Product Marketing Director Jobs in Grand Rapids, MI
Product Marketing Director jobs in Grand Rapids are concentrated in the Midtown corridor, Downtown near Monroe Center, and the Medical Mile, with strong demand from manufacturing, healthcare, and consumer goods companies, including fast-growing regional firms. Employers actively hiring include Top Home Improvements, CORNERSTONE UNIVERSITY, and Xtend. Scan the live roles below and apply to whichever ones fit.
Find JobsOverview
Showing 5 of 51+ Product Marketing Director jobs
Who We Are:
American Immersion Theater is changing the world, one experience at a time. Traditional theater is a story about others, but American Immersion Theater is a story about you. Our mission is to elevate every client's event to an unforgettable, immersive experience that will inspire them for a lifetime. Our products range from interactive murder mystery dinners to magical princess parties and epic superhero adventures. At American Immersion Theater, we seek to awaken the star in everyone! We believe that in order to change our clients' lives, we must ignite the flame in our own office first. As Immersioneers, we want to give you more than just a job. We want to offer a place where you can explore possibilities, and where YOU can be an agent of change. Are you ready to start your story with us?
What We’re Looking For:
We are seeking a motivated and organized individual with an interest in digital marketing and a desire to grow their skills in a collaborative environment. The ideal candidate will possess strong written and verbal communication skills, excellent attention to detail, and the ability to manage multiple projects and deadlines effectively. Candidates should be comfortable learning new software, platforms, and marketing tools, and be able to work both independently and collaboratively as part of a team. A proactive, problem-solving mindset is essential. Experience with social media, content creation, SEO, AEO, or other digital marketing initiatives is a plus, but not required.
Key Responsibilities
- Assist with the planning, coordination, and execution of digital marketing initiatives across multiple brands and campaigns
- Support influencer outreach efforts and maintain relationships with creators, partners, and media contacts
- Create, update, and manage online event and show listings across various platforms
- Communicate with venue partners, concierge teams, and third-party partners to support events and promotions
- Provide administrative support for auditions, talent recruitment, and other marketing-related projects
- Monitor and request updates or corrections to online media mentions, listings, and digital content
- Support additional marketing, communications, and project coordination tasks as needed
Key Qualifications:
- 1+ years in a digital marketing role (social media, etc.)
- Comfortable learning new software, platforms, and marketing tools
- Experience with social media platforms, content creation, or digital marketing tools is a plus
- Familiarity with project management platforms such as Asana and the ability to manage tasks and deadlines effectively
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Ability to work independently while collaborating effectively with a team
- Familiarity with SEO, AEO, analytics, influencer marketing, or email marketing is beneficial but not required
Benefits:
- An office culture dedicated to supporting personal growth and wellness through engaging experiences and fun, immersive interactions.
- Exceptional opportunity for growth and advancement based on the candidate’s skills and drive.
- Paid sick time after 120 days of employment.
Digital Marketing Associate Requirements:
- Local candidates only, please.
- Must think clearly and thrive in situations requiring immediate action.
- Candidate must have reliable transportation.
Pay: From $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Experience:
- Digital Marketing: 1 year (Preferred)
Ability to Commute:
- Grand Rapids, MI 49512 (Preferred)
Work Location: In person
Who We Are:
American Immersion Theater is changing the world, one experience at a time. Traditional theater is a story about others, but American Immersion Theater is a story about you. Our mission is to elevate every client's event to an unforgettable, immersive experience that will inspire them for a lifetime. Our products range from interactive murder mystery dinners to magical princess parties and epic superhero adventures. At American Immersion Theater, we seek to awaken the star in everyone! We believe that in order to change our clients' lives, we must ignite the flame in our own office first. As Immersioneers, we want to give you more than just a job. We want to offer a place where you can explore possibilities, and where YOU can be an agent of change. Are you ready to start your story with us?
What We’re Looking For:
We are seeking a motivated and organized individual with an interest in digital marketing and a desire to grow their skills in a collaborative environment. The ideal candidate will possess strong written and verbal communication skills, excellent attention to detail, and the ability to manage multiple projects and deadlines effectively. Candidates should be comfortable learning new software, platforms, and marketing tools, and be able to work both independently and collaboratively as part of a team. A proactive, problem-solving mindset is essential. Experience with social media, content creation, SEO, AEO, or other digital marketing initiatives is a plus, but not required.
