Green Card Promotions Director Jobs
Promotions Director roles qualify for employment-based green card sponsorship under EB-2 for advanced-degree professionals and EB-3 for skilled marketing managers. Your employer files a PERM labor certification with the DOL before sponsoring your I-140 petition, putting you on the path to permanent residency in the U.S.
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Get Access To All JobsJOB SUMMARY
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.
The Senior Manager, Loyalty Promotions Marketing is responsible for developing and executing promotional marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a strong understanding of member behaviors and needs at every stage of the journey to deliver compelling promotional experiences, relevant communications, and scalable global marketing programs that maximize customer lifetime value and support key enterprise initiatives.
This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Senior Manager will lead end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance, while representing Marketing in loyalty technology and transformation initiatives. Working across Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners, the Senior Manager ensures promotional programs are customer-first, commercially impactful, globally scalable and operationally sustainable.
The ideal candidate is an experienced marketer with a creative, analytical and customer-first mindset; demonstrated experience in loyalty, promotions and lifecycle marketing; strong cross-functional collaboration skills; impactful executive storytelling and decision-framing skills; a detailed eye for operational excellence, and a passion for innovation and emerging technology. This role demands excellent communication, project management and agency-management capabilities, with the ability to build alignment across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience
Required
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
- Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
- Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
- Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy.
Preferred
- Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment/acquisition strategies and engagement or reactivation campaigns.
- Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
- Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
- Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional/continent stakeholders.
- Experience establishing governance, operating models and repeatable processes.
- Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.
CORE WORK ACTIVITIES
- Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
- Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
- Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
- Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
- Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
- Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
- Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
- Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
- Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
- Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment.
- Partners with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure new promotional solutions are scalable, supportable and operationally sustainable.
- Leads cross-functional resolution of promotional issues and member escalations, coordinating Marketing, Technology, Operations, Analytics, agencies and servicing teams to identify root causes, mitigate member impact and communicate clear resolutions.
- Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
- Identifies and advances digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, that increase enrollment, engagement, direct booking and pointable activity.
- Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.
- Defines campaign measurement and learning agendas in partnership with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations.
- Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.
- Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.
Delivering on Stakeholder Needs
- Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives.
- Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives.
- Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.
- Develops executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions.
- Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly.
LOCATION
Location: 7750 Wisconsin Avenue, Bethesda MD 20814, United States
SCHEDULE
Schedule: Full Time
PAY RANGE
Pay Range: $110,400-$153,000 annually
BONUS ELIGIBLE
Bonus Eligible: Y
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.
JOB SUMMARY
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.
The Senior Manager, Loyalty Promotions Marketing is responsible for developing and executing promotional marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a strong understanding of member behaviors and needs at every stage of the journey to deliver compelling promotional experiences, relevant communications, and scalable global marketing programs that maximize customer lifetime value and support key enterprise initiatives.
This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Senior Manager will lead end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance, while representing Marketing in loyalty technology and transformation initiatives. Working across Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners, the Senior Manager ensures promotional programs are customer-first, commercially impactful, globally scalable and operationally sustainable.
The ideal candidate is an experienced marketer with a creative, analytical and customer-first mindset; demonstrated experience in loyalty, promotions and lifecycle marketing; strong cross-functional collaboration skills; impactful executive storytelling and decision-framing skills; a detailed eye for operational excellence, and a passion for innovation and emerging technology. This role demands excellent communication, project management and agency-management capabilities, with the ability to build alignment across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience
Required
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
- Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
- Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
- Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy.
Preferred
- Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment/acquisition strategies and engagement or reactivation campaigns.
- Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
- Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
- Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional/continent stakeholders.
- Experience establishing governance, operating models and repeatable processes.
- Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.
CORE WORK ACTIVITIES
- Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
- Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
- Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
- Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
- Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
- Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
- Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
- Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
- Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
- Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment.
- Partners with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure new promotional solutions are scalable, supportable and operationally sustainable.
- Leads cross-functional resolution of promotional issues and member escalations, coordinating Marketing, Technology, Operations, Analytics, agencies and servicing teams to identify root causes, mitigate member impact and communicate clear resolutions.
- Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
- Identifies and advances digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, that increase enrollment, engagement, direct booking and pointable activity.
- Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior.
