OPT Social Media Specialist Jobs
Social Media Specialist roles are among the more OPT-friendly positions in marketing because many employers already hire internationally educated candidates with digital portfolios. STEM OPT extension is not available for this role, so your 12-month OPT window is what you're working with unless you secure H-1B visa sponsorship before it expires.
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LinkedIn Content & Social Media Coordinator
Location:
Remote (U.S. based)
FLSA Classification
Exempt
Job Description:
The LinkedIn Content & Social Media Coordinator will be responsible for developing, coordinating, publishing, and monitoring LinkedIn content that supports OEI’s brand awareness, business development, recruiting, and team member engagement objectives. This position will work with internal teams to identify compelling stories, gather project and team member content, maintain a consistent publishing schedule, and track social media performance.
This role reports to the Marketing Manager.
Essential Functions
LinkedIn Content Creation and Publishing:
- Develop, write, edit, and publish engaging LinkedIn posts that reflect OEI’s brand, services, expertise, and company culture.
- Create content highlighting engineering projects, technical capabilities, team member achievements, company milestones, industry events, community involvement, and organizational announcements.
- Translate technical information provided by subject matter experts into clear, accessible content for professional audiences.
- Develop engaging captions, headlines, calls to action, and supporting copy tailored to LinkedIn.
- Coordinate the creation and use of supporting visuals, including photographs, graphics, short-form videos, and team member-generated content.
- Maintain a LinkedIn content calendar to ensure a consistent and timely publishing schedule.
- Coordinate content review and approval with the Marketing Manager and appropriate internal stakeholders before publication.
Team Member and Project Storytelling:
- Collaborate with team members, project teams, business development, recruiting, and leadership to identify opportunities for content.
- Gather project highlights, employee stories, career milestones, professional accomplishments, and other content that demonstrates OEI’s expertise and workplace culture.
- Develop content that showcases OEI’s technical professionals, projects, services, and contributions to the industries and communities it serves.
- Support team member advocacy initiatives that encourage team members to engage with and share approved company content.
- Coordinate with recruiting to highlight career opportunities, team member experiences, internships, and other employment-branding initiatives.
- Obtain appropriate approvals and verify information before publishing team member photographs, project details, or other potentially sensitive content.
Social Media Engagement and Brand Management:
- Monitor OEI’s LinkedIn presence and review comments, reactions, shares, mentions, and other engagement activity.
- Help maintain a professional, consistent, and recognizable brand voice across published content.
- Identify opportunities to participate in relevant industry conversations and increase visibility among clients, prospective team members, industry professionals, and other target audiences.
- Coordinate responses to routine social media interactions in accordance with established company guidelines, escalating sensitive questions or issues to the Marketing Manager.
- Monitor relevant industry developments, company news, and social media trends to identify potential content opportunities.
- Ensure published content follows company branding, communication standards, confidentiality requirements, and applicable platform guidelines.
Analytics and Performance Reporting:
- Monitor LinkedIn analytics and track key performance indicators (KPIs), including impressions, engagement rate, reactions, comments, shares, follower growth, and link clicks, where available.
- Prepare regular reports summarizing content performance, audience engagement, and progress toward established social media objectives.
- Identify high-performing content and patterns in audience engagement to inform future content recommendations.
- Evaluate the performance of different content formats and topics, including team member spotlights, project highlights, company news, and recruiting-related posts.
- Recommend practical adjustments to content, timing, and publishing frequency based on performance data.
- Maintain organized records of published content, campaign results, and social media reporting.
Content Planning and Collaboration:
- Work with the Marketing Manager to align LinkedIn content with approved marketing priorities, business development initiatives, recruiting needs, and company announcements.
- Coordinate with internal stakeholders to obtain accurate information, photographs, project updates, and approvals in a timely manner.
- Maintain an organized library of approved social media content, photographs, graphics, and related materials.
- Assist with special social media initiatives and campaigns as assigned by the Marketing Manager.
- Explore appropriate uses of artificial intelligence (AI) and social media tools to improve content development, scheduling, and reporting efficiency while maintaining accuracy and OEI’s brand voice.
