Green Card Strategic Marketing Manager Jobs
Strategic Marketing Manager green card sponsorship follows the EB-2 or EB-3 employment-based path, requiring PERM labor certification before your employer files the I-140 petition. Roles demanding advanced marketing strategy, analytics expertise, or cross-functional leadership often qualify under EB-2. Per-country priority date backlogs apply, so starting the process early matters.
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Get Access To All JobsINTRODUCTION
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV anticipates new data that could potentially strengthen the role of the longest-acting HIV treatment in HIV care. We are seeking a point person in the Marketing Strategy team who can oversee the preparation, progress, and eventual impact of this potential new label. The Marketing Manager, HIV Treatment Strategy role is strategic, so it will require someone with the ability to work with cross-functional teams to set the potential label expansion up for success and drive pre- and potential post-label impact. This role will be highly visible to both brand lead and US and Global leadership.
Role Purpose
- Drive the development, integration and execution for the brand commercial strategy with the new indication and launch plan under the leadership of the Strategy Director.
- Serve as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement and cross-functional execution.
- Monitor and prepare regular senior leadership updates on strategic preparation, cross-functional performance, and customer impact.
LOCATION
This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC. Candidates who do not currently reside in the Durham, NC area must be willing to relocate. This role follows a hybrid working model, requiring a minimum of two days onsite per week. This role is eligible for relocation support. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Drive development and execution of the commercial strategy and translate Director guidance into an actionable market-shaping and indication launch plan.
- Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams.
- Evolve the brand campaign for and with this new indication, evolve message architecture and customer narrative as clinical, market and customer insights develop, while maintaining alignment to the broader brand strategy.
- Lead development and refinement of claims and messaging through customer research and the legal, regulatory and medical review process.
- Partner with Promo, P2P, Digital and other channel owners to translate the strategy and campaign into coordinated channel plans, while preserving functional ownership for execution.
- Lead development and ongoing tracking of a robust measurement plan, including market-shaping KPIs, launch-readiness indicators, customer behavior and business performance.
- Translate performance, customer research and marketplace signals into recommendations for campaign, message and launch-plan optimization.
- Serve as the day-to-day commercial point for indication and label developments, translating approved implications into updated messaging, plans and deliverables.
- Integrate inputs and dependencies across Medical, Payer/Market Access, Global, Insights & Analytics and other partners into the US commercial plan.
- Identify material risks, gaps and strategic trade-offs early; drive resolution with accountable owners and elevate recommendations to the brand Marketing Strategy Director.
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor’s degree from an accredited institution & 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations).
- US HCP Marketing/Field Experience.
- Experience with copy approval.
- Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
- Ability to travel up to 10% for meetings/congresses and field rides.
- Minimum of 2 days per week in office required in Durham, NC.
Preferred Qualifications
If you have the following characteristics, it would be a plus:
- MBA or master’s degree in marketing, Business or related.
- Skilled in using AI to analyze customer needs and enhance market effectiveness.
- Ability to motivate, lead, and influence across various levels and functions.
- Excellent communication (written & verbal), interpersonal influence, and prioritization skills.
- Ability to review, analyze and assess performance drivers and opportunities.
- Strong business acumen and demonstrated analytical skills.
- Financial acumen and experience managing budgets.
- Proven track record of developing materials/programs that deliver against strategy.
- Demonstrated strategic thinking, analysis and decision-making skills.
- Demonstrated a passion for innovative thinking with a meticulous eye for detail.
- Demonstrated ability to determine customer unmet needs and deliver meaningful value.
Work Environment
This role is based in the United States and offers a hybrid working model. You will be expected to be onsite approximately 2-3 days per week to connect with colleagues and partners. We support flexible working arrangements to help you bring your best every day.
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.
Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com.
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.
INTRODUCTION
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV anticipates new data that could potentially strengthen the role of the longest-acting HIV treatment in HIV care. We are seeking a point person in the Marketing Strategy team who can oversee the preparation, progress, and eventual impact of this potential new label. The Marketing Manager, HIV Treatment Strategy role is strategic, so it will require someone with the ability to work with cross-functional teams to set the potential label expansion up for success and drive pre- and potential post-label impact. This role will be highly visible to both brand lead and US and Global leadership.
Role Purpose
- Drive the development, integration and execution for the brand commercial strategy with the new indication and launch plan under the leadership of the Strategy Director.
- Serve as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement and cross-functional execution.
- Monitor and prepare regular senior leadership updates on strategic preparation, cross-functional performance, and customer impact.
LOCATION
This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC. Candidates who do not currently reside in the Durham, NC area must be willing to relocate. This role follows a hybrid working model, requiring a minimum of two days onsite per week. This role is eligible for relocation support. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Drive development and execution of the commercial strategy and translate Director guidance into an actionable market-shaping and indication launch plan.
- Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams.
- Evolve the brand campaign for and with this new indication, evolve message architecture and customer narrative as clinical, market and customer insights develop, while maintaining alignment to the broader brand strategy.
- Lead development and refinement of claims and messaging through customer research and the legal, regulatory and medical review process.
- Partner with Promo, P2P, Digital and other channel owners to translate the strategy and campaign into coordinated channel plans, while preserving functional ownership for execution.
- Lead development and ongoing tracking of a robust measurement plan, including market-shaping KPIs, launch-readiness indicators, customer behavior and business performance.
- Translate performance, customer research and marketplace signals into recommendations for campaign, message and launch-plan optimization.
