H-1B Visa Paid Media Manager Jobs
Paid Media Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in tech, e-commerce, and agency sectors file H-1B petitions annually, and demand for paid media expertise means sponsorship-willing employers are actively hiring.
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Get Access To All JobsINTRODUCTION
Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
As Paid Media Manager with Bell, you will serve as the strategic and technical owner of Bell’s Lead Generation. This role is responsible for both ILS and PPC strategy. This position is perfect for someone that spends time pondering what “special sauce” makes the perfect Google Ads campaign or questions how much an ILS package affects our PPC costs. The person in this role will define the advertising strategy for an entire portfolio of properties, working with vendors and internal stakeholders to optimize performance.
This position sits on the Performance Marketing team and serves as the Paid Media subject matter expert for the marketing team. The Paid Media Manager will oversee Paid Media strategy, implementation and paid media reporting while managing the Paid Media Associate to ensure accurate and timely execution of day-to-day updates. The person in this role must be confident presenting strategy to client and customer groups on occasion. Attention to detail, and strong organization skills are a must have in this role. The ideal candidate will have experience managing advertising at scale with tools like Fluency, Skai, Marin or Smartly.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Determine how spend is distributed across PPC and ILS channels on a property and portfolio level, using performance data to balance cost efficiency, lead volume, and lead quality. Continuously adjust investment based on market conditions, seasonality, and competitive pressure.
- Establish performance targets and define clear KPIs (cost-per-lead, cost-per-tour, cost-per-lease, etc.)
- Create a structured testing and optimization plan across campaigns, including bidding strategy, targeting, and channel mix improvements.
- Serve as SME for GA4 and Power BI Reporting and own the integrity and structure of reporting by ensuring all tracking, dashboards, and attribution models deliver accurate, relevant, and decision-ready data, with alignment across GA4, CRM, and other sources. Develop standardized reporting frameworks that translate performance into clear, actionable insights for stakeholders.
- Manage SOPs and automate workflows by building, documenting, and maintaining processes across campaign management, reporting, and data validation to ensure consistency at scale. Identify and implement automation for repetitive tasks (e.g., reporting, pacing alerts, QA checks) to improve speed, accuracy, and efficiency.
- Drive vendor accountability and innovation by leading external partners with clear expectations, testing priorities, and performance benchmarks, while introducing new tools, automation, and AI-driven approaches to improve scalability and results.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES
- Additional duties as assigned
KNOWLEDGE, SKILLS AND ABILITIES
- Expertise in Digital Advertising
- Expertise with GA4 and Google Tag Manager
- Experience on a team that manages advertising at scale
- Experience using DNI, and advanced performance tracking methods
- Strong analytical and stakeholder management skills
- Familiarity with ILS’s (Apartments.com, Zillow, Apartment List, etc.)
- Have used AI tools to make an impact on Advertising
- Experience with project management tools
EDUCATION AND BACKGROUND
- Bachelor’s degree preferred
- 5–7 years of relevant experience
- Familiarity with Advertising automation platforms like Fluency, Skai, Marin or Smartly
- Agency experience is a plus
- Multifamily or real estate experience preferred, but not mandatory.
LI-JW1
ABOUT BELL PARTNERS
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.
INTRODUCTION
Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
As Paid Media Manager with Bell, you will serve as the strategic and technical owner of Bell’s Lead Generation. This role is responsible for both ILS and PPC strategy. This position is perfect for someone that spends time pondering what “special sauce” makes the perfect Google Ads campaign or questions how much an ILS package affects our PPC costs. The person in this role will define the advertising strategy for an entire portfolio of properties, working with vendors and internal stakeholders to optimize performance.
This position sits on the Performance Marketing team and serves as the Paid Media subject matter expert for the marketing team. The Paid Media Manager will oversee Paid Media strategy, implementation and paid media reporting while managing the Paid Media Associate to ensure accurate and timely execution of day-to-day updates. The person in this role must be confident presenting strategy to client and customer groups on occasion. Attention to detail, and strong organization skills are a must have in this role. The ideal candidate will have experience managing advertising at scale with tools like Fluency, Skai, Marin or Smartly.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Determine how spend is distributed across PPC and ILS channels on a property and portfolio level, using performance data to balance cost efficiency, lead volume, and lead quality. Continuously adjust investment based on market conditions, seasonality, and competitive pressure.
- Establish performance targets and define clear KPIs (cost-per-lead, cost-per-tour, cost-per-lease, etc.)
- Create a structured testing and optimization plan across campaigns, including bidding strategy, targeting, and channel mix improvements.
