OPT Customer Insights Analyst Jobs
Customer Insights Analyst roles sit squarely within specialty occupation territory, making them a strong fit for F-1 OPT work authorization. Most positions require a degree in market research, statistics, or a related field. Your 12-month OPT window (29 months with a STEM extension) gives you real runway to build experience and secure H-1B visa sponsorship.
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Get Access To All JobsWhy You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
The Analyst, Customer Insights is responsible for supporting the development, synthesis, and reporting of consumer, market, and competitive insights to drive strategic business decisions. By integrating quantitative and qualitative research with marketplace context and an understanding of the business and the brand, this role supports the creation of a holistic understanding of the customer and translates insights into actionable recommendations that influence product, marketing, and business strategies. This role supports Victoria's Secret PINK.
- Shape and refine the brand’s understanding of the business through the lens of the customer.
- Influence strategic priorities for PINK including supporting functions such as Design, Merchandising, Planning, Marketing, Brand Strategy, and Creative.
- Build a deep understanding of our key product categories to guide seasonal planning and analyze in-season performance through multiple data sources, including marketplace data, primary, and secondary research.
- Assist in quantitative studies that support the product development process from design and development to assorting and planning through copy and marketing.
- Assist with qualitative initiatives to complement the quantitative insights to answer the “why”, bringing consumer sentiment to life and deepening our understanding of our customer.
- Assist with consumer wear testing efforts to ensure product quality and performance meet customer expectations and help identify winning go-forward raw materials and key messaging opportunities.
- Generate insights from all above research, delivering presentations with confidence and clarity.
- Stay up to date on emerging consumer and market trends that are impacting consumer behavior.
Click here for benefit details related to this position.
Minimum Salary: $67,700.00
Maximum Salary: $88,830.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Bachelor’s degree in business, research, merchandising, or related field.
Ability to think globally/strategically, turning insights into actionable recommendations.
Experience and success in using data to tell a story; including the ability to draw and synthesize insights from several different sources.
Ability to be objective in analysis & share learnings constructively.
Strong written and oral presentation skills.
Adaptable and a champion for change.
Experience with research tools (e.g. Qualtrics, Toluna, Circana) preferred.
Experience with other insights platforms (e.g. WGSN, YPulse, Kantar, etc.) a plus.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance.
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
The Analyst, Customer Insights is responsible for supporting the development, synthesis, and reporting of consumer, market, and competitive insights to drive strategic business decisions. By integrating quantitative and qualitative research with marketplace context and an understanding of the business and the brand, this role supports the creation of a holistic understanding of the customer and translates insights into actionable recommendations that influence product, marketing, and business strategies. This role supports Victoria's Secret PINK.
- Shape and refine the brand’s understanding of the business through the lens of the customer.
- Influence strategic priorities for PINK including supporting functions such as Design, Merchandising, Planning, Marketing, Brand Strategy, and Creative.
- Build a deep understanding of our key product categories to guide seasonal planning and analyze in-season performance through multiple data sources, including marketplace data, primary, and secondary research.
- Assist in quantitative studies that support the product development process from design and development to assorting and planning through copy and marketing.
- Assist with qualitative initiatives to complement the quantitative insights to answer the “why”, bringing consumer sentiment to life and deepening our understanding of our customer.
- Assist with consumer wear testing efforts to ensure product quality and performance meet customer expectations and help identify winning go-forward raw materials and key messaging opportunities.
- Generate insights from all above research, delivering presentations with confidence and clarity.
- Stay up to date on emerging consumer and market trends that are impacting consumer behavior.
Click here for benefit details related to this position.
Minimum Salary: $67,700.00
Maximum Salary: $88,830.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Bachelor’s degree in business, research, merchandising, or related field.
Ability to think globally/strategically, turning insights into actionable recommendations.
Experience and success in using data to tell a story; including the ability to draw and synthesize insights from several different sources.
Ability to be objective in analysis & share learnings constructively.
Strong written and oral presentation skills.
Adaptable and a champion for change.
