OPT Social Media Content Jobs

Job Title:

LinkedIn Content & Social Media Coordinator

Location:

Remote (U.S. based)

FLSA Classification

Exempt

Job Description:

The LinkedIn Content & Social Media Coordinator will be responsible for developing, coordinating, publishing, and monitoring LinkedIn content that supports OEI’s brand awareness, business development, recruiting, and team member engagement objectives. This position will work with internal teams to identify compelling stories, gather project and team member content, maintain a consistent publishing schedule, and track social media performance.

This role reports to the Marketing Manager.

Essential Functions

LinkedIn Content Creation and Publishing:

• Develop, write, edit, and publish engaging LinkedIn posts that reflect OEI’s brand, services, expertise, and company culture.
• Create content highlighting engineering projects, technical capabilities, team member achievements, company milestones, industry events, community involvement, and organizational announcements.
• Translate technical information provided by subject matter experts into clear, accessible content for professional audiences.
• Develop engaging captions, headlines, calls to action, and supporting copy tailored to LinkedIn.
• Coordinate the creation and use of supporting visuals, including photographs, graphics, short-form videos, and team member-generated content.
• Maintain a LinkedIn content calendar to ensure a consistent and timely publishing schedule.
• Coordinate content review and approval with the Marketing Manager and appropriate internal stakeholders before publication.

Team Member and Project Storytelling:

• Collaborate with team members, project teams, business development, recruiting, and leadership to identify opportunities for content.
• Gather project highlights, employee stories, career milestones, professional accomplishments, and other content that demonstrates OEI’s expertise and workplace culture.
• Develop content that showcases OEI’s technical professionals, projects, services, and contributions to the industries and communities it serves.
• Support team member advocacy initiatives that encourage team members to engage with and share approved company content.
• Coordinate with recruiting to highlight career opportunities, team member experiences, internships, and other employment-branding initiatives.
• Obtain appropriate approvals and verify information before publishing team member photographs, project details, or other potentially sensitive content.

Social Media Engagement and Brand Management:

• Monitor OEI’s LinkedIn presence and review comments, reactions, shares, mentions, and other engagement activity.
• Help maintain a professional, consistent, and recognizable brand voice across published content.
• Identify opportunities to participate in relevant industry conversations and increase visibility among clients, prospective team members, industry professionals, and other target audiences.
• Coordinate responses to routine social media interactions in accordance with established company guidelines, escalating sensitive questions or issues to the Marketing Manager.
• Monitor relevant industry developments, company news, and social media trends to identify potential content opportunities.
• Ensure published content follows company branding, communication standards, confidentiality requirements, and applicable platform guidelines.

Analytics and Performance Reporting:

• Monitor LinkedIn analytics and track key performance indicators (KPIs), including impressions, engagement rate, reactions, comments, shares, follower growth, and link clicks, where available.
• Prepare regular reports summarizing content performance, audience engagement, and progress toward established social media objectives.
• Identify high-performing content and patterns in audience engagement to inform future content recommendations.
• Evaluate the performance of different content formats and topics, including team member spotlights, project highlights, company news, and recruiting-related posts.
• Recommend practical adjustments to content, timing, and publishing frequency based on performance data.
• Maintain organized records of published content, campaign results, and social media reporting.

Content Planning and Collaboration:

• Work with the Marketing Manager to align LinkedIn content with approved marketing priorities, business development initiatives, recruiting needs, and company announcements.
• Coordinate with internal stakeholders to obtain accurate information, photographs, project updates, and approvals in a timely manner.
• Maintain an organized library of approved social media content, photographs, graphics, and related materials.
• Assist with special social media initiatives and campaigns as assigned by the Marketing Manager.
• Explore appropriate uses of artificial intelligence (AI) and social media tools to improve content development, scheduling, and reporting efficiency while maintaining accuracy and OEI’s brand voice.

Other Duties

Please note that this job posting does not list all duties and responsibilities that are required of this job. Duties and responsibilities may change at any time with or without notice.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field, or an equivalent combination of education and relevant experience.
• Approximately 2–4 years of experience creating professional social media content, managing social media accounts, or supporting digital communications.
• Strong writing, editing, proofreading, and storytelling skills is required.
• Demonstrated familiarity with LinkedIn and professional social media best practices.
• Experience coordinating content calendars, publishing schedules, and content approvals.
• Ability to adapt writing style for different audiences while maintaining a consistent brand voice.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments and deadlines.
• Ability to collaborate with technical and nontechnical colleagues to gather information and develop accurate content.
• Proficiency with Microsoft Office applications and familiarity with social media scheduling or analytics tools.

Preferred Qualifications:

• Experience managing a corporate LinkedIn page or supporting a business-to-business (B2B) organization’s social media presence.
• Experience in engineering, energy, utilities, infrastructure, technical services, or another professional services industry.
• Familiarity with LinkedIn analytics and social media performance reporting.
• Experience creating graphics or short-form videos using tools such as Canva or Adobe Creative Cloud.
• Experience supporting employer branding, employee advocacy, or recruiting-related social media initiatives.
• Familiarity with AI-enabled content creation tools and social media management platforms.

Location Note:

This is a remote position. Compensation is based on market data and internal equity and may vary depending on the candidate’s location.

Salary Range:

$75,000 to $95,000 annually (based on experience, qualifications, and location)

Benefits:

A commitment to excellence and hard work will be rewarded with a competitive salary, career advancement opportunities, and a comprehensive benefits package designed to support your health, financial security, and work-life balance. Our benefits include medical, dental, vision, and prescription drug coverage; a 401(k)-retirement savings plan; and supplemental insurance options. We also provide company-paid life and AD&D insurance, company-paid short-term disability coverage, company-paid maternity and bonding leave, and a generous paid time off program to ensure you have the support and flexibility you need both professionally and personally.

About Orbital:

Powered by People, Driven by Solutions

Since 1969, Orbital has been specializing in project development, project execution and asset management for the heavy industrial sectors and utilities. Our regional offices, hands-on mentality, and world-wide integrated teams provide an ability to leverage subject matter experts and industry best-practices wherever a project may lie geographically. Our focus steadfastly remains on finding and delivering the best solution, regardless of where that team sits across our organization. At Orbital, our power is our people.

Equal Opportunity Statement:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.