OPT Social Media Specialist Jobs
Social Media Specialist roles are among the more OPT-friendly positions in marketing because many employers already hire internationally educated candidates with digital portfolios. STEM OPT extension is not available for this role, so your 12-month OPT window is what you're working with unless you secure H-1B visa sponsorship before it expires.
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Get Access To All JobsDEPT: Marketing and Communications
LOCATION: Maury Regional Medical Center - Columbia, TN
SHIFT: Full-time, Days, 8am-4:30pm
MAURY REGIONAL HEALTH:
At Maury Regional Health, patients are at the heart of everything we do. We're committed to clinical excellence and compassionate care, offering exceptional service. As a top-rated organization, we foster an inclusive, collaborative work environment where innovation and patient care lead the way.
JOB SUMMARY:
The Digital & Social Media Specialist is responsible for developing, managing and optimizing the health system’s digital presence across social media platforms, websites and other digital communication channels. This position creates engaging content, supports strategic marketing and communications initiatives, monitors online reputation, analyzes performance metrics and helps strengthen the organization's brand awareness and community engagement. The specialist serves as a storyteller, content creator and digital strategist, ensuring all communications align with the health system’s mission, values and brand standards.
Core Responsibilities:
Social Media Management
- Develop, implement and maintain social media strategies across platforms including Facebook, Instagram, LinkedIn, YouTube and emerging channels.
- Create and publish engaging content including graphics, videos, photography, stories, reels and written posts.
- Manage the social media content calendar and coordinate content with service line campaigns, organizational priorities and community events.
- Monitor social media channels for comments, messages and engagement opportunities, responding appropriately and escalating issues when necessary.
- Stay informed on emerging social media trends, platform updates and best practices.
Content Creation & Storytelling
- Write compelling copy that supports organizational goals, promotes services and highlights patient stories, team member recognition, physicians and community impact.
- Capture and edit photography and video content for social media, digital advertising and website use.
- Collaborate with internal stakeholders to identify meaningful stories that reinforce the organization's mission and brand.
- Assist with development of multimedia content including short-form videos, interviews and promotional campaigns.
Website & Digital Content
- Update website content through the organization's content management system (CMS).
- Ensure website content remains accurate, engaging and optimized for user experience.
- Support search engine optimization (SEO) and/or AI optimization (AIO) initiatives through content development and optimization.
- Assist with digital marketing campaigns, landing pages and online promotional efforts.
Digital Advertising
- Support development and execution of digital advertising campaigns across social media, search and display platforms.
- Assist with audience targeting, campaign monitoring and performance optimization.
- Coordinate with internal teams and external partners to ensure campaigns align with organizational goals.
Reputation & Community Engagement
- Monitor online reviews and reputation management platforms.
- Assist in developing strategies to enhance patient and community engagement online.
- Track social sentiment and identify opportunities to strengthen public perception of the organization.
Analytics & Reporting
- Monitor and analyze performance metrics across social media, websites and digital campaigns.
- Prepare regular reports summarizing key performance indicators, trends and recommendations.
- Use data insights to improve content effectiveness, audience engagement and campaign outcomes.
Collaboration & Brand Stewardship
- Collaborate with marketing, communications, physician relations, recruitment, service line leaders and other departments to support strategic initiatives.
- Ensure all digital communications maintain brand consistency, messaging standards and compliance requirements.
- Support crisis communication and urgent communication needs as directed.
Job Requirements:
Education
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media or a related field Required
Experience
- 3-5 years of experience in social media management, digital marketing, communications or related field Preferred
- Healthcare marketing or healthcare communications experience Preferred
- Experience creating content for multiple social media platforms and digital channels Preferred
WHY MAURY:
- 2025 Great Place to Work & 2024 Best Place for Working Parents
- Medical, Dental, Vision, Retirement Plans & PTO
- Educational Assistance, Tuition Reimbursement & Career Advancement Navigation
- Employee Discounts
- Childcare Services – Hospitots
- Adoption Assistance
For more information: About Maury Regional Health
MISSION, VISION & VALUES:
MISSION: Clinical excellence. Compassionate care. Every patient. Every day.
VISION: To be the trusted choice for health and wellness in southern Middle Tennessee by delivering a safe, seamless and patient-centered experience.
VALUES:
W – Wholeness: Wellness-centered care of mind, body & spirit for our patients & health care team.
E – Empathy: Understanding the feelings of others as we walk with them on their path to wellness.
C – Community: Creating relationships, connections & trust.
A – Advocacy: Defending the rights of all to be heard.
