H-1B Visa Paid Media Specialist Jobs
Paid Media Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, advertising, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.
Job Overview:
Reporting to the Paid Media Director, the Paid Media Specialist executes, monitors, and optimizes paid digital media campaigns across Haymarket brands, including Medical Communications, NACE, myCME and PRI. This role manages campaign setup, quality assurance, audience targeting, performance analysis, and budget tracking across multiple paid media platforms. Working closely with PPC, Campaign Performance, and cross-functional teams, the specialist helps drive campaign performance, meet learner participation goals, maintain quality standards, and maximize return on advertising spend.
Responsibilities:
- Execute, manage, and quality-check paid media campaigns across platforms including Google Ads, Facebook Ads Manager, and other native, search, display, programmatic, and social advertising channels.
- Monitor daily campaign performance, manage campaign start and stop schedules, set up article sponsorships, upload and download audience targeting lists, and implement retargeting initiatives.
- Analyze PPC performance to identify underperforming campaigns and implement optimizations to improve results.
- Maintain accurate campaign tracking logs, performance reports, and budget trackers to document campaign changes, monitor key performance indicators, and support data-driven decision-making.
- Develop and update digital advertising creative assets, including banner ads and promotional materials, using tools such as Canva and applicable platform-specific creative tools.
- Collaborate with Medical Communications, NACE, myCME, and other internal teams to share campaign insights, support marketing strategies, and ensure campaigns meet performance goals and quality standards.
- Support monthly budget forecasting.
Skills and Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution is preferred, with proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides.
- Familiarity with Looker and Google Analytics, or the ability to learn new analytics and reporting platforms quickly.
- Strong analytical and organizational skills to analyze campaign performance, identify trends, execute data-driven optimizations, and manage multiple complex projects simultaneously.
- Excellent communication and problem-solving abilities, with sharp attention to detail, proactive ownership, and a track record of collaborating effectively across teams to deliver accurate, high-quality campaigns.
What We Offer:
- A competitive compensation package
- The salary range for this position is $60,000-$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
- Paid annual vacation, holiday and sick time off
- Comprehensive health plans including medical, dental and vision
- Competitive 401(k) investment options and generous company matching program
- Life insurance
- Commuter benefits
- Employee referral awards
- Tuition reimbursement
- Training opportunities through industry-recognized programs
- A creative and passionate workplace and a fun, collaborative team environment
- Three Week “Work from Anywhere” benefit, to ensure work life balance
About Haymarket:
Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.
Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate.
When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.
California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.
Paid Media Specialist
Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.
Job Overview:
Reporting to the Paid Media Director, the Paid Media Specialist executes, monitors, and optimizes paid digital media campaigns across Haymarket brands, including Medical Communications, NACE, myCME and PRI. This role manages campaign setup, quality assurance, audience targeting, performance analysis, and budget tracking across multiple paid media platforms. Working closely with PPC, Campaign Performance, and cross-functional teams, the specialist helps drive campaign performance, meet learner participation goals, maintain quality standards, and maximize return on advertising spend.
Responsibilities:
- Execute, manage, and quality-check paid media campaigns across platforms including Google Ads, Facebook Ads Manager, and other native, search, display, programmatic, and social advertising channels.
- Monitor daily campaign performance, manage campaign start and stop schedules, set up article sponsorships, upload and download audience targeting lists, and implement retargeting initiatives.
- Analyze PPC performance to identify underperforming campaigns and implement optimizations to improve results.
- Maintain accurate campaign tracking logs, performance reports, and budget trackers to document campaign changes, monitor key performance indicators, and support data-driven decision-making.
- Develop and update digital advertising creative assets, including banner ads and promotional materials, using tools such as Canva and applicable platform-specific creative tools.
- Collaborate with Medical Communications, NACE, myCME, and other internal teams to share campaign insights, support marketing strategies, and ensure campaigns meet performance goals and quality standards.
- Support monthly budget forecasting.
Skills and Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution is preferred, with proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides.
- Familiarity with Looker and Google Analytics, or the ability to learn new analytics and reporting platforms quickly.
