About us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Director, TFC Events & Brand Experiences is a seasoned event leader with the instincts of a top-tier agency producer and the poise to operate flawlessly in front of C-suite executives, VIP clients, and high-stakes brand audiences. This role owns the elevated end of TFC’s event portfolio — intimate executive dinners, curated client showcases, marquee brand activations — where precision, presence, and professionalism are key.

This position serves as a primary event lead across Sparks, 3D, Freeman, Studio Blue, and TFC’s signature cross-brand experiences. This role operates with clarity on what to lead, when to flex, and how to deliver consistently across a multi-brand portfolio.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Multi-Brand Event Portfolio Execution:

• Support the Sr. Director in delivering TFC’s overarching event experience strategy, ensuring all activations meet the quality bar and brand presence standards set at the leadership level.
• Serve as a primary event lead for the Sparks/3D brand portfolio, with flex support across Freeman, Studio Blue, and TFC signature experiences.
• Lead end-to-end planning and execution across the full event lifecycle: strategy, logistics, vendor management, brand team prep, brand storytelling alignment, onsite coordination, and post-event reporting.
• Collaborate with the broader TFC Events team (Sr. Manager, Events Managers) as well as cross-functional department liaisons as needed to ensure seamless resource deployment and consistent portfolio coverage across all brands.

Agency & High-Touch Event Specialization:

• Design and execute elevated event experiences for agency clients, executive audiences, and VIP stakeholders, including C-suite dinners, proprietary client showcases, and flagship brand activations, where flawless delivery defines the standard.
• Bring a genuine agency mindset to every event: anticipating client and stakeholder needs, communicating proactively, and delivering at the highest level of professionalism and precision.
• Develop and steward immersive VIP showcase programs in close partnership with the Sr. Director.
• Build and maintain a curated vendor and production partner network capable of supporting luxury-level events with bespoke programming and hospitality elements.

Event Strategy & SOP Development:

• In partnership with the Sr. Director, establish, document, and continuously improve TFC event production standards and SOPs, creating a consistent operational backbone for the team.
• Develop event planning frameworks that ensure quality and equity across the full tier spectrum, from large flagship activations to smaller, high-touch executive events.
• Contribute to the intake process and quality assurance standards for brand event activations, working within the overarching framework set by Sr. Director.
• Build a cross-brand learnings pipeline, sharing innovations, vendor insights, and production best practices across the full TFC Events team.

Budget & Financial Management:

• Manage all financial aspects of assigned events: contracts, room blocks, T&E, purchase orders, and budget reporting.
• Prepare executive-level event briefs, post-event debriefs, and ROI analysis to support data-driven investment decisions.

Cross-Functional Collaboration:

• Partner closely with TFC Marketing, Brand, Creative, Sales, and Communications teams to ensure event activations are integrated, on-message, and aligned to business objectives.
• Build trusted cross-functional relationships across the enterprise, with focus on Growth/Sales, Operations and Marketing partners across brands, serving as a proactive and reliable event partner.
• Represent the TFC Events function in cross-functional conversations, providing strategic recommendations grounded in operational expertise and event data.

People Leadership & Team Development:

• This role will grow with the team — initially focused on portfolio execution and cross-brand influence, with a direct report structure that expands as the function scales. Strong people leadership instincts are essential from day one.
• Provide mentorship and day-to-day guidance to Events Managers, supporting their growth and development in alignment with defined stretch opportunities.
• Model the standard for event excellence, bringing energy, accountability, and a culture of continuous improvement to everything the team produces.

Education & Experience

• Minimum 12+ years of progressive event management experience, with at least 3–5 years in a director-level or equivalent senior leadership role.
• Demonstrated expertise in agency-focused, high-touch, or elevated event programming, including executive client hospitality, VIP experiences, and premium brand activations.
• Proven track record leading complex, multi-brand or multi-stakeholder event portfolios from strategy through flawless execution.
• Experience building or formalizing event SOPs, playbooks, and operational processes in a growing or evolving team environment.
• Strong financial acumen with direct budget ownership, vendor negotiation, and ROI reporting experience.
• Bachelor’s degree in Events, Hospitality, Marketing, or a related field.
• Certified Meeting Professional (CMP), Certified Meeting Management (CMM), or similar industry certification preferred.
• Agency mindset with a client-first orientation, skilled at reading the room, managing expectations, and consistently delivering above them.
• Exceptional organizational and project management skills; able to manage multiple complex events simultaneously without sacrificing quality or detail.
• Outstanding communication and interpersonal skills, with the ability to influence and build trust at all levels, from Events Managers to C-suite executives.
• Creative, resourceful, and solutions-oriented, comfortable navigating ambiguity and building structure where little exists.
• Proficiency in event technology platforms, production tools, and onsite event management systems.
• Strong leadership presence with the ability to inspire, develop, and hold a high-performing team accountable.
• Operates with calm authority in high-pressure, high-visibility environments — equally composed managing a last-minute logistics crisis and hosting a C-suite client dinner. A genuine passion for live events and the elevated experiences that leave a lasting impression.

Travel Requirements

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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