- Serve as SME for GA4 and Power BI Reporting and own the integrity and structure of reporting by ensuring all tracking, dashboards, and attribution models deliver accurate, relevant, and decision-ready data, with alignment across GA4, CRM, and other sources. Develop standardized reporting frameworks that translate performance into clear, actionable insights for stakeholders.
- Manage SOPs and automate workflows by building, documenting, and maintaining processes across campaign management, reporting, and data validation to ensure consistency at scale. Identify and implement automation for repetitive tasks (e.g., reporting, pacing alerts, QA checks) to improve speed, accuracy, and efficiency.
- Drive vendor accountability and innovation by leading external partners with clear expectations, testing priorities, and performance benchmarks, while introducing new tools, automation, and AI-driven approaches to improve scalability and results.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES
- Additional duties as assigned
KNOWLEDGE, SKILLS AND ABILITIES
- Expertise in Digital Advertising
- Expertise with GA4 and Google Tag Manager
- Experience on a team that manages advertising at scale
- Experience using DNI, and advanced performance tracking methods
- Strong analytical and stakeholder management skills
- Familiarity with ILS’s (Apartments.com, Zillow, Apartment List, etc.)
- Have used AI tools to make an impact on Advertising
- Experience with project management tools
EDUCATION AND BACKGROUND
- Bachelor’s degree preferred
- 5–7 years of relevant experience
- Familiarity with Advertising automation platforms like Fluency, Skai, Marin or Smartly
- Agency experience is a plus
- Multifamily or real estate experience preferred, but not mandatory.
LI-JW1
ABOUT BELL PARTNERS
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.
See all H-1B Visa Paid Media Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Manager
Frame your credentials around specialty occupation
Your degree must directly relate to paid media management. A marketing or communications degree maps cleanly, but a business or statistics degree needs a written credential evaluation showing coursework in digital advertising or campaign analytics before your employer files.
Target employers with active LCA filing history
Use Migrate Mate to filter Paid Media Manager roles by employers who have filed Labor Condition Applications for marketing and advertising roles, so you're only applying to companies with a documented H-1B sponsorship track record.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your occupation and location. Look up the wage level for your role using the OFLC Wage Search before salary discussions so you know what the LCA must certify.
Understand how platform certifications affect RFE risk
USCIS scrutinizes paid media roles for specialty occupation status. Google Ads or Meta Blueprint certifications paired with platform-specific job duties strengthen the petition and reduce the chance of a Request for Evidence challenging whether the role requires a degree.
Confirm your employer registers in the H-1B lottery
Cap-subject H-1B registration opens in March for an October 1 start date. Ask hiring managers whether they participate in USCIS registration each year, since some smaller agencies and startups skip the process entirely, which means no October start regardless of an offer.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new employer willing to file a transfer petition. Paid media skills transfer across industries, so targeting e-commerce or SaaS employers during this window gives you the broadest options.
H-1B Visa Paid Media Manager: Frequently Asked Questions
Does a Paid Media Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, or digital communications. Roles that accept any degree or substitute years of experience for a degree requirement are harder to petition. The job description must tie specific technical duties, such as programmatic buying or attribution modeling, to that degree requirement.
Which industries sponsor H-1B visas most often for paid media roles?
E-commerce companies, SaaS businesses, digital marketing agencies, and large consumer brands file the most H-1B LCAs for marketing and advertising occupations. In-house roles at tech companies tend to have more established H-1B processes than boutique agencies, which may lack internal immigration infrastructure. Search Migrate Mate to browse current openings filtered by employers with verified H-1B filing history.
Can my employer file an H-1B transfer if I switch from one agency to another?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition with USCIS, without waiting for approval, as long as your current H-1B status is valid and you're moving to a substantially similar role. A Paid Media Manager moving to a comparable position at a different agency generally meets the similarity standard.
What does the DOL's prevailing wage requirement mean for my Paid Media Manager offer?
Your employer must certify on the LCA that your salary meets or exceeds the DOL prevailing wage for your occupation code and geographic location. The OFLC Wage Search publishes four wage levels based on experience and complexity. Most mid-level paid media roles fall at Level II or III. An offer below the prevailing wage cannot be certified, and the petition will fail.
How do platform certifications like Google Ads or Meta Blueprint affect my H-1B petition?
They don't substitute for a qualifying degree, but they strengthen the specialty occupation argument by showing the role requires specialized technical knowledge beyond general business skills. Petitions for paid media roles sometimes receive RFEs questioning whether the position truly requires a bachelor's degree. Listing platform certifications alongside degree-specific job duties in the petition support letter reduces that risk.