- Strong analytical and organizational skills to analyze campaign performance, identify trends, execute data-driven optimizations, and manage multiple complex projects simultaneously.
- Excellent communication and problem-solving abilities, with sharp attention to detail, proactive ownership, and a track record of collaborating effectively across teams to deliver accurate, high-quality campaigns.
What We Offer:
- A competitive compensation package
- The salary range for this position is $60,000-$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
- Paid annual vacation, holiday and sick time off
- Comprehensive health plans including medical, dental and vision
- Competitive 401(k) investment options and generous company matching program
- Life insurance
- Commuter benefits
- Employee referral awards
- Tuition reimbursement
- Training opportunities through industry-recognized programs
- A creative and passionate workplace and a fun, collaborative team environment
- Three Week “Work from Anywhere” benefit, to ensure work life balance
About Haymarket:
Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.
Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate.
When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.
California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.
See all H-1B Visa Paid Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Paid Media Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Specialist
Verify your degree field matches the role
USCIS scrutinizes whether your degree directly relates to paid media work. A marketing, communications, or business analytics degree aligns clearly. A degree in an unrelated field may require supplementary evidence like transcripts showing relevant coursework or a credential evaluation.
Check LCA filings for media-specific roles
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC codes for marketing and advertising specialists. This tells you which employers have actively sponsored roles similar to yours, not just tech or engineering positions.
Target employers enrolled in E-Verify early
STEM OPT extensions don't apply here, so focus on employers already enrolled in E-Verify who have sponsored H-1B workers before. Ad agencies, in-house brand teams at retailers, and SaaS companies with marketing departments are consistent sponsors in this space.
Search H-1B-sponsoring employers on Migrate Mate
Filter your Paid Media Specialist job search on Migrate Mate by employers with verified H-1B filing history. This cuts out roles where sponsorship is theoretically possible but has never been executed, saving you weeks of outreach to unresponsive hiring teams.
Negotiate offer timing around the cap window
H-1B cap petitions are filed in April for an October 1 start date. If you receive an offer in late fall or winter, ask your employer whether they'll commit to a cap-subject filing the following April rather than waiting for a future cycle.
Document platform certifications before your petition
Google Ads, Meta Blueprint, and similar platform certifications strengthen the specialty occupation argument in your I-129 petition. Gather these certificates alongside your degree transcripts so your employer's attorney can include them as supporting evidence.
H-1B Visa Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, communications, or business analytics. USCIS evaluates the job description, not just the title. Roles focused on programmatic buying, paid search strategy, or performance analytics with degree requirements built into the job posting are generally approvable.
Which employers commonly sponsor H-1B visas for Paid Media Specialists?
In-house marketing teams at e-commerce companies, SaaS businesses, and consumer brands sponsor more frequently than traditional ad agencies, which often rely on project-based staffing. You can identify employers with active H-1B filing history for marketing and advertising roles by searching Migrate Mate, which surfaces DOL Labor Condition Application data by occupation.
What SOC code applies to Paid Media Specialist roles on the LCA?
Most Paid Media Specialist positions are filed under SOC 13-1161 (Market Research Analysts and Marketing Specialists) or 11-2021 (Advertising and Promotions Managers), depending on the seniority and scope of the role. Your employer's attorney selects the code, but it affects the prevailing wage floor DOL requires on the Labor Condition Application.
Can I stay in status on OPT while waiting for an H-1B lottery selection?
Yes. If you're on post-completion OPT and your employer files a cap-subject H-1B petition before your OPT expires, the cap-gap rule extends your work authorization through September 30 of that year, or until USCIS makes a decision if selected. You must have a timely filed petition and a valid EAD to benefit from cap-gap protection.
Does a Paid Media Specialist need any specific documentation beyond a degree for H-1B sponsorship?
Your employer will typically include platform certifications (Google Ads, Meta Blueprint), a detailed job duties letter, and your transcripts in the I-129 package to support the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a NACES-member organization is required to demonstrate U.S. equivalency to USCIS.