Director Of Marketing And Communications Green Card Jobs
Director of Marketing and Communications roles qualify for EB-2 or EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document that no qualified U.S. workers are available. Most hiring companies file under EB-2 given the advanced-degree and strategic leadership requirements typical of this position.
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Get Access To All JobsSoar with us at Wawa. We believe we can make life a little better every day – one smile, hoagie, or experience at a time. And there’s one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you’ll be part of a caring team that’s dedicated to helping all of us fly high – together. We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.
Job Description
Job Title: Director of Brand Marketing
Location: Corporate
Department: Marketing
Job Summary: The Director of Brand Marketing Strategy and Communications is accountable for defining, activating, and continuously optimizing the company’s end-to-end brand strategy and brand communications. This role owns the vision, strategy, execution, and measurement of brand positioning, advertising, brand communications, and digital brand activation—including personalization, optimization, and loyalty/rewards marketing—across in-store, digital, mobile, and off-premise channels.
Operating in a high-frequency, fast-paced, value-driven environment, this leader ensures the brand is clearly positioned and consistently communicated while remaining locally relevant, operationally executable, and deeply connected to customer needs and behaviors. The role partners closely with Merchandising, Store Operations, Technology, and various analytics teams to drive brand preference, customer growth, visit frequency, basket expansion, and long-term loyalty.
Principal Duties:
Brand & Experience Strategy
- Define and evolve a differentiated brand strategy that reflects the realities of convenience/QSR retail: speed, value, accessibility, and trust.
- Establish clear brand and experience principles that guide all customer interactions—from forecourt and counter to mobile app and loyalty touchpoints.
- Balance enterprise-level brand consistency with localized and day-part relevance across diverse customer segments and markets.
Advertising, Digital, and Omnichannel Leadership
- Own the strategy and performance of brand marketing and advertising across paid, owned, and earned channels, including in-store, digital, mobile app, CRM, social, and media.
- Create and deliver integrated campaign planning that drives traffic, trial, frequency, and emotional connection to the brand.
- Lead creative, media, and digital product teams to deliver seamless omnichannel experiences from awareness to purchase to loyalty.
Personalization, Optimization, and Loyalty
- Drive personalization and optimization strategies informed by transaction data, loyalty behavior, and real-time customer insights.
- Oversee loyalty and rewards strategy, ensuring it meaningfully differentiates the brand, increases customer lifetime value, and scales across physical and digital environments.
- Champion test-and-learn approaches to offers, messaging, and experience design to improve conversion, engagement, and retention.
Measurement, Performance, and Business Impact
- Define and own KPIs for brand health, advertising effectiveness, experience performance, loyalty engagement, and financial impact.
- Partner with analytics, finance, and marketing teams to connect brand and experience investments to outcomes such as traffic, sales lift, frequency, and retention.
- Regularly communicate performance, insights, and strategic recommendations to senior leadership.
Leadership & Cross-Functional Influence
- Influence senior leaders across marketing, operations, merchandising, digital, and technology to align around brand and experience priorities.
- Act as a trusted advisor to executives on brand strategy, customer experience, and growth initiatives in a competitive, operationally complex environment.
- Partner and collaborate closely with key internal stakeholders to develop new opportunities and hone existing strategies to maximize our communications and experiences.
- Provide overall direction and support for team and monitor and assess individual work in accordance with high standards of excellence. Provide feedback, coaching, support, opportunities for development, complete performance appraisals, take corrective action when appropriate, and participate in hiring decisions.
Essential Functions and Qualifications:
- 10–15+ years of progressive experience in brand marketing, customer experience, or digital strategy within retail, QSR, foodservice, or consumer-facing environments.
- 10+ years of experience collaborating cross-functionally with key stakeholders, marketers, analysts, engineers, and visual designers.
- Experience or working knowledge of current web/native technologies and trends.
- Well-versed in collaborative design techniques, Agile and Lean frameworks, application and requirements design, rapid prototyping, UI design, UI patterns, and information architecture.
- Strong experience driving channel growth and adoption.
- Proven success leading brand and experience strategy in high-volume, high-frequency customer businesses.
- Demonstrated ability to translate strategy into execution and measurable business results.
