OPT Social Media Strategist Jobs
Social Media Strategist roles are a strong fit for F-1 OPT students with degrees in marketing, communications, or digital media. Most positions qualify as specialty occupations, supporting H-1B visa sponsorship down the line. Your 12-month OPT window, or 24-month STEM extension if eligible, gives employers real runway to evaluate you.
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Get Access To All JobsINTRODUCTION
AAA is hiring for a Social Media Strategist to join our team! This position is responsible for translating campaign briefs into compelling, high-performing social content that drives measurable business results. Embedded within the Content team and supporting all AAA business lines and the master brand, this role leads the concepting, creation, and execution of cross-platform social campaigns across established and emerging platforms. By leveraging audience insights, platform best practices, and AI-powered tools, the Social Media Strategist creates content that resonates, performs, and aligns with brand standards while remaining agile and relevant in a rapidly evolving social landscape.
What We Offer:
As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:
- Competitive annual salary; the starting base compensation for this position is: $55,284-$91,173*
- Annual Bonus + Annual Merit Increase Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
-
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
-
The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
PRIMARY RESPONSIBILITIES:
- Translate integrated campaign briefs and core creative concepts into platform-specific social executions that reinforce the overarching idea while optimizing for each channel.
- Lead the concepting, creation, and execution of organic social content when social is the primary or sole activation channel, developing channel-first ideas aligned to business and audience objectives.
- Execute social activations that align to integrated campaign concepts, ensuring consistency in messaging, tone, and visual storytelling across platforms.
- Develop and produce static and video assets optimized for platform behaviors, formats, and best practices across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest, and emerging platforms.
- Apply strong creative judgment and performance-driven thinking to ensure social content delivers engagement, positive sentiment, and downstream impact.
- Leverage AI-powered tools and modern editing platforms to efficiently produce, iterate, test, and optimize social content.
- Identify, track, and thoughtfully leverage social trends, cultural moments, and platform-native formats in ways that support campaign objectives and brand standards.
- Serve as on-camera talent when appropriate and identify or source internal Associates, Members, and customer voices to bring authenticity and credibility to social content.
- Optimize social content using working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) principles, ensuring captions, headlines, and supporting elements are structured for discoverability.
- Collaborate closely with editors, designers, videographers, content strategists, and marketing partners to bring social executions to life quickly and consistently.
- Partner with business line marketers and campaign teams to align social activation timing, sequencing, and deliverables.
- Monitor content performance and sentiment, using insights to inform optimization, iteration, and future social recommendations.
- Support test-and-learn approaches by experimenting with formats, messaging, and creative variations within established brand guardrails.
- Ensure all social content adheres to brand standards, voice, tone, and legal or compliance guidelines.
- Contribute to the ongoing evolution of social best practices, workflows, and creative standards within the Content team.
- Other duties as assigned.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience.
- 2 years of experience in social media content creation, digital content, or a related role required.
- Proven experience creating and executing organic social content across multiple platforms, with a strong emphasis on short-form video required.
- Demonstrated ability to concept, produce, and edit social content using modern tools and platforms required.
- Working knowledge of SEO and GEO principles as applied to social content.
- Strong understanding of social media trends, platform behaviors, and audience engagement drivers required.
KNOWLEDGE SKILLS AND ABILITIES:
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong creative instincts paired with performance-oriented thinking.
- Deep understanding of what makes social content resonate across different platforms and audiences.
- Video-first mindset with solid editing and storytelling skills.
- Comfort appearing on camera and directing others to perform naturally and authentically.
- Ability to identify, assess, and adapt trends in a way that aligns with brand voice and values.
- Working fluency in AI-assisted content creation, testing, and optimization workflows.
- Strong collaboration skills and ability to work effectively within an embedded content team.
- Clear written communication skills with an ear for tone, voice, and audience relevance.
- Curiosity-driven, adaptable mindset with a willingness to test, learn, and evolve.
Full time Associates are offered a comprehensive benefits package that includes:
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing
INTRODUCTION
AAA is hiring for a Social Media Strategist to join our team! This position is responsible for translating campaign briefs into compelling, high-performing social content that drives measurable business results. Embedded within the Content team and supporting all AAA business lines and the master brand, this role leads the concepting, creation, and execution of cross-platform social campaigns across established and emerging platforms. By leveraging audience insights, platform best practices, and AI-powered tools, the Social Media Strategist creates content that resonates, performs, and aligns with brand standards while remaining agile and relevant in a rapidly evolving social landscape.
What We Offer:
As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:
- Competitive annual salary; the starting base compensation for this position is: $55,284-$91,173*
- Annual Bonus + Annual Merit Increase Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
-
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
-
The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
PRIMARY RESPONSIBILITIES:
- Translate integrated campaign briefs and core creative concepts into platform-specific social executions that reinforce the overarching idea while optimizing for each channel.
- Lead the concepting, creation, and execution of organic social content when social is the primary or sole activation channel, developing channel-first ideas aligned to business and audience objectives.
- Execute social activations that align to integrated campaign concepts, ensuring consistency in messaging, tone, and visual storytelling across platforms.
- Develop and produce static and video assets optimized for platform behaviors, formats, and best practices across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest, and emerging platforms.
- Apply strong creative judgment and performance-driven thinking to ensure social content delivers engagement, positive sentiment, and downstream impact.
- Leverage AI-powered tools and modern editing platforms to efficiently produce, iterate, test, and optimize social content.