Key Responsibilities
- Assist with the planning, coordination, and execution of digital marketing initiatives across multiple brands and campaigns
- Support influencer outreach efforts and maintain relationships with creators, partners, and media contacts
- Create, update, and manage online event and show listings across various platforms
- Communicate with venue partners, concierge teams, and third-party partners to support events and promotions
- Provide administrative support for auditions, talent recruitment, and other marketing-related projects
- Monitor and request updates or corrections to online media mentions, listings, and digital content
- Support additional marketing, communications, and project coordination tasks as needed
Key Qualifications:
- 1+ years in a digital marketing role (social media, etc.)
- Comfortable learning new software, platforms, and marketing tools
- Experience with social media platforms, content creation, or digital marketing tools is a plus
- Familiarity with project management platforms such as Asana and the ability to manage tasks and deadlines effectively
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Ability to work independently while collaborating effectively with a team
- Familiarity with SEO, AEO, analytics, influencer marketing, or email marketing is beneficial but not required
Benefits:
- An office culture dedicated to supporting personal growth and wellness through engaging experiences and fun, immersive interactions.
- Exceptional opportunity for growth and advancement based on the candidate’s skills and drive.
- Paid sick time after 120 days of employment.
Digital Marketing Associate Requirements:
- Local candidates only, please.
- Must think clearly and thrive in situations requiring immediate action.
- Candidate must have reliable transportation.
Pay: From $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Experience:
- Digital Marketing: 1 year (Preferred)
Ability to Commute:
- Grand Rapids, MI 49512 (Preferred)
Work Location: In person
See All 51 Product Marketing Director Jobs in Grand Rapids
Find roles in Grand Rapids that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Director Job Market in Grand Rapids
Who's Hiring
Top Industries Hiring
- Education
- Chemicals & Materials
- Manufacturing
- Distribution & Wholesale
- Biotechnology & Pharmaceuticals
Product Marketing Director Jobs in Grand Rapids: Frequently Asked Questions
How do I get a product marketing director job in Grand Rapids?
Focus your search on Grand Rapids' consumer goods manufacturers, healthcare systems, and mid-market technology companies, where director-level product marketing roles are most active. The West Michigan manufacturing corridor and the Downtown innovation district are the densest hiring pockets. Candidates who can demonstrate B2B go-to-market experience and cross-functional leadership tend to stand out, since Grand Rapids employers often expect directors to own both strategy and execution across lean teams.
Which companies hire product marketing directors in Grand Rapids?
Grand Rapids product marketing director roles are posted by Top Home Improvements, CORNERSTONE UNIVERSITY, and Xtend and others right now, based on current listings on Migrate Mate as of July 2026. The local market includes a mix of established consumer brands, regional healthcare networks, and privately held manufacturing firms that maintain in-house marketing leadership.
Are there remote product marketing director jobs in Grand Rapids?
Yes, though product marketing directors more often work hybrid given the cross-functional collaboration the role requires. About 47% of product marketing director openings tied to Grand Rapids are remote or hybrid as of July 2026, with fully remote positions most common at software and SaaS companies headquartered here. Responsibilities like competitive research and content strategy are the most likely to be done off-site in Grand Rapids.
How can I get a product marketing director job in Grand Rapids with little or no experience?
The most realistic path is moving into a director role from a senior product marketing manager or marketing strategy position at one of Grand Rapids' mid-size consumer goods or healthcare companies, where internal promotions are common. Regional manufacturers and healthcare networks like Spectrum Health affiliates frequently hire from within or consider candidates with adjacent brand management or product management backgrounds. Building familiarity with West Michigan's B2B manufacturing sector gives candidates a clear edge over generalist applicants.
Which industries hire the most product marketing directors in Grand Rapids?
The sectors hiring the most product marketing directors in Grand Rapids are Education, Chemicals & Materials, and Manufacturing, based on current listings on Migrate Mate as of July 2026. Grand Rapids' deep roots in office furniture manufacturing, food and beverage production, and regional healthcare create sustained demand for director-level marketers who can translate product portfolios into competitive positioning.
Related Jobs in Michigan
See All 51 Product Marketing Director Jobs in Grand Rapids
Find roles in Grand Rapids that match your experience and apply in just a few clicks.
Find Jobs