H-1B Visa Social Media Content Jobs
Social Media Content roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Many employers filing LCAs for these roles list them under SOC codes tied to public relations or marketing specialists, which affects your prevailing wage level and petition strategy.
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Peachtree Group Hospitality Management
Peachtree Group Hospitality Management is the hotel management division of Peachtree Group, operating hotels across a portfolio of recognized brands. We bring together a passion for hospitality, operational expertise, and a commitment to creating exceptional experiences for our guests. We’re looking for an experienced, creative Social Media & Content Manager to bring those experiences to life through engaging content and help showcase what makes our hotels special.
The Social Media & Content Manager (SMCM) plans, creates and oversees digital content for a portfolio of 20–25 hotels managed by PGHM, along with the PGHM above-property social channels and the vanity websites for portfolio hotels. The SMCM builds awareness for each property and for PGHM, strengthens brand presence across social channels and drives direct bookings.
The SMCM works closely with hotel property teams, Digital Marketing, and Revenue Management, and builds partnerships with travel creators, local tourism boards and lifestyle influencers to extend reach across the portfolio.
Job Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
-
Content Strategy: Develop and execute a portfolio-wide social media and content strategy that supports brand standards, property positioning and direct booking goals.
-
Content Calendar Management: Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms, aligned with seasonality, local events and promotions.
-
PGHM Above-Property Social: Plan, build and manage the Peachtree Group Hotel Management (PGHM) above-property social calendar and posting, including company news, hotel openings, awards, team culture and recruitment content.
-
Content Creation: Write, design and produce posts, captions, short-form video, reels and stories that showcase each hotel and its destination.
-
Direct Booking Support: Partner with Revenue Management to promote packages, offers and need dates. Use trackable links to connect content to website traffic and direct bookings.
-
Vanity Website Management: Manage vanity websites for portfolio hotels, keeping content, imagery, offers and booking links current, accurate and on brand. Coordinate updates with web vendors and the Digital team and monitor site traffic and booking conversion.
-
Paid Social Support: Provide creative and audience input for paid social campaigns in coordination with the Digital team.
-
Influencer and Creator Partnerships: Identify, vet and manage relationships with travel creators and lifestyle influencers, including hosted stays, partner briefs, deliverables and results tracking.
-
Tourism and Community Partnerships: Collaborate with local tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.
-
Property Team Collaboration: Serve as the primary social media contact for General Managers and Sales leaders. Train property teams to capture and submit on-site content.
-
Community Management: Monitor comments, messages and mentions across all accounts. Respond or escalate within set timeframes and follow crisis communication protocols.
-
Brand Compliance: Ensure all content meets brand standards for each hotel flag and PGHM, including platform policies and disclosure rules for sponsored content.
-
Analytics and Reporting: Track reach, engagement, follower growth, website traffic and direct bookings driven by social. Report results and recommended actions to leadership.
Core Tasks:
-
Weekly content calendar review and publishing schedule for all properties
-
Weekly PGHM above-property content calendar review and posting
-
Monthly check-in with Revenue Management on need dates, packages and promotions
-
Monthly performance report by property and portfolio, with a 30-day content outlook
-
Monthly vanity website review of content, offers, imagery and booking links for each hotel
-
Monthly touch point with property General Managers on upcoming events, openings and content needs
-
Quarterly influencer and partnership plan with goals and measurables
-
Quarterly on-property content shoots scheduled across the portfolio
-
Daily monitoring of comments, messages and mentions across all accounts
Competencies:
-
Strong writing and visual storytelling skills, with an eye for content that drives bookings.
-
Hands-on photography and video skills, including mobile shooting and editing.
-
Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite or Meta Business Suite.
-
Working knowledge of Adobe Creative Suite, Canva and CapCut or similar editing tools.
-
Understanding of Google Analytics 4, platform insights and booking-engine attribution.
-
Working knowledge of website content management systems such as WordPress, and basic SEO best practices.
-
Ability to organize details for multiple hotels, multiple locations and multiple people. A strong multitasker.
-
Communicate in a clear and concise manner with property teams, Marketing, Revenue Management and leadership.
-
Sound judgment on brand voice, guest response and sensitive issues.
Physical Demands:
The physical demands of this position include the ability to:
-
Sit for extended periods while performing computer-based work.
-
Stand and walk during on-property content shoots and events.
-
Lift and carry camera and production equipment weighing up to 25 pounds.
Travel:
This position requires 25% travel for property content shoots, partner and influencer activations, and team meetings.
Education and Experience:
-
Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience.
-
Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands.
-
Experience managing social accounts for multiple brands or locations at the same time.
-
Hilton, Marriott, Hyatt and IHG brand experience preferred.
-
Portfolio showing original photography, video and written content.
