Marketing Automation Specialist Jobs
Marketing Automation Specialist jobs are open across SaaS, e-commerce, financial services, and healthcare, at every level from associate to senior and manager, with specializations in CRM strategy, email campaign operations, and marketing technology integration. Find a role that fits from the openings below and apply directly.
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Showing 5 of 14+ Marketing Automation Specialist jobs
INTRODUCTION
Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.
ROLE AND RESPONSIBILITIES
The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact.
Key Responsibilities
- Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
- Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
- Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
- Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
- Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
- Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
- Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
- Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
- Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
- Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.
BASIC QUALIFICATIONS
- Strong hands-on experience with HubSpot in a B2B demand generation environment.
- Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
- Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
- Strong analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
- Strong collaboration and communication skills, with experience working across global, cross-functional teams.
- Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.
SALARY
- Salary: $90,000-$110,000
BENEFITS
- 100% medical, dental and vision insurance, plus dependents
- Paid parental leave
- Pet insurance Discount
- Life insurance
- Commuter benefits
- 401(k)
- Employee Assistance Program
Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
INTRODUCTION
Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.
ROLE AND RESPONSIBILITIES
The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact.
Key Responsibilities
- Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
- Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
- Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
- Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
- Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
- Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
- Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
- Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
- Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
- Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.
BASIC QUALIFICATIONS
- Strong hands-on experience with HubSpot in a B2B demand generation environment.
- Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
- Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
- Strong analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
- Strong collaboration and communication skills, with experience working across global, cross-functional teams.
- Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.
SALARY
- Salary: $90,000-$110,000
BENEFITS
- 100% medical, dental and vision insurance, plus dependents
- Paid parental leave
- Pet insurance Discount
- Life insurance
- Commuter benefits
- 401(k)
- Employee Assistance Program
Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
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Find JobsMarketing Automation Specialist Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Avalara2
- Autonation1
- Brady Corporation1
- Brooks Automation1
- Copart1
Top Industries Hiring
- Technology & Software4
- Automotive2
- Consulting & Professional Services1
- Cybersecurity1
- Distribution & Wholesale1
What Employers Look For
The qualifications that appear most often in marketing automation specialist jobs.
- Hands-on experience with at least one major marketing automation platform such as HubSpot, Marketo, or Pardot
- Proficiency in CRM systems, especially Salesforce, and the ability to manage data sync between platforms
- Experience building and optimizing email workflows, lead nurture sequences, and segmentation logic
- Ability to analyze campaign performance metrics and translate data into actionable reporting for stakeholders
- Familiarity with HTML and CSS for email template customization and troubleshooting rendering issues
- Bachelor's degree in marketing, communications, or a related field, or equivalent demonstrable experience
Tips for Your Marketing Automation Specialist Job Search
List every platform you've managed
Hiring managers scan resumes for tool names before reading anything else. Call out every marketing automation platform you've used, such as HubSpot, Marketo, Pardot, or Klaviyo, and pair each with a concrete outcome like reduced unsubscribe rates or improved lead scoring accuracy.
Quantify your campaign and database work
Generic claims about managing campaigns don't stand out. Describe the size of the contact database you managed, the frequency of sends you coordinated, and any workflow automations you built from scratch, so recruiters can immediately gauge the scope of your experience.
Filter openings by your primary platform
Many marketing automation specialist roles are built around one specific platform. When searching, add the tool name alongside the job title so you find roles where your hands-on experience maps directly to the tech stack the employer already uses.
Apply early to roles that fit
Migrate Mate lists marketing automation specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep a before-and-after workflow example
Interviewers in this field almost always ask you to walk through an automation you built or improved. Prepare one clear example that explains the original manual process, what you automated, and what changed afterward, whether that's time saved, deliverability gains, or cleaner attribution data.
Negotiate using scope, not just title
When an offer comes in below your target, frame your ask around the complexity of the tech stack and the size of the database you'll own. Roles that require managing multi-channel nurture programs or integrating CRM and MAP systems carry more operational weight than a title alone signals.
Marketing Automation Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most marketing automation specialists?
The companies hiring the most marketing automation specialists right now include Avalara, Autonation, and Brady Corporation, with the largest share of openings in Texas, Florida, and California, based on current listings on Migrate Mate as of June 2026. Demand is concentrated in SaaS, financial services, and enterprise software, where complex buyer journeys make automated nurture programs essential.
How many marketing automation specialist jobs are remote?
About 36% of marketing automation specialist openings are fully remote or hybrid as of June 2026, making it one of the more location-flexible roles in marketing. Email operations, workflow building, and platform administration translate cleanly to remote work, while roles that require close collaboration with field marketing or sales enablement teams tend to favor hybrid arrangements.
How do you become a marketing automation specialist?
Start by learning one major marketing automation platform through its free certification program, such as HubSpot Academy or Adobe's Marketo certification. Build hands-on experience by managing email campaigns, creating segmentation logic, and connecting your automation platform to a CRM. From there, document your workflow builds and campaign outcomes so you can speak to concrete results in interviews.
Can you get a marketing automation specialist job with little experience?
Yes, many entry-level openings are titled marketing coordinator or marketing operations associate and function as a starting point for this career path. Build a portfolio by completing platform certifications, volunteering to manage email campaigns for a nonprofit or small business, and practicing segmentation and A/B testing in a free trial environment. Employers at this level prioritize platform familiarity and analytical thinking over years of experience.
What does the marketing automation specialist interview process look like?
Most interview processes include a recruiter screen focused on platform experience, followed by a technical conversation with a marketing ops manager where you'll walk through workflows you've built and troubleshooting scenarios you've handled. Many employers add a practical assessment asking you to map out an automation strategy or audit a sample nurture program. Final rounds often involve a presentation to a cross-functional group covering marketing, sales, and sometimes a CTO or CRO.
Where can I find and apply to marketing automation specialist jobs?
You can find and apply to marketing automation specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your platform experience and seniority level, then apply directly to each one that fits.
See All Marketing Automation Specialist Jobs
Jump back to the full list of openings and apply to any marketing automation specialist role that fits.
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