Green Card Paid Media Specialist Jobs
Paid Media Specialist roles qualify for employment-based green card sponsorship under EB-2 or EB-3, depending on your degree level and the employer's job requirements. Your employer files a PERM labor certification with DOL before petitioning USCIS, making sponsorship a multi-year commitment that turns a job offer into permanent U.S. residency.
Find Green Card Paid Media Specialist JobsOverview
Showing 5 of 29+ Paid Media Specialist jobs
See all Paid Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Specialist roles.
Get Access To All JobsDate: Sep 11, 2026
Location:
Scottsdale, AZ, US, 85257
Company: WillScot
Req ID: 56872
At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
ABOUT THE JOB:
The Paid Media Specialist supports the execution, optimization, and scaling of WillScot's paid media programs, with a focus on driving qualified lead generation and revenue growth through paid search and social advertising channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn, Meta, and other emerging digital platforms.
This role partners closely with Marketing, Sales, Analytics, Product, Creative, and external partners to develop data-driven campaigns, improve audience engagement, and maximize performance against key business objectives. This position supports the day-to-day management of paid media campaigns, including campaign setup, monitoring, testing, performance reporting, and optimization. Under the guidance of a senior team member, the role will contribute to driving efficient growth by improving lead quality, controlling cost per lead (CPL), and supporting overall revenue and pipeline goals.
WHAT YOU'LL BE DOING:
- Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
- Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
- Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
- Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
- Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
- Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
- Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
- Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
- Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
- Design and deliver performance reports, dashboards, and actionable insights to support decision-making.
- Execute and analyze A/B and multivariate tests, documenting results, best practices, and optimization recommendations.
- Stay current on industry trends, emerging platforms, and advertising best practices while performing additional duties as assigned.
Additional Duties and Functions as assigned.
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
- 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
- Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
- Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.
Required Skills and Abilities:
- Experience managing and optimizing paid media campaigns across SEM/paid search, paid social, programmatic display, retargeting, ABM, and B2B demand generation channels.
- Ability to develop audience strategies, campaign setups, platform deployments, and performance reporting to support marketing objectives.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns and stakeholder priorities.
- Proficiency interpreting campaign performance data and identifying opportunities to improve lead generation, conversion rates, and return on investment.
- Experience collaborating cross-functionally with Marketing, Sales, Product, Analytics, external partners, and business stakeholders.
- Hands-on experience with Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, GA4, Demand Gen, Performance Max, ABM, and programmatic advertising platforms.
- Knowledge of keyword research, competitive analysis, audience segmentation, bidding strategies, and performance metrics including CPL, CPA, and ROAS.
- Strong documentation and testing discipline, including capturing results, learnings, optimization recommendations, and best practices.
- Preferred: Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications.
Physical Requirements:
Requires prolonged sitting, regular keyboard and mouse use, extended screen time, and occasional light lifting, typically up to 10 pounds. The employee must be able to communicate verbally with employees, co-workers, and customers in person and by phone, and travel to various work environments as needed.
Work Environment:
This is an in-office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more!
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
Nearest Major Market: Phoenix
Job Segment: Pre-Sales, Accounting, CPA, Outside Sales, CRM, Sales, Finance, Technology
Date: Sep 11, 2026
Location:
Scottsdale, AZ, US, 85257
Company: WillScot
Req ID: 56872
At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
ABOUT THE JOB:
The Paid Media Specialist supports the execution, optimization, and scaling of WillScot's paid media programs, with a focus on driving qualified lead generation and revenue growth through paid search and social advertising channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn, Meta, and other emerging digital platforms.
This role partners closely with Marketing, Sales, Analytics, Product, Creative, and external partners to develop data-driven campaigns, improve audience engagement, and maximize performance against key business objectives. This position supports the day-to-day management of paid media campaigns, including campaign setup, monitoring, testing, performance reporting, and optimization. Under the guidance of a senior team member, the role will contribute to driving efficient growth by improving lead quality, controlling cost per lead (CPL), and supporting overall revenue and pipeline goals.
WHAT YOU'LL BE DOING:
- Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
- Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
- Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
- Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
- Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
- Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
- Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
- Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
- Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
- Design and deliver performance reports, dashboards, and actionable insights to support decision-making.
- Execute and analyze A/B and multivariate tests, documenting results, best practices, and optimization recommendations.
- Stay current on industry trends, emerging platforms, and advertising best practices while performing additional duties as assigned.
Additional Duties and Functions as assigned.
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
- 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
- Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
- Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.
Required Skills and Abilities:
- Experience managing and optimizing paid media campaigns across SEM/paid search, paid social, programmatic display, retargeting, ABM, and B2B demand generation channels.
