Digital Content Strategist Jobs for OPT Students
Digital Content Strategist roles are a strong fit for F-1 OPT students with degrees in marketing, communications, journalism, or a related field. Your 12-month OPT window (or 24-month STEM extension if eligible) gives you enough runway to secure H-1B sponsorship at an employer that values content-led growth.
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Get Access To All JobsINTRODUCTION
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.
JOB DESCRIPTION
As a valued colleague on our Creative Studios team, the Digital Content Strategist leads the strategy, writing, governance, and optimization of content across all digital channels, including websites, email, mobile experiences, digital products, content hubs, marketing automation platforms, and emerging AI-driven experiences. The ideal candidate is a storyteller who can develop compelling content while ensuring it’s aligned with business needs, brand, SEO/SEM requirements, accessibility standards, channel best practices, and measurable business outcomes. The strategist also builds and manages digital content systems (taxonomy, metadata, workflows), partners with cross-functional teams to elevate content quality and performance, establishes and ensures content governance and efficiency best practices, and serves as a connective tissue between content creators, channel owners, product teams, UX, SEO/AEO, analytics, personalization, and digital marketing and technology teams. They champion content excellence, operational efficiency, and data-driven optimization across the full digital ecosystem.
THE IMPACT YOU WILL MAKE
Responsibilities
The Digital Content Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:
Content strategy and development:
- Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.
- Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.
- Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.
- Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.
- Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.
Content governance and optimization:
- Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).
- Audit digital content experiences to improve engagement, discoverability, and conversion.
- Collaborate with digital teams to test and optimize content across channels and journeys.
Metadata and taxonomy:
- Build and maintain metadata models and tagging frameworks across all content types.
- Align metadata with SEO/GEO/AEO, paid SEM, audience segments, personas, journey stages, and campaign architecture.
- Support content reuse and modular content assembly across systems (CMS, DAM, MAP, etc.).
Publishing and execution:
- Publish, update, and manage content across CMS/WCM, DAM, and marketing automation platforms.
- Support translation and localization workflows across digital channels.
- Manage digital asset strategy (tiering, reuse criteria, localization rules) across the full digital estate.
THE EXPERIENCE YOU BRING TO THE TEAM
Minimum Required Experiences
- 4 years of professional experience in digital content strategy, content creation, and technical writing.
- Bachelor’s degree.
- Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences.
- Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers.
- Familiarity with digital accessibility standards and content management systems.
- Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.
Desired Experiences
- Bachelor’s degree in marketing, English, journalism, liberal arts, media, communications, advertising, or writing and/or advanced degree preferred.
- 5-10 years of professional experience in digital content strategy, content creation, and technical writing.
- Experience in the financial services, mortgages, or real estate industry.
- Experience contributing to website build, migration, or refresh projects.
- Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces.
- Experience conducting website content audits, inventories, and taxonomy/metadata development.
COMPENSATION
- Target Pay Range: $96,000 - $124,000 a year
QUALIFICATIONS
Education: Bachelor's Level Degree (Required)
The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.
Requisition Compensation
96000 to 124000
INTRODUCTION
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.
JOB DESCRIPTION
As a valued colleague on our Creative Studios team, the Digital Content Strategist leads the strategy, writing, governance, and optimization of content across all digital channels, including websites, email, mobile experiences, digital products, content hubs, marketing automation platforms, and emerging AI-driven experiences. The ideal candidate is a storyteller who can develop compelling content while ensuring it’s aligned with business needs, brand, SEO/SEM requirements, accessibility standards, channel best practices, and measurable business outcomes. The strategist also builds and manages digital content systems (taxonomy, metadata, workflows), partners with cross-functional teams to elevate content quality and performance, establishes and ensures content governance and efficiency best practices, and serves as a connective tissue between content creators, channel owners, product teams, UX, SEO/AEO, analytics, personalization, and digital marketing and technology teams. They champion content excellence, operational efficiency, and data-driven optimization across the full digital ecosystem.
THE IMPACT YOU WILL MAKE
Responsibilities
The Digital Content Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:
Content strategy and development:
- Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.
- Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.
- Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.
- Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.
- Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.
Content governance and optimization:
- Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).
