Green Card Product Marketing Manager Jobs
Product Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Your employer files a PERM labor certification with DOL before sponsoring your I-140 petition, starting you on the path to permanent U.S. residency.
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Get Access To All JobsHi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About The Role
This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market. Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes. You will report into the Associate Director, Marketing.
Work Location:
This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.
Pay Transparency:
The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.
Responsibilities
- Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
- Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
- Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
- Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
- Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
- Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
- Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
- Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Requirements
- Bachelors degree or 4+ years commensurate experience
- Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
- Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
- Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
- Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
- Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.
Bonus Points
- Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
- Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
- B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
- Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.
Travel Required
Up to 10%
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.
Pay Transparency:
Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About The Role
This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market. Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes. You will report into the Associate Director, Marketing.
Work Location:
This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.
Pay Transparency:
The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.
Responsibilities
- Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
- Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
- Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
- Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
- Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
- Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
- Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
- Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Requirements
- Bachelors degree or 4+ years commensurate experience
- Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
- Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
- Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
- Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
- Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.
Bonus Points
- Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
- Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
- B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
- Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.
Travel Required
Up to 10%
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.
Pay Transparency:
Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
See all 1,480+ Green Card Product Marketing Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Product Marketing Manager
Align your degree to the role description
PERM requires your education to match the job's stated requirements. A degree in marketing, communications, or business administration strengthens your EB-2 or EB-3 case. A degree in an unrelated field may require additional documentation to demonstrate equivalency.
Search employers with PERM filing history
Target companies that have filed PERM applications for marketing titles before. DOL discloses this data publicly, so you can verify an employer's green card sponsorship track record before investing time in their interview process.
Find sponsoring employers through Migrate Mate
Use Migrate Mate to filter Product Marketing Manager openings by employers with active green card sponsorship history. This cuts down the time you'd otherwise spend researching PERM disclosure data manually across DOL databases.
Ask about PERM timing before accepting an offer
PERM labor certification typically takes six to twelve months before your employer can file the I-140. Confirm whether your offer letter includes a green card sponsorship commitment and clarify which step the employer plans to start first.
Document your specialized marketing qualifications early
USCIS scrutinizes whether a Product Marketing Manager role qualifies as a specialty occupation. Gather evidence of advanced or specialized expertise, such as technical product knowledge, cross-functional leadership, or certifications that go beyond general marketing skills.
Understand how your nationality affects EB-3 wait times
Priority date backlogs vary significantly by country of birth. Nationals from India and China face longer EB-2 and EB-3 queues. Checking the monthly Visa Bulletin helps you plan how many years of continued employment your green card timeline may require.
Green Card Product Marketing Manager: Frequently Asked Questions
Does a Product Marketing Manager role qualify for EB-2 or EB-3 green card sponsorship?
Product Marketing Manager positions typically qualify for EB-3 as skilled professional roles requiring a bachelor's degree, and for EB-2 when the employer's minimum requirement is an advanced degree or the candidate has equivalent specialized credentials. The job description must specifically require a degree in a relevant field such as marketing, business, or a related discipline. Roles that accept any bachelor's degree regardless of field can complicate the EB-2 specialty occupation argument.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary work visa capped at 85,000 slots annually with a lottery, while EB-2 and EB-3 green card sponsorship leads to permanent residency with no annual lottery. The PERM process involves a DOL-supervised labor market test before the I-140 petition, which H-1B does not require. Green card timelines are longer overall, often two to five years or more depending on your country of birth, but the outcome is permanent status rather than a renewable temporary visa.
What does the PERM labor certification process involve for a marketing role?
Your employer must conduct a DOL-mandated recruitment process to demonstrate no qualified U.S. workers are available for the specific Product Marketing Manager position. This includes placing job ads, reviewing applications, and documenting results before filing the ETA-9089 form with DOL. The employer must pay you the prevailing wage determined by the OFLC Wage Search. PERM certification can take six to eighteen months depending on whether DOL selects the application for audit.
How can I find Product Marketing Manager jobs that include green card sponsorship?
Most job postings don't explicitly advertise green card sponsorship, so you need to research employer PERM filing history directly. Migrate Mate lets you search Product Marketing Manager roles filtered by employers with documented green card sponsorship activity, saving you the work of cross-referencing DOL disclosure data manually. Targeting companies that have filed PERM applications for similar marketing titles is a reliable signal that they're willing to sponsor.
Can I change employers after my PERM is filed but before I get my green card?
Portability rules under AC21 allow you to change to a same or similar role after your I-140 is approved and your I-485 adjustment of status application has been pending for at least 180 days. Product Marketing Manager to a similar marketing management role would generally qualify as same or similar under USCIS policy. However, changing employers before I-140 approval typically requires your new employer to restart the entire PERM process from the beginning.