H-1B Visa Paid Media Manager Jobs
Paid Media Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in tech, e-commerce, and agency sectors file H-1B petitions annually, and demand for paid media expertise means sponsorship-willing employers are actively hiring.
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Get Access To All JobsWhy Choose Sage:
Sage Dental Management is a leading, rapidly growing Dental Service Organization (DSO) committed to innovation, excellence, and patient-centered care.
Overview:
Sage Dental is seeking a data-driven, detail-oriented Paid Media Manager to lead the day-to-day execution and optimization of digital advertising campaigns across a variety of paid media channels. This individual will be responsible for managing paid media initiatives that drive brand awareness, new patient acquisition/appointment bookings, and measurable business growth across Sage Dental’s markets.
The ideal candidate has extensive hands-on experience managing Google and Meta advertising campaigns, along with a strong understanding of healthcare advertising and patient acquisition strategies.
This role requires a combination of strategic thinking, hands-on campaign management, analytical rigor, and strong cross-functional collaboration to ensure all paid media efforts are accurate, relevant, compliant, and aligned with business priorities.
This position reports directly to the Senior Director of Integrated Marketing and works cross-functionally with marketing, analytics, operations, clinical, and other business stakeholders to support Sage Dental’s integrated marketing and growth objectives.
This position will be remote with the ideal candidate in the Eastern or Central time zones.
Responsibilities:
Paid Media Strategy & Execution:
- Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV (CTV), audio/radio, display, and other paid media channels.
- Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization.
- Ensure all paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives.
- Monitor campaign performance/ROAS and proactively identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition.
- Support integrated marketing campaigns and local market initiatives through effective paid media planning and execution.
- Manage campaign pacing, budget allocation, and performance against established KPIs and business goals.
Cross-Functional Collaboration:
- Partner with the Senior Director of Integrated Marketing and relevant internal stakeholders to align paid media campaigns with broader marketing strategies and business priorities.
- Collaborate with creative, organic marketing, multi-cultural marketing, strategy, analytics, operations, clinical, and external agency partners to ensure campaigns are coordinated, accurate, and effective.
- Work closely with internal stakeholders to maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action.
- Coordinate campaign launches, creative updates, testing, and optimization initiatives across markets and channels.
- Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and business stakeholders.
Analytics, Reporting & Optimization:
- Monitor, analyze, and report on paid media performance using platform analytics and appropriate reporting tools.
- Track KPIs, including spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS where applicable.
- Develop regular performance reports that translate campaign data into actionable insights and recommendations.
- Conduct ongoing testing of audiences, creative, messaging, landing pages, bidding strategies, and campaign structures to improve results.
- Partner with analytics and marketing team to support accurate conversion tracking, attribution, and reporting.
- Identify performance trends and recommend adjustments to media mix, budgets, targeting, and campaign tactics.
Qualifications
- 5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related field.
- Extensive hands-on experience planning, executing, managing, and optimizing campaigns in Google Ads and Meta Ads.
- Experience in healthcare advertising, preferably supporting multi-location healthcare organizations or patient acquisition campaigns.
- Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display advertising, and other digital media channels.
- Dental industry experience is a plus.
- Demonstrated ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously.
- Strong analytical skills and experience using campaign performance data to guide optimization and decision-making.
- Experience with conversion tracking, attribution, reporting dashboards, and marketing analytics tools.
- Excellent project management, organization, attention to detail, and follow-through.
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams and communicate performance insights to stakeholders.
- Ability to work independently, take ownership of day-to-day execution, and proactively identify opportunities for improvement.
- Familiarity with marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism Google Ads, Meta, and comparable platforms.
- Experience with CRM, call tracking, and campaign conversion measurement.
- Understanding of healthcare advertising privacy considerations and applicable digital platform policies.
What Sage Offers:
Be part of a purpose-driven organization transforming dental care. Collaborate with a passionate, innovative team. Access to cutting-edge technology and professional development resources. Competitive compensation and benefits.
Why Choose Sage:
Sage Dental Management is a leading, rapidly growing Dental Service Organization (DSO) committed to innovation, excellence, and patient-centered care.
Overview:
Sage Dental is seeking a data-driven, detail-oriented Paid Media Manager to lead the day-to-day execution and optimization of digital advertising campaigns across a variety of paid media channels. This individual will be responsible for managing paid media initiatives that drive brand awareness, new patient acquisition/appointment bookings, and measurable business growth across Sage Dental’s markets.
The ideal candidate has extensive hands-on experience managing Google and Meta advertising campaigns, along with a strong understanding of healthcare advertising and patient acquisition strategies.
This role requires a combination of strategic thinking, hands-on campaign management, analytical rigor, and strong cross-functional collaboration to ensure all paid media efforts are accurate, relevant, compliant, and aligned with business priorities.
This position reports directly to the Senior Director of Integrated Marketing and works cross-functionally with marketing, analytics, operations, clinical, and other business stakeholders to support Sage Dental’s integrated marketing and growth objectives.
This position will be remote with the ideal candidate in the Eastern or Central time zones.
Responsibilities:
Paid Media Strategy & Execution:
- Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV (CTV), audio/radio, display, and other paid media channels.
- Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization.
- Ensure all paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives.
- Monitor campaign performance/ROAS and proactively identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition.
- Support integrated marketing campaigns and local market initiatives through effective paid media planning and execution.
