H-1B Visa Paid Media Specialist Jobs
Paid Media Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, advertising, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
Flow Automotive Companies is seeking a results-driven Senior Paid Media Specialist to join our Digital Marketing team. In this role, you'll develop, manage, and optimize paid advertising campaigns across multiple dealership brands and markets, helping drive lead generation, customer acquisition, and business growth.
This position is ideal for a data-driven marketer who thrives in a fast-paced environment and enjoys turning performance insights into measurable results.
KEY RESPONSIBILITIES
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads.
- Manage campaign targeting, bidding strategies, budget allocation, creative testing, and performance optimization.
- Monitor campaign performance, lead generation, and ROI metrics, making data-driven recommendations for improvement.
- Analyze results and prepare performance reports for marketing and dealership leadership.
- Collaborate with marketing, operations, and dealership teams to align campaigns with business objectives.
- Stay current on industry trends and test new advertising strategies, platforms, and ad formats.
- Other responsibilities may be assigned by the Director of Digital Marketing and/or the Senior VP of Marketing, as needed.
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field.
- 2–3 years of experience managing Google Ads and Meta Ads campaigns.
- Lead generation-focused paid media experience required.
- Proficiency with Google Analytics 4 (GA4) and campaign reporting tools.
- Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics.
- Excellent analytical, organizational, and communication skills.
- Automotive dealer group or agency experience preferred.
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.
Join a collaborative team where your work directly impacts business growth across multiple brands and locations. If you're passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you.
COMPENSATION
Flow provides competitive earning opportunities and a comprehensive benefits plan including:
- Medical, dental, and life insurance (including dependent coverage)
- Paid time off
- Paid volunteer time
- 401(k) Retirement Plan and Financial Wellness Program
- Thrive@Flow Wellness Program
- Employee pricing for automotive service and vehicle purchases
- Scholarship program for children of employees
Applicants must pass a pre-employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
INTRODUCTION
Flow Automotive Companies is seeking a results-driven Senior Paid Media Specialist to join our Digital Marketing team. In this role, you'll develop, manage, and optimize paid advertising campaigns across multiple dealership brands and markets, helping drive lead generation, customer acquisition, and business growth.
This position is ideal for a data-driven marketer who thrives in a fast-paced environment and enjoys turning performance insights into measurable results.
KEY RESPONSIBILITIES
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads.
- Manage campaign targeting, bidding strategies, budget allocation, creative testing, and performance optimization.
- Monitor campaign performance, lead generation, and ROI metrics, making data-driven recommendations for improvement.
- Analyze results and prepare performance reports for marketing and dealership leadership.
- Collaborate with marketing, operations, and dealership teams to align campaigns with business objectives.
- Stay current on industry trends and test new advertising strategies, platforms, and ad formats.
- Other responsibilities may be assigned by the Director of Digital Marketing and/or the Senior VP of Marketing, as needed.
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field.
- 2–3 years of experience managing Google Ads and Meta Ads campaigns.
- Lead generation-focused paid media experience required.
- Proficiency with Google Analytics 4 (GA4) and campaign reporting tools.
- Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics.
- Excellent analytical, organizational, and communication skills.
- Automotive dealer group or agency experience preferred.
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.
Join a collaborative team where your work directly impacts business growth across multiple brands and locations. If you're passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you.
COMPENSATION
Flow provides competitive earning opportunities and a comprehensive benefits plan including:
- Medical, dental, and life insurance (including dependent coverage)
- Paid time off
- Paid volunteer time
- 401(k) Retirement Plan and Financial Wellness Program
- Thrive@Flow Wellness Program
- Employee pricing for automotive service and vehicle purchases
- Scholarship program for children of employees
Applicants must pass a pre-employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
See all H-1B Visa Paid Media Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Specialist
Verify your degree field matches the role
USCIS scrutinizes whether your degree directly relates to paid media work. A marketing, communications, or business analytics degree aligns clearly. A degree in an unrelated field may require supplementary evidence like transcripts showing relevant coursework or a credential evaluation.
Check LCA filings for media-specific roles
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC codes for marketing and advertising specialists. This tells you which employers have actively sponsored roles similar to yours, not just tech or engineering positions.
Target employers enrolled in E-Verify early
STEM OPT extensions don't apply here, so focus on employers already enrolled in E-Verify who have sponsored H-1B workers before. Ad agencies, in-house brand teams at retailers, and SaaS companies with marketing departments are consistent sponsors in this space.
Search H-1B-sponsoring employers on Migrate Mate
Filter your Paid Media Specialist job search on Migrate Mate by employers with verified H-1B filing history. This cuts out roles where sponsorship is theoretically possible but has never been executed, saving you weeks of outreach to unresponsive hiring teams.
Negotiate offer timing around the cap window
H-1B cap petitions are filed in April for an October 1 start date. If you receive an offer in late fall or winter, ask your employer whether they'll commit to a cap-subject filing the following April rather than waiting for a future cycle.
Document platform certifications before your petition
Google Ads, Meta Blueprint, and similar platform certifications strengthen the specialty occupation argument in your I-129 petition. Gather these certificates alongside your degree transcripts so your employer's attorney can include them as supporting evidence.
H-1B Visa Paid Media Specialist: Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, communications, or business analytics. USCIS evaluates the job description, not just the title. Roles focused on programmatic buying, paid search strategy, or performance analytics with degree requirements built into the job posting are generally approvable.
Which employers commonly sponsor H-1B visas for Paid Media Specialists?
In-house marketing teams at e-commerce companies, SaaS businesses, and consumer brands sponsor more frequently than traditional ad agencies, which often rely on project-based staffing. You can identify employers with active H-1B filing history for marketing and advertising roles by searching Migrate Mate, which surfaces DOL Labor Condition Application data by occupation.
What SOC code applies to Paid Media Specialist roles on the LCA?
Most Paid Media Specialist positions are filed under SOC 13-1161 (Market Research Analysts and Marketing Specialists) or 11-2021 (Advertising and Promotions Managers), depending on the seniority and scope of the role. Your employer's attorney selects the code, but it affects the prevailing wage floor DOL requires on the Labor Condition Application.
Can I stay in status on OPT while waiting for an H-1B lottery selection?
Yes. If you're on post-completion OPT and your employer files a cap-subject H-1B petition before your OPT expires, the cap-gap rule extends your work authorization through September 30 of that year, or until USCIS makes a decision if selected. You must have a timely filed petition and a valid EAD to benefit from cap-gap protection.
Does a Paid Media Specialist need any specific documentation beyond a degree for H-1B sponsorship?
Your employer will typically include platform certifications (Google Ads, Meta Blueprint), a detailed job duties letter, and your transcripts in the I-129 package to support the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a NACES-member organization is required to demonstrate U.S. equivalency to USCIS.