H-1B Visa Media Director Jobs
Media Director roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree or higher in communications, marketing, or a related field. Most openings are at large agencies and media companies with active H-1B filing histories, where petitions are filed before the April 1 cap deadline for an October 1 start date.
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ABOUT THE ROLE:
PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers. As part of the Media Strategy, Planning & Investment team, you’ll help shape how our brands show up across all media touchpoints. This team is responsible for maximizing PepsiCo’s significant media investment while identifying, testing, and scaling innovative and emerging media platforms across the portfolio. The Media team also manages the day‑to‑day relationship with agency partners and serves as the primary link between the media marketplace and PepsiCo’s broader marketing organization.
This Manager role will help lead cross‑channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods’ largest brands like Doritos & Cheetos. You’ll collaborate closely with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.
We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast‑paced environment, and isn’t afraid to challenge the status quo to bring bold ideas to life.
Responsibilities:
- Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
- Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
- Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
- Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
- Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
- Analyze performance: Extract insights from media performance and apply learnings to future planning.
COMPENSATION AND BENEFITS:
- The expected compensation range for this position is between $110,700 - $185,250.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- Bachelor’s degree required, advanced degree a plus
- 6+ years of media experience & managing external agencies ideal
- CPG experience strongly preferred
- Strong organizational and project management skills
- Proven track record of navigating, influencing & delivering results in a highly complex organization
- Passion for driving change & challenging the status quo
- Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
- Willingness to travel up to 10%
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
Overview:
ABOUT THE ROLE:
PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers. As part of the Media Strategy, Planning & Investment team, you’ll help shape how our brands show up across all media touchpoints. This team is responsible for maximizing PepsiCo’s significant media investment while identifying, testing, and scaling innovative and emerging media platforms across the portfolio. The Media team also manages the day‑to‑day relationship with agency partners and serves as the primary link between the media marketplace and PepsiCo’s broader marketing organization.
This Manager role will help lead cross‑channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods’ largest brands like Doritos & Cheetos. You’ll collaborate closely with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.
We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast‑paced environment, and isn’t afraid to challenge the status quo to bring bold ideas to life.
Responsibilities:
- Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
- Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
- Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
- Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
- Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
- Analyze performance: Extract insights from media performance and apply learnings to future planning.
COMPENSATION AND BENEFITS:
- The expected compensation range for this position is between $110,700 - $185,250.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- Bachelor’s degree required, advanced degree a plus
- 6+ years of media experience & managing external agencies ideal
- CPG experience strongly preferred
- Strong organizational and project management skills
- Proven track record of navigating, influencing & delivering results in a highly complex organization
- Passion for driving change & challenging the status quo
- Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
- Willingness to travel up to 10%
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
See all 4,040+ H-1B Visa Media Director Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Media Director
Match your degree to the role
USCIS requires a direct connection between your degree field and the Media Director position. A degree in communications, marketing, or advertising supports the petition. A business degree alone may trigger an RFE if the job description emphasizes creative strategy.
Search LCA filings by occupation code
Use the OFLC Wage Search to filter Labor Condition Applications by the SOC code for Advertising and Promotions Managers. This shows you which employers have actively filed for roles matching Media Director, not just which ones have H-1B programs generally.
Target employers with cap-exempt status
Universities, nonprofits affiliated with higher education, and government research organizations are cap-exempt. If you're open to in-house media roles at these institutions, you can file outside the April lottery window and start any time of year.
Check your prevailing wage level before negotiating
DOL assigns your LCA a wage level from I to IV based on experience and supervisory responsibility. Media Director titles typically land at Level III or IV. Use the OFLC Wage Search to verify the prevailing wage for your metro area before accepting an offer.
Use Migrate Mate to find verified sponsoring employers
Search Media Director roles on Migrate Mate to filter for employers with confirmed H-1B LCA filing history. This cuts out companies that list the title but have never filed a petition, saving you from pursuing offers that stall at the sponsorship conversation.
Get your portfolio documentation H-1B ready
Your employer will need to establish specialty occupation in the I-129 petition. Prepare a resume that maps each role to specific degree-level skills, and gather any campaign case studies or strategic plans that demonstrate the analytical and technical scope of your work.
H-1B Visa Media Director: Frequently Asked Questions
Does a Media Director role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a specific field like communications, marketing, advertising, or a related discipline. Roles that accept any degree or substitute extensive experience without a degree requirement are harder to approve. The job description needs to reflect the theoretical and practical application of that specialized knowledge.
Which employers sponsor H-1B visas for Media Director positions?
Large advertising holding companies, broadcast networks, streaming platforms, and major brands with in-house media teams are the most active sponsors. Smaller independent agencies sponsor less frequently. You can find employers with verified H-1B LCA filing history for media and advertising roles on Migrate Mate, which filters by occupation code and filing history.
How does the H-1B cap and lottery affect Media Director candidates?
Most private-sector Media Director roles fall under the 85,000-slot annual H-1B cap, which is subject to a random lottery in years when registrations exceed the cap. Your employer registers you in March, USCIS selects winners in April, and the petition is filed for an October 1 start date. Cap-exempt employers like universities can file year-round outside this cycle.
Can I change employers as an H-1B Media Director without losing my status?
Yes. Under H-1B portability, you can start working for a new employer as soon as they file a new I-129 petition on your behalf, as long as your prior H-1B was approved, you've maintained valid status, and the new role is in a same or similar specialty occupation. You don't need to wait for the new petition to be approved.
What documentation does an employer need to sponsor a Media Director on H-1B?
The employer files a Labor Condition Application with DOL certifying the offered wage meets or exceeds the prevailing wage for the role and location. They then file Form I-129 with USCIS, including evidence that the position is a specialty occupation, a copy of your degree, and proof of relevant experience. Your official transcripts and any credential evaluations should be ready before the employer starts the LCA.