H-1B Visa Director of Digital Media Jobs
Director of Digital Media jobs sit squarely within H-1B visa specialty occupation territory: employers filing an LCA with DOL must certify the role requires at least a bachelor's degree in communications, marketing, digital media, or a closely related field. Most sponsors in media, tech, and agency sectors have active H-1B filing histories for this title.
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Get Access To All JobsAbout Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
ABOUT THE ROLE
As Director, Digital Media Planning with AWAL, you will support paid media strategy and campaign execution across multiple markets. This role will work closely with global artist marketing and audience development teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases. You will challenge traditional music marketing frameworks, blending data-driven insights with creative curiosity to ensure our artists consistently cut through the noise of a rapidly evolving digital landscape.
What you'll do:
Media Planning & Strategy:
- Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
- Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
- Translate marketing objectives into performance-driven media strategies.
- Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Campaign Execution & Optimization:
- Collaborate with internal and external teams to identify and create campaign assets.
- Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
- Meta (Instagram / Facebook)
- TikTok
- YouTube / Google
- Snapchat
- Programmatic and display platforms
- Emerging platforms
- Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analytics & Reporting:
- Analyze the "full-funnel" fan experience and track how a fan moves from a TikTok discovery through a link click to a Spotify save to a merch or ticket purchase. Identify friction points and drop-offs in the conversion chain.
- Track campaign performance and deliver actionable insights and reporting.
- Analyze audience and platform data to refine targeting strategies and improve ROI.
- Build performance dashboards and post-campaign recaps for key stakeholders.
Global Collaboration:
- Work with artist marketing teams in the US, UK and international to align media strategy with campaign goals including audience segmentation and targeting.
- Coordinate with creative and audience development teams to ensure campaign cohesion.
Who you are:
- 5+ years experience in digital media planning or performance marketing.
- Experience working with global advertising agencies across multiple genres.
- Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
- Strong analytical and reporting skills.
- Experience with music, entertainment, or creator-driven marketing campaigns preferred.
- Ability to manage multiple campaigns across different markets simultaneously.
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next.
- Time off for a winter recess.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
ABOUT THE ROLE
As Director, Digital Media Planning with AWAL, you will support paid media strategy and campaign execution across multiple markets. This role will work closely with global artist marketing and audience development teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases. You will challenge traditional music marketing frameworks, blending data-driven insights with creative curiosity to ensure our artists consistently cut through the noise of a rapidly evolving digital landscape.
What you'll do:
Media Planning & Strategy:
- Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
- Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
- Translate marketing objectives into performance-driven media strategies.
- Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Campaign Execution & Optimization:
- Collaborate with internal and external teams to identify and create campaign assets.
- Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
- Meta (Instagram / Facebook)
- TikTok
- YouTube / Google
- Snapchat
- Programmatic and display platforms
- Emerging platforms
- Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analytics & Reporting:
- Analyze the "full-funnel" fan experience and track how a fan moves from a TikTok discovery through a link click to a Spotify save to a merch or ticket purchase. Identify friction points and drop-offs in the conversion chain.
- Track campaign performance and deliver actionable insights and reporting.
- Analyze audience and platform data to refine targeting strategies and improve ROI.
- Build performance dashboards and post-campaign recaps for key stakeholders.
Global Collaboration:
- Work with artist marketing teams in the US, UK and international to align media strategy with campaign goals including audience segmentation and targeting.
- Coordinate with creative and audience development teams to ensure campaign cohesion.
Who you are:
- 5+ years experience in digital media planning or performance marketing.
- Experience working with global advertising agencies across multiple genres.
- Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
- Strong analytical and reporting skills.
- Experience with music, entertainment, or creator-driven marketing campaigns preferred.
- Ability to manage multiple campaigns across different markets simultaneously.
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next.
- Time off for a winter recess.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
See all 1,101+ H-1B Visa Director of Digital Media Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Director of Digital Media
Align your degree to the role
USCIS evaluates specialty occupation fit by matching your degree field to the job's core duties. A degree in communications, digital marketing, or media studies maps cleanly. If yours is in a tangential field, gather coursework transcripts and employer documentation showing direct equivalency before petitions are filed.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify wages at or above the DOL prevailing wage for your SOC code and work location. Pull the OFLC Wage Search for your metro area first so you can negotiate salary above the floor, not discover a shortfall during DOL review.
Target employers with multi-market operations
Digital media directors often oversee campaigns across multiple offices. Each new worksite requires its own certified LCA. Focus your search on employers structured for multi-site H-1B compliance, not those filing a single-location petition and expanding your scope informally after you start.
Find sponsors through Migrate Mate
Search Migrate Mate's verified employer database to identify companies with confirmed H-1B LCA filing histories for Director-level digital media roles. Prioritizing employers already on record with DOL cuts your negotiation time and reduces the risk of a first-time sponsor mishandling your petition.
Request premium processing before campaign cycles
Digital media directors are often hired ahead of major campaign launches. Standard USCIS processing can run six months or more. Ask your prospective employer to file with premium processing so your petition gets an adjudication decision within a defined window, protecting your start date commitments.
Document portfolio work in employer-verifiable formats
USCIS may issue an RFE asking for evidence the role requires specialized degree-level expertise. Prepare a professional portfolio with campaign briefs, strategy documents, and performance reports that demonstrate analytical and strategic duties, not just creative output, to support the specialty occupation argument.
H-1B Visa Director of Digital Media: Frequently Asked Questions
Does a Director of Digital Media role qualify as an H-1B specialty occupation?
Yes, when the position is structured around degree-level responsibilities such as integrated marketing strategy, data-driven campaign analysis, cross-channel budget management, and brand architecture. Employers filing an H-1B for this title document that the role requires at least a bachelor's degree in digital marketing, communications, media studies, or a closely related discipline. USCIS reviews the actual job duties rather than the title alone, so the employer's offer letter and LCA must accurately reflect those requirements.
What SOC code do employers typically use when filing an LCA for this role?
Most employers file under SOC 11-2011 (Advertising and Promotions Managers) or SOC 11-2021 (Marketing Managers), depending on whether the role emphasizes campaign execution or broader brand strategy. The SOC code determines the prevailing wage the employer must certify on the LCA. Cross-reference your offer letter's duties against the O*NET occupation profile for each code to confirm the employer is using the most accurate classification before the LCA is submitted to DOL.
How long does H-1B status last for a Director of Digital Media position?
USCIS grants initial H-1B status for up to three years, with one extension available for a total of six years. Beyond six years, continued H-1B status requires an approved I-140 immigrant petition or a pending green card application that meets specific age thresholds. Directors planning a long-term U.S. career should discuss green card sponsorship timelines with their employer early, since PERM labor certification can take one to three years before the I-140 stage.
Can my employer transfer my H-1B if I move into a broader Chief Marketing Officer role later?
A promotion that substantially changes your duties, title, or work location requires a new or amended H-1B petition filed with USCIS. If the CMO role is a materially different specialty occupation or is performed at a new worksite, your employer must also file a new certified LCA with DOL before the change takes effect. Skipping the amended petition creates compliance exposure for your employer and status risk for you, so flag role changes to HR before they appear in your employment record.
How do I find employers actively sponsoring H-1B visas for this role?
Migrate Mate shows employers with verified H-1B LCA filing histories for Director of Digital Media and closely related titles, searchable by location and role type. Focusing your applications on companies with documented sponsorship records means you're not relying on an employer's willingness in principle; you're confirming they've navigated the DOL and USCIS process for this job category before.