- Audit digital content experiences to improve engagement, discoverability, and conversion.
- Collaborate with digital teams to test and optimize content across channels and journeys.
Metadata and taxonomy:
- Build and maintain metadata models and tagging frameworks across all content types.
- Align metadata with SEO/GEO/AEO, paid SEM, audience segments, personas, journey stages, and campaign architecture.
- Support content reuse and modular content assembly across systems (CMS, DAM, MAP, etc.).
Publishing and execution:
- Publish, update, and manage content across CMS/WCM, DAM, and marketing automation platforms.
- Support translation and localization workflows across digital channels.
- Manage digital asset strategy (tiering, reuse criteria, localization rules) across the full digital estate.
THE EXPERIENCE YOU BRING TO THE TEAM
Minimum Required Experiences
- 4 years of professional experience in digital content strategy, content creation, and technical writing.
- Bachelor’s degree.
- Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences.
- Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers.
- Familiarity with digital accessibility standards and content management systems.
- Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.
Desired Experiences
- Bachelor’s degree in marketing, English, journalism, liberal arts, media, communications, advertising, or writing and/or advanced degree preferred.
- 5-10 years of professional experience in digital content strategy, content creation, and technical writing.
- Experience in the financial services, mortgages, or real estate industry.
- Experience contributing to website build, migration, or refresh projects.
- Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces.
- Experience conducting website content audits, inventories, and taxonomy/metadata development.
COMPENSATION
- Target Pay Range: $96,000 - $124,000 a year
QUALIFICATIONS
Education: Bachelor's Level Degree (Required)
The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.
Requisition Compensation
96000 to 124000
How to Get Visa Sponsorship in Digital Content Strategist
Frame your degree as a direct qualification
Digital Content Strategist roles qualify as specialty occupations when a bachelor's degree in marketing, communications, or journalism is required. Make sure your resume explicitly connects your degree field to the responsibilities listed in the job description.
Build a portfolio that demonstrates measurable impact
Sponsoring employers need to justify the visa cost internally. A portfolio showing content that drove organic traffic growth, lead generation, or revenue gives hiring managers concrete data to make that case to leadership.
Use your STEM OPT extension if your degree qualifies
Marketing analytics, UX content strategy, and digital media programs at STEM-designated schools may qualify for the 24-month extension. Verify your program's Classification of Instructional Programs code with your DSO before assuming you're eligible.
Apply to mid-size companies, not just large ones
Mid-size companies with 50 to 500 employees often have lean content teams where your contribution is highly visible. That visibility accelerates sponsorship decisions compared to large organizations where content roles can be easier to deprioritize.
Digital Content Strategist jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does a Digital Content Strategist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters. USCIS looks for roles that normally require a bachelor's degree in a specific field, such as marketing, communications, or journalism. A content strategist role that lists a degree as preferred rather than required is weaker ground. Review the job posting carefully and discuss the language with an immigration attorney before your employer files.
Can I work as a Digital Content Strategist on OPT if my degree is in a non-marketing field?
Yes, if you can demonstrate a direct relationship between your degree and the role. OPT requires that your job be related to your field of study, but that connection doesn't have to be obvious. A computer science graduate working in content strategy with a focus on SEO or analytics can make a credible case. Your DSO can help you document the connection.
Where can I find Digital Content Strategist jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers open to visa sponsorship. Rather than sorting through general job boards and guessing which employers will work with OPT, you can browse roles on Migrate Mate that are already flagged as sponsorship-friendly for international candidates.
Can I do freelance or contract content strategy work while on OPT?
Self-employment on OPT is permitted, but with conditions. You must be working in your field of study, and you cannot simply be providing general freelance services without a structured business purpose. USCIS and your DSO will want evidence that the self-employment constitutes a legitimate position related to your degree. Contract work through a staffing agency on a W-2 basis is a cleaner arrangement during OPT.
What happens to my OPT authorization if my Digital Content Strategist job ends?
You enter a 60-day grace period when your employment ends during OPT. You can use that time to find a new position in your field, transfer to a different immigration status, or prepare to depart the U.S. Unemployment during OPT also counts against your 90-day unemployment limit, so tracking your dates carefully from the day your job ends is important.
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