- Deep understanding of omnichannel customer journeys, loyalty ecosystems, and data-driven personalization.
- Experience balancing national brand strategy with local execution and operational realities.
- Strong executive presence, strategic storytelling, and ability to influence cross-functional leaders.
- Strong executive leadership and cross-functional collaboration skills.
Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.
Soar with us at Wawa. We believe we can make life a little better every day – one smile, hoagie, or experience at a time. And there’s one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you’ll be part of a caring team that’s dedicated to helping all of us fly high – together. We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.
Job Description
Job Title: Director of Brand Marketing
Location: Corporate
Department: Marketing
Job Summary: The Director of Brand Marketing Strategy and Communications is accountable for defining, activating, and continuously optimizing the company’s end-to-end brand strategy and brand communications. This role owns the vision, strategy, execution, and measurement of brand positioning, advertising, brand communications, and digital brand activation—including personalization, optimization, and loyalty/rewards marketing—across in-store, digital, mobile, and off-premise channels.
Operating in a high-frequency, fast-paced, value-driven environment, this leader ensures the brand is clearly positioned and consistently communicated while remaining locally relevant, operationally executable, and deeply connected to customer needs and behaviors. The role partners closely with Merchandising, Store Operations, Technology, and various analytics teams to drive brand preference, customer growth, visit frequency, basket expansion, and long-term loyalty.
Principal Duties:
Brand & Experience Strategy
- Define and evolve a differentiated brand strategy that reflects the realities of convenience/QSR retail: speed, value, accessibility, and trust.
- Establish clear brand and experience principles that guide all customer interactions—from forecourt and counter to mobile app and loyalty touchpoints.
- Balance enterprise-level brand consistency with localized and day-part relevance across diverse customer segments and markets.
Advertising, Digital, and Omnichannel Leadership
- Own the strategy and performance of brand marketing and advertising across paid, owned, and earned channels, including in-store, digital, mobile app, CRM, social, and media.
- Create and deliver integrated campaign planning that drives traffic, trial, frequency, and emotional connection to the brand.
- Lead creative, media, and digital product teams to deliver seamless omnichannel experiences from awareness to purchase to loyalty.
Personalization, Optimization, and Loyalty
- Drive personalization and optimization strategies informed by transaction data, loyalty behavior, and real-time customer insights.
- Oversee loyalty and rewards strategy, ensuring it meaningfully differentiates the brand, increases customer lifetime value, and scales across physical and digital environments.
- Champion test-and-learn approaches to offers, messaging, and experience design to improve conversion, engagement, and retention.
Measurement, Performance, and Business Impact
- Define and own KPIs for brand health, advertising effectiveness, experience performance, loyalty engagement, and financial impact.
- Partner with analytics, finance, and marketing teams to connect brand and experience investments to outcomes such as traffic, sales lift, frequency, and retention.
- Regularly communicate performance, insights, and strategic recommendations to senior leadership.
Leadership & Cross-Functional Influence
- Influence senior leaders across marketing, operations, merchandising, digital, and technology to align around brand and experience priorities.
- Act as a trusted advisor to executives on brand strategy, customer experience, and growth initiatives in a competitive, operationally complex environment.
- Partner and collaborate closely with key internal stakeholders to develop new opportunities and hone existing strategies to maximize our communications and experiences.
- Provide overall direction and support for team and monitor and assess individual work in accordance with high standards of excellence. Provide feedback, coaching, support, opportunities for development, complete performance appraisals, take corrective action when appropriate, and participate in hiring decisions.
Essential Functions and Qualifications:
- 10–15+ years of progressive experience in brand marketing, customer experience, or digital strategy within retail, QSR, foodservice, or consumer-facing environments.
- 10+ years of experience collaborating cross-functionally with key stakeholders, marketers, analysts, engineers, and visual designers.
- Experience or working knowledge of current web/native technologies and trends.
- Well-versed in collaborative design techniques, Agile and Lean frameworks, application and requirements design, rapid prototyping, UI design, UI patterns, and information architecture.
- Strong experience driving channel growth and adoption.
- Proven success leading brand and experience strategy in high-volume, high-frequency customer businesses.
- Demonstrated ability to translate strategy into execution and measurable business results.
