H-1B Visa Paid Media Specialist Jobs
Paid Media Specialist roles qualify for H-1B sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, advertising, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsAbout the Role:
Lytx is looking for a Senior Digital Marketing Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes.
You’ll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Digital Marketing Specialist, you’ll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies.
You’ll Get To:
- Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
- Build and execute digital marketing campaign strategy spanning paid media, email, and social media
- Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
- Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
- Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
- Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
- Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization
What You’ll Need:
- 4-6 years of digital marketing experience, preferably in the technology or SaaS space
- Expertise in paid media strategies, including display, paid social, and search
- Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
- Experience in social media strategy and best practices
- Experience in web personalization and CRO tools (Mutiny) is a plus
- Experience with predictive intent tools (6sense, DemandBase) is a plus
- Proficiency in project management software (Asana, Trello) is a plus
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$92,000.00 - $116,000.00
You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other.
If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you.
Together, we’re helping make roadways safer and saving lives!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
About the Role:
Lytx is looking for a Senior Digital Marketing Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes.
You’ll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Digital Marketing Specialist, you’ll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies.
You’ll Get To:
- Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
- Build and execute digital marketing campaign strategy spanning paid media, email, and social media
- Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
- Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
- Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
- Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
- Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization
What You’ll Need:
- 4-6 years of digital marketing experience, preferably in the technology or SaaS space
- Expertise in paid media strategies, including display, paid social, and search
- Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
- Experience in social media strategy and best practices
- Experience in web personalization and CRO tools (Mutiny) is a plus
- Experience with predictive intent tools (6sense, DemandBase) is a plus
- Proficiency in project management software (Asana, Trello) is a plus
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$92,000.00 - $116,000.00
You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other.
If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you.
Together, we’re helping make roadways safer and saving lives!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
See all Paid Media Specialist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Specialist roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Media Specialist
Verify your degree field matches the role
USCIS scrutinizes whether your degree directly relates to paid media work. A marketing, communications, or business analytics degree aligns clearly. A degree in an unrelated field may require supplementary evidence like transcripts showing relevant coursework or a credential evaluation.
Check LCA filings for media-specific roles
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC codes for marketing and advertising specialists. This tells you which employers have actively sponsored roles similar to yours, not just tech or engineering positions.
Target employers enrolled in E-Verify early
STEM OPT extensions don't apply here, so focus on employers already enrolled in E-Verify who have sponsored H-1B workers before. Ad agencies, in-house brand teams at retailers, and SaaS companies with marketing departments are consistent sponsors in this space.
Search H-1B-sponsoring employers on Migrate Mate
Filter your Paid Media Specialist job search on Migrate Mate by employers with verified H-1B filing history. This cuts out roles where sponsorship is theoretically possible but has never been executed, saving you weeks of outreach to unresponsive hiring teams.
Negotiate offer timing around the cap window
H-1B cap petitions are filed in April for an October 1 start date. If you receive an offer in late fall or winter, ask your employer whether they'll commit to a cap-subject filing the following April rather than waiting for a future cycle.
Document platform certifications before your petition
Google Ads, Meta Blueprint, and similar platform certifications strengthen the specialty occupation argument in your I-129 petition. Gather these certificates alongside your degree transcripts so your employer's attorney can include them as supporting evidence.
Paid Media Specialist jobs are hiring across the US. Find yours.
Find Paid Media Specialist JobsPaid Media Specialist H-1B Visa: Frequently Asked Questions
Does a Paid Media Specialist role qualify as a specialty occupation for H-1B?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, advertising, communications, or business analytics. USCIS evaluates the job description, not just the title. Roles focused on programmatic buying, paid search strategy, or performance analytics with degree requirements built into the job posting are generally approvable.
Which employers commonly sponsor H-1B visas for Paid Media Specialists?
In-house marketing teams at e-commerce companies, SaaS businesses, and consumer brands sponsor more frequently than traditional ad agencies, which often rely on project-based staffing. You can identify employers with active H-1B filing history for marketing and advertising roles by searching Migrate Mate, which surfaces DOL Labor Condition Application data by occupation.
What SOC code applies to Paid Media Specialist roles on the LCA?
Most Paid Media Specialist positions are filed under SOC 13-1161 (Market Research Analysts and Marketing Specialists) or 11-2021 (Advertising and Promotions Managers), depending on the seniority and scope of the role. Your employer's attorney selects the code, but it affects the prevailing wage floor DOL requires on the Labor Condition Application.
Can I stay in status on OPT while waiting for an H-1B lottery selection?
Yes. If you're on post-completion OPT and your employer files a cap-subject H-1B petition before your OPT expires, the cap-gap rule extends your work authorization through September 30 of that year, or until USCIS makes a decision if selected. You must have a timely filed petition and a valid EAD to benefit from cap-gap protection.
Does a Paid Media Specialist need any specific documentation beyond a degree for H-1B sponsorship?
Your employer will typically include platform certifications (Google Ads, Meta Blueprint), a detailed job duties letter, and your transcripts in the I-129 package to support the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a NACES-member organization is required to demonstrate U.S. equivalency to USCIS.
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