H-1B Visa Paid Media Manager Jobs
Paid Media Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in tech, e-commerce, and agency sectors file H-1B petitions annually, and demand for paid media expertise means sponsorship-willing employers are actively hiring.
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Get Access To All JobsINTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
INTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
See all Paid Media Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Manager roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Manager
Frame your credentials around specialty occupation
Your degree must directly relate to paid media management. A marketing or communications degree maps cleanly, but a business or statistics degree needs a written credential evaluation showing coursework in digital advertising or campaign analytics before your employer files.
Target employers with active LCA filing history
Use Migrate Mate to filter Paid Media Manager roles by employers who have filed Labor Condition Applications for marketing and advertising roles, so you're only applying to companies with a documented H-1B sponsorship track record.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your occupation and location. Look up the wage level for your role using the OFLC Wage Search before salary discussions so you know what the LCA must certify.
Understand how platform certifications affect RFE risk
USCIS scrutinizes paid media roles for specialty occupation status. Google Ads or Meta Blueprint certifications paired with platform-specific job duties strengthen the petition and reduce the chance of a Request for Evidence challenging whether the role requires a degree.
Confirm your employer registers in the H-1B lottery
Cap-subject H-1B registration opens in March for an October 1 start date. Ask hiring managers whether they participate in USCIS registration each year, since some smaller agencies and startups skip the process entirely, which means no October start regardless of an offer.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new employer willing to file a transfer petition. Paid media skills transfer across industries, so targeting e-commerce or SaaS employers during this window gives you the broadest options.
Paid Media Manager jobs are hiring across the US. Find yours.
Find Paid Media Manager JobsPaid Media Manager H-1B Visa: Frequently Asked Questions
Does a Paid Media Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, or digital communications. Roles that accept any degree or substitute years of experience for a degree requirement are harder to petition. The job description must tie specific technical duties, such as programmatic buying or attribution modeling, to that degree requirement.
Which industries sponsor H-1B visas most often for paid media roles?
E-commerce companies, SaaS businesses, digital marketing agencies, and large consumer brands file the most H-1B LCAs for marketing and advertising occupations. In-house roles at tech companies tend to have more established H-1B processes than boutique agencies, which may lack internal immigration infrastructure. Search Migrate Mate to browse current openings filtered by employers with verified H-1B filing history.
Can my employer file an H-1B transfer if I switch from one agency to another?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition with USCIS, without waiting for approval, as long as your current H-1B status is valid and you're moving to a substantially similar role. A Paid Media Manager moving to a comparable position at a different agency generally meets the similarity standard.
What does the DOL's prevailing wage requirement mean for my Paid Media Manager offer?
Your employer must certify on the LCA that your salary meets or exceeds the DOL prevailing wage for your occupation code and geographic location. The OFLC Wage Search publishes four wage levels based on experience and complexity. Most mid-level paid media roles fall at Level II or III. An offer below the prevailing wage cannot be certified, and the petition will fail.
How do platform certifications like Google Ads or Meta Blueprint affect my H-1B petition?
They don't substitute for a qualifying degree, but they strengthen the specialty occupation argument by showing the role requires specialized technical knowledge beyond general business skills. Petitions for paid media roles sometimes receive RFEs questioning whether the position truly requires a bachelor's degree. Listing platform certifications alongside degree-specific job duties in the petition support letter reduces that risk.
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