Personal Trainer Jobs in Maine

Head Coach / Lead Personal Trainer | Spurling Fitness Scarborough

Build our newest location on Congress Street

Full-Time | Weekdays, mornings only: no nights, no weekends | Base $50,000 to $65,000 | Total pay $63,500 to $78,500+ with uncapped commission

Spurling Fitness exists to make people stronger, more capable, and more connected than the day they walked in. Since 2012 we’ve done that across Southern Maine, mostly for adults over 50 who spent years feeling like gyms weren’t built for them. Portland, opening this November, is our fifth location, and we need the person who builds it.

This is more than a coaching job. It’s a founding leadership role. You won’t inherit a full roster or a culture on autopilot. You’ll create both.

The Honest Picture

Here’s what you’re walking into:

• Portland opens with our founding members. Everything past that, you build.
• Early mornings are the job. Sessions start at 5:30am, five days a week.
• The first months are lean: smaller sessions, a lot of outreach, a lot of conversations with people who aren’t sure yet. Growth comes from steady daily work, not a big launch day.
• You’ll be measured. Active clients, retention, and close rate are reviewed with you every quarter, and your base pay moves with them.
• You’ll do the unglamorous parts too: client records, follow-up calls, handwritten notes, and keeping the facility clean.

Here’s what you won’t be doing alone:

• Running an untested model. We opened York in August from zero members, and are 10 clients away from capacity.
• Generating your own leads from scratch. Our marketing brings them in, and our sales process closes around 70% of consults.
• Figuring it out by yourself. Our director of training and leadership team have opened locations before and will be in Portland with you.

If that list makes you want to roll up your sleeves, keep reading. If it makes you tired, this one probably isn’t for you, and that’s okay.

What the Role Actually Looks Like

Coaching. Lead 15 to 20 small group personal training sessions a week: 45 minutes each, up to 6 clients per coach. Own session prep, programming updates, and the standard on the floor every day. The hour a client spends with us should be the best hour of their day, and you’re the one who makes that true.

Client Accountability. Run weekly check-ins and stay close to the clients who are slipping. A good session isn’t enough. Your job is to make sure people get results and stay long enough to feel them.

Recognition. Track milestones, send handwritten notes, celebrate wins out loud, and make sure no client ever feels like a number. This isn’t extra. It’s part of the job.

Sales and Membership. Run sales consults, handle membership conversations, and carry out monthly marketing. At a new location, that also means getting into the neighborhood: local businesses, community events, and the medical community right around Maine Medical Center. We treat sales as service, helping the right person finally say yes to changing their life. Our team closes around 70% of consults, and we’ll train you to that standard.

Team Leadership. As Portland grows, you’ll onboard new coaches, run team meetings, and set the standard for how this location runs.

What You’ll Earn

Your base pay scales with the community you build, reviewed quarterly based on active client count:

• Under 65 active clients: $50,000
• 65 to 84 active clients: $55,000
• 85 to 124 active clients: $60,000
• 125+ active clients: $65,000
• Plus $75 for every new client you sign, uncapped

At a new location, every client is one you bring in. At 15 new clients a month, total pay runs from $63,500 in the launch tier to $78,500 at the top tier. Sign more and you earn more.

Benefits: 50% dental and vision premium coverage, PTO, a 3% retirement match, and up to $1,000 a year in continuing education.

Who We’re Looking For

Our best hires haven’t shown up with the biggest resumes. They’ve shown up with an exercise science background, some sales experience, and an obsession with doing things the right way. The mindset is the resume.

You’re a fit if:

• You genuinely like people and want to see them win, especially clients who don’t think of themselves as “gym people” yet
• You believe coaching is a relationship, and that the best hour of someone’s day is something you can create on purpose
• You want to build something, not just clock into it
• A 5am alarm doesn’t scare you
• Being measured doesn’t rattle you, because you already hold yourself to a high standard
• You take pride in the details: clean facility, updated records, follow-through on every task
• You’re based in or within commuting distance of Portland, ME

About Spurling Fitness

Founded in 2012, Spurling Fitness runs locations in Kennebunk, Scarborough, South Portland, and York, with Portland opening as our fifth. We’ve opened two locations this year. We specialize in small group personal training for adults over 50 who want to stay strong, capable, and independent for the long haul. We’re not a big box gym. We run on systems, relationships, and a real investment in every person who trusts us with their health.

Requirements

• Certified Personal Trainer (required)
• Exercise science degree or equivalent (preferred)
• 1+ years of coaching or personal training experience
• Sales experience a strong plus
• Based in or willing to commute to Portland, ME

If you read The Honest Picture and still want in, apply. We move fast on the right people.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Personal training: 1 year (Required)

License/Certification:

• Certified Personal Trainer (Required)

Shift availability:

• Day Shift (Required)

Work Location: In person