H-1B Visa Media Director Jobs
Media Director roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree or higher in communications, marketing, or a related field. Most openings are at large agencies and media companies with active H-1B filing histories, where petitions are filed before the April 1 cap deadline for an October 1 start date.
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Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Commerce Media to help build and scale our Commerce Media capability.
This is a hands-on leadership role spanning Amazon Ads, Walmart Connect, Target (Roundel), Instacart, DoorDash, and other major retail media networks (RMNs). You’ll lead strategy and day-to-day activation for assigned clients, guide a growing team, and turn retailer and shopper insights into measurable business growth. Amazon expertise is essential, alongside the ability to plan, activate, and scale media across retailers.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
LOCATION
Knoxville or Atlanta. Relocation to Knoxville may be provided.
WHAT YOU’LL BE DOING
- Lead commerce media strategy and activation across Amazon and other RMNs, selecting networks, products, audiences, and investment levels based on each client’s business goals, retail distribution, and growth opportunities.
- Own campaign planning, setup, optimization, testing, forecasting, and budget pacing. Stay hands-on with Amazon Sponsored Products, Sponsored Brands, and self-service display, while leading retail search and sponsored product campaigns across other networks.
- Manage investment across retailers and ad formats. Evaluate returns alongside new customer acquisition, category opportunity, margin, inventory, and promotional priorities to recommend where to increase, reduce, or test spend.
- Lead client status meetings, performance reviews, and QBRs. Translate results into clear recommendations, explain tradeoffs, and keep clients aligned on priorities, budgets, and next steps.
- Partner with Tombras’ Programmatic Investment team on Amazon DSP and other retailer audience, display, video, and connected TV activations. Supply retail insights and audience strategy, align sponsored media and DSP learning, and coordinate with the team responsible for programmatic buying.
- Partner with Creative and client ecommerce, sales, and shopper marketing teams to improve retail readiness: product detail pages, assortment, pricing, promotions, inventory, and availability. Identify issues that limit media performance and coordinate action with the responsible teams.
- Work with Media Strategy and broader investment teams to connect commerce media to integrated brand and performance plans, including onsite, offsite, and in-store opportunities where relevant.
- Partner with Analytics + Data Science on reporting, Amazon Marketing Cloud (AMC), and incrementality testing where feasible. Account for differences in attribution windows and sales definitions across retailers, and distinguish platform-attributed results from incremental business impact.
- Build repeatable workflows in Pacvue and other commerce media tools. Establish launch plans, naming conventions, QA, pacing controls, reporting definitions, and testing roadmaps; evaluate automation and AI tools with clear review standards.
- Coach and develop junior team members, delegate work, review campaign quality, and help leadership plan staffing and training as the practice grows.
- Build relationships with retailer and platform partners, evaluate new capabilities and betas, and recommend tests suited to client objectives. Coordinate self-service and managed-service activity as needed.
- Support new business and account growth through retail media audits, forecasts, recommendations, and pitch presentations.
TOOLS YOU’LL USE
- The mix will vary by client. You should bring strong platform fundamentals and the ability to learn new tools quickly.
- Retail media platforms: Amazon Ads, Walmart Connect, Target/Roundel, Instacart Ads, DoorDash Ads, and other relevant RMNs, including Kroger Precision Marketing.
- Campaign management and automation: Pacvue, with experience in Skai or comparable platforms also valuable.
- Measurement and retail intelligence: AMC, Amazon Brand Analytics and Search Query Performance, retailer reporting, and digital shelf tools such as Profitero, CommerceIQ, or Stackline, where available.
- Analysis and communication: Excel or Google Sheets for forecasting and analysis, plus reporting dashboards and presentation tools.
WHAT YOU BRING
- 6+ years of performance media experience, including 4+ years in Amazon advertising and/or retail media, with substantial hands-on Amazon Ads experience.
- Hands-on campaign experience with at least one additional major RMN, such as Walmart Connect, Target/Roundel, Instacart, or DoorDash, and the ability to transfer those skills to new platforms.
- A record of managing significant media budgets, improving performance, and building scalable campaign structures with disciplined pacing and testing.
- Strong command of commerce media measurement, including ROAS, ACoS/TACoS where relevant, new-to-brand acquisition, conversion, and share of search. You understand how retail conditions and attribution methodology affect the story.
- Experience leading client relationships, presenting recommendations, and connecting campaign decisions to revenue, profitability, and customer growth.
- Experience coaching teammates, setting priorities, delegating work, and holding a high standard for execution.