-
Industry certifications through various organizations.
-
Meta Blueprint, Google Analytics or Sprout Social/Hootsuite certification preferred.
-
Experience running influencer and creator programs, including hosted stays.
Additional eligibility requirements:
-
Possess general understanding of hotel operations and how operations interact with marketing, sales and revenue.
-
Self-motivated with strong time management skills, keen abilities to set and achieve priorities.
-
Strong problem-solving skills, ability to effectively manage multiple tasks simultaneously, function well under pressure, ability to remain positive and constructive under stress.
-
Excellent verbal and written communication, effective listening, and presentation skills.
-
Must be able to work a flexible and adaptable schedule to include evening and/or weekend events and shoots.
Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Social Media & Content Manager
Peachtree Group Hospitality Management
Peachtree Group Hospitality Management is the hotel management division of Peachtree Group, operating hotels across a portfolio of recognized brands. We bring together a passion for hospitality, operational expertise, and a commitment to creating exceptional experiences for our guests. We’re looking for an experienced, creative Social Media & Content Manager to bring those experiences to life through engaging content and help showcase what makes our hotels special.
The Social Media & Content Manager (SMCM) plans, creates and oversees digital content for a portfolio of 20–25 hotels managed by PGHM, along with the PGHM above-property social channels and the vanity websites for portfolio hotels. The SMCM builds awareness for each property and for PGHM, strengthens brand presence across social channels and drives direct bookings.
The SMCM works closely with hotel property teams, Digital Marketing, and Revenue Management, and builds partnerships with travel creators, local tourism boards and lifestyle influencers to extend reach across the portfolio.
Job Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
-
Content Strategy: Develop and execute a portfolio-wide social media and content strategy that supports brand standards, property positioning and direct booking goals.
-
Content Calendar Management: Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms, aligned with seasonality, local events and promotions.
-
PGHM Above-Property Social: Plan, build and manage the Peachtree Group Hotel Management (PGHM) above-property social calendar and posting, including company news, hotel openings, awards, team culture and recruitment content.
-
Content Creation: Write, design and produce posts, captions, short-form video, reels and stories that showcase each hotel and its destination.
-
Direct Booking Support: Partner with Revenue Management to promote packages, offers and need dates. Use trackable links to connect content to website traffic and direct bookings.
-
Vanity Website Management: Manage vanity websites for portfolio hotels, keeping content, imagery, offers and booking links current, accurate and on brand. Coordinate updates with web vendors and the Digital team and monitor site traffic and booking conversion.
-
Paid Social Support: Provide creative and audience input for paid social campaigns in coordination with the Digital team.
-
Influencer and Creator Partnerships: Identify, vet and manage relationships with travel creators and lifestyle influencers, including hosted stays, partner briefs, deliverables and results tracking.
-
Tourism and Community Partnerships: Collaborate with local tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.
-
Property Team Collaboration: Serve as the primary social media contact for General Managers and Sales leaders. Train property teams to capture and submit on-site content.
-
Community Management: Monitor comments, messages and mentions across all accounts. Respond or escalate within set timeframes and follow crisis communication protocols.
-
Brand Compliance: Ensure all content meets brand standards for each hotel flag and PGHM, including platform policies and disclosure rules for sponsored content.
-
Analytics and Reporting: Track reach, engagement, follower growth, website traffic and direct bookings driven by social. Report results and recommended actions to leadership.
Core Tasks:
-
Weekly content calendar review and publishing schedule for all properties
-
Weekly PGHM above-property content calendar review and posting
-
Monthly check-in with Revenue Management on need dates, packages and promotions
-
Monthly performance report by property and portfolio, with a 30-day content outlook
-
Monthly vanity website review of content, offers, imagery and booking links for each hotel
-
Monthly touch point with property General Managers on upcoming events, openings and content needs
-
Quarterly influencer and partnership plan with goals and measurables
-
Quarterly on-property content shoots scheduled across the portfolio
-
Daily monitoring of comments, messages and mentions across all accounts
Competencies:
-
Strong writing and visual storytelling skills, with an eye for content that drives bookings.
-
Hands-on photography and video skills, including mobile shooting and editing.
-
Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite or Meta Business Suite.
-
Working knowledge of Adobe Creative Suite, Canva and CapCut or similar editing tools.
-
Understanding of Google Analytics 4, platform insights and booking-engine attribution.
-
Working knowledge of website content management systems such as WordPress, and basic SEO best practices.
-
Ability to organize details for multiple hotels, multiple locations and multiple people. A strong multitasker.
-
Communicate in a clear and concise manner with property teams, Marketing, Revenue Management and leadership.
-
Sound judgment on brand voice, guest response and sensitive issues.