Other Duties
Please note that this job posting does not list all duties and responsibilities that are required of this job. Duties and responsibilities may change at any time with or without notice.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field, or an equivalent combination of education and relevant experience.
- Approximately 2–4 years of experience creating professional social media content, managing social media accounts, or supporting digital communications.
- Strong writing, editing, proofreading, and storytelling skills is required.
- Demonstrated familiarity with LinkedIn and professional social media best practices.
- Experience coordinating content calendars, publishing schedules, and content approvals.
- Ability to adapt writing style for different audiences while maintaining a consistent brand voice.
- Strong organizational skills, attention to detail, and the ability to manage multiple assignments and deadlines.
- Ability to collaborate with technical and nontechnical colleagues to gather information and develop accurate content.
- Proficiency with Microsoft Office applications and familiarity with social media scheduling or analytics tools.
Preferred Qualifications:
- Experience managing a corporate LinkedIn page or supporting a business-to-business (B2B) organization’s social media presence.
- Experience in engineering, energy, utilities, infrastructure, technical services, or another professional services industry.
- Familiarity with LinkedIn analytics and social media performance reporting.
- Experience creating graphics or short-form videos using tools such as Canva or Adobe Creative Cloud.
- Experience supporting employer branding, employee advocacy, or recruiting-related social media initiatives.
- Familiarity with AI-enabled content creation tools and social media management platforms.
Location Note:
This is a remote position. Compensation is based on market data and internal equity and may vary depending on the candidate’s location.
Salary Range:
$75,000 to $95,000 annually (based on experience, qualifications, and location)
Benefits:
A commitment to excellence and hard work will be rewarded with a competitive salary, career advancement opportunities, and a comprehensive benefits package designed to support your health, financial security, and work-life balance. Our benefits include medical, dental, vision, and prescription drug coverage; a 401(k)-retirement savings plan; and supplemental insurance options. We also provide company-paid life and AD&D insurance, company-paid short-term disability coverage, company-paid maternity and bonding leave, and a generous paid time off program to ensure you have the support and flexibility you need both professionally and personally.
About Orbital:
Powered by People, Driven by Solutions
Since 1969, Orbital has been specializing in project development, project execution and asset management for the heavy industrial sectors and utilities. Our regional offices, hands-on mentality, and world-wide integrated teams provide an ability to leverage subject matter experts and industry best-practices wherever a project may lie geographically. Our focus steadfastly remains on finding and delivering the best solution, regardless of where that team sits across our organization. At Orbital, our power is our people.
Equal Opportunity Statement:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job Title:
LinkedIn Content & Social Media Coordinator
Location:
Remote (U.S. based)
FLSA Classification
Exempt
Job Description:
The LinkedIn Content & Social Media Coordinator will be responsible for developing, coordinating, publishing, and monitoring LinkedIn content that supports OEI’s brand awareness, business development, recruiting, and team member engagement objectives. This position will work with internal teams to identify compelling stories, gather project and team member content, maintain a consistent publishing schedule, and track social media performance.
This role reports to the Marketing Manager.
Essential Functions
LinkedIn Content Creation and Publishing:
- Develop, write, edit, and publish engaging LinkedIn posts that reflect OEI’s brand, services, expertise, and company culture.
- Create content highlighting engineering projects, technical capabilities, team member achievements, company milestones, industry events, community involvement, and organizational announcements.
- Translate technical information provided by subject matter experts into clear, accessible content for professional audiences.
- Develop engaging captions, headlines, calls to action, and supporting copy tailored to LinkedIn.
- Coordinate the creation and use of supporting visuals, including photographs, graphics, short-form videos, and team member-generated content.
- Maintain a LinkedIn content calendar to ensure a consistent and timely publishing schedule.
- Coordinate content review and approval with the Marketing Manager and appropriate internal stakeholders before publication.
Team Member and Project Storytelling:
- Collaborate with team members, project teams, business development, recruiting, and leadership to identify opportunities for content.
- Gather project highlights, employee stories, career milestones, professional accomplishments, and other content that demonstrates OEI’s expertise and workplace culture.
