes one to two years from labor certification through I-140 approval before you reach adjustment of status.
What does the PERM labor certification process require for a Paid Media Manager?
Your employer must conduct a DOL-supervised recruitment campaign to demonstrate no qualified U.S. workers are available for the role at the prevailing wage. The prevailing wage is determined through OFLC before recruitment begins. For a Paid Media Manager, the employer must advertise the position with specific education and experience requirements that match your credentials, and retain documentation of all applicants reviewed and rejected during the recruitment window.
How can I find Paid Media Manager jobs that include green card sponsorship?
Migrate Mate lets you search Paid Media Manager openings filtered by employers with EB-2 and EB-3 sponsorship history, so you're not cold-applying to companies unfamiliar with PERM. Targeting employers who have filed for marketing roles before is more efficient than relying on job descriptions that vaguely mention 'visa sponsorship available,' which often refers only to H-1B and not employment-based green cards.
Can I switch employers after my PERM is filed?
Once your PERM is filed but before your I-140 is approved, changing employers generally restarts the entire process with the new company. After your I-140 is approved and your priority date is current or close to current, AC21 portability allows you to change to a same or similar occupational role without losing your place in the queue. Paid Media Manager roles are broadly categorized, which often supports portability arguments, but the new role must be in the same SOC classification.
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