OPT Social Media Strategy Jobs
Social media strategy roles qualify for OPT work authorization, including the 24-month STEM extension if your degree is in a qualifying field like marketing analytics or information systems. Most positions are full-time and employer-sponsored, making them a strong fit for F-1 students building a U.S. career in digital marketing.
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Graham School Marketing & Student Recruitment
About the Department
The Graham School is a one-of-a-kind intellectual community that brings the best of the University of Chicago to lifelong learners who are seeking discovery and discernment. Through an array of distinctive programs and courses in the Great Books, the liberal arts, and advanced leadership, we welcome learners who seek to deepen their understanding of the world and lead examined lives of purpose.
Job Summary
The Graham School seeks an Assistant Director, Content and Social Media Strategy to amplify and coordinate messaging across platforms. This position designs and develops marketing plans for a department, program, product or business with moderate guidance and direction from others. Coordinates and evaluates the production of marketing communication and research programs, using existing procedures to solve routine problems that may arise.
Responsibilities
- Develops and oversees the Graham School content strategy and ongoing editorial calendar to ensure blog content aligns with the guiding marketing and communications plan and meets the needs of learners.
- Establishes a content style guide for the Graham School, in alignment with the UChicago brand.
- Liaise with others in the Graham School to identify content opportunities. Conducts interviews and research to develop thorough content and creative briefs for freelancer and agency partners.
- Produces high-quality, engaging content including articles, videos, infographics, and other multimedia formats.
- Works with freelance writers and the SEO agency to develop blog content that meets the needs of learners, aligns with Graham voice and tone, and is optimized for search engine results.
- Conducts interviews of students and donors, and draft articles highlighting their experiences.
- Refreshes ageing blog content to maintain relevance for organic search engine rankings.
- Performs content audits and leverages Google Analytics to assess content performance.
- Conducts content gap analyses to determine additional content needs.
- Ensures consistency across all content, including websites, social media channels and other promotional assets.
- Supports the development and owns the execution of the Graham School social media strategy while giving consideration to competitor programs, platform relevance, messaging, and audience identification.
- Identifies key social media platforms for the brand and tailors content for each platform.
- Generates, edits, publishes and shares content (text, images, video) to build meaningful connections and awareness of Graham’s program and course offerings.
- Oversees community management; engages thoughtfully with current and prospective students on social channels, bring forward information and perspectives that help build brand value and spark thoughtful dialog.
- Implements strategies to encourage user-generated content and user participation.
- Manages content calendar and publishing schedules to ensure timely delivery of content.
- Attends virtual and in person events to capture pictures and other information to promote across social platforms.
- Sets KPIs for social campaigns and reports regularly on their effectiveness utilizing engagement data.
- Posts new content to the Graham School’s Wordpress websites, including blog posts, webinar recordings, and event registration pages.
- Collaborates with agencies on specialized website and design requests.
- Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
- Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
- Bachelor's degree in marketing, communications, or related field.
Experience:
- Proven experience in content creation and social media management.
Technical Skills or Knowledge:
- Strong writing and editing skills to create engaging content.
- Proficiency in Google Analytics, Wordpress, Hootsuite, Canva, and Active Campaign is strongly preferred.
Preferred Competencies
- Excellent communication and interpersonal skills.
- Detail-oriented with a focus on quality and accuracy.
Application Documents
- Resume/CV (required)
- Cover Letter (preferred)
The University of Chicago uses AI-assisted tools to streamline and augment some recruitment processes; however, AI is not used to make hiring decisions.
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$63,750.00 - $82,500.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
Department
Graham School Marketing & Student Recruitment
About the Department
The Graham School is a one-of-a-kind intellectual community that brings the best of the University of Chicago to lifelong learners who are seeking discovery and discernment. Through an array of distinctive programs and courses in the Great Books, the liberal arts, and advanced leadership, we welcome learners who seek to deepen their understanding of the world and lead examined lives of purpose.
Job Summary
The Graham School seeks an Assistant Director, Content and Social Media Strategy to amplify and coordinate messaging across platforms. This position designs and develops marketing plans for a department, program, product or business with moderate guidance and direction from others. Coordinates and evaluates the production of marketing communication and research programs, using existing procedures to solve routine problems that may arise.
Responsibilities
- Develops and oversees the Graham School content strategy and ongoing editorial calendar to ensure blog content aligns with the guiding marketing and communications plan and meets the needs of learners.
- Establishes a content style guide for the Graham School, in alignment with the UChicago brand.
- Liaise with others in the Graham School to identify content opportunities. Conducts interviews and research to develop thorough content and creative briefs for freelancer and agency partners.
- Produces high-quality, engaging content including articles, videos, infographics, and other multimedia formats.
- Works with freelance writers and the SEO agency to develop blog content that meets the needs of learners, aligns with Graham voice and tone, and is optimized for search engine results.
- Conducts interviews of students and donors, and draft articles highlighting their experiences.
- Refreshes ageing blog content to maintain relevance for organic search engine rankings.
- Performs content audits and leverages Google Analytics to assess content performance.
