OPT Social Media Strategist Jobs
Social Media Strategist roles are a strong fit for F-1 OPT students with degrees in marketing, communications, or digital media. Most positions qualify as specialty occupations, supporting H-1B visa sponsorship down the line. Your 12-month OPT window, or 24-month STEM extension if eligible, gives employers real runway to evaluate you.
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The Social Media & Communications Strategist is responsible for developing, executing and managing all aspects of social media for the University. This includes implementing strategies that align with the University's mission to expand its visibility and enhance its reputation online.
Responsibilities:
- Develop, execute and manage a Strategic Social Media Plan of Action that aligns with the University's mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms.
- Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community-building efforts.
- Serve as lead Social Media Administrator for all designated campus social media reps.
- Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to students, faculty, constituents, and the public as designated by the Chancellor.
- Maintain social media calendar and manage day-to-day social media posts and activities.
- Monitor trends, recommend new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement.
- Work collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend SUSLA’s reach and audience.
- Work closely with web team, staff and senior leadership to ensure website functionality as it relates to social media.
- Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/or other emerging issues.
- Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
- Monitor effective best practices for measuring the impact of social media campaigns.
- Support all other campus and marketing initiatives as needed.
REQUIRED EDUCATION & EXPERIENCE
- Bachelor's degree in Communications, Marketing, Public Relations, or related field.
- Minimum 3 years of progressive digital communications, online marketing and/or social media experience.
- Ability to think critically and analytically, understanding the synergies between PR and Social Media and how to integrate accordingly.
- Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms.
- Proficient in posting content and graphics on social media platforms.
- Proficient in promotional writing, content editing demonstrating attention to audience.
- Well versed with computer applications.
- Exercises sound judgment consistently; manages the University’s reputation online responsibly.
- Must be organized, self-directed, able to work in a fast-paced environment, and willingness to work during non-standard business hours.
- Ability to establish and maintain effective and harmonious work relations with faculty, staff, students and the public, and with people from culturally diverse backgrounds.
PREFERRED QUALIFICATIONS:
- 4+ years direct experience creating, executing, and managing social media campaigns and/or strategic marketing in an education or institution of higher education setting.
- Able to create visuals using a handheld camera, and edit with graphic design applications or software like Photoshop.
COMPENSATION: $30,000 - $35,000
TYPE: Full-time
APPLICATION DEADLINE: Review of applications begins November 2, 2026 and continues until position is filled.
- The application can be filled out online at SUSLA's Application for Employment.
- Note: If you are an internal candidate, please fill out the Internal Employment Application.
Please attach cover letter, resume, transcript(s), and three references to application.
Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.
Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.
Criminal background check and reference verification is required.
Southern University at Shreveport, an institution within the Southern University and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.
Title IX is a federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. Title IX prohibits use of federal money to support sex discrimination in education programs and provides individuals protection against such practices.
In compliance with federal law and USDOE federal guidance, including provisions of Title VII of the Civil Rights Act of 1964 (Title VII), Title IX of the Education Amendments of 1972 (Title IX), Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, the Age Discrimination in Employment Act of 1967 (ADEA), Executive Order 11246, Executive Order 13988, the Vietnam Era Veterans Readjustment Assistance Act of 1974 as amended by the Jobs for Veterans Act, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, an institution of the Southern University System shall not discriminate against individuals on the basis of their race, sex, sexual orientation, gender identity, gender expression, religion, color, nation or ethnic origin, age, disability, military service, covered veteran’s status, or genetic information in its administration of education policies, programs, or activities; admission policies; scholarship and loan programs; athletic or other institution-administered programs; or employment.
As part of their commitment to maintaining a community free of discrimination, and in compliance with Title IX’s mandate, institutions of the Southern University System shall address allegations of power-based violence and sexual misconduct, including sexual harassment and sexual assault, in a timely and effective manner. Further, institutions of the Southern University System will provide resources as needed for affected persons (Reporters, Complainants, Respondents, and third parties within the institution’s community) and will not tolerate retaliation against any person who reports or participates in the investigation of alleged power-based violence or sex/gender discrimination.
