Senior Level Gtm Strategy Lead Jobs
Senior level gtm strategy lead jobs place experienced professionals in charge of go-to-market direction, cross-functional alignment, and the outcomes that drive revenue growth at scale. Openings are concentrated across Technology & Software, Banking & Financial Services, and Fintech, with a strong mix of remote and hybrid opportunities, and employers like Moloco, Adobe, and Jobot hiring at this level now.
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INTRODUCTION
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Job Details
- Salary: $180,000 - $250,000 per year
ABOUT THE ROLE
Established company is adding a brand to their lineup, be that GM. Jobbot's client is a science-backed health and wellness company with decades of credibility in the professional and consumer markets. They develop and market premium nutritional products trusted by healthcare professionals and consumers alike, and they operate across multiple channels — DTC, professional, and retail — with a growing digital footprint. They're a global business with North American operations in the greater NYC metro, and they're in an active growth phase — launching new categories, investing in new talent, and building the infrastructure to scale.
WHY JOIN US?
This is not a brand management role. It's a launch role — the kind that comes around once in a career. You'll own the full go-to-market build for a first-to-market product: positioning, channel strategy, digital infrastructure, team leadership, and commercial execution, all from scratch. You'll report directly into senior executive leadership, have enterprise resources behind you, and be the single-threaded leader accountable for bringing something genuinely new to market. The category is growing, the science is credible, and the mandate is real.
Responsibilities
- Own end-to-end GTM strategy and execution for a high-profile product launch — positioning, pricing, segmentation, channel, and commercial readiness
- Lead and develop a small direct team while driving cross-functional alignment across marketing, digital, supply chain, finance, and sales
- Oversee website build, e-commerce setup, and DTC infrastructure from the ground up
- Design and operationalize channel strategy across DTC, practitioner, retail, and/or digital partners
- Establish KPIs, dashboards, and reporting cadence to track launch performance and inform executive decisions
BASIC QUALIFICATIONS
- 10+ years in brand management, product launch, or general management — CPG, consumer health, nutraceutical, wellness, or DTC preferred
- Proven track record of 0-to-1 product or business launches scaled to meaningful commercial success
- Strong digital and e-commerce acumen — firsthand experience with DTC infrastructure and performance marketing required
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy.
Want to learn more about this role and Jobot?
Click our Jobot logo and follow our LinkedIn page!
INTRODUCTION
Want to learn more about this role and Jobot? Click our Jobot logo and follow our LinkedIn page!
Job Details
- Salary: $180,000 - $250,000 per year
ABOUT THE ROLE
Established company is adding a brand to their lineup, be that GM. Jobbot's client is a science-backed health and wellness company with decades of credibility in the professional and consumer markets. They develop and market premium nutritional products trusted by healthcare professionals and consumers alike, and they operate across multiple channels — DTC, professional, and retail — with a growing digital footprint. They're a global business with North American operations in the greater NYC metro, and they're in an active growth phase — launching new categories, investing in new talent, and building the infrastructure to scale.
WHY JOIN US?
This is not a brand management role. It's a launch role — the kind that comes around once in a career. You'll own the full go-to-market build for a first-to-market product: positioning, channel strategy, digital infrastructure, team leadership, and commercial execution, all from scratch. You'll report directly into senior executive leadership, have enterprise resources behind you, and be the single-threaded leader accountable for bringing something genuinely new to market. The category is growing, the science is credible, and the mandate is real.
Responsibilities
- Own end-to-end GTM strategy and execution for a high-profile product launch — positioning, pricing, segmentation, channel, and commercial readiness
- Lead and develop a small direct team while driving cross-functional alignment across marketing, digital, supply chain, finance, and sales
- Oversee website build, e-commerce setup, and DTC infrastructure from the ground up
- Design and operationalize channel strategy across DTC, practitioner, retail, and/or digital partners
- Establish KPIs, dashboards, and reporting cadence to track launch performance and inform executive decisions
BASIC QUALIFICATIONS
- 10+ years in brand management, product launch, or general management — CPG, consumer health, nutraceutical, wellness, or DTC preferred
- Proven track record of 0-to-1 product or business launches scaled to meaningful commercial success
- Strong digital and e-commerce acumen — firsthand experience with DTC infrastructure and performance marketing required
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy.
Want to learn more about this role and Jobot?
Click our Jobot logo and follow our LinkedIn page!
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Senior Level Gtm Strategy Lead Jobs: Frequently Asked Questions
How do I get a senior level gtm strategy lead job?
Employers at this level look for candidates who have owned a full go-to-market motion, not just contributed to one. That means demonstrating experience defining positioning, coordinating across sales, marketing, and product, and tying strategic decisions to measurable revenue outcomes. A strong portfolio of launches or market entries you led, plus evidence of cross-functional influence and mentoring, gives you a clear edge over generalist applicants.
Which companies hire senior level gtm strategy leads?
Companies hiring senior level gtm strategy leads right now include Moloco, Adobe, and Jobot, based on current listings on Migrate Mate as of September 2026. Hiring at this level is driven by growth-stage technology firms, large enterprise organizations expanding into new markets, and consulting practices that embed GTM expertise directly into client engagements.
Are there remote senior level gtm strategy lead jobs?
Yes, remote and hybrid options are common at this level. About 9% of senior level gtm strategy lead openings are remote or hybrid as of September 2026, reflecting how many organizations treat GTM strategy as work that travels well across distributed teams. Fully on-site roles tend to appear at companies with heavy cross-functional coordination needs or client-facing expectations.
What makes a gtm strategy lead role senior level?
Senior level gtm strategy lead roles are defined by ownership of the full strategy, not execution of a piece of it. Expectations shift from contributing to campaigns or playbooks to setting the go-to-market framework, making market prioritization calls, and holding accountability for revenue targets. These roles also carry a leadership dimension, including mentoring junior strategists, aligning executives, and representing GTM decisions in cross-functional forums.
Which industries hire the most senior level gtm strategy leads?
Senior Level gtm strategy lead roles concentrate in Technology & Software, Banking & Financial Services, and Fintech, based on current listings on Migrate Mate as of September 2026. These sectors drive hiring at this level because they operate in fast-moving competitive environments where clear, well-resourced go-to-market strategy directly determines whether a product gains market share or stalls at launch.