Industry Principal Jobs
Industry Principal jobs are open across technology, financial services, healthcare, and manufacturing, with specializations in solution architecture, product strategy, and go-to-market, from senior individual contributor to executive advisory roles. See the openings below and apply to the ones that match your experience.
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At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
About the Role
As an Industry Principal at Snowflake, you will represent Snowflake to the Office of the CMO across non-regulated industries (e.g. Technology, Media and Manufacturing) at the intersection of marketing strategy, customer data, advertising, and AI. You will help marketing leaders at digitally sophisticated companies rethink how they measure, activate, and personalize engagement on the Snowflake AI Data Cloud and across its broad partner ecosystem, spanning MarTech, AdTech, Identity Resolution, Agentic Solutions, and Measurement partners.
Your mission is to turn marketing and advertising challenges into repeatable, scalable solutions, from AI-assisted measurement and clean room collaboration to real-time audience activation and agentic decisioning. You will pair deep marketing and analytics experience with modern data and AI capabilities, working alongside sales, solution engineering, product, and ecosystem partners across AdTech, MarTech, and identity to shape how Snowflake shows up for marketing leaders in fast-moving businesses. You report to the Global Head Business Solutions.
What You'll Do
Lead strategic engagements with marketing leaders Partner with CMOs, heads of growth, marketing analytics, audience strategy, marketing technology, and media on high-impact initiatives. You are credible in these conversations because you have built or operated the programs they care about, whether an attribution model, an incrementality practice, or a data-driven audience or advertising business.
Translate marketing outcomes into vision and solutions Connect business priorities in measurement, audience and first-party data strategy, personalization, identity resolution, and decisioning to practical roadmaps that create business, technical, and cultural value. Help customers see how a connected customer data foundation and integrated partner ecosystem accelerate growth.
Build for the business Use Snowflake's AI and data capabilities to create demonstrable, grounded examples of what is possible, such as:
Measurement and attribution on unified first-party and media data
Audience intelligence, propensity, and next-best-action models
AI assistants that help marketing teams explore performance and answer questions in natural language
Real-time personalization, agentic automation, identity resolution, and secure data collaboration with media, AdTech, and commerce partners
Scale through repeatable assets Package what works into reusable stories, frameworks, and assets that help field teams and partners engage marketing leaders with consistency and credibility.
Be a visible marketing and AI thought leader Share points of view and best practices through customer workshops, enablement, webinars, and industry events, helping customers and colleagues understand what great looks like for AI in marketing.
Who You Are
Marketing and advertising expertise
Meaningful experience inside a technology, media, or manufacturing organization in growth, marketing analytics, audience or data strategy, or marketing technology, ideally complemented by time advising or selling to that same audience
Familiarity with first-party data, identity resolution, programmatic AdTech, audience monetization, and B2B go-to-market data is a plus
Balanced across measurement, activation, and insights
Practical command of marketing measurement, such as mix modeling, attribution, and experimentation
Experience with audience strategy, customer data platforms, and real-time or event-driven activation
Ability to turn insight into decisions that changed budgets, programs, or customer outcomes
Hands-on with data and AI
Experience building, guiding, or evaluating predictive, generative, and agentic AI applications in marketing or advertising, with a clear sense of where AI and partner integrations create real value; complementary depth and understanding in Machine Learning (ML) ideal.
Comfort with modern data architecture and the ability to engage credibly with data and engineering teams
Commercial and executive presence
A record of measurable business impact, including revenue, pipeline, or programs you influenced
Confidence presenting to and advising senior executives, and navigating relationships where customers are also partners
Collaborative and scalable
Proven ability to partner with sales, solution engineering, product, and partners to win and expand strategic relationships
Energized by enabling others and scaling impact through reusable approaches
Qualifications
Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience; MBA or advanced degree preferred
15+ years of experience in marketing analytics, marketing technology, customer data, advertising, or related consulting
Willingness to travel for customer meetings, field events, and industry conferences
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
The following represents the expected range of compensation for this role:
- This role is eligible to participate in Snowflake's commission plan and it is common for employees in this role to receive total on-target earnings of $340,800 - $447,300. The estimated base salary for this role is $255,600 - $335,475.
