Paid Media Manager Jobs for OPT Students
Paid Media Manager roles are actively sponsored by employers across adtech, e-commerce, and digital agencies. F-1 OPT students with hands-on experience in paid search, social advertising, or programmatic campaigns are competitive candidates. Your OPT period gives you up to 12 months of work authorization, with a 24-month STEM extension available if your degree qualifies.
See All Paid Media Manager JobsOverview
Showing 5 of 29+ Paid Media Manager jobs
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
See all 29+ Paid Media Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Manager roles.
Get Access To All JobsTitle: Paid Media Manager
Type: fulltime
Client: agency (fashion, beauty, lifestyle)
Location: NYC
Onsite: 4 days/week
As a Paid Media Manager, you will partner closely with cross functional strategists to lead and execute high performing digital marketing campaigns across search, social, and programmatic channels. This role has a strong performance marketing focus, with hands on ownership of Google Ads and Meta campaigns. You will play a key role in driving campaign success, mentoring a small team, and building trusted relationships. Strong communication, strategic thinking, and the ability to balance execution with leadership are essential to success in this role.
Key Responsibilities
- Manage and mentor a team of digital marketing buyers or strategists
- Lead the planning, execution, and optimization of SEM campaigns including Google Search, Shopping, and YouTube
- Oversee paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and other emerging channels
- Drive integrated digital marketing initiatives across search, social, display, and programmatic, ensuring alignment with performance objectives
- Maintain a hands on presence within platforms to understand performance at a granular level and drive measurable results
- Collaborate closely with internal teams and global counterparts, including North America based teams, to align on media strategy
- Analyze campaign and cross channel performance data to surface insights and optimization opportunities
- Continuously improve internal processes to increase efficiency, scalability, and team performance
- Stay current on digital marketing trends, platform updates, tools, and best practices
Requirements
- 3+ years of hands on experience managing paid search campaigns in Google Ads or Search Ads 360, including Shopping and YouTube
- Hands on experience managing paid social campaigns in Meta Ads Manager
- Proven track record of executing, optimizing, and scaling SEM and paid social campaigns
- Agency experience is strongly preferred
- Strong foundation in digital marketing across search, social, display, and programmatic channels
- Prior experience in a managerial or supervisory capacity
- Excellent communication and people leadership skills
- Strong analytical and strategic thinking with high attention to detail
- Familiarity with key marketing tools and platforms including Google Ads, Meta Ads Manager, and Google Analytics
- Bachelor’s degree in marketing, communications, or a related field
Title: Paid Media Manager
Type: fulltime
Client: agency (fashion, beauty, lifestyle)
Location: NYC
Onsite: 4 days/week
As a Paid Media Manager, you will partner closely with cross functional strategists to lead and execute high performing digital marketing campaigns across search, social, and programmatic channels. This role has a strong performance marketing focus, with hands on ownership of Google Ads and Meta campaigns. You will play a key role in driving campaign success, mentoring a small team, and building trusted relationships. Strong communication, strategic thinking, and the ability to balance execution with leadership are essential to success in this role.
Key Responsibilities
- Manage and mentor a team of digital marketing buyers or strategists
- Lead the planning, execution, and optimization of SEM campaigns including Google Search, Shopping, and YouTube
- Oversee paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and other emerging channels
- Drive integrated digital marketing initiatives across search, social, display, and programmatic, ensuring alignment with performance objectives
- Maintain a hands on presence within platforms to understand performance at a granular level and drive measurable results
- Collaborate closely with internal teams and global counterparts, including North America based teams, to align on media strategy
- Analyze campaign and cross channel performance data to surface insights and optimization opportunities
- Continuously improve internal processes to increase efficiency, scalability, and team performance
- Stay current on digital marketing trends, platform updates, tools, and best practices
Requirements
- 3+ years of hands on experience managing paid search campaigns in Google Ads or Search Ads 360, including Shopping and YouTube
- Hands on experience managing paid social campaigns in Meta Ads Manager
- Proven track record of executing, optimizing, and scaling SEM and paid social campaigns
- Agency experience is strongly preferred
- Strong foundation in digital marketing across search, social, display, and programmatic channels
- Prior experience in a managerial or supervisory capacity
- Excellent communication and people leadership skills
- Strong analytical and strategic thinking with high attention to detail
- Familiarity with key marketing tools and platforms including Google Ads, Meta Ads Manager, and Google Analytics
- Bachelor’s degree in marketing, communications, or a related field
How to Get Visa Sponsorship as a Paid Media Manager
Lead with platform certifications
Google Ads and Meta Blueprint certifications signal hands-on competency before an employer reviews your visa status. Hiring managers in paid media prioritize demonstrated platform skills, and certifications reduce perceived risk when evaluating OPT candidates.
Target employers with established OPT pipelines
Large digital agencies and e-commerce brands with in-house media teams have sponsored OPT students before. Search OFLC disclosure data to verify which employers have filed LCAs for marketing roles before investing time in any application.
Quantify campaign results in your resume
Paid media hiring decisions hinge on measurable outcomes. Include specific ROAS improvements, CPL reductions, or revenue figures from campaigns you managed. Numbers make your impact concrete and shift the conversation away from your visa timeline.
Emphasize STEM extension eligibility if applicable
If your degree is in a STEM-designated field such as information systems, marketing analytics, or computer science, make that clear. A potential 36 months of total work authorization meaningfully extends your value to employers considering OPT sponsorship.
Apply to roles that require analytical depth
Paid media roles blending data analysis, attribution modeling, or performance forecasting are harder to fill. These positions attract employers willing to work through visa logistics because the technical skill set narrows the qualified candidate pool significantly.
Paid Media Manager jobs are hiring across the US. Find yours.
Find Paid Media Manager JobsSee all 29+ Paid Media Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Manager roles.
Get Access To All JobsFrequently Asked Questions
Do Paid Media Manager employers typically sponsor OPT students?
Yes, particularly at digital agencies, e-commerce companies, and adtech firms where paid media is a core function. These employers hire OPT students regularly because the talent pool is competitive and the role does not require an employer petition or H-1B lottery participation. You can browse OPT-friendly Paid Media Manager openings on Migrate Mate.
Is a Paid Media Manager role eligible for the STEM OPT extension?
It depends on your degree, not the job title. If you hold a STEM-designated degree such as information systems, marketing analytics, applied mathematics, or computer science, you may qualify for a 24-month STEM extension beyond your initial 12 months. Your university's DSO must authorize the extension, and your employer must be enrolled in E-Verify.
What does OPT work authorization actually require from a Paid Media Manager employer?
During your initial OPT period, the employer does not file any petition with USCIS or pay government fees. You work on your existing F-1 student visa status. For the STEM extension, the employer must be E-Verify enrolled and sign a training plan on Form I-983. Most large employers already meet this requirement without additional steps.
How should I handle the OPT expiration timeline when interviewing for Paid Media Manager roles?
Be transparent about your OPT end date and STEM extension eligibility from the first recruiter conversation. If you have 12 months or more remaining, most employers are comfortable proceeding. If your timeline is shorter, lead with STEM extension eligibility and confirm the employer is E-Verify enrolled before advancing in the process.
What qualifications make OPT students competitive for Paid Media Manager roles?
Platform certifications in Google Ads, Meta, and programmatic tools carry significant weight. Employers also look for demonstrated experience managing budgets, running A/B tests, and reporting on performance metrics like ROAS and CPL. A degree in marketing, analytics, or a related field strengthens your application and may support STEM OPT extension eligibility.
See which Paid Media Manager employers are hiring and sponsoring visas right now.
Search Paid Media Manager Jobs