- Ability to develop audience strategies, campaign setups, platform deployments, and performance reporting to support marketing objectives.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns and stakeholder priorities.
- Proficiency interpreting campaign performance data and identifying opportunities to improve lead generation, conversion rates, and return on investment.
- Experience collaborating cross-functionally with Marketing, Sales, Product, Analytics, external partners, and business stakeholders.
- Hands-on experience with Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, GA4, Demand Gen, Performance Max, ABM, and programmatic advertising platforms.
- Knowledge of keyword research, competitive analysis, audience segmentation, bidding strategies, and performance metrics including CPL, CPA, and ROAS.
- Strong documentation and testing discipline, including capturing results, learnings, optimization recommendations, and best practices.
- Preferred: Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications.
Physical Requirements:
Requires prolonged sitting, regular keyboard and mouse use, extended screen time, and occasional light lifting, typically up to 10 pounds. The employee must be able to communicate verbally with employees, co-workers, and customers in person and by phone, and travel to various work environments as needed.
Work Environment:
This is an in-office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more!
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
Nearest Major Market: Phoenix
Job Segment: Pre-Sales, Accounting, CPA, Outside Sales, CRM, Sales, Finance, Technology
See all Green Card Paid Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Paid Media Specialist Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Specialist
Align your credentials to PERM requirements
PERM locks in the minimum education and experience requirements for your role. Get your foreign degree evaluated by a NACES-approved credential evaluator before applications start, so your transcript maps cleanly to the U.S. bachelor's equivalency your employer will specify.
Target employers with active EB sponsorship history
Search DOL PERM disclosure data to find companies that have filed for Paid Media Specialist or digital marketing roles before. Repeat PERM filers understand the recruitment documentation burden and are far less likely to withdraw sponsorship mid-process than first-timers.
Find green card sponsoring roles on Migrate Mate
Migrate Mate filters Paid Media Specialist jobs by employers with verified green card sponsorship history, so you're not cold-applying to companies that haven't committed to EB sponsorship. Search by role and location to surface active opportunities directly.
Distinguish EB-2 and EB-3 before negotiating your offer
If the job description requires only a bachelor's degree, your employer will likely file EB-3. Push for an EB-2 filing only if the role genuinely requires an advanced degree or you can document specialized expertise, since misclassification raises PERM audit risk for the employer.
Verify your employer's E-Verify enrollment early
USCIS requires employers sponsoring adjustment of status to maintain lawful employment throughout the green card process. Confirm E-Verify enrollment before accepting an offer, since unenrolled employers create compliance gaps that can delay your I-485 adjudication.
Use OFLC Wage Search to benchmark your prevailing wage
DOL sets your prevailing wage through OFLC Wage Search based on job title, location, and experience level before PERM is filed. Know your wage level before salary negotiations so your offered pay clears the PERM threshold without renegotiation after the labor certification is submitted.
Green Card Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify for EB-2 or EB-3 sponsorship?
Most Paid Media Specialist positions are sponsored under EB-3 because the role typically requires a bachelor's degree in marketing, communications, or a related field rather than an advanced degree. EB-2 sponsorship is possible if the specific role requires a master's degree or if the employer pursues a National Interest Waiver, though NIW filings for marketing roles are uncommon and face a high evidentiary bar.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status requiring renewal every three years with no path to permanent residency on its own. Green card sponsorship through PERM and I-140 leads directly to lawful permanent residency. There is no annual lottery for EB-3 petitions, so your employer's filing isn't subject to the H-1B cap. The tradeoff is timeline: the full EB-3 process from PERM filing to green card can take two to five or more years depending on your country of birth.
What documentation does a Paid Media Specialist need before PERM is filed?
Your employer drives PERM documentation, but your role is to provide a foreign credential evaluation confirming your degree meets U.S. equivalency, employment verification letters for any work experience the employer lists as a minimum requirement, and your immigration history if you're already in the U.S. on a work visa. Any gaps between your credentials and the PERM job description can trigger a DOL audit.
How do I find Paid Media Specialist jobs that include green card sponsorship?
Most job postings don't specify whether an employer will sponsor a green card, making it difficult to identify qualifying opportunities through general searches. Migrate Mate filters roles by employers with verified green card sponsorship history, so you can search specifically for Paid Media Specialist positions from companies that have committed to EB sponsorship rather than relying on employers to volunteer that information upfront.
Can I switch employers after my PERM is approved but before I get my green card?
Yes, under AC21 portability rules you can change employers once your I-485 has been pending for at least 180 days, provided the new role is in the same or a similar occupational classification. For Paid Media Specialists, a move to a closely related digital marketing or advertising role at a new company typically qualifies. You'll need your new employer to confirm the role matches before switching to avoid jeopardizing your adjustment of status.