- Identify, track, and thoughtfully leverage social trends, cultural moments, and platform-native formats in ways that support campaign objectives and brand standards.
- Serve as on-camera talent when appropriate and identify or source internal Associates, Members, and customer voices to bring authenticity and credibility to social content.
- Optimize social content using working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) principles, ensuring captions, headlines, and supporting elements are structured for discoverability.
- Collaborate closely with editors, designers, videographers, content strategists, and marketing partners to bring social executions to life quickly and consistently.
- Partner with business line marketers and campaign teams to align social activation timing, sequencing, and deliverables.
- Monitor content performance and sentiment, using insights to inform optimization, iteration, and future social recommendations.
- Support test-and-learn approaches by experimenting with formats, messaging, and creative variations within established brand guardrails.
- Ensure all social content adheres to brand standards, voice, tone, and legal or compliance guidelines.
- Contribute to the ongoing evolution of social best practices, workflows, and creative standards within the Content team.
- Other duties as assigned.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience.
- 2 years of experience in social media content creation, digital content, or a related role required.
- Proven experience creating and executing organic social content across multiple platforms, with a strong emphasis on short-form video required.
- Demonstrated ability to concept, produce, and edit social content using modern tools and platforms required.
- Working knowledge of SEO and GEO principles as applied to social content.
- Strong understanding of social media trends, platform behaviors, and audience engagement drivers required.
KNOWLEDGE SKILLS AND ABILITIES:
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong creative instincts paired with performance-oriented thinking.
- Deep understanding of what makes social content resonate across different platforms and audiences.
- Video-first mindset with solid editing and storytelling skills.
- Comfort appearing on camera and directing others to perform naturally and authentically.
- Ability to identify, assess, and adapt trends in a way that aligns with brand voice and values.
- Working fluency in AI-assisted content creation, testing, and optimization workflows.
- Strong collaboration skills and ability to work effectively within an embedded content team.
- Clear written communication skills with an ear for tone, voice, and audience relevance.
- Curiosity-driven, adaptable mindset with a willingness to test, learn, and evolve.
Full time Associates are offered a comprehensive benefits package that includes:
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing
See all OPT Social Media Strategist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Social Media Strategist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Social Media Strategist
Target companies with a history of H-1B sponsorship
Check OFLC disclosure data to find employers who have filed H-1B visa petitions for marketing and communications roles. Agencies and mid-size tech companies sponsor more often than small boutique firms with no prior immigration history.
Frame your degree as the specialty occupation anchor
H-1B eligibility for this role depends on proving a bachelor's degree in a specific field is required. A marketing or communications degree makes that case cleanly. A general business degree works but requires a stronger job description to support it.
Document your platform expertise and measurable results
Sponsoring employers want proof your skills justify the cost and process. Quantify campaign performance, audience growth, and engagement rates. Concrete numbers reduce hiring hesitation and strengthen the specialty occupation argument in your H-1B petition later.
Apply before your OPT clock runs out, not after
Begin your job search at least three months before OPT authorization starts. Most employers won't sponsor a candidate mid-gap. Starting early gives you time to find a sponsoring employer, negotiate terms, and begin onboarding without any authorization lapse.
Prioritize in-house roles over agency contracts
In-house social media positions at established companies are far more likely to lead to H-1B sponsorship than contract or agency roles. Agencies often place workers at third-party sites, which complicates the sponsorship filing and reduces employer incentive to pursue it.
Use Migrate Mate to find OPT-friendly employers
Browse Social Media Strategist listings on Migrate Mate to identify employers already open to OPT candidates. Filtering by sponsorship history saves significant time and surfaces companies actively hiring international talent rather than those who might consider it.
Social Media Strategist OPT: Frequently Asked Questions
Does a Social Media Strategist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters. USCIS requires the role to normally demand a bachelor's degree in a specific field. Social Media Strategist positions tied to marketing strategy, content planning, or brand communications generally qualify. Roles framed around general posting or community management face more scrutiny and may need a stronger degree nexus to hold up.
Can I work as a Social Media Strategist on OPT if my degree is in a different field?
OPT requires that your job be directly related to your degree field. A Communications or Marketing degree connects clearly to this role. A Computer Science or Business degree can work if you can articulate the connection. An unrelated degree, such as Biology or Engineering with no digital marketing component, may not satisfy SEVP's relatedness requirement and could put your status at risk.
Am I eligible for the 24-month STEM OPT extension as a Social Media Strategist?
Only if your degree is on the DHS STEM Designated Degree Program List. Most Marketing and Communications degrees are not STEM-designated. However, degrees in Information Systems, Data Analytics, or Computer Science applied to digital marketing could qualify. Check your degree's CIP code against the official STEM list and confirm with your DSO before assuming extension eligibility.
How do I find Social Media Strategist roles where employers are open to sponsoring OPT candidates?
Migrate Mate is the most efficient way to find these listings. It surfaces Social Media Strategist positions from employers already familiar with OPT and visa sponsorship, so you're not spending time on applications that will stall the moment you mention your status. Filtering by sponsorship openness early in your search makes a material difference in offer rates.
What should I say when an employer asks about my work authorization as an OPT student?
Be direct and specific. Say you're authorized to work in the U.S. on F-1 OPT for 12 months, state your OPT start date, and note whether you're eligible for a STEM extension. Employers respond better to confident, factual answers than vague ones. If sponsorship comes up, acknowledge that you'd eventually need H-1B support and focus the conversation on the value you bring in the near term.