Marketing Automation Specialist Jobs
Marketing Automation Specialist jobs are open across SaaS, e-commerce, financial services, and healthcare, at every level from associate to senior and manager, with specializations in CRM strategy, email campaign operations, and marketing technology integration. Find a role that fits from the openings below and apply directly.
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The Marketing Automation Specialist is responsible for the technical execution, optimization, and automation of our customer marketing programs across email, SMS, and customer journeys. This role combines marketing technology expertise with strong analytical and problem-solving skills to build targeted campaigns, develop automated solutions, and ensure data-driven customer experiences. The ideal candidate is equally comfortable writing SQL queries, building dynamic content, troubleshooting complex automations, and collaborating with cross-functional teams to bring campaigns to life
The Marketing Automation Specialist is a hybrid position scheduled to work in person from our corporate headquarters (Pet Central) with office days on Monday, Tuesday and Wednesday and remote work on Thursdays and Fridays.
Campaign Execution & Automation
- Build, test, deploy, and optimize email and SMS campaigns within Salesforce Marketing Cloud (SFMC) & Attentive.
- Coordinate campaign execution from intake through deployment, including creative reviews, approvals, quality assurance, and scheduling.
- Design and build scalable email templates, audience frameworks, and automated marketing programs.
- Develop and maintain customer journeys, triggered communications, and lifecycle marketing programs.
- Support technical campaign builds, including API integrations and advanced personalization.
Data & Audience Management
- Build and maintain SQL queries to support audience segmentation, campaign targeting, reporting, and automation.
- Serve as the subject matter expert on customer data within SFMC, including data architecture, integrations, and data utilization.
- Troubleshoot data, segmentation, and automation issues to ensure campaign accuracy and performance.
Optimization & Analytics
- Monitor campaign performance and deliverability metrics, providing insights and recommendations to improve results.
- Analyze customer engagement data to identify opportunities for optimization and personalization.
- Stay current on emerging marketing automation capabilities and recommend innovative solutions to improve efficiency and customer experience.
Quality & Compliance
- Conduct thorough quality assurance testing for campaigns, journeys, dynamic content, and audience selections.
- Ensure all communications adhere to brand standards, email marketing best practices, privacy regulations, and CAN-SPAM requirements.
- Perform rendering and deliverability testing across devices, browsers, and email clients.
Collaboration & Vendor Management
- Partner with creative, merchandising, CRM, analytics, and technology teams to deliver integrated customer experiences.
- Collaborate with third-party vendors and partners to execute campaigns and implement marketing technology solutions.
- Document processes, best practices, and technical standards to support team scalability and operational excellence.
PAWsome Candidates Will Have
- Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or a related field.
- 3-5 years of experience in email marketing, marketing automation, CRM, or a related role.
- Hands-on experience with Salesforce Marketing Cloud (SFMC) required
- Strong proficiency in SQL, HTML, and AMPscript.
- Experience building customer journeys, automated campaigns, and audience segmentation strategies.
- Understanding of customer data management, data integrations, and marketing technology ecosystems.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Experience troubleshooting technical marketing issues and developing scalable solutions.
- Knowledge of email deliverability, rendering best practices, and CAN-SPAM compliance.
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
- Excellent verbal and written communication skills.
- Demonstrated ability to collaborate effectively across technical and non-technical teams.
Preferred Qualifications
- Experience with APIs and marketing technology integrations.
- Experience with SMS marketing platforms and mobile messaging strategies.
- Familiarity with Adobe Creative Suite or similar design tools.
- Experience with QA processes, testing methodologies, and campaign governance.
- Salesforce Marketing Cloud certifications are a plus.
Why Us: Our Pawprint Values – Neighborly, Knowledgeable, Trustworthy, PetCentric
- Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets.
- Engage in our pet-centered culture—bring your dog to work
- Employee discount up to 50% at our stores (plus coupons!)
- Bonus Pay based on Company performance
- Promotion from within culture
- Flexibility to meet your needs with Paid Time Off & hybrid work arrangement
- 401k match savings plan
- Health, dental, vision & disability plans
- Health & flexible savings accounts
#LI-SQ1
Pet Supplies Plus is ranked No. 31 overall in Entrepreneur Magazine's 2026 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.