Physical Demands:
The physical demands of this position include the ability to:
-
Sit for extended periods while performing computer-based work.
-
Stand and walk during on-property content shoots and events.
-
Lift and carry camera and production equipment weighing up to 25 pounds.
Travel:
This position requires 25% travel for property content shoots, partner and influencer activations, and team meetings.
Education and Experience:
-
Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience.
-
Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands.
-
Experience managing social accounts for multiple brands or locations at the same time.
-
Hilton, Marriott, Hyatt and IHG brand experience preferred.
-
Portfolio showing original photography, video and written content.
-
Industry certifications through various organizations.
-
Meta Blueprint, Google Analytics or Sprout Social/Hootsuite certification preferred.
-
Experience running influencer and creator programs, including hosted stays.
Additional eligibility requirements:
-
Possess general understanding of hotel operations and how operations interact with marketing, sales and revenue.
-
Self-motivated with strong time management skills, keen abilities to set and achieve priorities.
-
Strong problem-solving skills, ability to effectively manage multiple tasks simultaneously, function well under pressure, ability to remain positive and constructive under stress.
-
Excellent verbal and written communication, effective listening, and presentation skills.
-
Must be able to work a flexible and adaptable schedule to include evening and/or weekend events and shoots.
Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
See all 1,206+ H-1B Visa Social Media Content Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Content Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media Content
Match your degree to the SOC code
H-1B specialty occupation requires your degree field to align with the actual job duties. Social Media Content roles often get filed under marketing or PR specialist SOC codes, so confirm your degree matches before approaching employers.
Search LCA filings by occupation code
Use the OFLC Wage Search to filter certified LCAs by SOC code 11-2011 or 27-3031. This shows which employers have actively sponsored social media and content roles, giving you a targeted list before you apply.
Build a portfolio that documents specialty occupation
USCIS scrutinizes whether social media roles truly require a degree. Assemble work samples that show strategic content planning, analytics interpretation, and campaign management, not just posting, to support the specialty occupation argument in your petition.
Ask about cap-exempt employer status early
Universities, nonprofits, and certain research institutions are cap-exempt, meaning no lottery. Social media and content roles exist at many of these organizations, and cap-exempt sponsorship avoids the annual April registration window entirely.
Use Migrate Mate to find verified H-1B sponsors
Filter by social media or content marketing roles on Migrate Mate to surface employers with confirmed LCA filing history. This cuts out guesswork and focuses your applications on companies already familiar with H-1B sponsorship for these positions.
Negotiate filing timing before signing an offer
If you're on OPT, confirm your employer can file before your EAD expires. H-1B petitions take at least several months under standard processing, so aligning the offer date with your remaining OPT runway prevents an authorization gap.
H-1B Visa Social Media Content: Frequently Asked Questions
Do Social Media Content jobs qualify as a specialty occupation for H-1B purposes?
They can, but the role must genuinely require a bachelor's degree in a specific field such as marketing, communications, or digital media. Generic social media coordinator titles sometimes face RFEs because USCIS questions whether a degree is truly required. Roles with strategic, analytical, or campaign-management responsibilities are stronger candidates than those focused purely on content posting or scheduling.
Which SOC code do employers typically use when filing H-1B petitions for Social Media Content roles?
Most employers file under SOC 11-2011 (Advertising and Promotions Managers), SOC 27-3031 (Public Relations Specialists), or SOC 13-1161 (Market Research Analysts). The SOC code affects the prevailing wage level USCIS expects, so it's useful to check the O*NET occupation profile for your specific duties and confirm the code before your employer submits the LCA to DOL.
How do I find employers who sponsor H-1B visas for Social Media Content positions?
Search Migrate Mate to browse Social Media Content roles filtered by H-1B sponsorship history. You can also cross-reference the OFLC Wage Search to see which employers have certified LCAs under relevant SOC codes. Both approaches help you identify companies already familiar with the sponsorship process for marketing and content roles, which reduces friction during the offer stage.
Can I switch from OPT to H-1B while working in a Social Media Content role?
Yes. Your employer files an H-1B petition during the April registration window, and if selected, your status changes to H-1B on October 1. If your OPT expires before October 1 and you're in a STEM-designated role, a STEM OPT extension may bridge the gap. Non-STEM social media roles without a qualifying STEM degree need careful timing to avoid an employment authorization gap between OPT expiration and H-1B start.
What documents should I prepare to support an H-1B petition for a Social Media Content job?
Your employer needs your official degree transcripts, a credential evaluation if your degree is from outside the U.S., and a detailed job description outlining duties that require degree-level knowledge. You should also prepare work samples or a portfolio demonstrating strategic and analytical responsibilities, since USCIS may issue an RFE if the role appears entry-level or does not clearly require a specialized degree.