H-1B Visa Paid Media Manager Jobs
Paid Media Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in tech, e-commerce, and agency sectors file H-1B petitions annually, and demand for paid media expertise means sponsorship-willing employers are actively hiring.
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INTRODUCTION
At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.
Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.
We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.
We’re growing fast and want you to be a part of it!
We’re seeking a talented, detail-oriented Paid Media Specialist to join our team. This position is remote. Reporting to the Paid Media Manager this role will be responsible for executing, optimizing, and analyzing paid media campaigns across multiple digital advertising platforms while supporting marketing initiatives and business objectives for assigned insurance products.
Key Responsibilities
- Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms
- Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives
- Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment
- Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels
- Contribute to media budget planning and forecasting to support effective campaign execution
- Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools
- Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals
- Identify optimization opportunities through data analysis and performance insights
- Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables
- Document testing results and share learnings to support future campaign improvements
- Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives
- Communicate campaign performance, insights, and recommendations to peers and leadership
- Required to perform other duties as requested, directed, or assigned
Requirements and Qualifications
- Minimum of 3 years of paid media experience
- Experience managing paid media campaigns across multiple digital advertising platforms
- Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms
- Experience using Google Analytics and advertising platform reporting tools
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities
- Experience with campaign testing methodologies and performance optimization
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Excellent verbal and written communication skills
- Strong collaboration and interpersonal skills
- Ability to work independently while contributing effectively within a cross-functional marketing team
Perks
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 10 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistance programs for support in a healthy personal and work life
Why Veracity?
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
Compensation Range: $65k/yr - $85k/yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Manager
Frame your credentials around specialty occupation
Your degree must directly relate to paid media management. A marketing or communications degree maps cleanly, but a business or statistics degree needs a written credential evaluation showing coursework in digital advertising or campaign analytics before your employer files.
Target employers with active LCA filing history
Use Migrate Mate to filter Paid Media Manager roles by employers who have filed Labor Condition Applications for marketing and advertising roles, so you're only applying to companies with a documented H-1B sponsorship track record.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your occupation and location. Look up the wage level for your role using the OFLC Wage Search before salary discussions so you know what the LCA must certify.
Understand how platform certifications affect RFE risk
USCIS scrutinizes paid media roles for specialty occupation status. Google Ads or Meta Blueprint certifications paired with platform-specific job duties strengthen the petition and reduce the chance of a Request for Evidence challenging whether the role requires a degree.
Confirm your employer registers in the H-1B lottery
Cap-subject H-1B registration opens in March for an October 1 start date. Ask hiring managers whether they participate in USCIS registration each year, since some smaller agencies and startups skip the process entirely, which means no October start regardless of an offer.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new employer willing to file a transfer petition. Paid media skills transfer across industries, so targeting e-commerce or SaaS employers during this window gives you the broadest options.
H-1B Visa Paid Media Manager: Frequently Asked Questions
Does a Paid Media Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, or digital communications. Roles that accept any degree or substitute years of experience for a degree requirement are harder to petition. The job description must tie specific technical duties, such as programmatic buying or attribution modeling, to that degree requirement.
Which industries sponsor H-1B visas most often for paid media roles?
E-commerce companies, SaaS businesses, digital marketing agencies, and large consumer brands file the most H-1B LCAs for marketing and advertising occupations. In-house roles at tech companies tend to have more established H-1B processes than boutique agencies, which may lack internal immigration infrastructure. Search Migrate Mate to browse current openings filtered by employers with verified H-1B filing history.
Can my employer file an H-1B transfer if I switch from one agency to another?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition with USCIS, without waiting for approval, as long as your current H-1B status is valid and you're moving to a substantially similar role. A Paid Media Manager moving to a comparable position at a different agency generally meets the similarity standard.
What does the DOL's prevailing wage requirement mean for my Paid Media Manager offer?
Your employer must certify on the LCA that your salary meets or exceeds the DOL prevailing wage for your occupation code and geographic location. The OFLC Wage Search publishes four wage levels based on experience and complexity. Most mid-level paid media roles fall at Level II or III. An offer below the prevailing wage cannot be certified, and the petition will fail.
How do platform certifications like Google Ads or Meta Blueprint affect my H-1B petition?
They don't substitute for a qualifying degree, but they strengthen the specialty occupation argument by showing the role requires specialized technical knowledge beyond general business skills. Petitions for paid media roles sometimes receive RFEs questioning whether the position truly requires a bachelor's degree. Listing platform certifications alongside degree-specific job duties in the petition support letter reduces that risk.