- Conducts content gap analyses to determine additional content needs.
- Ensures consistency across all content, including websites, social media channels and other promotional assets.
- Supports the development and owns the execution of the Graham School social media strategy while giving consideration to competitor programs, platform relevance, messaging, and audience identification.
- Identifies key social media platforms for the brand and tailors content for each platform.
- Generates, edits, publishes and shares content (text, images, video) to build meaningful connections and awareness of Graham’s program and course offerings.
- Oversees community management; engages thoughtfully with current and prospective students on social channels, bring forward information and perspectives that help build brand value and spark thoughtful dialog.
- Implements strategies to encourage user-generated content and user participation.
- Manages content calendar and publishing schedules to ensure timely delivery of content.
- Attends virtual and in person events to capture pictures and other information to promote across social platforms.
- Sets KPIs for social campaigns and reports regularly on their effectiveness utilizing engagement data.
- Posts new content to the Graham School’s Wordpress websites, including blog posts, webinar recordings, and event registration pages.
- Collaborates with agencies on specialized website and design requests.
- Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
- Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
- Bachelor's degree in marketing, communications, or related field.
Experience:
- Proven experience in content creation and social media management.
Technical Skills or Knowledge:
- Strong writing and editing skills to create engaging content.
- Proficiency in Google Analytics, Wordpress, Hootsuite, Canva, and Active Campaign is strongly preferred.
Preferred Competencies
- Excellent communication and interpersonal skills.
- Detail-oriented with a focus on quality and accuracy.
Application Documents
- Resume/CV (required)
- Cover Letter (preferred)
The University of Chicago uses AI-assisted tools to streamline and augment some recruitment processes; however, AI is not used to make hiring decisions.
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$63,750.00 - $82,500.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
See all OPT Social Media Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Social Media Strategy Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Social Media Strategy
Target companies with established marketing teams
Mid-size and enterprise companies with dedicated social media or content departments are far more likely to sponsor OPT than early-stage startups. Look for roles where social strategy is a core function, not a side task assigned to a generalist.
Align your degree field with the role
Social media strategy roles can qualify for the 24-month STEM OPT extension if your degree is in marketing analytics, information systems, or a related STEM field. Confirm your CIP code with your DSO before applying to roles that require long-term authorization.
Build a portfolio of measurable results
Employers sponsoring OPT want evidence of impact. Document campaigns with concrete metrics: follower growth percentages, engagement rates, and conversion lifts. A results-driven portfolio significantly reduces friction for employers considering work authorization support.
Address OPT early and confidently
Bring up your OPT status before the final interview round. Briefly explain what OPT is, your authorization timeline, and that no government fees are required from the employer. Informed candidates reduce employer hesitation caused by unfamiliarity with F-1 work authorization.
Prioritize agencies and in-house brand teams
Social media agencies and in-house brand teams at consumer companies hire social strategists regularly and tend to have HR processes familiar with international candidates. These environments are more likely to have existing OPT sponsorship workflows already in place.
Use Migrate Mate to filter OPT-friendly employers
Not every job listing signals sponsorship willingness upfront. Migrate Mate surfaces social media strategy roles from employers with documented OPT and visa sponsorship history, helping you focus your applications on companies already open to hiring international candidates.
Social Media Strategy OPT: Frequently Asked Questions
Do social media strategy jobs qualify for OPT work authorization?
Yes, social media strategy roles qualify for OPT as long as the position is directly related to your field of study. Common qualifying degree fields include marketing, communications, business, and marketing analytics. Your DSO will confirm the connection between your degree and the role when authorizing your OPT employment.
Can I qualify for the 24-month STEM OPT extension in a social media strategy role?
It depends on your degree. If your undergraduate or graduate degree is in a STEM-designated field such as marketing research, information systems, or data analytics, you may qualify for the 24-month STEM OPT extension. Pure communications or liberal arts degrees typically do not qualify. Check your program's CIP code with your DSO to confirm eligibility before accepting a role.
What should I tell employers about OPT when applying for social media strategy positions?
Keep it straightforward: explain that OPT is a federal work authorization program for F-1 students, that it allows you to work full-time for any employer in your field of study, and that it requires no government fees from the employer. Mention your specific authorization end date and, if applicable, your STEM extension eligibility. Most employers unfamiliar with OPT respond well to a clear, confident explanation.
How do I find social media strategy jobs that are open to OPT candidates?
Most job postings do not explicitly state OPT sponsorship willingness, which makes filtering difficult on general job boards. Migrate Mate is built specifically for F-1 OPT students and surfaces social media strategy roles from employers with a track record of hiring international candidates, saving you from applying to positions where your status will be a barrier.
Can I work remotely as an OPT employee in a social media strategy role?
Yes, remote work is permitted on OPT. However, your employer must be a legitimate U.S.-based entity and the work must relate to your degree field. For STEM OPT, your employer must be E-Verify enrolled regardless of whether the role is remote or on-site. Keep documentation of your employment relationship, including your offer letter and job description, in case your DSO needs to verify your work authorization remains valid.