Green Card Paid Media Manager Jobs
Paid Media Manager roles qualify for EB-2 and EB-3 green card sponsorship through PERM labor certification when the position requires a bachelor's degree in marketing, advertising, or a related field. Employers file with DOL and USCIS to permanently sponsor you, making this one of the more accessible sponsorship pathways in digital marketing.
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Get Access To All JobsDate: Sep 11, 2026
Location:
Scottsdale, AZ, US, 85257
Company: WillScot
Req ID: 56872
At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
ABOUT THE JOB:
The Paid Media Specialist supports the execution, optimization, and scaling of WillScot's paid media programs, with a focus on driving qualified lead generation and revenue growth through paid search and social advertising channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn, Meta, and other emerging digital platforms.
This role partners closely with Marketing, Sales, Analytics, Product, Creative, and external partners to develop data-driven campaigns, improve audience engagement, and maximize performance against key business objectives. This position supports the day-to-day management of paid media campaigns, including campaign setup, monitoring, testing, performance reporting, and optimization. Under the guidance of a senior team member, the role will contribute to driving efficient growth by improving lead quality, controlling cost per lead (CPL), and supporting overall revenue and pipeline goals.
WHAT YOU'LL BE DOING:
- Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
- Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
- Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
- Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
- Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
- Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
- Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
- Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
- Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
- Design and deliver performance reports, dashboards, and actionable insights to support decision-making.
- Execute and analyze A/B and multivariate tests, documenting results, best practices, and optimization recommendations.
- Stay current on industry trends, emerging platforms, and advertising best practices while performing additional duties as assigned.
Additional Duties and Functions as assigned.
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
- 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
- Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
- Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.
Required Skills and Abilities:
- Experience managing and optimizing paid media campaigns across SEM/paid search, paid social, programmatic display, retargeting, ABM, and B2B demand generation channels.
- Ability to develop audience strategies, campaign setups, platform deployments, and performance reporting to support marketing objectives.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns and stakeholder priorities.
- Proficiency interpreting campaign performance data and identifying opportunities to improve lead generation, conversion rates, and return on investment.
- Experience collaborating cross-functionally with Marketing, Sales, Product, Analytics, external partners, and business stakeholders.
- Hands-on experience with Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, GA4, Demand Gen, Performance Max, ABM, and programmatic advertising platforms.
- Knowledge of keyword research, competitive analysis, audience segmentation, bidding strategies, and performance metrics including CPL, CPA, and ROAS.
- Strong documentation and testing discipline, including capturing results, learnings, optimization recommendations, and best practices.
- Preferred: Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications.
Physical Requirements:
Requires prolonged sitting, regular keyboard and mouse use, extended screen time, and occasional light lifting, typically up to 10 pounds. The employee must be able to communicate verbally with employees, co-workers, and customers in person and by phone, and travel to various work environments as needed.
Work Environment:
This is an in-office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more!
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
Nearest Major Market: Phoenix
Job Segment: Pre-Sales, Accounting, CPA, Outside Sales, CRM, Sales, Finance, Technology
Date: Sep 11, 2026
Location:
Scottsdale, AZ, US, 85257
Company: WillScot
Req ID: 56872
At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
ABOUT THE JOB:
The Paid Media Specialist supports the execution, optimization, and scaling of WillScot's paid media programs, with a focus on driving qualified lead generation and revenue growth through paid search and social advertising channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn, Meta, and other emerging digital platforms.
This role partners closely with Marketing, Sales, Analytics, Product, Creative, and external partners to develop data-driven campaigns, improve audience engagement, and maximize performance against key business objectives. This position supports the day-to-day management of paid media campaigns, including campaign setup, monitoring, testing, performance reporting, and optimization. Under the guidance of a senior team member, the role will contribute to driving efficient growth by improving lead quality, controlling cost per lead (CPL), and supporting overall revenue and pipeline goals.
WHAT YOU'LL BE DOING:
- Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
- Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
- Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
- Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
- Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
- Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
- Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
- Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
- Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
- Design and deliver performance reports, dashboards, and actionable insights to support decision-making.
- Execute and analyze A/B and multivariate tests, documenting results, best practices, and optimization recommendations.
- Stay current on industry trends, emerging platforms, and advertising best practices while performing additional duties as assigned.
Additional Duties and Functions as assigned.
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
- 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
- Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
- Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.
Required Skills and Abilities:
- Experience managing and optimizing paid media campaigns across SEM/paid search, paid social, programmatic display, retargeting, ABM, and B2B demand generation channels.
- Ability to develop audience strategies, campaign setups, platform deployments, and performance reporting to support marketing objectives.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns and stakeholder priorities.
- Proficiency interpreting campaign performance data and identifying opportunities to improve lead generation, conversion rates, and return on investment.
