Lead Generation Specialist Jobs in Michigan

Marketing Lead Specialist

This role sits at the center of that experience—leading how we bring our safety innovations to life through customer events, technical demonstrations, and industry showcases. You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner.

In this role you will be responsible for

Lead Customer Events & Technical Showcases:

• Plan and deliver high-impact customer events, executive demonstrations, and trade shows
• Design engaging, end-to-end customer experiences—from concept through execution
• Own event strategy, messaging, and run of show

Bring Technology to Life:

• Help translate complex engineering concepts into clear, compelling customer stories
• Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies
• Create narratives that showcase innovation and customer value

Shape Our Events Strategy:

• Build and manage a portfolio of customer events and industry engagements
• Establish priorities and monitor effectiveness

Capture Customer Insight:

• Gather feedback from customer interactions
• Ensure insights inform product development and strategy

What is required:

• Bachelor’s degree in Business, Engineering, or a related field; Master’s preferred
• 5+ years in B2B marketing, product marketing, or technical marketing
• Experience in customer engagement, events, or experiential marketing
• Experience working cross-functionally in a matrixed environment
• Background in automotive, industrial, or technology-driven industries

We will be more than glad to chat with you about your experience and your career goals.

In our international work setting, you will find a range of opportunities that are designed to enhance your career and personal development. Including new and different perspectives is part of what ensures the team’s success. We are committed to develop people’s skills, knowledge and creative potential. Our training and development programs emphasize technical competency, leadership development and business management skill.

More lives saved – more life lived!

What’s in it for you:

• Attractive compensation package
• Recognition awards, company events, university discount options and many more perks
• Gender Pay Equality

Autoliv is proud to be an equal opportunity employer. Autoliv does not discriminate in any aspect of employment based on race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Autoliv does business.

Function

Sales & Marketing

Locations

Auburn Hills Technical Center (ATC)

Workplace & Culture

We strive to save more lives and prevent serious injuries, and we continuously focus on quality, confidence and security for our customers, stability and growth for our shareholders and employees, as well as being sustainable and earning trust within our communities.

About Autoliv United States

Autoliv is the worldwide leader in automotive safety systems. Through our group companies, we develop, manufacture and market protective systems, such as airbags, seatbelts, and steering wheels for all major automotive manufacturers in the world as well as mobility safety solutions. At Autoliv, we challenge and redefine the standards of mobility safety to sustainably deliver leading solutions. In 2024, our products saved 37,000 lives and reduced 600,000 injuries. Our ~65,000 colleagues in 25 countries are passionate about our vision of Saving More Lives and quality is at the heart of everything we do. We drive innovation, research, and development at our 13 technical centers, with their 20 test tracks.

Founded in 1953
Co-workers 65,000
Turnover 10.4 B USD