In accordance with the requirement of Title II of the Americans with Disabilities Act of 1990 and its Amending Act of 2008 (collectively “ADA”), the Southern University System (System) will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. The System does not discriminate on the basis of disability in its hiring or employment practices and complies with all regulations promulgated by the U.S. Equal Employment Opportunity Commission under Title I of the ADA. The System will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities so they can participate equally in the System’s programs, services, and activities, including qualified sign language interpreters, assistive listening devices, documents in Braille, and other ways of making communications accessible to people who have speech, hearing, or vision impairments. The System will make reasonable modifications to policies, procedures, and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. Anyone who requires an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in a program, service, or activity of the System, should contact the ADA Coordinator. The ADA does not require the System to take any action that would fundamentally alter the natures of its programs or services or impose an undue financial or administrative burden. Complaints that a program, service, or activity of the System is not accessible to persons with disabilities should be directed to the ADA Coordinator.
-EOE-
Job Type: Full-time
Pay: $30,000.00 - $35,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
Position Summary
The Social Media & Communications Strategist is responsible for developing, executing and managing all aspects of social media for the University. This includes implementing strategies that align with the University's mission to expand its visibility and enhance its reputation online.
Responsibilities:
- Develop, execute and manage a Strategic Social Media Plan of Action that aligns with the University's mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms.
- Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community-building efforts.
- Serve as lead Social Media Administrator for all designated campus social media reps.
- Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to students, faculty, constituents, and the public as designated by the Chancellor.
- Maintain social media calendar and manage day-to-day social media posts and activities.
- Monitor trends, recommend new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement.
- Work collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend SUSLA’s reach and audience.
- Work closely with web team, staff and senior leadership to ensure website functionality as it relates to social media.
- Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/or other emerging issues.
- Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
- Monitor effective best practices for measuring the impact of social media campaigns.
- Support all other campus and marketing initiatives as needed.
REQUIRED EDUCATION & EXPERIENCE
- Bachelor's degree in Communications, Marketing, Public Relations, or related field.
- Minimum 3 years of progressive digital communications, online marketing and/or social media experience.
- Ability to think critically and analytically, understanding the synergies between PR and Social Media and how to integrate accordingly.
- Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms.
- Proficient in posting content and graphics on social media platforms.
- Proficient in promotional writing, content editing demonstrating attention to audience.
- Well versed with computer applications.
- Exercises sound judgment consistently; manages the University’s reputation online responsibly.
- Must be organized, self-directed, able to work in a fast-paced environment, and willingness to work during non-standard business hours.
- Ability to establish and maintain effective and harmonious work relations with faculty, staff, students and the public, and with people from culturally diverse backgrounds.
PREFERRED QUALIFICATIONS:
- 4+ years direct experience creating, executing, and managing social media campaigns and/or strategic marketing in an education or institution of higher education setting.
- Able to create visuals using a handheld camera, and edit with graphic design applications or software like Photoshop.
COMPENSATION: $30,000 - $35,000
TYPE: Full-time
APPLICATION DEADLINE: Review of applications begins November 2, 2026 and continues until position is filled.
- The application can be filled out online at SUSLA's Application for Employment.
- Note: If you are an internal candidate, please fill out the Internal Employment Application.
Please attach cover letter, resume, transcript(s), and three references to application.
Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.
Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.
Criminal background check and reference verification is required.
Southern University at Shreveport, an institution within the Southern University and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.
Title IX is a federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. Title IX prohibits use of federal money to support sex discrimination in education programs and provides individuals protection against such practices.
In compliance with federal law and USDOE federal guidance, including provisions of Title VII of the Civil Rights Act of 1964 (Title VII), Title IX of the Education Amendments of 1972 (Title IX), Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, the Age Discrimination in Employment Act of 1967 (ADEA), Executive Order 11246, Executive Order 13988, the Vietnam Era Veterans Readjustment Assistance Act of 1974 as amended by the Jobs for Veterans Act, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, an institution of the Southern University System shall not discriminate against individuals on the basis of their race, sex, sexual orientation, gender identity, gender expression, religion, color, nation or ethnic origin, age, disability, military service, covered veteran’s status, or genetic information in its administration of education policies, programs, or activities; admission policies; scholarship and loan programs; athletic or other institution-administered programs; or employment.
As part of their commitment to maintaining a community free of discrimination, and in compliance with Title IX’s mandate, institutions of the Southern University System shall address allegations of power-based violence and sexual misconduct, including sexual harassment and sexual assault, in a timely and effective manner. Further, institutions of the Southern University System will provide resources as needed for affected persons (Reporters, Complainants, Respondents, and third parties within the institution’s community) and will not tolerate retaliation against any person who reports or participates in the investigation of alleged power-based violence or sex/gender discrimination.