- Experience collaborating cross-functionally with Marketing, Sales, Product, Analytics, external partners, and business stakeholders.
- Hands-on experience with Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, GA4, Demand Gen, Performance Max, ABM, and programmatic advertising platforms.
- Knowledge of keyword research, competitive analysis, audience segmentation, bidding strategies, and performance metrics including CPL, CPA, and ROAS.
- Strong documentation and testing discipline, including capturing results, learnings, optimization recommendations, and best practices.
- Preferred: Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications.
Physical Requirements:
Requires prolonged sitting, regular keyboard and mouse use, extended screen time, and occasional light lifting, typically up to 10 pounds. The employee must be able to communicate verbally with employees, co-workers, and customers in person and by phone, and travel to various work environments as needed.
Work Environment:
This is an in-office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more!
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
Nearest Major Market: Phoenix
Job Segment: Pre-Sales, Accounting, CPA, Outside Sales, CRM, Sales, Finance, Technology
See all Green Card Paid Media Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Paid Media Manager Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Manager
Match your degree to the role
PERM requires your credentials to align with the job's stated education requirements. A degree in marketing, communications, or business typically supports a Paid Media Manager filing. Degrees in unrelated fields can trigger RFEs during the I-140 stage.
Target employers with PERM filing history
Search the OFLC Wage Search tool to find companies that have previously filed PERM applications for marketing or advertising roles. Employers with that history already understand the process and are far less likely to withdraw sponsorship mid-filing.
Understand EB-2 versus EB-3 classification early
Paid Media Manager roles typically qualify under EB-3 as skilled workers requiring a bachelor's degree. EB-2 applies if the role requires an advanced degree or you have specialized credentials. Your priority date and wait time differ significantly between the two categories.
Find green card sponsoring employers on Migrate Mate
Search Migrate Mate to identify Paid Media Manager openings at companies with active EB-2 and EB-3 sponsorship history. Filtering by sponsorship status upfront saves time and focuses your outreach on employers already familiar with PERM requirements.
Clarify sponsorship terms before accepting an offer
Ask whether the employer will cover PERM attorney fees and filing costs, and confirm they intend to retain you through the full green card process. Some employers sponsor the PERM but stop short of filing the I-140, which restarts your timeline entirely.
Document campaign performance metrics for your petition
USCIS and DOL review whether your role qualifies as a specialty occupation under PERM. Quantified evidence of specialized duties, such as managing programmatic ad budgets or overseeing multi-channel attribution, strengthens the employer's labor certification and reduces audit risk.
Green Card Paid Media Manager: Frequently Asked Questions
Does a Paid Media Manager role qualify for EB-2 or EB-3 green card sponsorship?
Paid Media Manager positions most commonly qualify under EB-3, which covers skilled workers requiring at least a bachelor's degree in marketing, advertising, communications, or a related field. EB-2 sponsorship is available if the employer specifies an advanced degree requirement or you hold a master's degree and the role reflects that level of specialization. Your employer's job description and your credentials together determine which category applies.
How does green card sponsorship differ from H-1B sponsorship for this role?
The EB-2 and EB-3 green card process leads to permanent residency rather than a temporary status, so there's no visa expiration to manage once you're approved. Unlike the H-1B visa, employment-based green cards have no annual lottery, though EB-3 does have per-country priority date backlogs for nationals from India and China. The PERM process typically takes one to two years from labor certification through I-140 approval before you reach adjustment of status.
What does the PERM labor certification process require for a Paid Media Manager?
Your employer must conduct a DOL-supervised recruitment campaign to demonstrate no qualified U.S. workers are available for the role at the prevailing wage. The prevailing wage is determined through OFLC before recruitment begins. For a Paid Media Manager, the employer must advertise the position with specific education and experience requirements that match your credentials, and retain documentation of all applicants reviewed and rejected during the recruitment window.
How can I find Paid Media Manager jobs that include green card sponsorship?
Migrate Mate lets you search Paid Media Manager openings filtered by employers with EB-2 and EB-3 sponsorship history, so you're not cold-applying to companies unfamiliar with PERM. Targeting employers who have filed for marketing roles before is more efficient than relying on job descriptions that vaguely mention 'visa sponsorship available,' which often refers only to H-1B and not employment-based green cards.
Can I switch employers after my PERM is filed?
Once your PERM is filed but before your I-140 is approved, changing employers generally restarts the entire process with the new company. After your I-140 is approved and your priority date is current or close to current, AC21 portability allows you to change to a same or similar occupational role without losing your place in the queue. Paid Media Manager roles are broadly categorized, which often supports portability arguments, but the new role must be in the same SOC classification.