Green Card Brand Partnerships Manager Jobs
Brand Partnerships Manager roles qualify for EB-2 or EB-3 green card sponsorship when employers file a PERM labor certification with the DOL, demonstrating no qualified U.S. workers are available. Employers in media, tech, and consumer brands regularly sponsor this role. Sponsorship leads to permanent residency, not a temporary visa status.
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Get Access To All JobsResponsibilities
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers. The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action. You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives.
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Responsibilities
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers. The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action. You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives.
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
See all 129+ Green Card Brand Partnerships Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Brand Partnerships Manager
Align your degree field with the role
PERM requires the employer to specify a minimum education requirement. A bachelor's or master's in marketing, communications, or business directly tied to brand strategy strengthens the EB-2 advanced-degree filing and reduces RFE risk.
Target employers with PERM filing history
Search the OFLC Foreign Labor Certification Data Center for Brand Partnerships Manager or similar marketing manager job titles. Employers who have filed PERM for this role before are far more likely to sponsor again than those with no history.
Confirm specialty occupation framing before accepting an offer
Before the I-140 stage, verify your job description requires a specific degree field, not just any bachelor's degree. Generic marketing roles sometimes fail the specialty occupation test, which affects the EB-2 pathway more than EB-3.
Use Migrate Mate to filter roles by sponsorship intent
Search by job title and filter for employers with active green card sponsorship history on Migrate Mate. This cuts time spent applying to roles where sponsorship is unlikely and surfaces companies already familiar with the PERM process.
Negotiate PERM filing into your offer timeline
PERM labor certification can take 18 months or longer from DOL filing to I-140 approval. Ask your employer to begin the process within your first year of employment so priority date accrual starts before any H-1B visa status complications arise.
Prepare a portfolio that documents revenue-driving impact
USCIS evaluates whether your experience meets the EB-2 or EB-3 standard for the specific role. Documented evidence of partnership deals, campaign ROI, or brand revenue outcomes strengthens your I-140 petition against an RFE on qualifications.
Green Card Brand Partnerships Manager: Frequently Asked Questions
Does a Brand Partnerships Manager role qualify for EB-2 or EB-3 sponsorship?
Both categories are possible. EB-2 applies when the employer requires an advanced degree or when you hold a bachelor's plus five years of progressive specialized experience. EB-3 covers the same role when the minimum requirement is a bachelor's degree. The employer's job description and your credentials determine which category fits, and USCIS reviews both the role and the individual's qualifications at the I-140 stage.
How does green card sponsorship for this role differ from H-1B sponsorship?
H-1B is temporary and subject to an annual lottery with no guarantee of selection. A PERM-based green card has no annual cap at the EB-3 level for most countries, and it results in permanent residency rather than renewable temporary status. The tradeoff is timeline: PERM labor certification alone typically takes 12 to 18 months before the I-140 is even filed, whereas H-1B processing can be faster for initial work authorization.
What does the PERM labor certification process look like for this role?
Your employer files an ETA Form 9089 with the DOL after completing a mandatory recruitment period, which includes advertising the role and documenting that no minimally qualified U.S. workers applied. The DOL reviews the filing and, if certified, the employer submits an I-140 immigrant petition to USCIS. You then apply for adjustment of status or consular processing to obtain your green card once a visa number is available.
How do I find Brand Partnerships Manager jobs where employers are open to green card sponsorship?
The most reliable approach is filtering by employers with documented PERM filing history for marketing and partnerships roles. Migrate Mate surfaces jobs specifically from companies with active green card sponsorship history, so you can focus your search on employers already familiar with the PERM process rather than cold-applying and asking about sponsorship during interviews.
Can I negotiate the PERM timeline into my employment offer?
Yes, and doing so early matters. PERM labor certification typically takes 12 to 18 months at the DOL, followed by I-140 adjudication at USCIS. Starting the process in your first year locks in an earlier priority date, which affects your place in the green card queue. Raising this during the offer stage, rather than after onboarding, ensures your employer understands the timeline and has budget approved for filing fees and legal counsel.