R – Respect: Treating everyone with dignity & respect.
E – Engagement: Actively involving all stakeholders in creating better health outcomes for southern Middle Tennessee.
STRATEGIC ANCHORS:
- Quality patient care
- Highly effective teams
- Stewardship of resources
- Innovative culture
Maury Regional Health is committed to the principles of Equal Employment Opportunity in all aspects of the employer/employee relationship. Maury Regional Health grants equal employment opportunities to all qualified persons without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origins (including ancestry), genetic information, disability, age, military/national guard/veteran status, sexual orientation, gender identity, or gender expression, or other status protected by state or federal law. Statements made by applicants for employment on this application form will be checked for accuracy. Maury Regional Health campuses are tobacco-free. All tobacco use is prohibited.
DEPT: Marketing and Communications
LOCATION: Maury Regional Medical Center - Columbia, TN
SHIFT: Full-time, Days, 8am-4:30pm
MAURY REGIONAL HEALTH:
At Maury Regional Health, patients are at the heart of everything we do. We're committed to clinical excellence and compassionate care, offering exceptional service. As a top-rated organization, we foster an inclusive, collaborative work environment where innovation and patient care lead the way.
JOB SUMMARY:
The Digital & Social Media Specialist is responsible for developing, managing and optimizing the health system’s digital presence across social media platforms, websites and other digital communication channels. This position creates engaging content, supports strategic marketing and communications initiatives, monitors online reputation, analyzes performance metrics and helps strengthen the organization's brand awareness and community engagement. The specialist serves as a storyteller, content creator and digital strategist, ensuring all communications align with the health system’s mission, values and brand standards.
Core Responsibilities:
Social Media Management
- Develop, implement and maintain social media strategies across platforms including Facebook, Instagram, LinkedIn, YouTube and emerging channels.
- Create and publish engaging content including graphics, videos, photography, stories, reels and written posts.
- Manage the social media content calendar and coordinate content with service line campaigns, organizational priorities and community events.
- Monitor social media channels for comments, messages and engagement opportunities, responding appropriately and escalating issues when necessary.
- Stay informed on emerging social media trends, platform updates and best practices.
Content Creation & Storytelling
- Write compelling copy that supports organizational goals, promotes services and highlights patient stories, team member recognition, physicians and community impact.
- Capture and edit photography and video content for social media, digital advertising and website use.
- Collaborate with internal stakeholders to identify meaningful stories that reinforce the organization's mission and brand.
- Assist with development of multimedia content including short-form videos, interviews and promotional campaigns.
Website & Digital Content
- Update website content through the organization's content management system (CMS).
- Ensure website content remains accurate, engaging and optimized for user experience.
- Support search engine optimization (SEO) and/or AI optimization (AIO) initiatives through content development and optimization.
- Assist with digital marketing campaigns, landing pages and online promotional efforts.
Digital Advertising
- Support development and execution of digital advertising campaigns across social media, search and display platforms.
- Assist with audience targeting, campaign monitoring and performance optimization.
- Coordinate with internal teams and external partners to ensure campaigns align with organizational goals.
Reputation & Community Engagement
- Monitor online reviews and reputation management platforms.
- Assist in developing strategies to enhance patient and community engagement online.
- Track social sentiment and identify opportunities to strengthen public perception of the organization.
Analytics & Reporting
- Monitor and analyze performance metrics across social media, websites and digital campaigns.
- Prepare regular reports summarizing key performance indicators, trends and recommendations.
- Use data insights to improve content effectiveness, audience engagement and campaign outcomes.
Collaboration & Brand Stewardship
- Collaborate with marketing, communications, physician relations, recruitment, service line leaders and other departments to support strategic initiatives.
- Ensure all digital communications maintain brand consistency, messaging standards and compliance requirements.
- Support crisis communication and urgent communication needs as directed.
Job Requirements:
Education
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media or a related field Required
Experience
- 3-5 years of experience in social media management, digital marketing, communications or related field Preferred
- Healthcare marketing or healthcare communications experience Preferred
- Experience creating content for multiple social media platforms and digital channels Preferred
WHY MAURY:
- 2025 Great Place to Work & 2024 Best Place for Working Parents
- Medical, Dental, Vision, Retirement Plans & PTO
- Educational Assistance, Tuition Reimbursement & Career Advancement Navigation
- Employee Discounts
- Childcare Services – Hospitots
- Adoption Assistance
For more information: About Maury Regional Health
MISSION, VISION & VALUES:
MISSION: Clinical excellence. Compassionate care. Every patient. Every day.
