OPT Social Media Coordinator Jobs
Social Media Coordinator roles are a strong fit for OPT students with degrees in marketing, communications, or digital media. Most positions qualify as specialty occupations for H-1B visa sponsorship, and STEM OPT extensions may apply if your degree falls under a qualifying CIP code. CPT experience in content strategy or analytics strengthens your application significantly.
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Get Access To All JobsDepartment University Comms and Marketing-258000
Career Area Public Relations/Communications/Marketing
Posting Open Date 08/05/2026
Application Deadline 08/11/2026
Open Until Filled No
Position Type Permanent Staff (EHRA NF)
Working Title Social Media Manager
Appointment Type EHRA Non-Faculty
Position Number 20077757
Vacancy ID NF0009943
Full Time/Part Time Full-Time Permanent
FTE 1
Hours per week 40
Position Location North Carolina, US
Hiring Range $65,000-$75,000
Proposed Start Date 09/28/2026
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University’s senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina’s reputation.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The social media manager should have a bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.
Preferred Qualifications, Competencies, and Experience
- Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
- Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities.
- Experience with social media analytics, audience development, and performance measurement.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
- Understanding higher education, public affairs, media relations, and reputation management.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Department University Comms and Marketing-258000
Career Area Public Relations/Communications/Marketing
Posting Open Date 08/05/2026
Application Deadline 08/11/2026
Open Until Filled No
Position Type Permanent Staff (EHRA NF)
Working Title Social Media Manager
Appointment Type EHRA Non-Faculty
Position Number 20077757
Vacancy ID NF0009943
Full Time/Part Time Full-Time Permanent
FTE 1
Hours per week 40
Position Location North Carolina, US
Hiring Range $65,000-$75,000
Proposed Start Date 09/28/2026
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University’s senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina’s reputation.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The social media manager should have a bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.
Preferred Qualifications, Competencies, and Experience
- Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
- Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities.
- Experience with social media analytics, audience development, and performance measurement.
- Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
- Understanding higher education, public affairs, media relations, and reputation management.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
See all 1,037+ OPT Social Media Coordinator Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Social Media Coordinator
Target employers who already sponsor H-1B visas
Companies with a history of H-1B visa filings are far more likely to extend sponsorship after your OPT ends. Check employer profiles on Migrate Mate to identify which companies have sponsored international employees in marketing and communications roles before.
Position your role as a specialty occupation
Social Media Coordinator roles qualify for H-1B sponsorship when they require a specific bachelor's degree in marketing, communications, or a related field. Emphasize degree-specific skills like analytics, brand strategy, and content architecture in your resume and interviews.
Build a portfolio that shows measurable results
Quantified outcomes matter more than job titles when you're on OPT. Showcase campaigns you ran, engagement rate improvements, follower growth, and any paid social results. Hiring managers and immigration attorneys both look for evidence of specialized, degree-level work.
Start the sponsorship conversation early in the interview process
Bring up your OPT status and timeline before an offer is extended, not after. Employers need time to work with immigration counsel. Raising it early signals professionalism and filters out employers who won't sponsor before you invest time in the process.
Verify your STEM OPT eligibility with your DSO
Some marketing and communications degree programs qualify for a 24-month STEM OPT extension under qualifying CIP codes. Confirm your eligibility with your Designated School Official well before your initial OPT period ends, as the application window opens 90 days out.
Highlight platform-specific expertise and certifications
Certifications in paid social, content marketing, or analytics platforms demonstrate specialized knowledge that goes beyond general marketing. These credentials reinforce that your role requires degree-level expertise, which strengthens both your candidacy and any future sponsorship petition.
Social Media Coordinator OPT: Frequently Asked Questions
Can I work as a Social Media Coordinator on OPT?
Yes, Social Media Coordinator roles are generally a valid match for OPT students with degrees in marketing, communications, digital media, or a related field. The work must be directly related to your degree program. If your role involves content strategy, audience analytics, or brand management, it typically satisfies the OPT employment requirement under USCIS guidelines.
Does a Social Media Coordinator job qualify as a specialty occupation for H-1B sponsorship?
It depends on how the role is structured. If the position requires a specific bachelor's degree in marketing, communications, or a closely related field, it can qualify as a specialty occupation. Generalist roles where any degree is accepted are harder to sponsor. Roles that emphasize analytics, content strategy, SEO, or paid media are stronger candidates because they tie directly to a defined area of study.
How do I find Social Media Coordinator jobs that sponsor OPT or H-1B visas?
The most efficient approach is to focus on employers with a documented history of sponsoring international employees. Migrate Mate curates job listings specifically for F-1 OPT students and filters for employers open to sponsorship, so you're not wasting time applying to companies that won't consider international candidates. Look for mid-size to large companies in tech, media, and consumer brands, which sponsor more frequently than small agencies.
Does my Social Media Coordinator job need to be full-time to count toward OPT?
Standard OPT requires at least 20 hours of work per week to remain in valid status. Full-time is 40 hours and is what most employers expect. Part-time roles above 20 hours count, but you should confirm the arrangement in writing with your employer and report it accurately to your DSO through your SEVIS record to avoid status violations.
What happens if my Social Media Coordinator job ends before my OPT expires?
You have a cumulative 90-day unemployment allowance during standard OPT (and an additional 60 days if you're on a STEM extension). If you lose your job, begin searching immediately. Report the change to your DSO and update your SEVIS record. Exceeding the unemployment limit puts your status at risk, so prioritizing your job search from day one of unemployment is important.