- Develop content that showcases OEI’s technical professionals, projects, services, and contributions to the industries and communities it serves.
- Support team member advocacy initiatives that encourage team members to engage with and share approved company content.
- Coordinate with recruiting to highlight career opportunities, team member experiences, internships, and other employment-branding initiatives.
- Obtain appropriate approvals and verify information before publishing team member photographs, project details, or other potentially sensitive content.
Social Media Engagement and Brand Management:
- Monitor OEI’s LinkedIn presence and review comments, reactions, shares, mentions, and other engagement activity.
- Help maintain a professional, consistent, and recognizable brand voice across published content.
- Identify opportunities to participate in relevant industry conversations and increase visibility among clients, prospective team members, industry professionals, and other target audiences.
- Coordinate responses to routine social media interactions in accordance with established company guidelines, escalating sensitive questions or issues to the Marketing Manager.
- Monitor relevant industry developments, company news, and social media trends to identify potential content opportunities.
- Ensure published content follows company branding, communication standards, confidentiality requirements, and applicable platform guidelines.
Analytics and Performance Reporting:
- Monitor LinkedIn analytics and track key performance indicators (KPIs), including impressions, engagement rate, reactions, comments, shares, follower growth, and link clicks, where available.
- Prepare regular reports summarizing content performance, audience engagement, and progress toward established social media objectives.
- Identify high-performing content and patterns in audience engagement to inform future content recommendations.
- Evaluate the performance of different content formats and topics, including team member spotlights, project highlights, company news, and recruiting-related posts.
- Recommend practical adjustments to content, timing, and publishing frequency based on performance data.
- Maintain organized records of published content, campaign results, and social media reporting.
Content Planning and Collaboration:
- Work with the Marketing Manager to align LinkedIn content with approved marketing priorities, business development initiatives, recruiting needs, and company announcements.
- Coordinate with internal stakeholders to obtain accurate information, photographs, project updates, and approvals in a timely manner.
- Maintain an organized library of approved social media content, photographs, graphics, and related materials.
- Assist with special social media initiatives and campaigns as assigned by the Marketing Manager.
- Explore appropriate uses of artificial intelligence (AI) and social media tools to improve content development, scheduling, and reporting efficiency while maintaining accuracy and OEI’s brand voice.
Other Duties
Please note that this job posting does not list all duties and responsibilities that are required of this job. Duties and responsibilities may change at any time with or without notice.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field, or an equivalent combination of education and relevant experience.
- Approximately 2–4 years of experience creating professional social media content, managing social media accounts, or supporting digital communications.
- Strong writing, editing, proofreading, and storytelling skills is required.
- Demonstrated familiarity with LinkedIn and professional social media best practices.
- Experience coordinating content calendars, publishing schedules, and content approvals.
- Ability to adapt writing style for different audiences while maintaining a consistent brand voice.
- Strong organizational skills, attention to detail, and the ability to manage multiple assignments and deadlines.
- Ability to collaborate with technical and nontechnical colleagues to gather information and develop accurate content.
- Proficiency with Microsoft Office applications and familiarity with social media scheduling or analytics tools.
Preferred Qualifications:
- Experience managing a corporate LinkedIn page or supporting a business-to-business (B2B) organization’s social media presence.
- Experience in engineering, energy, utilities, infrastructure, technical services, or another professional services industry.
- Familiarity with LinkedIn analytics and social media performance reporting.
- Experience creating graphics or short-form videos using tools such as Canva or Adobe Creative Cloud.
- Experience supporting employer branding, employee advocacy, or recruiting-related social media initiatives.
- Familiarity with AI-enabled content creation tools and social media management platforms.
Location Note:
This is a remote position. Compensation is based on market data and internal equity and may vary depending on the candidate’s location.
Salary Range:
$75,000 to $95,000 annually (based on experience, qualifications, and location)
Benefits:
A commitment to excellence and hard work will be rewarded with a competitive salary, career advancement opportunities, and a comprehensive benefits package designed to support your health, financial security, and work-life balance. Our benefits include medical, dental, vision, and prescription drug coverage; a 401(k)-retirement savings plan; and supplemental insurance options. We also provide company-paid life and AD&D insurance, company-paid short-term disability coverage, company-paid maternity and bonding leave, and a generous paid time off program to ensure you have the support and flexibility you need both professionally and personally.