- Additionally, this role is eligible to participate in Snowflake’s equity plan.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
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Who's Hiring



Top Industries Hiring
- Investment & Asset Management
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in industry principal jobs.
- 7 or more years of domain expertise in a specific industry vertical
- Demonstrated ability to influence enterprise sales cycles and customer outcomes
- Experience translating technical product capabilities into industry-specific business value
- Strong executive-level communication and presentation skills
- Proficiency with CRM platforms and sales enablement tools
- Bachelor's degree in a relevant field, with an MBA or advanced degree often preferred
Tips for Your Industry Principal Job Search
Align your resume to revenue impact
Industry principal roles are evaluated on business outcomes, not just technical depth. Reframe your experience around pipeline influenced, deals supported, or revenue generated in your vertical so hiring teams can connect your background directly to their growth goals.
Apply early to roles that fit
Migrate Mate lists industry principal openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies expanding into your vertical
Industry principal headcount tends to grow when a company is pushing into a new segment. Filter your search by companies that recently announced market expansions or new product lines in your industry, since those teams are actively building out subject-matter depth.
Build a point-of-view document before interviews
Many industry principal interviews include a whiteboard or presentation round where you're asked to diagnose a customer's industry challenge. Prepare a one-page perspective on a real trend in your vertical and practice articulating it in under ten minutes without slides.
Negotiate scope alongside compensation
Industry principal offers frequently bundle base, variable, and equity differently than individual contributor roles. Before accepting, clarify territory ownership, whether the role is pre-sales, post-sales, or advisory, and how success is measured, since those factors affect both earnings and career trajectory.
Follow up with a vertical-specific insight
After your final interview, send a short note that references a specific regulatory shift, market event, or customer challenge in your industry and ties it to the team's stated priorities. It reinforces your subject-matter credibility in a way a generic thank-you note does not.
Industry Principal Jobs: Frequently Asked Questions
Which companies are hiring the most industry principals?
Genpact, Amazon Web Services, and PagerDuty are hiring the most industry principals right now, with openings concentrated in Illinois, California, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is especially strong at enterprise software and cloud infrastructure companies scaling their go-to-market teams in core verticals.
How many industry principal jobs are remote?
About 100% of industry principal openings are fully remote or hybrid as of November 2026, reflecting the advisory and cross-functional nature of most of these roles. Strategy-focused and pre-sales industry principal positions tend to offer the most location flexibility, while roles tied to on-site customer engagement or field operations are more likely to require regular travel.
How do you become an industry principal?
Start by building deep domain expertise in one vertical, whether through direct industry roles, consulting, or product work, until you can speak credibly to both business and technical audiences in that space. Transition into roles that require you to represent a product or platform to customers in your vertical, then document the revenue or adoption outcomes you influenced. Most companies promote or hire industry principals from solution engineering, product marketing, or consulting backgrounds once a candidate can demonstrate they can shape deals and customer strategy independently.
Can you get hired as an industry principal with limited experience?
Getting hired as an industry principal with limited experience is possible if your domain knowledge is unusually strong and current, even if your tenure in formal industry roles is short. Some companies will consider candidates coming directly from that industry who have built credibility through published work, conference speaking, or advisory roles rather than years of corporate tenure. Targeting smaller companies or startups entering your vertical often gives you more room to demonstrate potential alongside a thinner resume.
What does the industry principal interview process look like?
Industry principal interviews typically run three to five rounds and combine a recruiter screen with a hiring manager conversation focused on your vertical expertise and deal experience. Expect at least one round where you present a point of view on a customer challenge or market trend, often to a cross-functional panel that includes sales leadership, product, and sometimes an executive. Some companies add a case study or mock customer discovery session to evaluate how you engage at the C-suite level in your industry.
Where can I find and apply to industry principal jobs?
You can find and apply to industry principal jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your vertical and experience level, then apply directly to each listing that fits.
See All 25 Industry Principal Jobs
Find roles that match your experience and apply in just a few clicks.
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