Senior Level Head Of Social Jobs
Senior level head of social jobs place experienced professionals in charge of social strategy, content direction, and the cross-functional teams that deliver results at scale. Openings concentrate in Technology & Software, Retail, and Fintech, with 60% offering remote or hybrid flexibility, and employers like Xero, Gusto, and ID.me hiring at this level now.
Find JobsOverview
Showing 5 of 7+ Senior Level Head Of Social jobs
Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.
At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.
About the role
We're looking for a Head of Social Media Marketing to define and lead ID.me's social presence across all channels. This is a senior, highly visible role that sits within the Marketing organization and reports to our head of Brand marketing. You'll own the strategy, content, and community that shapes how 150M+ users and millions of prospective ones understand and trust ID.me.
Strategy & Leadership
- Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
- Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
- Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior
Content & Brand Voice
- Establish and steward ID.me's social brand voice
- Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
- Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
- Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence
Community & Trust
- Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
- Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
- Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs
Growth & Campaigns
- Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements
- Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
- Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences
Analytics & Optimization
- Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
- Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
- Track and benchmark performance against competitors and industry standards
Required
- 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
- Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
- Strong grasp of both B2C and B2B social strategies — ID.me serves individuals and enterprises simultaneously
- Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
- Experience managing and growing a team; strong coach and collaborator
- Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
- Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response
#LI Remote
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.
Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.
At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.
About the role
We're looking for a Head of Social Media Marketing to define and lead ID.me's social presence across all channels. This is a senior, highly visible role that sits within the Marketing organization and reports to our head of Brand marketing. You'll own the strategy, content, and community that shapes how 150M+ users and millions of prospective ones understand and trust ID.me.
Strategy & Leadership
- Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
- Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
- Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior
Content & Brand Voice
- Establish and steward ID.me's social brand voice
- Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
- Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
- Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence
Community & Trust
- Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
- Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
- Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs
Growth & Campaigns
- Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements
- Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
- Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences
Analytics & Optimization
- Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
- Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
- Track and benchmark performance against competitors and industry standards
Required
- 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
- Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
- Strong grasp of both B2C and B2B social strategies — ID.me serves individuals and enterprises simultaneously
- Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
- Experience managing and growing a team; strong coach and collaborator
- Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
- Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response
#LI Remote
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.
See All 7 Senior Level Head Of Social Jobs
Find roles that match your experience and apply in just a few clicks.
Find JobsSenior Level Head Of Social Job Market
Who's Hiring
- Xero1
- Gusto1
- ID.me1
- Anthropic1
- Amazon1
Top Industries Hiring
- Technology & Software4
- Retail1
- Fintech1
- Science & Research1
- E-Commerce & Online Marketplaces1
Senior Level Head Of Social Jobs: Frequently Asked Questions
How do I get a senior level head of social job?
Employers at this level look for candidates who can demonstrate ownership of social strategy from concept through measurable outcomes, not just execution. A strong portfolio showing audience growth, campaign performance, and cross-channel integration is essential. Experience leading or mentoring a team, managing agency relationships, and presenting to leadership gives candidates a clear edge over those with execution experience alone.
Which companies hire senior level head of socials?
Companies hiring senior level head of socials right now include Xero, Gusto, and ID.me, based on current listings on Migrate Mate as of July 2026. At this level, hiring tends to come from organizations with established brand presence that need someone to own the function, not just contribute to it.
Are there remote senior level head of social jobs?
Yes, though availability varies by employer and industry. About 60% of senior level head of social openings are remote or hybrid as of July 2026, reflecting the function's strong fit for distributed work. Organizations that have built remote-first cultures are particularly active in hiring senior social leaders without requiring relocation.
What makes a head of social role senior level?
Senior level head of social roles are defined by strategic ownership rather than task execution. Candidates are expected to set the social vision, align it with broader marketing and business goals, manage budgets, and lead a team or agency partners. They are also accountable for platform performance metrics and regularly communicate results and recommendations to executive stakeholders.
Which industries hire the most senior level head of socials?
Senior Level head of social roles concentrate in Technology & Software, Retail, and Fintech, based on current listings on Migrate Mate as of July 2026. These sectors tend to have large, active audiences and brand reputations that require experienced social leadership to maintain consistency, manage community response, and drive meaningful engagement at scale.