OPT Campaign Manager Jobs
Campaign Manager roles are a strong fit for OPT students with degrees in marketing, communications, or political science. Most positions qualify as specialty occupations, supporting H-1B visa sponsorship down the line. Your 12-month OPT window, extendable to 36 months with a STEM extension if your degree qualifies, gives you real runway to build campaign experience.
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Get Access To All JobsINTRODUCTION
At Houston Methodist, the Digital Campaign Strategist position is responsible for leading, managing and partnering with digital marketing management, marketing business partners and creative teams in creating cohesive, comprehensive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines and maximizing impact of digital channels.
Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables.
The Digital Campaign Strategist will focus on building and executing paid digital media campaigns within programmatic display, video, and social media channels.
FLSA STATUS
Exempt
QUALIFICATIONS
Education
Bachelor’s Degree in Business, Marketing, Communications, or related field
Experience
Four years experience related to digital marketing within the assigned digital marketing channel and function.
SKILLS AND ABILITIES
Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media) and campaign optimization.
- Capable of pulling digital campaign performance data and driving insights into presentations for business partners and leadership.
- Ability to lead meetings, conversations and present with authority.
- Ability to work under pressure and balance many competing priorities.
- Positive and supportive attitude and demeanor.
- Ability to multi-task and work in an organized manner.
- Ability to uphold confidential and sensitive information.
- Proficient in spreadsheet, word-processing, and presentation software.
- Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.
- Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
- Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.
ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
Works with service line business partners and collaborative marketing teams to inform the application of digital channels within wider service line campaign strategies in accordance with digital channel best practices and innovative approaches.
- Supports the strategic planning of digital channel campaigns and media plans and designs for new deployments and experiences that align business strategies and priorities to the digital channel capabilities.
- Effectively engages and interfaces with product stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned digital channel and campaign.
- Helps identify gaps using data-based approaches, and defines creative improvements, assisting in the design and prioritization of digital campaigns.
SERVICE ESSENTIAL FUNCTIONS
Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy.
- Manages relationships with vendors for digital campaigns. Leads planning implementation, and ensures digital strategies reflect larger business strategies.
- Partners with cross functional teams for sourcing creative requirements, product needs, and campaign goals, effectively communicating with cross-functional teams.
- Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
- Builds key performance indicators (KPIs) dashboards and programming scorecards to build reporting and determine product strategic optimizations.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
- Develops clear and concise communications, reports, and presentations with compelling data for leadership.
FINANCE ESSENTIAL FUNCTIONS
Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
- Submits invoices on time; tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
Proactively seeks opportunities to optimize strategy and initiatives to grow consumer preference and volumes. Makes recommendations for improvement and proactively problem solves when challenges present themselves.
- Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that close gaps and enhance front-end experiences through technological solutions.
SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE
- Uniform: No
- Scrubs: No
- Business professional: Yes
- Other (department approved): No
ON-CALL
- Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
- On Call: No
TRAVEL
Travel specifications may vary by department
- May require travel within the Houston Metropolitan area: Yes
- May require travel outside Houston Metropolitan area: No
Company Profile:
Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!
Houston Methodist is an Equal Opportunity Employer.
INTRODUCTION
At Houston Methodist, the Digital Campaign Strategist position is responsible for leading, managing and partnering with digital marketing management, marketing business partners and creative teams in creating cohesive, comprehensive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines and maximizing impact of digital channels.
Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables.
The Digital Campaign Strategist will focus on building and executing paid digital media campaigns within programmatic display, video, and social media channels.
FLSA STATUS
Exempt
QUALIFICATIONS
Education
Bachelor’s Degree in Business, Marketing, Communications, or related field
Experience
Four years experience related to digital marketing within the assigned digital marketing channel and function.
SKILLS AND ABILITIES
Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media) and campaign optimization.
- Capable of pulling digital campaign performance data and driving insights into presentations for business partners and leadership.
- Ability to lead meetings, conversations and present with authority.
- Ability to work under pressure and balance many competing priorities.
- Positive and supportive attitude and demeanor.
- Ability to multi-task and work in an organized manner.
- Ability to uphold confidential and sensitive information.
- Proficient in spreadsheet, word-processing, and presentation software.
- Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.
- Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
- Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.
ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
Works with service line business partners and collaborative marketing teams to inform the application of digital channels within wider service line campaign strategies in accordance with digital channel best practices and innovative approaches.
- Supports the strategic planning of digital channel campaigns and media plans and designs for new deployments and experiences that align business strategies and priorities to the digital channel capabilities.
- Effectively engages and interfaces with product stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned digital channel and campaign.