About Orbital:
Powered by People, Driven by Solutions
Since 1969, Orbital has been specializing in project development, project execution and asset management for the heavy industrial sectors and utilities. Our regional offices, hands-on mentality, and world-wide integrated teams provide an ability to leverage subject matter experts and industry best-practices wherever a project may lie geographically. Our focus steadfastly remains on finding and delivering the best solution, regardless of where that team sits across our organization. At Orbital, our power is our people.
Equal Opportunity Statement:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
See all 955+ OPT Social Media Specialist Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Social Media Specialist
Lead with your portfolio, not your visa status
Social media hiring managers evaluate work before they think about sponsorship. A strong portfolio showing measurable results, such as follower growth or engagement rate improvements, removes the hesitation employers feel about the paperwork involved in sponsoring an OPT student.
Target mid-size companies in content-heavy industries
Startups and agencies in e-commerce, media, and SaaS hire social media specialists frequently and tend to be more flexible on sponsorship than large corporations with rigid HR processes. These companies also give you broader ownership of channels, which builds your portfolio faster.
Quantify everything on your resume
Employers sponsoring a visa want certainty. Framing your experience with specific metrics, such as percentage increases in reach or conversion rates from organic campaigns, signals that you deliver measurable value and reduces the perceived risk of investing in your sponsorship.
Apply early in your OPT window
H-1B visa sponsorship requires time. If your employer files after your OPT expires, you face an authorization gap. Starting your job search within the first two months of OPT activation gives you enough runway to secure an offer and allow your employer to prepare a petition.
Clarify sponsorship willingness before the offer stage
Raising sponsorship in the final round wastes time for both sides. After a strong first or second interview, ask directly whether the company has sponsored H-1B visas before. Employers who have done it once are significantly more likely to do it again for a strong candidate.
Specialize in a high-demand platform or content format
Employers are more willing to sponsor candidates who fill a specific skill gap. Depth in short-form video, paid social, or community management for a particular platform makes you harder to replace locally and strengthens the case for sponsorship over hiring someone already authorized.
Social Media Specialist OPT: Frequently Asked Questions
Can I work as a Social Media Specialist on OPT?
Yes. Social Media Specialist roles fall under marketing and communications, which qualifies as employment directly related to most relevant degrees, including marketing, communications, journalism, and business. You must ensure the role connects to your field of study as listed on your I-20. Your DSO can confirm the connection is sufficient before you accept an offer.
Does a Social Media Specialist role qualify for the STEM OPT extension?
No. Social Media Specialist is not a STEM-designated occupation, so you cannot use it to apply for the 24-month STEM OPT extension. You are limited to the standard 12-month OPT authorization. If you want to stay beyond that window, you need an employer willing to sponsor an H-1B or another qualifying nonimmigrant visa before your OPT expires.
How do I find Social Media Specialist jobs that sponsor OPT students?
Migrate Mate is the most direct way to find these roles. The platform is built specifically for F-1 OPT students and surfaces Social Media Specialist positions from employers who have a track record of sponsoring international candidates. Browsing on a general job board makes it difficult to filter for sponsorship-willing employers, which wastes application time you do not have on a 12-month clock.
What counts as valid OPT employment for a Social Media Specialist?
Your employment must be at least 20 hours per week, directly related to your degree, and paid. Full-time in-house roles and agency positions both qualify. Freelance or contract work can count toward OPT employment, but you are responsible for tracking hours and ensuring the work relates to your field of study. Unpaid work does not count toward OPT employment requirements.
Can I work remotely as a Social Media Specialist on OPT?
Yes, remote work is permitted on OPT as long as the employer is a legitimate U.S.-based company and the work relates to your degree. There is no geographic restriction on where you perform the work within the United States. If you move to a new address while on OPT, you must update your address with your DSO within 10 days to stay in compliance with reporting requirements.