H-1B Visa Paid Media Specialist Jobs
Paid Media Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, advertising, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.
Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.
We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.
We’re growing fast and want you to be a part of it!
We’re seeking a talented, detail-oriented Paid Media Specialist to join our team. This position is remote. Reporting to the Paid Media Manager this role will be responsible for executing, optimizing, and analyzing paid media campaigns across multiple digital advertising platforms while supporting marketing initiatives and business objectives for assigned insurance products.
Key Responsibilities
- Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms
- Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives
- Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment
- Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels
- Contribute to media budget planning and forecasting to support effective campaign execution
- Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools
- Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals
- Identify optimization opportunities through data analysis and performance insights
- Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables
- Document testing results and share learnings to support future campaign improvements
- Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives
- Communicate campaign performance, insights, and recommendations to peers and leadership
- Required to perform other duties as requested, directed, or assigned
Requirements and Qualifications
- Minimum of 3 years of paid media experience
- Experience managing paid media campaigns across multiple digital advertising platforms
- Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms
- Experience using Google Analytics and advertising platform reporting tools
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities
- Experience with campaign testing methodologies and performance optimization
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Excellent verbal and written communication skills
- Strong collaboration and interpersonal skills
- Ability to work independently while contributing effectively within a cross-functional marketing team
Perks
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 10 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistance programs for support in a healthy personal and work life
Why Veracity?
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
Compensation Range: $65k/yr - $85k/yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
INTRODUCTION
At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.
Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.
We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.
We’re growing fast and want you to be a part of it!
We’re seeking a talented, detail-oriented Paid Media Specialist to join our team. This position is remote. Reporting to the Paid Media Manager this role will be responsible for executing, optimizing, and analyzing paid media campaigns across multiple digital advertising platforms while supporting marketing initiatives and business objectives for assigned insurance products.
Key Responsibilities
- Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms
- Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives
- Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment
- Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels
- Contribute to media budget planning and forecasting to support effective campaign execution
- Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools
- Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals
- Identify optimization opportunities through data analysis and performance insights
- Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables
- Document testing results and share learnings to support future campaign improvements
- Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives
- Communicate campaign performance, insights, and recommendations to peers and leadership
- Required to perform other duties as requested, directed, or assigned
Requirements and Qualifications
- Minimum of 3 years of paid media experience
- Experience managing paid media campaigns across multiple digital advertising platforms
- Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms
- Experience using Google Analytics and advertising platform reporting tools
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities
- Experience with campaign testing methodologies and performance optimization
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Excellent verbal and written communication skills
- Strong collaboration and interpersonal skills
- Ability to work independently while contributing effectively within a cross-functional marketing team
Perks
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 10 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistance programs for support in a healthy personal and work life
Why Veracity?
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
Compensation Range: $65k/yr - $85k/yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
See all 42+ H-1B Visa Paid Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Paid Media Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Specialist
Verify your degree field matches the role
USCIS scrutinizes whether your degree directly relates to paid media work. A marketing, communications, or business analytics degree aligns clearly. A degree in an unrelated field may require supplementary evidence like transcripts showing relevant coursework or a credential evaluation.
Check LCA filings for media-specific roles
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC codes for marketing and advertising specialists. This tells you which employers have actively sponsored roles similar to yours, not just tech or engineering positions.
Target employers enrolled in E-Verify early
STEM OPT extensions don't apply here, so focus on employers already enrolled in E-Verify who have sponsored H-1B workers before. Ad agencies, in-house brand teams at retailers, and SaaS companies with marketing departments are consistent sponsors in this space.
Search H-1B-sponsoring employers on Migrate Mate
Filter your Paid Media Specialist job search on Migrate Mate by employers with verified H-1B filing history. This cuts out roles where sponsorship is theoretically possible but has never been executed, saving you weeks of outreach to unresponsive hiring teams.
Negotiate offer timing around the cap window
H-1B cap petitions are filed in April for an October 1 start date. If you receive an offer in late fall or winter, ask your employer whether they'll commit to a cap-subject filing the following April rather than waiting for a future cycle.
Document platform certifications before your petition
Google Ads, Meta Blueprint, and similar platform certifications strengthen the specialty occupation argument in your I-129 petition. Gather these certificates alongside your degree transcripts so your employer's attorney can include them as supporting evidence.
H-1B Visa Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, communications, or business analytics. USCIS evaluates the job description, not just the title. Roles focused on programmatic buying, paid search strategy, or performance analytics with degree requirements built into the job posting are generally approvable.
Which employers commonly sponsor H-1B visas for Paid Media Specialists?
In-house marketing teams at e-commerce companies, SaaS businesses, and consumer brands sponsor more frequently than traditional ad agencies, which often rely on project-based staffing. You can identify employers with active H-1B filing history for marketing and advertising roles by searching Migrate Mate, which surfaces DOL Labor Condition Application data by occupation.
What SOC code applies to Paid Media Specialist roles on the LCA?
Most Paid Media Specialist positions are filed under SOC 13-1161 (Market Research Analysts and Marketing Specialists) or 11-2021 (Advertising and Promotions Managers), depending on the seniority and scope of the role. Your employer's attorney selects the code, but it affects the prevailing wage floor DOL requires on the Labor Condition Application.
Can I stay in status on OPT while waiting for an H-1B lottery selection?
Yes. If you're on post-completion OPT and your employer files a cap-subject H-1B petition before your OPT expires, the cap-gap rule extends your work authorization through September 30 of that year, or until USCIS makes a decision if selected. You must have a timely filed petition and a valid EAD to benefit from cap-gap protection.
Does a Paid Media Specialist need any specific documentation beyond a degree for H-1B sponsorship?
Your employer will typically include platform certifications (Google Ads, Meta Blueprint), a detailed job duties letter, and your transcripts in the I-129 package to support the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a NACES-member organization is required to demonstrate U.S. equivalency to USCIS.