- Strong analytical and cross-functional collaboration skills, with the initiative to build useful processes in a growing practice.
EXPERIENCE THAT WILL HELP YOU STAND OUT
- Agency experience managing multiple clients; Walmart Connect depth and experience across several retail media networks.
- Pacvue experience; familiarity with Amazon DSP, AMC, retailer clean rooms, and incrementality testing. Hands-on DSP buying or SQL experience is a plus.
- Experience connecting media with digital shelf, merchandising, shopper marketing, or retailer joint business planning.
You do not need experience with every platform listed. We’re looking for deep Amazon expertise, demonstrated experience beyond Amazon, and the judgment to build effective plans across retailers.
WHY YOU'LL WANT TO WORK AT TOMBRAS:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
INTRODUCTION
Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Commerce Media to help build and scale our Commerce Media capability.
This is a hands-on leadership role spanning Amazon Ads, Walmart Connect, Target (Roundel), Instacart, DoorDash, and other major retail media networks (RMNs). You’ll lead strategy and day-to-day activation for assigned clients, guide a growing team, and turn retailer and shopper insights into measurable business growth. Amazon expertise is essential, alongside the ability to plan, activate, and scale media across retailers.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
LOCATION
Knoxville or Atlanta. Relocation to Knoxville may be provided.
WHAT YOU’LL BE DOING
- Lead commerce media strategy and activation across Amazon and other RMNs, selecting networks, products, audiences, and investment levels based on each client’s business goals, retail distribution, and growth opportunities.
- Own campaign planning, setup, optimization, testing, forecasting, and budget pacing. Stay hands-on with Amazon Sponsored Products, Sponsored Brands, and self-service display, while leading retail search and sponsored product campaigns across other networks.
- Manage investment across retailers and ad formats. Evaluate returns alongside new customer acquisition, category opportunity, margin, inventory, and promotional priorities to recommend where to increase, reduce, or test spend.
- Lead client status meetings, performance reviews, and QBRs. Translate results into clear recommendations, explain tradeoffs, and keep clients aligned on priorities, budgets, and next steps.
- Partner with Tombras’ Programmatic Investment team on Amazon DSP and other retailer audience, display, video, and connected TV activations. Supply retail insights and audience strategy, align sponsored media and DSP learning, and coordinate with the team responsible for programmatic buying.
- Partner with Creative and client ecommerce, sales, and shopper marketing teams to improve retail readiness: product detail pages, assortment, pricing, promotions, inventory, and availability. Identify issues that limit media performance and coordinate action with the responsible teams.
- Work with Media Strategy and broader investment teams to connect commerce media to integrated brand and performance plans, including onsite, offsite, and in-store opportunities where relevant.
- Partner with Analytics + Data Science on reporting, Amazon Marketing Cloud (AMC), and incrementality testing where feasible. Account for differences in attribution windows and sales definitions across retailers, and distinguish platform-attributed results from incremental business impact.
- Build repeatable workflows in Pacvue and other commerce media tools. Establish launch plans, naming conventions, QA, pacing controls, reporting definitions, and testing roadmaps; evaluate automation and AI tools with clear review standards.
- Coach and develop junior team members, delegate work, review campaign quality, and help leadership plan staffing and training as the practice grows.
- Build relationships with retailer and platform partners, evaluate new capabilities and betas, and recommend tests suited to client objectives. Coordinate self-service and managed-service activity as needed.
- Support new business and account growth through retail media audits, forecasts, recommendations, and pitch presentations.
TOOLS YOU’LL USE
- The mix will vary by client. You should bring strong platform fundamentals and the ability to learn new tools quickly.
- Retail media platforms: Amazon Ads, Walmart Connect, Target/Roundel, Instacart Ads, DoorDash Ads, and other relevant RMNs, including Kroger Precision Marketing.
- Campaign management and automation: Pacvue, with experience in Skai or comparable platforms also valuable.
- Measurement and retail intelligence: AMC, Amazon Brand Analytics and Search Query Performance, retailer reporting, and digital shelf tools such as Profitero, CommerceIQ, or Stackline, where available.
- Analysis and communication: Excel or Google Sheets for forecasting and analysis, plus reporting dashboards and presentation tools.
WHAT YOU BRING
- 6+ years of performance media experience, including 4+ years in Amazon advertising and/or retail media, with substantial hands-on Amazon Ads experience.
- Hands-on campaign experience with at least one additional major RMN, such as Walmart Connect, Target/Roundel, Instacart, or DoorDash, and the ability to transfer those skills to new platforms.