- Helps identify gaps using data-based approaches, and defines creative improvements, assisting in the design and prioritization of digital campaigns.
SERVICE ESSENTIAL FUNCTIONS
Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy.
- Manages relationships with vendors for digital campaigns. Leads planning implementation, and ensures digital strategies reflect larger business strategies.
- Partners with cross functional teams for sourcing creative requirements, product needs, and campaign goals, effectively communicating with cross-functional teams.
- Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
- Builds key performance indicators (KPIs) dashboards and programming scorecards to build reporting and determine product strategic optimizations.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
- Develops clear and concise communications, reports, and presentations with compelling data for leadership.
FINANCE ESSENTIAL FUNCTIONS
Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
- Submits invoices on time; tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
Proactively seeks opportunities to optimize strategy and initiatives to grow consumer preference and volumes. Makes recommendations for improvement and proactively problem solves when challenges present themselves.
- Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that close gaps and enhance front-end experiences through technological solutions.
SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE
- Uniform: No
- Scrubs: No
- Business professional: Yes
- Other (department approved): No
ON-CALL
- Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
- On Call: No
TRAVEL
Travel specifications may vary by department
- May require travel within the Houston Metropolitan area: Yes
- May require travel outside Houston Metropolitan area: No
Company Profile:
Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!
Houston Methodist is an Equal Opportunity Employer.
See all OPT Campaign Manager Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Campaign Manager
Target employers with H-1B sponsorship history
Advertising agencies, political consulting firms, and tech companies with in-house marketing teams regularly sponsor H-1B visas. Search OFLC disclosure data to verify which employers have filed Labor Condition Applications for Campaign Manager or marketing roles before applying.
Frame your degree as a specialty occupation match
Campaign Manager roles require strategic planning, data analysis, and communications expertise. Emphasize how your degree in marketing, communications, or a related field directly supports these responsibilities. This connection strengthens your case for specialty occupation status during H-1B sponsorship.
Start your OPT application 90 days before graduation
USCIS recommends filing your OPT application no earlier than 90 days before your program end date. Campaign Manager hiring cycles can run four to eight weeks, so starting early ensures your EAD arrives before your first day of employment.
Document every campaign you manage with measurable outcomes
Employers filing H-1B petitions need evidence that your role requires specialized knowledge. Keeping records of campaign ROI, audience growth, and budget managed builds a professional portfolio that supports future sponsorship petitions and strengthens job applications simultaneously.
Check whether your degree qualifies for STEM OPT extension
Marketing and communications degrees are not typically STEM-designated, but degrees in data analytics, information science, or statistics may qualify. Confirm your Classification of Instructional Programs code with your DSO to determine whether you can extend OPT to 36 months.
Report any changes in employer or role to your DSO immediately
OPT requires that your employment is directly related to your degree field. If your Campaign Manager role shifts significantly in scope or you change employers, notify your Designated School Official promptly to keep your SEVIS record accurate and your status compliant.
Campaign Manager OPT: Frequently Asked Questions
Can I work as a Campaign Manager on OPT?
Yes, as long as the role is directly related to your degree field. A Campaign Manager position tied to a marketing, communications, or political science degree generally satisfies the OPT employment requirement. Your work must align with your major, so review the job description carefully against your degree before accepting an offer.
Do Campaign Manager employers typically sponsor H-1B visas?
Many do, particularly larger advertising agencies, political consulting firms, and technology companies with in-house marketing teams. Sponsorship is less common at small startups or nonprofits with limited legal budgets. You can browse OPT-friendly Campaign Manager roles on Migrate Mate, which filters for employers open to visa sponsorship so you can focus your search on realistic opportunities.
Does a Campaign Manager role qualify as a specialty occupation for H-1B purposes?
Campaign Manager positions generally qualify when the employer can demonstrate the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. Roles involving advanced analytics, digital strategy, or multi-channel budget management tend to present a stronger specialty occupation argument than generalist campaign coordination roles.
What happens to my OPT if I move from one Campaign Manager job to another?
You can change employers on OPT without filing any new application, but you must report the change to your DSO within 10 days so your SEVIS record is updated. The new role must still be directly related to your degree field. There is no grace period for unemployment exceeding 90 cumulative days across your entire OPT period, so minimize gaps between positions.
Can I work as a freelance or contract Campaign Manager on OPT?
Yes, USCIS permits self-employment and contract work on OPT as long as the work relates to your degree. You would need to demonstrate that you have an active business entity or a contract arrangement, and you must report this to your DSO. Freelance campaign consulting can qualify, but document your projects carefully in case your authorization is ever reviewed.