- Defines campaign measurement and learning agendas in partnership with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations.
- Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps.
- Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts.
Delivering on Stakeholder Needs
- Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives.
- Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives.
- Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.
- Develops executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions.
- Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly.
LOCATION
Location: 7750 Wisconsin Avenue, Bethesda MD 20814, United States
SCHEDULE
Schedule: Full Time
PAY RANGE
Pay Range: $110,400-$153,000 annually
BONUS ELIGIBLE
Bonus Eligible: Y
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.
See all 35+ Green Card Promotions Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Promotions Director Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Promotions Director
Document your degree and marketing credentials early
PERM labor certification requires your employer to verify your qualifications match the job requirements. Gather your official transcripts, any advanced marketing degrees, and professional certifications now so the credentialing review doesn't stall your employer's filing timeline.
Target employers with active PERM filing history
Search DOL disclosure data for companies that have recently filed PERM applications under marketing or advertising management job titles. Employers who've navigated the labor certification process before are far less likely to hesitate at sponsoring a Promotions Director role.
Clarify whether the role qualifies under EB-2 or EB-3
Promotions Director positions typically require a bachelor's or master's degree in marketing, communications, or a related field. If your employer designates the role as requiring an advanced degree, you may qualify under EB-2, which can shorten priority date waits for some countries.
Use Migrate Mate to find sponsoring employers faster
Filtering job searches by green card sponsorship history takes hours manually. Migrate Mate surfaces Promotions Director roles at employers with documented PERM and I-140 filing activity, so you spend time applying rather than researching which companies will sponsor.
Confirm prevailing wage compliance before accepting an offer
PERM requires your employer to pay the DOL prevailing wage for your role and location. Run the OFLC Wage Search for your specific Promotions Director title and metro area before signing an offer, so wage-level disputes don't delay or derail your labor certification.
Ask about concurrent I-485 filing eligibility at the offer stage
If your priority date is current when your I-140 is approved, you can file for adjustment of status immediately rather than waiting. Raise this possibility with your employer's immigration counsel early so they structure the PERM filing timeline with concurrent filing in mind.
Green Card Promotions Director: Frequently Asked Questions
Does a Promotions Director role qualify for EB-2 or EB-3 green card sponsorship?
Promotions Director positions can qualify under both EB-2 and EB-3 depending on how the employer defines the role's educational requirements. If the position requires a master's degree or a bachelor's degree plus progressive experience, EB-2 is the stronger fit. Roles requiring a standard bachelor's degree in marketing or communications typically fall under EB-3 skilled worker classification.
How does the PERM green card process differ from H-1B sponsorship for this role?
H-1B visa is a temporary work visa subject to an annual lottery and a six-year maximum stay. PERM-based green card sponsorship through EB-2 or EB-3 has no annual cap at the petition level, results in permanent residency rather than a temporary status, and isn't subject to random selection. The tradeoff is timeline: PERM labor certification and I-140 adjudication together typically take one to two years before you can file for adjustment of status, longer than most H-1B approvals.
Which employers are most likely to sponsor a Promotions Director for a green card?
Large consumer brands, advertising agencies, media companies, and retail conglomerates file the most PERM applications for marketing and promotions management roles. Employers who already have in-house immigration counsel or established relationships with immigration law firms are structurally set up to sponsor. You can verify a company's PERM history through DOL disclosure data before applying. Migrate Mate filters job listings by documented green card sponsorship activity, making this research step much faster.
What does the PERM labor certification process require from a Promotions Director candidate?
Your employer must conduct a DOL-supervised recruitment process to demonstrate no qualified U.S. workers are available for the Promotions Director role. You'll need to meet every requirement listed in the job posting, so your credentials, degree field, and years of experience must align exactly. USCIS then adjudicates your I-140 immigrant petition after DOL certifies the PERM application, which confirms your employer's ability to pay the offered wage.
Can I change jobs after my employer files my PERM application?
Leaving your sponsoring employer before your I-140 is approved generally terminates your green card case, since PERM certification is job-specific and employer-specific. Once your I-140 is approved and you've held that status for 180 days, portability rules under AC21 allow you to move to a same or similar role at a new employer without losing your priority date. Promotions Director roles at different companies often qualify as sufficiently similar under this provision.