Experience with research tools (e.g. Qualtrics, Toluna, Circana) preferred.
Experience with other insights platforms (e.g. WGSN, YPulse, Kantar, etc.) a plus.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance.
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
See all 354+ OPT Customer Insights Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Customer Insights Analyst Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Customer Insights Analyst
Target companies with established research functions
Large consumer brands, retail companies, and market research firms run dedicated insights teams and sponsor visas regularly. Smaller companies often lack the infrastructure to support OPT students through the H-1B visa process. Focus your search where sponsorship is already standard practice.
Quantify your analytical impact on your resume
Hiring managers for insights roles want to see numbers. Did your analysis influence a product decision or increase survey response rates? Specific results signal you can translate data into business value, which is exactly what justifies sponsorship investment from an employer's perspective.
Apply early in your OPT window
Employers weigh how much authorized work time you have remaining. Applying within the first three months of your OPT gives employers a full year before they need to consider an H-1B petition, which meaningfully reduces their hesitation about hiring you.
Lead with your STEM extension eligibility
If your degree is in statistics, data science, or a related STEM field, you qualify for a 24-month OPT extension. Mentioning this in your cover letter gives employers 29 total months of runway, which often covers a full H-1B lottery cycle and removes a major objection.
Emphasize platform and tool proficiency upfront
Customer Insights Analyst roles commonly require SQL, Tableau, SPSS, or survey platforms like Qualtrics. Listing these prominently signals immediate productivity. Employers sponsoring OPT students want confidence you can contribute from day one without a steep onboarding curve.
Build relationships with research and analytics managers directly
Sponsorship decisions often come from hiring managers, not HR. Connecting with insights leads and research directors at target companies before a role opens puts you on their radar early. A warm introduction significantly increases the likelihood a team will consider sponsoring your visa.
Customer Insights Analyst OPT: Frequently Asked Questions
Do Customer Insights Analyst roles qualify as specialty occupations for OPT and H-1B purposes?
Yes. Customer Insights Analyst positions typically require a bachelor's degree in market research, statistics, economics, psychology, or a related field, which meets the specialty occupation standard. USCIS has approved H-1B petitions for this role consistently when the position description ties specific degree requirements to the job duties. A generic job posting that says 'any bachelor's degree accepted' can weaken a petition, so look for roles with clear field-specific requirements.
Can I work as a Customer Insights Analyst on OPT while waiting for my H-1B to be processed?
Yes, as long as your OPT employment authorization is still valid and your employer filed your H-1B petition before your OPT expired. If you're covered by cap-gap, your work authorization extends automatically while the petition is pending. STEM OPT extension holders have more buffer here since the 24-month extension can bridge through an H-1B lottery cycle. Confirm your I-94 end date and cap-gap status with your DSO before your OPT expires.
What types of employers hire Customer Insights Analysts and are willing to sponsor OPT students?
Consumer goods companies, retail chains, market research firms, financial services companies, and large technology platforms regularly hire Customer Insights Analysts and have established visa sponsorship infrastructure. Companies with dedicated people analytics or consumer research teams are your best targets. You can browse Customer Insights Analyst roles filtered by sponsorship willingness on Migrate Mate, which focuses specifically on employers open to hiring F-1 OPT candidates.
Does my degree field affect whether I qualify for OPT as a Customer Insights Analyst?
Your OPT must be directly related to your degree field. If your degree is in statistics, data science, marketing analytics, psychology, or economics, you're in a strong position since those fields map directly to customer insights work. A degree in an unrelated field, such as hospitality or fine arts, would make it harder to establish the required connection between your studies and the role, and could create complications with your DSO authorization.
How does the STEM OPT extension apply to Customer Insights Analyst roles?
If your degree is in a STEM-designated field such as statistics, applied mathematics, data science, or computer science, you may qualify for a 24-month STEM OPT extension after your initial 12 months. This extends your total work authorization to 29 months. To use it, your employer must be enrolled in E-Verify and you must file the extension at least 90 days before your current OPT expires. Many customer insights roles at larger companies qualify because of the quantitative nature of the work.