Green Card Paid Media Specialist Jobs
Paid Media Specialist roles qualify for employment-based green card sponsorship under EB-2 or EB-3, depending on your degree level and the employer's job requirements. Your employer files a PERM labor certification with DOL before petitioning USCIS, making sponsorship a multi-year commitment that turns a job offer into permanent U.S. residency.
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Get Access To All JobsINTRODUCTION
We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency.
This is a remote position and will report to our Director, Performance Marketing.
LI-Remote
ROLE AND RESPONSIBILITIES
Lead multi-channel paid strategy
- Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
- Drive channel mix optimization to maximize incremental pipeline and revenue impact
- Align channel strategies to personas, segments, and funnel stages
Drive performance and optimization
- Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
- Identify opportunities to improve efficiency and scale across channels
- Evaluate channel contribution and incrementality to inform investment decisions
Budget ownership and allocation
- Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
- Align channel investment to segment-level pipeline and revenue goals
- Support forecasting and performance planning tied to business outcomes
Experimentation and growth
- Build and own a structured experimentation roadmap to drive scalable growth
- Test new channels, formats, audiences, and creative strategies
Cross-functional partnership
- Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
- Establish strong feedback loops to inform optimization and performance insights
- Ensure tight integration across paid efforts to improve full-funnel performance
BASIC QUALIFICATIONS
- 7-10+ years in performance marketing across multiple paid channels
- Proven ability to scale multi-channel acquisition programs
- Strong analytical foundation with experience in attribution and experimentation
- Experience managing budgets with clear ROI accountability
- Ability to connect channel performance to business outcomes
Avalara is an AI-first Company:
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
INTRODUCTION
We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency.
This is a remote position and will report to our Director, Performance Marketing.
LI-Remote
ROLE AND RESPONSIBILITIES
Lead multi-channel paid strategy
- Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
- Drive channel mix optimization to maximize incremental pipeline and revenue impact
- Align channel strategies to personas, segments, and funnel stages
Drive performance and optimization
- Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
- Identify opportunities to improve efficiency and scale across channels
- Evaluate channel contribution and incrementality to inform investment decisions
Budget ownership and allocation
- Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
- Align channel investment to segment-level pipeline and revenue goals
- Support forecasting and performance planning tied to business outcomes
Experimentation and growth
- Build and own a structured experimentation roadmap to drive scalable growth
- Test new channels, formats, audiences, and creative strategies
Cross-functional partnership
- Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
- Establish strong feedback loops to inform optimization and performance insights
- Ensure tight integration across paid efforts to improve full-funnel performance
BASIC QUALIFICATIONS
- 7-10+ years in performance marketing across multiple paid channels
- Proven ability to scale multi-channel acquisition programs
- Strong analytical foundation with experience in attribution and experimentation
- Experience managing budgets with clear ROI accountability
- Ability to connect channel performance to business outcomes
Avalara is an AI-first Company:
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
See all 38+ Green Card Paid Media Specialist Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Paid Media Specialist
Align your credentials to PERM requirements
PERM locks in the minimum education and experience requirements for your role. Get your foreign degree evaluated by a NACES-approved credential evaluator before applications start, so your transcript maps cleanly to the U.S. bachelor's equivalency your employer will specify.
Target employers with active EB sponsorship history
Search DOL PERM disclosure data to find companies that have filed for Paid Media Specialist or digital marketing roles before. Repeat PERM filers understand the recruitment documentation burden and are far less likely to withdraw sponsorship mid-process than first-timers.
Find green card sponsoring roles on Migrate Mate
Migrate Mate filters Paid Media Specialist jobs by employers with verified green card sponsorship history, so you're not cold-applying to companies that haven't committed to EB sponsorship. Search by role and location to surface active opportunities directly.
Distinguish EB-2 and EB-3 before negotiating your offer
If the job description requires only a bachelor's degree, your employer will likely file EB-3. Push for an EB-2 filing only if the role genuinely requires an advanced degree or you can document specialized expertise, since misclassification raises PERM audit risk for the employer.
Verify your employer's E-Verify enrollment early
USCIS requires employers sponsoring adjustment of status to maintain lawful employment throughout the green card process. Confirm E-Verify enrollment before accepting an offer, since unenrolled employers create compliance gaps that can delay your I-485 adjudication.
Use OFLC Wage Search to benchmark your prevailing wage
DOL sets your prevailing wage through OFLC Wage Search based on job title, location, and experience level before PERM is filed. Know your wage level before salary negotiations so your offered pay clears the PERM threshold without renegotiation after the labor certification is submitted.
Green Card Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify for EB-2 or EB-3 sponsorship?
Most Paid Media Specialist positions are sponsored under EB-3 because the role typically requires a bachelor's degree in marketing, communications, or a related field rather than an advanced degree. EB-2 sponsorship is possible if the specific role requires a master's degree or if the employer pursues a National Interest Waiver, though NIW filings for marketing roles are uncommon and face a high evidentiary bar.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status requiring renewal every three years with no path to permanent residency on its own. Green card sponsorship through PERM and I-140 leads directly to lawful permanent residency. There is no annual lottery for EB-3 petitions, so your employer's filing isn't subject to the H-1B cap. The tradeoff is timeline: the full EB-3 process from PERM filing to green card can take two to five or more years depending on your country of birth.
What documentation does a Paid Media Specialist need before PERM is filed?
Your employer drives PERM documentation, but your role is to provide a foreign credential evaluation confirming your degree meets U.S. equivalency, employment verification letters for any work experience the employer lists as a minimum requirement, and your immigration history if you're already in the U.S. on a work visa. Any gaps between your credentials and the PERM job description can trigger a DOL audit.
How do I find Paid Media Specialist jobs that include green card sponsorship?
Most job postings don't specify whether an employer will sponsor a green card, making it difficult to identify qualifying opportunities through general searches. Migrate Mate filters roles by employers with verified green card sponsorship history, so you can search specifically for Paid Media Specialist positions from companies that have committed to EB sponsorship rather than relying on employers to volunteer that information upfront.
Can I switch employers after my PERM is approved but before I get my green card?
Yes, under AC21 portability rules you can change employers once your I-485 has been pending for at least 180 days, provided the new role is in the same or a similar occupational classification. For Paid Media Specialists, a move to a closely related digital marketing or advertising role at a new company typically qualifies. You'll need your new employer to confirm the role matches before switching to avoid jeopardizing your adjustment of status.