Customer Insights Analyst Jobs for OPT Students
Customer Insights Analyst roles sit squarely within specialty occupation territory, making them a strong fit for F-1 OPT work authorization. Most positions require a degree in market research, statistics, or a related field. Your 12-month OPT window (29 months with a STEM extension) gives you real runway to build experience and secure H-1B sponsorship.
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About The Team
The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions. The UX Research & Digital Voice of Customer team is a key contributor in helping shape PetSmart’s future-state digital experiences for both pet parents and PetSmart associates. We are a data-driven team that continuously strives to uncover experience opportunities to aid our pet parents in caring for their beloved pets whether that is making a purchase online, starting a new Autoship, downloading the app for the first time, or booking a Pet Services appointment.
About the Location
Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About The Job
We are looking for a customer-obsessed Digital Voice of Customer Analyst to join our growing team. This position will report into the Sr. Manager UX Research & Digital Voice of Customer. You would be the first dedicated voice of customer analyst to join the UX Research & Digital Voice of customer team and will work closely with your manager and collaborate with UX Researchers and other members of the UX Team. You will also work cross-functionally with other key partners in Product, Technology, Customer Care, Store and Services. You will help champion the digital VoC strategy and encourage positive change for our customers. Responsibilities will include but are not limited to:
- Monitor and analyze customer feedback across digital touchpoints (web & mobile app)
- Synthesize qualitative and quantitative trends and translate into clear insights & recommendations
- Produce recurring monthly and quarterly Digital VoC reports, including KPI tracking, trend analysis, and storytelling to effectively communicate impact on the customer experience
- Respond to ad-hoc requests from cross-functional partners
- Build dashboards and visualizations
- Collaborate with key partners and teams such as: UX Research, UI designers, In-Store Experience, Customer Care, Product, Technology, and Business teams
- Continuously refine Digital Voice of Customer processes, frameworks, and reporting methodologies
Requirements
- 2-4 years of experience in a UX analyst, CX analyst, data analyst, or related role with knowledge/experience in User Experience
- Proven ability to translate qualitative and quantitative data into actionable insights
- Ability to think beyond surface-level data to understand the “why”
- Experience with customer feedback tools such as Medallia, Qualtrics, etc.
- Comfortable creating presentations and speaking with various audiences including executive leadership
- Strong collaboration & communication skills
Additional Job Considerations
- This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
- Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
- On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
- This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.
About The Culture
At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
- Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
- On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
- “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
- “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
- “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
- Paid Volunteer Opportunities to spend time doing good for causes close to heart
- Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

About The Team
The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions. The UX Research & Digital Voice of Customer team is a key contributor in helping shape PetSmart’s future-state digital experiences for both pet parents and PetSmart associates. We are a data-driven team that continuously strives to uncover experience opportunities to aid our pet parents in caring for their beloved pets whether that is making a purchase online, starting a new Autoship, downloading the app for the first time, or booking a Pet Services appointment.
About the Location
Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About The Job
We are looking for a customer-obsessed Digital Voice of Customer Analyst to join our growing team. This position will report into the Sr. Manager UX Research & Digital Voice of Customer. You would be the first dedicated voice of customer analyst to join the UX Research & Digital Voice of customer team and will work closely with your manager and collaborate with UX Researchers and other members of the UX Team. You will also work cross-functionally with other key partners in Product, Technology, Customer Care, Store and Services. You will help champion the digital VoC strategy and encourage positive change for our customers. Responsibilities will include but are not limited to:
- Monitor and analyze customer feedback across digital touchpoints (web & mobile app)
- Synthesize qualitative and quantitative trends and translate into clear insights & recommendations
- Produce recurring monthly and quarterly Digital VoC reports, including KPI tracking, trend analysis, and storytelling to effectively communicate impact on the customer experience
- Respond to ad-hoc requests from cross-functional partners
- Build dashboards and visualizations
- Collaborate with key partners and teams such as: UX Research, UI designers, In-Store Experience, Customer Care, Product, Technology, and Business teams
- Continuously refine Digital Voice of Customer processes, frameworks, and reporting methodologies
Requirements
- 2-4 years of experience in a UX analyst, CX analyst, data analyst, or related role with knowledge/experience in User Experience
- Proven ability to translate qualitative and quantitative data into actionable insights
- Ability to think beyond surface-level data to understand the “why”
- Experience with customer feedback tools such as Medallia, Qualtrics, etc.
