Email Marketing Manager Jobs
Email Marketing Manager jobs are open across e-commerce, SaaS, retail, healthcare, and nonprofits, from entry-level coordinator to senior and director levels, with specializations in lifecycle marketing, automation strategy, and deliverability optimization. Find a role that fits from the openings below and apply directly.
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Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
1. US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Requirements
- Bachelors degree required.
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
- App Marketing & Push Experience: Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
- Hands-on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic. Data-Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn
Benefits
Salary range: $73,500 - $100,00 annually
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
1. US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Requirements
- Bachelors degree required.
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
- App Marketing & Push Experience: Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
- Hands-on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic. Data-Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn
Benefits
Salary range: $73,500 - $100,00 annually
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Retail
- Insurance
- Telecommunications
- Sports & Recreation
What Employers Look For
The qualifications that appear most often in email marketing manager jobs.
- Proficiency in an email service provider such as Klaviyo, HubSpot, Salesforce Marketing Cloud, or Iterable
- Experience building and managing automated email sequences and drip campaigns
- Demonstrated ability to run A/B tests and apply results to improve open and click rates
- Strong copywriting skills for subject lines, preview text, and email body content
- Familiarity with list segmentation, deliverability best practices, and CAN-SPAM compliance
- Bachelor's degree in marketing, communications, or a related field, or equivalent hands-on experience
Tips for Your Email Marketing Manager Job Search
Quantify your email metrics on your resume
List specific outcomes you drove: open rate lifts, revenue attributed to flows, list growth percentages, or unsubscribe rate reductions. Hiring managers for email marketing manager roles screen for candidates who tie campaigns directly to business results, not just execution.
Tailor your ESP experience to each listing
If a job listing names Klaviyo, HubSpot, or Iterable, mirror that exact platform name in your resume and cover letter. Applicant tracking systems often filter on tool names, and email marketing manager roles are tightly tied to the stack a company already runs.
Build a portfolio of actual campaign examples
Screenshot or export subject lines, preview text, send sequences, and A/B test results from campaigns you managed. Email marketing manager interviews regularly include a portfolio review or take-home audit, so having documented examples ready separates prepared candidates from the rest.
Apply early to roles that fit
Migrate Mate lists email marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare for a live email audit in interviews
Many companies send candidates a real email from their sequence and ask you to critique it on the spot. Practice auditing emails for subject line strength, segmentation logic, CTA clarity, and mobile rendering before your interview so you can respond confidently and specifically.
Negotiate beyond base salary using performance bonuses
Email marketing manager offers often include performance-based bonuses tied to revenue or engagement benchmarks. When negotiating, ask about how those metrics are calculated and whether targets are set at hire, since vague benchmarks can make bonuses difficult to reach in practice.
Email Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most email marketing managers?
The companies hiring the most email marketing managers right now include ServiceNow, Katten, and Online Fabric Company, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of September 2026. E-commerce brands, SaaS companies, and retail chains consistently post the highest volume of these roles.
How many email marketing manager jobs are remote?
About 77% of email marketing manager openings are fully remote or hybrid as of September 2026, making it one of the more location-flexible marketing roles available. Lifecycle and automation-focused positions tend to offer the highest share of remote arrangements, while roles tied to in-house creative teams or agency environments more often require in-office presence.
How do you become an email marketing manager?
Start by building hands-on experience with an email service provider, either through a coordinator or specialist role, freelance work, or managing email for a small business or nonprofit. Develop skills in list segmentation, automation workflows, and copywriting. Build a portfolio of real campaigns with measurable results. From there, target roles with direct ownership of a program or channel to move into a manager title.
Can you get hired as an email marketing manager without much experience?
Yes, but you need to show ownership of real email work, not just familiarity with tools. Candidates with little experience do best by building a portfolio through freelance clients, volunteer work, or a personal newsletter with documented growth. Focus on roles at early-stage companies or nonprofits where the bar for formal credentials is lower and hands-on initiative carries more weight.
What does the email marketing manager interview process look like?
Most processes run three to four rounds. The first is a recruiter screen focused on background and tool experience. The second is a hiring manager conversation about strategy, past campaigns, and how you measure success. Many companies add a portfolio review or take-home audit where you critique a live email or propose improvements. A final round typically involves a panel with cross-functional stakeholders from product, sales, or creative.
Where can I find and apply to email marketing manager jobs?
You can find and apply to email marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing. New openings are added regularly, so checking back frequently gives you a better shot at applying before positions fill.
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