Green Card Paid Media Specialist Jobs
Paid Media Specialist roles qualify for employment-based green card sponsorship under EB-2 or EB-3, depending on your degree level and the employer's job requirements. Your employer files a PERM labor certification with DOL before petitioning USCIS, making sponsorship a multi-year commitment that turns a job offer into permanent U.S. residency.
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At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
About the Role
The Associate Vice President, Paid Media is a hands-on transformation leader who will modernize our media operation and turn enterprise growth priorities into a disciplined, connected, and measurable paid media engine. Reporting to the Group Vice President, Paid Media, this leader will drive execution of the paid media agenda, including annual planning, investment management, full-funnel activation, measurement, partner accountability, and team capability building. With a growth platform spanning stores, ecommerce, marketplaces, and a large first-party customer base, this role will help build a more agile, data-driven, and AI-enabled media model, including the expansion of Retail Media.
Responsibilities
- Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
- Lead planning, activation, and optimization across video, CTV, OOH, display, audio, search, social, app, affiliate, commerce media, and emerging platforms, making timely in-flight decisions on channel mix and performance.
- Build out the Retail Media practice to drive new customer acquisition across channel expansion partners such as Amazon, Ulta, and TikTok Shop, partnering with Commercial, Marketing, and ecosystem partners on growth plans, measurement, and test-and-learn roadmaps.
- Connect media with Social, CRM, Loyalty, E-commerce, and Partnerships to create a seamless customer journey.
- Drive adoption of a multi-layered measurement framework, partnering with Analytics, Consumer Insights, Finance, and agencies to turn performance data and incrementality learnings into investment recommendations and executive-ready insights.
- Lead agency, platform, and technology partner relationships, setting clear standards for planning, testing, optimization, reporting, and performance accountability.
- Advance AI-enabled capabilities, automation, and audience-led planning to improve targeting, personalization, optimization, and efficiency, scaling successful pilots into everyday capabilities.
- Develop investment scenarios and recommendations that clearly frame tradeoffs, risk, and expected business impact for senior leadership.
- Lead, develop, and grow a high-performing paid media team, building capabilities in strategic planning, full-funnel investment, measurement, and AI-enabled optimization while fostering a culture of experimentation and continuous improvement.
Qualifications
- 15+ years of progressive experience in paid media, integrated or performance marketing, digital marketing transformation, or media strategy; retail, consumer product, or highly customer-centric business experience preferred.
- 7+ years leading media teams, agency partnerships, and platform relationships.
- Proven success managing significant media budgets across brand and performance channels, with accountability for effectiveness, efficiency, and commercial outcomes.
- Deep expertise in media planning, investment strategy, audience development, measurement, and modern adtech/martech, including AI-enabled solutions and automation.
- Ability to translate business objectives into integrated media strategies and influence senior executives and cross-functional partners across Finance, Analytics, Technology, CRM, E-commerce, Brand, and Commercial.
- A commercially rigorous systems thinker who connects audience, creative, data, and measurement to business outcomes and explains media impact in terms leaders and Finance can act on.
- A builder and coach who elevates team capability and leads effectively through ambiguity and change.
Education
Bachelor's degree or equivalent experience.
Core Competencies
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
Description
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
About the Role
The Associate Vice President, Paid Media is a hands-on transformation leader who will modernize our media operation and turn enterprise growth priorities into a disciplined, connected, and measurable paid media engine. Reporting to the Group Vice President, Paid Media, this leader will drive execution of the paid media agenda, including annual planning, investment management, full-funnel activation, measurement, partner accountability, and team capability building. With a growth platform spanning stores, ecommerce, marketplaces, and a large first-party customer base, this role will help build a more agile, data-driven, and AI-enabled media model, including the expansion of Retail Media.
Responsibilities
- Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
- Lead planning, activation, and optimization across video, CTV, OOH, display, audio, search, social, app, affiliate, commerce media, and emerging platforms, making timely in-flight decisions on channel mix and performance.
- Build out the Retail Media practice to drive new customer acquisition across channel expansion partners such as Amazon, Ulta, and TikTok Shop, partnering with Commercial, Marketing, and ecosystem partners on growth plans, measurement, and test-and-learn roadmaps.
- Connect media with Social, CRM, Loyalty, E-commerce, and Partnerships to create a seamless customer journey.
- Drive adoption of a multi-layered measurement framework, partnering with Analytics, Consumer Insights, Finance, and agencies to turn performance data and incrementality learnings into investment recommendations and executive-ready insights.
- Lead agency, platform, and technology partner relationships, setting clear standards for planning, testing, optimization, reporting, and performance accountability.
- Advance AI-enabled capabilities, automation, and audience-led planning to improve targeting, personalization, optimization, and efficiency, scaling successful pilots into everyday capabilities.