- Serve as the day-to-day commercial point for indication and label developments, translating approved implications into updated messaging, plans and deliverables.
- Integrate inputs and dependencies across Medical, Payer/Market Access, Global, Insights & Analytics and other partners into the US commercial plan.
- Identify material risks, gaps and strategic trade-offs early; drive resolution with accountable owners and elevate recommendations to the brand Marketing Strategy Director.
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor’s degree from an accredited institution & 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations).
- US HCP Marketing/Field Experience.
- Experience with copy approval.
- Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
- Ability to travel up to 10% for meetings/congresses and field rides.
- Minimum of 2 days per week in office required in Durham, NC.
Preferred Qualifications
If you have the following characteristics, it would be a plus:
- MBA or master’s degree in marketing, Business or related.
- Skilled in using AI to analyze customer needs and enhance market effectiveness.
- Ability to motivate, lead, and influence across various levels and functions.
- Excellent communication (written & verbal), interpersonal influence, and prioritization skills.
- Ability to review, analyze and assess performance drivers and opportunities.
- Strong business acumen and demonstrated analytical skills.
- Financial acumen and experience managing budgets.
- Proven track record of developing materials/programs that deliver against strategy.
- Demonstrated strategic thinking, analysis and decision-making skills.
- Demonstrated a passion for innovative thinking with a meticulous eye for detail.
- Demonstrated ability to determine customer unmet needs and deliver meaningful value.
Work Environment
This role is based in the United States and offers a hybrid working model. You will be expected to be onsite approximately 2-3 days per week to connect with colleagues and partners. We support flexible working arrangements to help you bring your best every day.
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.
Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com.
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.
See all 1,174+ Green Card Strategic Marketing Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Strategic Marketing Manager
Align your credentials to EB-2 standards
An advanced degree in marketing, business, or a related field supports EB-2 eligibility. If your highest degree is a bachelor's, document five years of progressive experience in strategy, brand management, or integrated campaigns to satisfy the equivalent-degree requirement DOL and USCIS apply.
Search verified green card sponsors on Migrate Mate
Use Migrate Mate to find employers with a documented history of sponsoring employment-based green cards for marketing roles. Targeting companies that have completed PERM for similar positions cuts your research time and signals realistic sponsorship intent before you apply.
Look up the prevailing wage before negotiating
Your employer must pay at least the DOL prevailing wage for your SOC code and work location. Run the OFLC Wage Search for Strategic Marketing Manager roles in your target metro before salary discussions so you know the floor PERM requires and can negotiate above it.
Expect a formal recruitment audit during PERM
PERM requires your employer to run a genuine recruitment test, including job ads, postings, and documented review of U.S. worker applications. Marketing job descriptions must accurately reflect your day-to-day duties; vague or inflated requirements can trigger a DOL audit or denial.
File the I-140 promptly after PERM certification
Once DOL certifies the PERM, your employer should file the I-140 petition with USCIS without delay. Your priority date locks in on the I-140 receipt date, which determines your place in the per-country queue, particularly if you are a national of India or China.
Understand AC21 portability before switching employers
If your I-485 has been pending 180 days or more, AC21 lets you move to a new employer in the same or a similar occupation without losing your priority date. Confirm the new Strategic Marketing Manager role matches your original petition's occupational classification before resigning.
Green Card Strategic Marketing Manager: Frequently Asked Questions
Which green card category fits a Strategic Marketing Manager role?
Most Strategic Marketing Manager positions qualify under EB-2 if the role requires a master's degree or a bachelor's degree plus five years of progressive experience in marketing strategy or related work. EB-3 applies when the position requires a bachelor's degree or at least two years of skilled experience. Your employer's PERM labor certification specifies the minimum requirements, so the job description must accurately reflect what the role demands.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary nonimmigrant status tied to employer sponsorship and subject to an annual lottery. Employment-based green card sponsorship through the EB-2 or EB-3 path leads to lawful permanent residence with no renewal cycle. The process is longer, requiring PERM labor certification filed with the Department of Labor, then an I-140 petition with USCIS, and finally adjustment of status or consular processing. No lottery applies, but per-country annual limits create priority-date backlogs for some nationals.
How do I find employers willing to sponsor a Strategic Marketing Manager for a green card?
Start your search on Migrate Mate, which lists employers with verified employment-based green card sponsorship history for marketing and business roles. Because PERM requires significant employer investment in legal fees, recruiting, and documentation, targeting companies that have sponsored similar roles before is the most efficient path. Mid-size and large firms with dedicated HR or in-house counsel are more likely to absorb that process than early-stage startups.
Can I switch employers while my green card application is in progress?
Yes, under AC21 portability, once your I-485 adjustment of status application has been pending for 180 days or more, you can move to a new employer in the same or a substantially similar occupation without abandoning your priority date. For Strategic Marketing Manager roles, the new position must align closely with the SOC code and duties described in your original PERM certification. Confirm the occupational match with an immigration attorney before resigning.
How does the O*NET classification affect my PERM application?
The Strategic Marketing Manager role maps to a specific Standard Occupational Classification code that determines the prevailing wage your employer must pay and the job duties PERM must reflect. DOL cross-references the O*NET occupation profile when reviewing whether your employer's recruitment test and job requirements are legitimate. If your actual duties extend into digital analytics, product marketing, or multi-channel campaign management, the job description should capture that specificity to avoid an audit.