Marketing Automation Specialist Jobs
Marketing Automation Specialist jobs are open across SaaS, e-commerce, financial services, and healthcare, at every level from associate to senior and manager, with specializations in CRM strategy, email campaign operations, and marketing technology integration. Find a role that fits from the openings below and apply directly.
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Showing 5 of 109+ Marketing Automation Specialist jobs
Responsibilities
Altec is looking for a hands-on Marketing Automation Administrator who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.
This position is primarily on-site at our Corporate Office in Birmingham, AL. To be considered, candidates must currently reside within reasonable commuting distance of Birmingham or be willing to relocate at their own expense prior to start date.
Altec is unable to provide employment sponsorship now or in the future for this position.
What You’ll Do
Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)
Execute campaigns across Email Studio, Mobile Studio, and CloudPages
Develop lead nurturing workflows and always-on programs that reduce manual campaign work
Run A/B testing on subject lines, content, and send timing to improve performance
Audience & Data
Create and maintain audience segmentation using Contact Builder and data extensions
Write SQL queries to support targeting, data transformations, and campaign logic
Maintain data quality, subscriber health, and consent management
Support lead routing, campaign triggers, and customer lifecycle segmentation
Platform Ownership
Administer Salesforce Marketing Cloud including users, business units, and configuration
Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)
Support integrations with Salesforce CRM and other enterprise systems
Troubleshoot automation issues, data discrepancies, and platform errors
Optimization & Reporting
Monitor journey and campaign performance to identify improvement opportunities
Turn campaign results into clear recommendations for targeting, messaging, and timing
Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence
Continuously refine automation programs to improve performance and efficiency
Collaboration
Partner with marketing teams to translate campaign ideas into scalable automation solutions
Work with sales and data teams to align campaigns with pipeline and lifecycle goals
Document processes and create repeatable frameworks for campaign execution
Train and support marketing users on SFMC best practices
Education & Experience
Applicable Bachelor’s Degree required
4+ years of experience required
Hands-on marketing automation experience, including Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, Adobe Campaign, or similar platforms.
Applicable Masters counts as one year of experience, not to exceed one year in total
Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio
Working knowledge of SQL for segmentation and data management
Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)
Understanding of lifecycle marketing, lead nurturing, and campaign automation
Ability to troubleshoot technical issues and data problems quickly
Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.
Nice to Have
Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)
Experience with HTML, CSS, or AMPscript
Experience in a B2B marketing environment
Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence
Why This Role Is Different
Own Salesforce Marketing Cloud for a global manufacturer
Direct impact on lead generation and customer engagement
Opportunity to build programs from the ground up
High visibility across Marketing, Sales, and IS
Family-owned company with long-term stability
Birmingham headquarters role with growth potential
What Success Looks Like
Campaigns shift from manual execution to automated journeys
Audience targeting is accurate, consistent, and scalable
Marketing teams can launch campaigns faster with fewer errors
Automation programs continuously improve through testing and optimization
SFMC runs reliably and supports business growth
Other Position Specifications
-
Some travel up to 25% may be required.
- Specific Assignments may have additional travel requirements.
- Be a team player with a positive, professional attitude.
- Exercise prudent judgment in carrying out all aspects of the position.
- Follow up, follow through, and double check all tasks associated with the position’s responsibilities to ensure their completion and accuracy.
- Continuously develop knowledge of and follow applicable processes & procedures.
- Ensure Customer satisfaction, for both external and internal customers.
- Be proactive and not reactive to solution determination, data dissemination, etc.
- High attention to detail is required for all tasks to maintain effectiveness and credibility.
- Customer satisfaction may require that you put in additional hours to accomplish certain requests and meet deadlines.
- A wide degree of creativity and latitude is expected.
Please apply directly on our website https://jobs.altec.com/
Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes – equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.
Altec Values (in alphabetical order): Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork
Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
Responsibilities
Altec is looking for a hands-on Marketing Automation Administrator who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.
This position is primarily on-site at our Corporate Office in Birmingham, AL. To be considered, candidates must currently reside within reasonable commuting distance of Birmingham or be willing to relocate at their own expense prior to start date.
Altec is unable to provide employment sponsorship now or in the future for this position.
What You’ll Do
Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)
Execute campaigns across Email Studio, Mobile Studio, and CloudPages
Develop lead nurturing workflows and always-on programs that reduce manual campaign work
Run A/B testing on subject lines, content, and send timing to improve performance
Audience & Data
Create and maintain audience segmentation using Contact Builder and data extensions
Write SQL queries to support targeting, data transformations, and campaign logic
Maintain data quality, subscriber health, and consent management
Support lead routing, campaign triggers, and customer lifecycle segmentation
Platform Ownership
Administer Salesforce Marketing Cloud including users, business units, and configuration
Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)
Support integrations with Salesforce CRM and other enterprise systems
Troubleshoot automation issues, data discrepancies, and platform errors
Optimization & Reporting
Monitor journey and campaign performance to identify improvement opportunities
Turn campaign results into clear recommendations for targeting, messaging, and timing
Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence
Continuously refine automation programs to improve performance and efficiency
Collaboration
Partner with marketing teams to translate campaign ideas into scalable automation solutions
Work with sales and data teams to align campaigns with pipeline and lifecycle goals
Document processes and create repeatable frameworks for campaign execution
Train and support marketing users on SFMC best practices
Education & Experience
Applicable Bachelor’s Degree required
4+ years of experience required
Hands-on marketing automation experience, including Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, Adobe Campaign, or similar platforms.