EOE STATEMENT
The Marketing Automation Specialist is responsible for the technical execution, optimization, and automation of our customer marketing programs across email, SMS, and customer journeys. This role combines marketing technology expertise with strong analytical and problem-solving skills to build targeted campaigns, develop automated solutions, and ensure data-driven customer experiences. The ideal candidate is equally comfortable writing SQL queries, building dynamic content, troubleshooting complex automations, and collaborating with cross-functional teams to bring campaigns to life
The Marketing Automation Specialist is a hybrid position scheduled to work in person from our corporate headquarters (Pet Central) with office days on Monday, Tuesday and Wednesday and remote work on Thursdays and Fridays.
Campaign Execution & Automation
- Build, test, deploy, and optimize email and SMS campaigns within Salesforce Marketing Cloud (SFMC) & Attentive.
- Coordinate campaign execution from intake through deployment, including creative reviews, approvals, quality assurance, and scheduling.
- Design and build scalable email templates, audience frameworks, and automated marketing programs.
- Develop and maintain customer journeys, triggered communications, and lifecycle marketing programs.
- Support technical campaign builds, including API integrations and advanced personalization.
Data & Audience Management
- Build and maintain SQL queries to support audience segmentation, campaign targeting, reporting, and automation.
- Serve as the subject matter expert on customer data within SFMC, including data architecture, integrations, and data utilization.
- Troubleshoot data, segmentation, and automation issues to ensure campaign accuracy and performance.
Optimization & Analytics
- Monitor campaign performance and deliverability metrics, providing insights and recommendations to improve results.
- Analyze customer engagement data to identify opportunities for optimization and personalization.
- Stay current on emerging marketing automation capabilities and recommend innovative solutions to improve efficiency and customer experience.
Quality & Compliance
- Conduct thorough quality assurance testing for campaigns, journeys, dynamic content, and audience selections.
- Ensure all communications adhere to brand standards, email marketing best practices, privacy regulations, and CAN-SPAM requirements.
- Perform rendering and deliverability testing across devices, browsers, and email clients.
Collaboration & Vendor Management
- Partner with creative, merchandising, CRM, analytics, and technology teams to deliver integrated customer experiences.
- Collaborate with third-party vendors and partners to execute campaigns and implement marketing technology solutions.
- Document processes, best practices, and technical standards to support team scalability and operational excellence.
PAWsome Candidates Will Have
- Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or a related field.
- 3-5 years of experience in email marketing, marketing automation, CRM, or a related role.
- Hands-on experience with Salesforce Marketing Cloud (SFMC) required
- Strong proficiency in SQL, HTML, and AMPscript.
- Experience building customer journeys, automated campaigns, and audience segmentation strategies.
- Understanding of customer data management, data integrations, and marketing technology ecosystems.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Experience troubleshooting technical marketing issues and developing scalable solutions.
- Knowledge of email deliverability, rendering best practices, and CAN-SPAM compliance.
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
- Excellent verbal and written communication skills.
- Demonstrated ability to collaborate effectively across technical and non-technical teams.
Preferred Qualifications
- Experience with APIs and marketing technology integrations.
- Experience with SMS marketing platforms and mobile messaging strategies.
- Familiarity with Adobe Creative Suite or similar design tools.
- Experience with QA processes, testing methodologies, and campaign governance.
- Salesforce Marketing Cloud certifications are a plus.
Why Us: Our Pawprint Values – Neighborly, Knowledgeable, Trustworthy, PetCentric
- Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets.
- Engage in our pet-centered culture—bring your dog to work
- Employee discount up to 50% at our stores (plus coupons!)
- Bonus Pay based on Company performance
- Promotion from within culture
- Flexibility to meet your needs with Paid Time Off & hybrid work arrangement
- 401k match savings plan
- Health, dental, vision & disability plans
- Health & flexible savings accounts
#LI-SQ1
Pet Supplies Plus is ranked No. 31 overall in Entrepreneur Magazine's 2026 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.