- A record of managing significant media budgets, improving performance, and building scalable campaign structures with disciplined pacing and testing.
- Strong command of commerce media measurement, including ROAS, ACoS/TACoS where relevant, new-to-brand acquisition, conversion, and share of search. You understand how retail conditions and attribution methodology affect the story.
- Experience leading client relationships, presenting recommendations, and connecting campaign decisions to revenue, profitability, and customer growth.
- Experience coaching teammates, setting priorities, delegating work, and holding a high standard for execution.
- Strong analytical and cross-functional collaboration skills, with the initiative to build useful processes in a growing practice.
EXPERIENCE THAT WILL HELP YOU STAND OUT
- Agency experience managing multiple clients; Walmart Connect depth and experience across several retail media networks.
- Pacvue experience; familiarity with Amazon DSP, AMC, retailer clean rooms, and incrementality testing. Hands-on DSP buying or SQL experience is a plus.
- Experience connecting media with digital shelf, merchandising, shopper marketing, or retailer joint business planning.
You do not need experience with every platform listed. We’re looking for deep Amazon expertise, demonstrated experience beyond Amazon, and the judgment to build effective plans across retailers.
WHY YOU'LL WANT TO WORK AT TOMBRAS:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
See all 1,621+ H-1B Visa Media Director Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Media Director
Match your degree to the role
USCIS requires a direct connection between your degree field and the Media Director position. A degree in communications, marketing, or advertising supports the petition. A business degree alone may trigger an RFE if the job description emphasizes creative strategy.
Search LCA filings by occupation code
Use the OFLC Wage Search to filter Labor Condition Applications by the SOC code for Advertising and Promotions Managers. This shows you which employers have actively filed for roles matching Media Director, not just which ones have H-1B programs generally.
Target employers with cap-exempt status
Universities, nonprofits affiliated with higher education, and government research organizations are cap-exempt. If you're open to in-house media roles at these institutions, you can file outside the April lottery window and start any time of year.
Check your prevailing wage level before negotiating
DOL assigns your LCA a wage level from I to IV based on experience and supervisory responsibility. Media Director titles typically land at Level III or IV. Use the OFLC Wage Search to verify the prevailing wage for your metro area before accepting an offer.
Use Migrate Mate to find verified sponsoring employers
Search Media Director roles on Migrate Mate to filter for employers with confirmed H-1B LCA filing history. This cuts out companies that list the title but have never filed a petition, saving you from pursuing offers that stall at the sponsorship conversation.
Get your portfolio documentation H-1B ready
Your employer will need to establish specialty occupation in the I-129 petition. Prepare a resume that maps each role to specific degree-level skills, and gather any campaign case studies or strategic plans that demonstrate the analytical and technical scope of your work.
H-1B Visa Media Director: Frequently Asked Questions
Does a Media Director role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a specific field like communications, marketing, advertising, or a related discipline. Roles that accept any degree or substitute extensive experience without a degree requirement are harder to approve. The job description needs to reflect the theoretical and practical application of that specialized knowledge.
Which employers sponsor H-1B visas for Media Director positions?
Large advertising holding companies, broadcast networks, streaming platforms, and major brands with in-house media teams are the most active sponsors. Smaller independent agencies sponsor less frequently. You can find employers with verified H-1B LCA filing history for media and advertising roles on Migrate Mate, which filters by occupation code and filing history.
How does the H-1B cap and lottery affect Media Director candidates?
Most private-sector Media Director roles fall under the 85,000-slot annual H-1B cap, which is subject to a random lottery in years when registrations exceed the cap. Your employer registers you in March, USCIS selects winners in April, and the petition is filed for an October 1 start date. Cap-exempt employers like universities can file year-round outside this cycle.
Can I change employers as an H-1B Media Director without losing my status?
Yes. Under H-1B portability, you can start working for a new employer as soon as they file a new I-129 petition on your behalf, as long as your prior H-1B was approved, you've maintained valid status, and the new role is in a same or similar specialty occupation. You don't need to wait for the new petition to be approved.
What documentation does an employer need to sponsor a Media Director on H-1B?
The employer files a Labor Condition Application with DOL certifying the offered wage meets or exceeds the prevailing wage for the role and location. They then file Form I-129 with USCIS, including evidence that the position is a specialty occupation, a copy of your degree, and proof of relevant experience. Your official transcripts and any credential evaluations should be ready before the employer starts the LCA.