Applicable Masters counts as one year of experience, not to exceed one year in total
Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio
Working knowledge of SQL for segmentation and data management
Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)
Understanding of lifecycle marketing, lead nurturing, and campaign automation
Ability to troubleshoot technical issues and data problems quickly
Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.
Nice to Have
Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)
Experience with HTML, CSS, or AMPscript
Experience in a B2B marketing environment
Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence
Why This Role Is Different
Own Salesforce Marketing Cloud for a global manufacturer
Direct impact on lead generation and customer engagement
Opportunity to build programs from the ground up
High visibility across Marketing, Sales, and IS
Family-owned company with long-term stability
Birmingham headquarters role with growth potential
What Success Looks Like
Campaigns shift from manual execution to automated journeys
Audience targeting is accurate, consistent, and scalable
Marketing teams can launch campaigns faster with fewer errors
Automation programs continuously improve through testing and optimization
SFMC runs reliably and supports business growth
Other Position Specifications
-
Some travel up to 25% may be required.
- Specific Assignments may have additional travel requirements.
- Be a team player with a positive, professional attitude.
- Exercise prudent judgment in carrying out all aspects of the position.
- Follow up, follow through, and double check all tasks associated with the position’s responsibilities to ensure their completion and accuracy.
- Continuously develop knowledge of and follow applicable processes & procedures.
- Ensure Customer satisfaction, for both external and internal customers.
- Be proactive and not reactive to solution determination, data dissemination, etc.
- High attention to detail is required for all tasks to maintain effectiveness and credibility.
- Customer satisfaction may require that you put in additional hours to accomplish certain requests and meet deadlines.
- A wide degree of creativity and latitude is expected.
Please apply directly on our website https://jobs.altec.com/
Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes – equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.
Altec Values (in alphabetical order): Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork
Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
Marketing Automation Specialist Jobs by Experience Level
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Find JobsMarketing Automation Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Trucking
- Cybersecurity
- Construction & Real Estate
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in marketing automation specialist jobs.
- Hands-on experience with at least one major marketing automation platform such as HubSpot, Marketo, or Pardot
- Proficiency in CRM systems, especially Salesforce, and the ability to manage data sync between platforms
- Experience building and optimizing email workflows, lead nurture sequences, and segmentation logic
- Ability to analyze campaign performance metrics and translate data into actionable reporting for stakeholders
- Familiarity with HTML and CSS for email template customization and troubleshooting rendering issues
- Bachelor's degree in marketing, communications, or a related field, or equivalent demonstrable experience
Tips for Your Marketing Automation Specialist Job Search
List every platform you've managed
Hiring managers scan resumes for tool names before reading anything else. Call out every marketing automation platform you've used, such as HubSpot, Marketo, Pardot, or Klaviyo, and pair each with a concrete outcome like reduced unsubscribe rates or improved lead scoring accuracy.
Quantify your campaign and database work
Generic claims about managing campaigns don't stand out. Describe the size of the contact database you managed, the frequency of sends you coordinated, and any workflow automations you built from scratch, so recruiters can immediately gauge the scope of your experience.
Filter openings by your primary platform
Many marketing automation specialist roles are built around one specific platform. When searching, add the tool name alongside the job title so you find roles where your hands-on experience maps directly to the tech stack the employer already uses.
Apply early to roles that fit
Migrate Mate lists marketing automation specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep a before-and-after workflow example
Interviewers in this field almost always ask you to walk through an automation you built or improved. Prepare one clear example that explains the original manual process, what you automated, and what changed afterward, whether that's time saved, deliverability gains, or cleaner attribution data.
Negotiate using scope, not just title
When an offer comes in below your target, frame your ask around the complexity of the tech stack and the size of the database you'll own. Roles that require managing multi-channel nurture programs or integrating CRM and MAP systems carry more operational weight than a title alone signals.
Marketing Automation Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most marketing automation specialists?
The companies hiring the most marketing automation specialists right now include CMI Media, AbbVie, and DoorDash, with the largest share of openings in Illinois, California, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is concentrated in SaaS, financial services, and enterprise software, where complex buyer journeys make automated nurture programs essential.
How many marketing automation specialist jobs are remote?
About 90% of marketing automation specialist openings are fully remote or hybrid as of November 2026, making it one of the more location-flexible roles in marketing. Email operations, workflow building, and platform administration translate cleanly to remote work, while roles that require close collaboration with field marketing or sales enablement teams tend to favor hybrid arrangements.
How do you become a marketing automation specialist?
Start by learning one major marketing automation platform through its free certification program, such as HubSpot Academy or Adobe's Marketo certification. Build hands-on experience by managing email campaigns, creating segmentation logic, and connecting your automation platform to a CRM. From there, document your workflow builds and campaign outcomes so you can speak to concrete results in interviews.
Can you get a marketing automation specialist job with little experience?
Yes, many entry-level openings are titled marketing coordinator or marketing operations associate and function as a starting point for this career path. Build a portfolio by completing platform certifications, volunteering to manage email campaigns for a nonprofit or small business, and practicing segmentation and A/B testing in a free trial environment. Employers at this level prioritize platform familiarity and analytical thinking over years of experience.
What does the marketing automation specialist interview process look like?
Most interview processes include a recruiter screen focused on platform experience, followed by a technical conversation with a marketing ops manager where you'll walk through workflows you've built and troubleshooting scenarios you've handled. Many employers add a practical assessment asking you to map out an automation strategy or audit a sample nurture program. Final rounds often involve a presentation to a cross-functional group covering marketing, sales, and sometimes a CTO or CRO.
Where can I find and apply to marketing automation specialist jobs?
You can find and apply to marketing automation specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your platform experience and seniority level, then apply directly to each one that fits.
See All 109+ Marketing Automation Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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