- Develop investment scenarios and recommendations that clearly frame tradeoffs, risk, and expected business impact for senior leadership.
- Lead, develop, and grow a high-performing paid media team, building capabilities in strategic planning, full-funnel investment, measurement, and AI-enabled optimization while fostering a culture of experimentation and continuous improvement.
Qualifications
- 15+ years of progressive experience in paid media, integrated or performance marketing, digital marketing transformation, or media strategy; retail, consumer product, or highly customer-centric business experience preferred.
- 7+ years leading media teams, agency partnerships, and platform relationships.
- Proven success managing significant media budgets across brand and performance channels, with accountability for effectiveness, efficiency, and commercial outcomes.
- Deep expertise in media planning, investment strategy, audience development, measurement, and modern adtech/martech, including AI-enabled solutions and automation.
- Ability to translate business objectives into integrated media strategies and influence senior executives and cross-functional partners across Finance, Analytics, Technology, CRM, E-commerce, Brand, and Commercial.
- A commercially rigorous systems thinker who connects audience, creative, data, and measurement to business outcomes and explains media impact in terms leaders and Finance can act on.
- A builder and coach who elevates team capability and leads effectively through ambiguity and change.
Education
Bachelor's degree or equivalent experience.
Core Competencies
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
Benefits
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
See all Green Card Paid Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Paid Media Specialist Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Specialist
Align your credentials to PERM requirements
PERM locks in the minimum education and experience requirements for your role. Get your foreign degree evaluated by a NACES-approved credential evaluator before applications start, so your transcript maps cleanly to the U.S. bachelor's equivalency your employer will specify.
Target employers with active EB sponsorship history
Search DOL PERM disclosure data to find companies that have filed for Paid Media Specialist or digital marketing roles before. Repeat PERM filers understand the recruitment documentation burden and are far less likely to withdraw sponsorship mid-process than first-timers.
Find green card sponsoring roles on Migrate Mate
Migrate Mate filters Paid Media Specialist jobs by employers with verified green card sponsorship history, so you're not cold-applying to companies that haven't committed to EB sponsorship. Search by role and location to surface active opportunities directly.
Distinguish EB-2 and EB-3 before negotiating your offer
If the job description requires only a bachelor's degree, your employer will likely file EB-3. Push for an EB-2 filing only if the role genuinely requires an advanced degree or you can document specialized expertise, since misclassification raises PERM audit risk for the employer.
Verify your employer's E-Verify enrollment early
USCIS requires employers sponsoring adjustment of status to maintain lawful employment throughout the green card process. Confirm E-Verify enrollment before accepting an offer, since unenrolled employers create compliance gaps that can delay your I-485 adjudication.
Use OFLC Wage Search to benchmark your prevailing wage
DOL sets your prevailing wage through OFLC Wage Search based on job title, location, and experience level before PERM is filed. Know your wage level before salary negotiations so your offered pay clears the PERM threshold without renegotiation after the labor certification is submitted.
Green Card Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify for EB-2 or EB-3 sponsorship?
Most Paid Media Specialist positions are sponsored under EB-3 because the role typically requires a bachelor's degree in marketing, communications, or a related field rather than an advanced degree. EB-2 sponsorship is possible if the specific role requires a master's degree or if the employer pursues a National Interest Waiver, though NIW filings for marketing roles are uncommon and face a high evidentiary bar.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status requiring renewal every three years with no path to permanent residency on its own. Green card sponsorship through PERM and I-140 leads directly to lawful permanent residency. There is no annual lottery for EB-3 petitions, so your employer's filing isn't subject to the H-1B cap. The tradeoff is timeline: the full EB-3 process from PERM filing to green card can take two to five or more years depending on your country of birth.
What documentation does a Paid Media Specialist need before PERM is filed?
Your employer drives PERM documentation, but your role is to provide a foreign credential evaluation confirming your degree meets U.S. equivalency, employment verification letters for any work experience the employer lists as a minimum requirement, and your immigration history if you're already in the U.S. on a work visa. Any gaps between your credentials and the PERM job description can trigger a DOL audit.
How do I find Paid Media Specialist jobs that include green card sponsorship?
Most job postings don't specify whether an employer will sponsor a green card, making it difficult to identify qualifying opportunities through general searches. Migrate Mate filters roles by employers with verified green card sponsorship history, so you can search specifically for Paid Media Specialist positions from companies that have committed to EB sponsorship rather than relying on employers to volunteer that information upfront.
Can I switch employers after my PERM is approved but before I get my green card?
Yes, under AC21 portability rules you can change employers once your I-485 has been pending for at least 180 days, provided the new role is in the same or a similar occupational classification. For Paid Media Specialists, a move to a closely related digital marketing or advertising role at a new company typically qualifies. You'll need your new employer to confirm the role matches before switching to avoid jeopardizing your adjustment of status.