VISION: To be the trusted choice for health and wellness in southern Middle Tennessee by delivering a safe, seamless and patient-centered experience.
VALUES:
W – Wholeness: Wellness-centered care of mind, body & spirit for our patients & health care team.
E – Empathy: Understanding the feelings of others as we walk with them on their path to wellness.
C – Community: Creating relationships, connections & trust.
A – Advocacy: Defending the rights of all to be heard.
R – Respect: Treating everyone with dignity & respect.
E – Engagement: Actively involving all stakeholders in creating better health outcomes for southern Middle Tennessee.
STRATEGIC ANCHORS:
- Quality patient care
- Highly effective teams
- Stewardship of resources
- Innovative culture
Maury Regional Health is committed to the principles of Equal Employment Opportunity in all aspects of the employer/employee relationship. Maury Regional Health grants equal employment opportunities to all qualified persons without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origins (including ancestry), genetic information, disability, age, military/national guard/veteran status, sexual orientation, gender identity, or gender expression, or other status protected by state or federal law. Statements made by applicants for employment on this application form will be checked for accuracy. Maury Regional Health campuses are tobacco-free. All tobacco use is prohibited.
See all 145+ OPT Social Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Social Media Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Social Media Specialist
Lead with your portfolio, not your visa status
Social media hiring managers evaluate work before they think about sponsorship. A strong portfolio showing measurable results, such as follower growth or engagement rate improvements, removes the hesitation employers feel about the paperwork involved in sponsoring an OPT student.
Target mid-size companies in content-heavy industries
Startups and agencies in e-commerce, media, and SaaS hire social media specialists frequently and tend to be more flexible on sponsorship than large corporations with rigid HR processes. These companies also give you broader ownership of channels, which builds your portfolio faster.
Quantify everything on your resume
Employers sponsoring a visa want certainty. Framing your experience with specific metrics, such as percentage increases in reach or conversion rates from organic campaigns, signals that you deliver measurable value and reduces the perceived risk of investing in your sponsorship.
Apply early in your OPT window
H-1B visa sponsorship requires time. If your employer files after your OPT expires, you face an authorization gap. Starting your job search within the first two months of OPT activation gives you enough runway to secure an offer and allow your employer to prepare a petition.
Clarify sponsorship willingness before the offer stage
Raising sponsorship in the final round wastes time for both sides. After a strong first or second interview, ask directly whether the company has sponsored H-1B visas before. Employers who have done it once are significantly more likely to do it again for a strong candidate.
Specialize in a high-demand platform or content format
Employers are more willing to sponsor candidates who fill a specific skill gap. Depth in short-form video, paid social, or community management for a particular platform makes you harder to replace locally and strengthens the case for sponsorship over hiring someone already authorized.
Social Media Specialist OPT: Frequently Asked Questions
Can I work as a Social Media Specialist on OPT?
Yes. Social Media Specialist roles fall under marketing and communications, which qualifies as employment directly related to most relevant degrees, including marketing, communications, journalism, and business. You must ensure the role connects to your field of study as listed on your I-20. Your DSO can confirm the connection is sufficient before you accept an offer.
Does a Social Media Specialist role qualify for the STEM OPT extension?
No. Social Media Specialist is not a STEM-designated occupation, so you cannot use it to apply for the 24-month STEM OPT extension. You are limited to the standard 12-month OPT authorization. If you want to stay beyond that window, you need an employer willing to sponsor an H-1B or another qualifying nonimmigrant visa before your OPT expires.
How do I find Social Media Specialist jobs that sponsor OPT students?
Migrate Mate is the most direct way to find these roles. The platform is built specifically for F-1 OPT students and surfaces Social Media Specialist positions from employers who have a track record of sponsoring international candidates. Browsing on a general job board makes it difficult to filter for sponsorship-willing employers, which wastes application time you do not have on a 12-month clock.
What counts as valid OPT employment for a Social Media Specialist?
Your employment must be at least 20 hours per week, directly related to your degree, and paid. Full-time in-house roles and agency positions both qualify. Freelance or contract work can count toward OPT employment, but you are responsible for tracking hours and ensuring the work relates to your field of study. Unpaid work does not count toward OPT employment requirements.
Can I work remotely as a Social Media Specialist on OPT?
Yes, remote work is permitted on OPT as long as the employer is a legitimate U.S.-based company and the work relates to your degree. There is no geographic restriction on where you perform the work within the United States. If you move to a new address while on OPT, you must update your address with your DSO within 10 days to stay in compliance with reporting requirements.