Marketing Automation Specialist Jobs in Michigan

INTRODUCTION

Every day, United Way for Southeastern Michigan (UWSEM) works alongside community partners, donors, and nonprofits to create measurable, lasting change across Southeastern Michigan. By investing in programs that support education, economic stability, and health, UWSEM helps ensure individuals and families have the resources they need not just to get by, but to thrive. Our work is grounded in collaboration, accountability, and a deep commitment to the communities we serve.

ABOUT THE JOB

This full‑time position offers a salary of $50,000, along with a comprehensive benefits package that includes major medical, dental, and vision coverage, a 403(b) retirement plan, short‑ and long‑term disability, AD&D coverage, ASPCA pet insurance, a DoorDash discount, 20 days of paid time off per year, 12 paid holidays, and one floating holiday.

ROLE AND RESPONSIBILITIES

The Marketing Specialist is responsible for managing a broad range of UWSEM's marketing projects including internal marketing request system and the organizational communications calendar. The ideal candidate will collaborate with cross-departmental leads to define project goals, scope, messaging needs, timeline and budget parameters. Candidate must be proactive – with a sound ability to manage multiple projects simultaneously, prioritize tasks, problem solve and provide strategic/creative solutions.

• Assist the marketing team with prioritization, tracking and implementation of all marketing activities.
• Define project schedules, estimates and other marketing supports with guidance from Director of Marketing.
• Lead project management of internal marketing request submissions from inception to completion. Responsible for financial management of project estimates and costs.
• Track and report measures of success to marketing team leadership. Generate reports including, but not limited to, marketing dashboard, campaign wrap-ups (executive summaries) and non-profit competitive tracking.
• Maintain ownership of marketing project tracking tool (Monday.com) and organizational communications calendars.
• Assist with creation of marketing campaigns/messaging that is consistent with organizational brand and positioning. Ensure all creative outputs align with brand guidelines.
• Develop and continuously update the 12-month production communications calendar/schedules for corporate and donor relations, volunteer engagement, advocacy and other constituent groups.
• Assist with managing the marketing team's department budget. Process and submit all approved invoices to Finance for payment weekly.
• Lead/support the project management of corporate events focused on fundraising, donor stewardship and community engagement.
• Order and maintain all branded swag inventory.

BASIC QUALIFICATIONS

- A bachelor's degree in marketing, communications, advertising, or a related field
- A minimum of 3-5 years of project management/project coordination experience working in a marketing or advertising organization.
- Intermediate computer skills, including Microsoft Office applications