- Deep understanding of omnichannel customer journeys, loyalty ecosystems, and data-driven personalization.
- Experience balancing national brand strategy with local execution and operational realities.
- Strong executive presence, strategic storytelling, and ability to influence cross-functional leaders.
- Strong executive leadership and cross-functional collaboration skills.
Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.
See all 13+ Director Of Marketing And Communications jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Director Of Marketing And Communications roles.
Get Access To All JobsTips for Finding Green Card Sponsorship in Director Of Marketing And Communications
Frame your credentials for PERM documentation
PERM requires your employer to define a minimum education and experience threshold for the role. Make sure your resume and degree transcripts clearly map to the job description your employer will submit, since inconsistencies between your background and the PERM application are a common source of delays.
Target employers with in-house legal teams
Companies with dedicated HR or legal departments handle PERM filings more reliably than those outsourcing immigration work for the first time. For a Director-level marketing role, look for organizations large enough to have prior sponsored similar positions, since the DOL audit trail for senior leadership filings is more demanding.
Use the OFLC Wage Search before negotiating
Your employer must pay at least the DOL prevailing wage for your specific occupation and work location. Pull the OFLC Wage Search figures for your target city before any offer discussion so you can confirm the compensation aligns with what PERM will require at filing time.
Search for green card sponsoring employers on Migrate Mate
Migrate Mate filters Director of Marketing and Communications roles by employers with active green card sponsorship history, so you're not cold-applying to companies that have never filed PERM. Use it to build a targeted list before outreach rather than sorting through postings after the fact.
Clarify EB-2 versus EB-3 eligibility with your employer
If your master's degree or documented specialized expertise qualifies you for EB-2, push to file under that category rather than EB-3, since priority date backlogs affect nationals from some countries differently across tiers. The classification is set at the PERM stage, so align on this before the application is submitted.
Get the job duties right before PERM is filed
DOL scrutinizes whether a Director of Marketing and Communications role genuinely requires a bachelor's degree or higher in a specific field. Review the O*NET occupation profile for this title and make sure your offer letter and PERM job description reflect duties that substantiate the degree requirement, not generic management language.
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Find Director Of Marketing And Communications JobsDirector Of Marketing And Communications Green Card Sponsorship: Frequently Asked Questions
Does a Director of Marketing and Communications role typically qualify for EB-2 or EB-3?
Most Director of Marketing and Communications positions qualify for EB-2 because employers typically require a bachelor's or master's degree in marketing, communications, or a related field, combined with several years of progressive management experience. If the employer's minimum requirement is a bachelor's degree with no advanced degree specified, EB-3 professional is also a valid path. The classification is locked in at the PERM filing stage.
How does green card sponsorship differ from H-1B for this role?
Green card sponsorship through PERM leads to permanent residency rather than temporary status, and EB-3 filings are not subject to the H-1B annual lottery. The tradeoff is timeline: PERM labor certification alone takes six months to over a year, and nationals from high-demand countries face priority date backlogs. H-1B is faster but requires annual renewal and lottery selection for cap-subject petitions.
What does the PERM process look like for a senior marketing leadership role?
Your employer files a PERM application with DOL after completing a mandatory recruitment period to demonstrate no qualified U.S. workers are available for the role. For Director-level positions, DOL often scrutinizes whether the stated minimum requirements are genuinely tied to business necessity rather than written around the foreign national's specific profile. Once PERM is certified, your employer files an I-140 petition with USCIS, and you file for adjustment of status when your priority date becomes current.
Can I find Director of Marketing and Communications roles where the employer has already sponsored green cards?
Yes. Migrate Mate lets you search specifically for Director of Marketing and Communications positions at employers with documented green card sponsorship history, so you can focus your search on companies already familiar with the PERM process rather than pitching the idea from scratch during interviews.
What happens to my green card case if I change employers before it's approved?
If you change employers before your I-140 is approved, the PERM certification and I-140 petition tied to your current employer generally cannot transfer. You would need to restart the PERM process with the new employer. If your I-140 has been approved for more than 180 days, portability rules under AC21 may allow you to transfer the priority date to a new employer in the same or similar occupational classification, protecting your place in the queue.
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