OPT Product Lifecycle Management Jobs
Product Lifecycle Management jobs are a strong fit for F-1 OPT students with engineering, supply chain, or systems backgrounds. Most roles qualify as STEM OPT extensions, giving you up to 36 months of work authorization. Demand is steady across manufacturing, aerospace, automotive, and enterprise software companies that actively sponsor visas.
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Get Access To All JobsLifecycle Marketing Manager
Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.
The Big Picture
As our Lifecycle Marketing Manager, you'll help drive customer engagement and retention by developing and executing personalized lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels. You'll own the end-to-end execution of campaigns, leveraging customer insights, segmentation, and automation to create meaningful experiences that strengthen customer relationships and support business growth across brands.
Working closely with Marketing, Product, Analytics, Creative, and Technology teams, you'll optimize customer journeys, test new ideas, and use data-driven insights to continuously improve campaign performance and customer lifetime value.
Location: This position will work onsite from our Corporate Office in Sandy Springs, GA, Monday–Friday.
What That Looks Like Day to Day:
- Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
- Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
- Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
- Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
- Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
- Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
- Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
- Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
- Maintain strong data quality and troubleshoot campaign or platform issues as needed.
- Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
- Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.
What You Bring:
- 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
- Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting.
- Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.
- Working knowledge of CRM systems, customer data, and marketing technology integrations.
How You Work:
- You are highly organized and excel at managing multiple campaigns simultaneously.
- You enjoy using data to solve problems and identify opportunities for improvement.
- You collaborate effectively across teams and build strong working relationships.
- You are proactive, curious, and continuously look for ways to improve the customer experience.
- You balance creativity with analytical thinking to deliver measurable business results.
- You thrive in a fast-paced environment and adapt quickly to changing priorities.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.
Lifecycle Marketing Manager
Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.
The Big Picture
As our Lifecycle Marketing Manager, you'll help drive customer engagement and retention by developing and executing personalized lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels. You'll own the end-to-end execution of campaigns, leveraging customer insights, segmentation, and automation to create meaningful experiences that strengthen customer relationships and support business growth across brands.
Working closely with Marketing, Product, Analytics, Creative, and Technology teams, you'll optimize customer journeys, test new ideas, and use data-driven insights to continuously improve campaign performance and customer lifetime value.
Location: This position will work onsite from our Corporate Office in Sandy Springs, GA, Monday–Friday.
What That Looks Like Day to Day:
- Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
- Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
- Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
- Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
- Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
- Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
- Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
- Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
- Maintain strong data quality and troubleshoot campaign or platform issues as needed.
- Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
- Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.
What You Bring:
- 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
- Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting.
- Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.
- Working knowledge of CRM systems, customer data, and marketing technology integrations.
How You Work:
- You are highly organized and excel at managing multiple campaigns simultaneously.
- You enjoy using data to solve problems and identify opportunities for improvement.
- You collaborate effectively across teams and build strong working relationships.
- You are proactive, curious, and continuously look for ways to improve the customer experience.
- You balance creativity with analytical thinking to deliver measurable business results.
- You thrive in a fast-paced environment and adapt quickly to changing priorities.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.
See all 44+ OPT Product Lifecycle Management Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Product Lifecycle Management Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Product Lifecycle Management
Target industries with complex product development cycles
Aerospace, automotive, medical devices, and industrial manufacturing rely heavily on PLM systems. These industries hire PLM specialists regularly and have established visa sponsorship infrastructure, making them more receptive to OPT candidates than smaller firms.
Highlight your PLM software proficiency upfront
Employers hiring for PLM roles prioritize candidates with hands-on experience in Siemens Teamcenter, PTC Windchill, or Dassault Systemes ENOVIA. List specific tools prominently on your resume to pass initial screening filters before sponsorship even comes up.
Connect your degree to the role directly
PLM positions typically qualify as specialty occupations for H-1B visa and OPT STEM extension purposes. Degrees in mechanical engineering, industrial engineering, or systems engineering align most clearly. Make that connection explicit in your cover letter and interviews.
Apply before your OPT start date when possible
PLM roles involve onboarding into complex product data systems, which takes time. Applying early gives employers runway to complete OPT verification and start onboarding without gaps, which reduces friction around your authorization timeline.
Emphasize cross-functional experience in your application
PLM roles sit at the intersection of engineering, operations, and IT. Candidates who can show experience collaborating across departments are more valuable, which strengthens your overall case and offsets any hesitation employers have about sponsoring OPT candidates.
Use Migrate Mate to find employers who already sponsor
Browsing PLM jobs on Migrate Mate filters for employers with verified sponsorship history. This saves significant time and avoids applying to companies that screen out OPT candidates before interviews, which is a common and frustrating experience in this field.
Product Lifecycle Management OPT: Frequently Asked Questions
Do Product Lifecycle Management jobs qualify for the STEM OPT extension?
Most PLM roles qualify for the 24-month STEM OPT extension because they fall under STEM-designated degree fields like mechanical engineering, industrial engineering, systems engineering, or computer science. Your employer must be enrolled in E-Verify and agree to a formal training plan. Confirm your specific degree's CIP code with your DSO to verify eligibility before accepting an offer.
What visa is most commonly used to sponsor PLM professionals after OPT?
The H-1B is the most common long-term visa for PLM roles because these positions consistently meet the specialty occupation standard, requiring at minimum a bachelor's degree in a specific technical field. Some employers in manufacturing and aerospace also sponsor TN visas for Canadian and Mexican nationals. OPT gives you up to 36 months to clear the H-1B lottery if your degree qualifies for STEM extension.
Which industries hire the most PLM professionals who sponsor OPT students?
Aerospace and defense companies like Boeing and Lockheed Martin, automotive manufacturers, medical device firms, and enterprise software companies that build or implement PLM platforms are the heaviest hirers. These industries manage long product development cycles and depend on structured PLM workflows, which creates consistent demand for specialists and an established process for sponsoring work authorization.
How can I find PLM jobs that are open to OPT candidates?
The most efficient approach is to search on Migrate Mate, which surfaces PLM roles from employers with documented sponsorship history. This filters out companies that routinely decline OPT applicants and lets you focus your effort on employers who are already set up to hire international students. Generic job searches waste time on postings that disqualify OPT candidates at the screening stage.
What should I include on my resume to improve my chances of getting a PLM job on OPT?
Lead with your PLM software experience, specifically naming platforms like Teamcenter, Windchill, or ENOVIA along with any ERP integrations. Follow with your degree field and a brief note that you're eligible for STEM OPT with 36 months of work authorization. Quantify any impact from internships or projects, such as cycle time reductions or data migration scope. Mentioning STEM OPT eligibility removes uncertainty for hiring managers early in the process.