EOE STATEMENT
Marketing Automation Specialist Jobs by Experience Level
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Find JobsMarketing Automation Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Insurance
- Trucking
- Education
- Cybersecurity
What Employers Look For
The qualifications that appear most often in marketing automation specialist jobs.
- Hands-on experience with at least one major marketing automation platform such as HubSpot, Marketo, or Pardot
- Proficiency in CRM systems, especially Salesforce, and the ability to manage data sync between platforms
- Experience building and optimizing email workflows, lead nurture sequences, and segmentation logic
- Ability to analyze campaign performance metrics and translate data into actionable reporting for stakeholders
- Familiarity with HTML and CSS for email template customization and troubleshooting rendering issues
- Bachelor's degree in marketing, communications, or a related field, or equivalent demonstrable experience
Tips for Your Marketing Automation Specialist Job Search
List every platform you've managed
Hiring managers scan resumes for tool names before reading anything else. Call out every marketing automation platform you've used, such as HubSpot, Marketo, Pardot, or Klaviyo, and pair each with a concrete outcome like reduced unsubscribe rates or improved lead scoring accuracy.
Quantify your campaign and database work
Generic claims about managing campaigns don't stand out. Describe the size of the contact database you managed, the frequency of sends you coordinated, and any workflow automations you built from scratch, so recruiters can immediately gauge the scope of your experience.
Filter openings by your primary platform
Many marketing automation specialist roles are built around one specific platform. When searching, add the tool name alongside the job title so you find roles where your hands-on experience maps directly to the tech stack the employer already uses.
Apply early to roles that fit
Migrate Mate lists marketing automation specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep a before-and-after workflow example
Interviewers in this field almost always ask you to walk through an automation you built or improved. Prepare one clear example that explains the original manual process, what you automated, and what changed afterward, whether that's time saved, deliverability gains, or cleaner attribution data.
Negotiate using scope, not just title
When an offer comes in below your target, frame your ask around the complexity of the tech stack and the size of the database you'll own. Roles that require managing multi-channel nurture programs or integrating CRM and MAP systems carry more operational weight than a title alone signals.
Marketing Automation Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most marketing automation specialists?
The companies hiring the most marketing automation specialists right now include Marrina Decisions, AbbVie, and UPS, with the largest share of openings in California, Texas, and Georgia, based on current listings on Migrate Mate as of September 2026. Demand is concentrated in SaaS, financial services, and enterprise software, where complex buyer journeys make automated nurture programs essential.
How many marketing automation specialist jobs are remote?
About 84% of marketing automation specialist openings are fully remote or hybrid as of September 2026, making it one of the more location-flexible roles in marketing. Email operations, workflow building, and platform administration translate cleanly to remote work, while roles that require close collaboration with field marketing or sales enablement teams tend to favor hybrid arrangements.
How do you become a marketing automation specialist?
Start by learning one major marketing automation platform through its free certification program, such as HubSpot Academy or Adobe's Marketo certification. Build hands-on experience by managing email campaigns, creating segmentation logic, and connecting your automation platform to a CRM. From there, document your workflow builds and campaign outcomes so you can speak to concrete results in interviews.
Can you get a marketing automation specialist job with little experience?
Yes, many entry-level openings are titled marketing coordinator or marketing operations associate and function as a starting point for this career path. Build a portfolio by completing platform certifications, volunteering to manage email campaigns for a nonprofit or small business, and practicing segmentation and A/B testing in a free trial environment. Employers at this level prioritize platform familiarity and analytical thinking over years of experience.
What does the marketing automation specialist interview process look like?
Most interview processes include a recruiter screen focused on platform experience, followed by a technical conversation with a marketing ops manager where you'll walk through workflows you've built and troubleshooting scenarios you've handled. Many employers add a practical assessment asking you to map out an automation strategy or audit a sample nurture program. Final rounds often involve a presentation to a cross-functional group covering marketing, sales, and sometimes a CTO or CRO.
Where can I find and apply to marketing automation specialist jobs?
You can find and apply to marketing automation specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your platform experience and seniority level, then apply directly to each one that fits.
See All 77 Marketing Automation Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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