- Comfortable creating presentations and speaking with various audiences including executive leadership
- Strong collaboration & communication skills
Additional Job Considerations
- This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
- Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
- On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
- This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.
About The Culture
At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
- Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
- On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
- “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
- “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
- “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
- Paid Volunteer Opportunities to spend time doing good for causes close to heart
- Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
How to Get Visa Sponsorship as a Customer Insights Analyst
Target companies with established research functions
Large consumer brands, retail companies, and market research firms run dedicated insights teams and sponsor visas regularly. Smaller companies often lack the infrastructure to support OPT students through the H-1B process. Focus your search where sponsorship is already standard practice.
Quantify your analytical impact on your resume
Hiring managers for insights roles want to see numbers. Did your analysis influence a product decision or increase survey response rates? Specific results signal you can translate data into business value, which is exactly what justifies sponsorship investment from an employer's perspective.
Lead with your STEM extension eligibility
If your degree is in statistics, data science, or a related STEM field, you qualify for a 24-month OPT extension. Mentioning this in your cover letter gives employers 29 total months of runway, which often covers a full H-1B lottery cycle and removes a major objection.
Emphasize platform and tool proficiency upfront
Customer Insights Analyst roles commonly require SQL, Tableau, SPSS, or survey platforms like Qualtrics. Listing these prominently signals immediate productivity. Employers sponsoring OPT students want confidence you can contribute from day one without a steep onboarding curve.
Build relationships with research and analytics managers directly
Sponsorship decisions often come from hiring managers, not HR. Connecting with insights leads and research directors at target companies before a role opens puts you on their radar early. A warm introduction significantly increases the likelihood a team will consider sponsoring your visa.
Customer Insights Analyst jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Do Customer Insights Analyst roles qualify as specialty occupations for OPT and H-1B purposes?
Yes. Customer Insights Analyst positions typically require a bachelor's degree in market research, statistics, economics, psychology, or a related field, which meets the specialty occupation standard. USCIS has approved H-1B petitions for this role consistently when the position description ties specific degree requirements to the job duties. A generic job posting that says 'any bachelor's degree accepted' can weaken a petition, so look for roles with clear field-specific requirements.
Can I work as a Customer Insights Analyst on OPT while waiting for my H-1B to be processed?
Yes, as long as your OPT employment authorization is still valid and your employer filed your H-1B petition before your OPT expired. If you're covered by cap-gap, your work authorization extends automatically while the petition is pending. STEM OPT extension holders have more buffer here since the 24-month extension can bridge through an H-1B lottery cycle. Confirm your I-94 end date and cap-gap status with your DSO before your OPT expires.
What types of employers hire Customer Insights Analysts and are willing to sponsor OPT students?
Consumer goods companies, retail chains, market research firms, financial services companies, and large technology platforms regularly hire Customer Insights Analysts and have established visa sponsorship infrastructure. Companies with dedicated people analytics or consumer research teams are your best targets. You can browse Customer Insights Analyst roles filtered by sponsorship willingness on Migrate Mate, which focuses specifically on employers open to hiring F-1 OPT candidates.
Does my degree field affect whether I qualify for OPT as a Customer Insights Analyst?
Your OPT must be directly related to your degree field. If your degree is in statistics, data science, marketing analytics, psychology, or economics, you're in a strong position since those fields map directly to customer insights work. A degree in an unrelated field, such as hospitality or fine arts, would make it harder to establish the required connection between your studies and the role, and could create complications with your DSO authorization.
How does the STEM OPT extension apply to Customer Insights Analyst roles?
If your degree is in a STEM-designated field such as statistics, applied mathematics, data science, or computer science, you may qualify for a 24-month STEM OPT extension after your initial 12 months. This extends your total work authorization to 29 months. To use it, your employer must be enrolled in E-Verify and you must file the extension at least 90 days before your current OPT expires. Many customer insights roles at larger companies qualify because of the quantitative nature of the work.
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