- Manage campaign pacing, budget allocation, and performance against established KPIs and business goals.
Cross-Functional Collaboration:
- Partner with the Senior Director of Integrated Marketing and relevant internal stakeholders to align paid media campaigns with broader marketing strategies and business priorities.
- Collaborate with creative, organic marketing, multi-cultural marketing, strategy, analytics, operations, clinical, and external agency partners to ensure campaigns are coordinated, accurate, and effective.
- Work closely with internal stakeholders to maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action.
- Coordinate campaign launches, creative updates, testing, and optimization initiatives across markets and channels.
- Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and business stakeholders.
Analytics, Reporting & Optimization:
- Monitor, analyze, and report on paid media performance using platform analytics and appropriate reporting tools.
- Track KPIs, including spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS where applicable.
- Develop regular performance reports that translate campaign data into actionable insights and recommendations.
- Conduct ongoing testing of audiences, creative, messaging, landing pages, bidding strategies, and campaign structures to improve results.
- Partner with analytics and marketing team to support accurate conversion tracking, attribution, and reporting.
- Identify performance trends and recommend adjustments to media mix, budgets, targeting, and campaign tactics.
Qualifications
- 5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related field.
- Extensive hands-on experience planning, executing, managing, and optimizing campaigns in Google Ads and Meta Ads.
- Experience in healthcare advertising, preferably supporting multi-location healthcare organizations or patient acquisition campaigns.
- Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display advertising, and other digital media channels.
- Dental industry experience is a plus.
- Demonstrated ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously.
- Strong analytical skills and experience using campaign performance data to guide optimization and decision-making.
- Experience with conversion tracking, attribution, reporting dashboards, and marketing analytics tools.
- Excellent project management, organization, attention to detail, and follow-through.
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams and communicate performance insights to stakeholders.
- Ability to work independently, take ownership of day-to-day execution, and proactively identify opportunities for improvement.
- Familiarity with marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism Google Ads, Meta, and comparable platforms.
- Experience with CRM, call tracking, and campaign conversion measurement.
- Understanding of healthcare advertising privacy considerations and applicable digital platform policies.
What Sage Offers:
Be part of a purpose-driven organization transforming dental care. Collaborate with a passionate, innovative team. Access to cutting-edge technology and professional development resources. Competitive compensation and benefits.
See all 31+ H-1B Visa Paid Media Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Manager
Frame your credentials around specialty occupation
Your degree must directly relate to paid media management. A marketing or communications degree maps cleanly, but a business or statistics degree needs a written credential evaluation showing coursework in digital advertising or campaign analytics before your employer files.
Target employers with active LCA filing history
Use Migrate Mate to filter Paid Media Manager roles by employers who have filed Labor Condition Applications for marketing and advertising roles, so you're only applying to companies with a documented H-1B sponsorship track record.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your occupation and location. Look up the wage level for your role using the OFLC Wage Search before salary discussions so you know what the LCA must certify.
Understand how platform certifications affect RFE risk
USCIS scrutinizes paid media roles for specialty occupation status. Google Ads or Meta Blueprint certifications paired with platform-specific job duties strengthen the petition and reduce the chance of a Request for Evidence challenging whether the role requires a degree.
Confirm your employer registers in the H-1B lottery
Cap-subject H-1B registration opens in March for an October 1 start date. Ask hiring managers whether they participate in USCIS registration each year, since some smaller agencies and startups skip the process entirely, which means no October start regardless of an offer.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new employer willing to file a transfer petition. Paid media skills transfer across industries, so targeting e-commerce or SaaS employers during this window gives you the broadest options.
H-1B Visa Paid Media Manager: Frequently Asked Questions
Does a Paid Media Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, or digital communications. Roles that accept any degree or substitute years of experience for a degree requirement are harder to petition. The job description must tie specific technical duties, such as programmatic buying or attribution modeling, to that degree requirement.
Which industries sponsor H-1B visas most often for paid media roles?
E-commerce companies, SaaS businesses, digital marketing agencies, and large consumer brands file the most H-1B LCAs for marketing and advertising occupations. In-house roles at tech companies tend to have more established H-1B processes than boutique agencies, which may lack internal immigration infrastructure. Search Migrate Mate to browse current openings filtered by employers with verified H-1B filing history.
Can my employer file an H-1B transfer if I switch from one agency to another?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition with USCIS, without waiting for approval, as long as your current H-1B status is valid and you're moving to a substantially similar role. A Paid Media Manager moving to a comparable position at a different agency generally meets the similarity standard.
What does the DOL's prevailing wage requirement mean for my Paid Media Manager offer?
Your employer must certify on the LCA that your salary meets or exceeds the DOL prevailing wage for your occupation code and geographic location. The OFLC Wage Search publishes four wage levels based on experience and complexity. Most mid-level paid media roles fall at Level II or III. An offer below the prevailing wage cannot be certified, and the petition will fail.
How do platform certifications like Google Ads or Meta Blueprint affect my H-1B petition?
They don't substitute for a qualifying degree, but they strengthen the specialty occupation argument by showing the role requires specialized technical knowledge beyond general business skills. Petitions for paid media roles sometimes receive RFEs questioning whether the position truly requires a bachelor's degree. Listing platform certifications alongside degree-specific job duties in the petition support letter reduces that risk.