In accordance with the requirement of Title II of the Americans with Disabilities Act of 1990 and its Amending Act of 2008 (collectively “ADA”), the Southern University System (System) will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. The System does not discriminate on the basis of disability in its hiring or employment practices and complies with all regulations promulgated by the U.S. Equal Employment Opportunity Commission under Title I of the ADA. The System will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities so they can participate equally in the System’s programs, services, and activities, including qualified sign language interpreters, assistive listening devices, documents in Braille, and other ways of making communications accessible to people who have speech, hearing, or vision impairments. The System will make reasonable modifications to policies, procedures, and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. Anyone who requires an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in a program, service, or activity of the System, should contact the ADA Coordinator. The ADA does not require the System to take any action that would fundamentally alter the natures of its programs or services or impose an undue financial or administrative burden. Complaints that a program, service, or activity of the System is not accessible to persons with disabilities should be directed to the ADA Coordinator.
-EOE-
Job Type: Full-time
Pay: $30,000.00 - $35,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
See all OPT Social Media Strategist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Social Media Strategist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Social Media Strategist
Target companies with a history of H-1B sponsorship
Check OFLC disclosure data to find employers who have filed H-1B visa petitions for marketing and communications roles. Agencies and mid-size tech companies sponsor more often than small boutique firms with no prior immigration history.
Frame your degree as the specialty occupation anchor
H-1B eligibility for this role depends on proving a bachelor's degree in a specific field is required. A marketing or communications degree makes that case cleanly. A general business degree works but requires a stronger job description to support it.
Document your platform expertise and measurable results
Sponsoring employers want proof your skills justify the cost and process. Quantify campaign performance, audience growth, and engagement rates. Concrete numbers reduce hiring hesitation and strengthen the specialty occupation argument in your H-1B petition later.
Apply before your OPT clock runs out, not after
Begin your job search at least three months before OPT authorization starts. Most employers won't sponsor a candidate mid-gap. Starting early gives you time to find a sponsoring employer, negotiate terms, and begin onboarding without any authorization lapse.
Prioritize in-house roles over agency contracts
In-house social media positions at established companies are far more likely to lead to H-1B sponsorship than contract or agency roles. Agencies often place workers at third-party sites, which complicates the sponsorship filing and reduces employer incentive to pursue it.
Use Migrate Mate to find OPT-friendly employers
Browse Social Media Strategist listings on Migrate Mate to identify employers already open to OPT candidates. Filtering by sponsorship history saves significant time and surfaces companies actively hiring international talent rather than those who might consider it.
Social Media Strategist OPT: Frequently Asked Questions
Does a Social Media Strategist role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters. USCIS requires the role to normally demand a bachelor's degree in a specific field. Social Media Strategist positions tied to marketing strategy, content planning, or brand communications generally qualify. Roles framed around general posting or community management face more scrutiny and may need a stronger degree nexus to hold up.
Can I work as a Social Media Strategist on OPT if my degree is in a different field?
OPT requires that your job be directly related to your degree field. A Communications or Marketing degree connects clearly to this role. A Computer Science or Business degree can work if you can articulate the connection. An unrelated degree, such as Biology or Engineering with no digital marketing component, may not satisfy SEVP's relatedness requirement and could put your status at risk.
Am I eligible for the 24-month STEM OPT extension as a Social Media Strategist?
Only if your degree is on the DHS STEM Designated Degree Program List. Most Marketing and Communications degrees are not STEM-designated. However, degrees in Information Systems, Data Analytics, or Computer Science applied to digital marketing could qualify. Check your degree's CIP code against the official STEM list and confirm with your DSO before assuming extension eligibility.
How do I find Social Media Strategist roles where employers are open to sponsoring OPT candidates?
Migrate Mate is the most efficient way to find these listings. It surfaces Social Media Strategist positions from employers already familiar with OPT and visa sponsorship, so you're not spending time on applications that will stall the moment you mention your status. Filtering by sponsorship openness early in your search makes a material difference in offer rates.
What should I say when an employer asks about my work authorization as an OPT student?
Be direct and specific. Say you're authorized to work in the U.S. on F-1 OPT for 12 months, state your OPT start date, and note whether you're eligible for a STEM extension. Employers respond better to confident, factual answers than vague ones. If sponsorship comes up, acknowledge that you'd eventually need H-1B support and focus the conversation on the value you bring in the near term.