OPT CRM Specialist Jobs
CRM Specialist roles are a strong fit for F-1 OPT students with degrees in marketing, business, or information systems. Most positions require hands-on experience with platforms like Salesforce or HubSpot, which maps directly to coursework and internships. Your 12-month OPT window, extendable to 36 months with a STEM OPT extension if your degree qualifies, gives employers meaningful runway.
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Get Access To All JobsINTRODUCTION
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
ROLE
The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience.
- Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
- Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
- Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
- QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
- Manage a robust, always-on testing calendar to drive optimizations across CRM channels
- Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
- Partner with internal data teams to continually improve targeting and measurement capabilities
- Own the health and performance of the customer database
- Assist in budget forecasting and reporting
BASIC QUALIFICATIONS
- Bachelor’s Degree in Marketing, Communications, Advertising or related field
- 2+ years digital marketing experience working in a fast-paced environment
- Knowledge of website analytics tools
- Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
- Proven campaign management experience defining targeting strategies that drive results
- Team player with demonstrated ability to work effectively with multiple cross-functional groups
- Strong analytical and problem solving skills
- Strong project and time management skills
- Strong communication skills with the ability to gain alignment and problem solve collaboratively
- Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
- Results oriented with a bias for action.
COMPENSATION
- Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
WORK ARRANGEMENT
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
LOCATION
Job Location(s):
Westwood, MA, US, 02090
Job Category: Corporate
Nearest Major Market: Boston
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
INTRODUCTION
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
ROLE
The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience.
- Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
- Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
- Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
- QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
- Manage a robust, always-on testing calendar to drive optimizations across CRM channels
- Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
- Partner with internal data teams to continually improve targeting and measurement capabilities
- Own the health and performance of the customer database
- Assist in budget forecasting and reporting
BASIC QUALIFICATIONS
- Bachelor’s Degree in Marketing, Communications, Advertising or related field
- 2+ years digital marketing experience working in a fast-paced environment
- Knowledge of website analytics tools
- Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
- Proven campaign management experience defining targeting strategies that drive results
- Team player with demonstrated ability to work effectively with multiple cross-functional groups
- Strong analytical and problem solving skills
- Strong project and time management skills
- Strong communication skills with the ability to gain alignment and problem solve collaboratively
- Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
- Results oriented with a bias for action.
COMPENSATION
- Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
WORK ARRANGEMENT
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
LOCATION
Job Location(s):
Westwood, MA, US, 02090
Job Category: Corporate
Nearest Major Market: Boston
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
See all 31+ OPT CRM Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT CRM Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a CRM Specialist
Lead with platform certifications
Salesforce, HubSpot, and Microsoft Dynamics certifications signal job-ready skills immediately. Hiring managers for CRM roles prioritize demonstrated platform expertise. Earning at least one certification before applying gives your application a concrete advantage over candidates without verified credentials.
Target companies with existing CRM infrastructure
Mid-size and enterprise companies already running Salesforce or HubSpot orgs need specialists to manage and optimize them. These employers are more likely to sponsor OPT because onboarding someone into an existing system requires institutional knowledge that takes months to build.
Quantify your CRM impact in your resume
Vague claims like 'managed customer data' don't stand out. Frame your experience around outcomes: retention rate improvements, pipeline accuracy, or campaign conversion lifts. Hiring managers in CRM roles respond to candidates who understand that the work is measurable.
Check whether your degree qualifies for STEM OPT
Information systems, computer science, and some business analytics degrees qualify for the 24-month STEM OPT extension, giving you 36 months total. That extended runway meaningfully changes how sponsors view the H-1B visa timeline risk and often makes employers more willing to hire.
Engage your DSO early about authorization timing
Your OPT authorization must be active before your start date. CRM roles often move quickly from offer to start. Work with your Designated School Official well in advance to confirm your EAD card arrival timeline won't create a gap between your offer acceptance and first day.
Position data skills alongside CRM experience
CRM Specialists who can write basic SQL queries, build reports in Tableau, or manage API integrations are harder to replace. Highlighting these adjacent skills signals growth potential, which matters to employers weighing the long-term investment of sponsoring an OPT employee toward H-1B.
CRM Specialist OPT: Frequently Asked Questions
Can I work as a CRM Specialist on F-1 OPT?
Yes. CRM Specialist roles qualify as practical training directly related to degrees in marketing, business, information systems, or computer science. Your OPT Employment Authorization Document authorizes you to work for any employer in a role that relates to your field of study. You don't need employer sponsorship to begin working during your OPT period, but your job must align with your degree.
Do CRM Specialist jobs typically lead to H-1B sponsorship?
Many do, particularly at mid-size and enterprise companies with active Salesforce or HubSpot environments. CRM Specialist is a recognized specialty occupation because the role typically requires a bachelor's degree in a specific field. Employers who have already invested in training you on their CRM systems have a strong incentive to sponsor your H-1B rather than restart that process with a new hire. Browse OPT-friendly CRM roles on Migrate Mate to find employers open to sponsorship.
Does a CRM Specialist role qualify for the STEM OPT extension?
It depends on your degree, not the job title. If you graduated with a degree in information systems, computer science, business analytics, or another STEM-designated field, you can apply for the 24-month STEM OPT extension regardless of whether your role is called CRM Specialist. The extension is tied to your CIP code. Confirm your degree's STEM eligibility with your DSO before assuming you qualify.
What should I do if my OPT expires before my employer files an H-1B petition?
If you have an approved STEM OPT extension, you're covered during the H-1B cap-gap period as long as your employer files a timely H-1B petition before the April 1 filing window. If you're on standard OPT without a STEM extension, your authorized stay ends when your EAD expires. Plan your job search timeline carefully and discuss the H-1B filing schedule with your employer before accepting an offer.
Are CRM Specialist roles available at companies that sponsor OPT students?
Yes, and the pool is larger than many students expect. Companies across SaaS, e-commerce, financial services, and healthcare rely on CRM systems and regularly hire OPT students for these roles. The key is finding employers who have sponsored before and understand the work authorization process. Migrate Mate filters jobs by OPT sponsorship availability, so you can focus your search on employers already open to hiring F-1 students.