Remote Product Marketing Engineer Jobs

Digital & Product Marketing Manager

UC Coatings | Full Time | Remote (U.S.), Kenosha, WI or Buffalo, NY area required

Reports to: VP of IT & Digital Marketing

Travel: Up to 20% (trade shows and visits to our Buffalo, NY and Kenosha, WI offices)

About UC Coatings

UC Coatings is a Buffalo, NY based manufacturer of eco-friendly wood and concrete protection products, proudly made in the USA. Founded in 1971 as Upson Chemical Company, we have grown through innovation and acquisition into a family of trusted brands, including Anchorseal, Seal-Once, Abatron, Color Putty, and Eco-Chemical. Our products serve industrial, retail, and online customers across the country.

The Opportunity

We are looking for a Digital & Product Marketing Manager to take ownership of how our brands are represented online and on the shelf. You will be part of our small but mighty online team, which is leading one of the fastest growing channels of our business. You will provide the content and help develop the products that fuel that growth. This is a hands-on, high-impact role where your work goes live quickly and the results are visible. You will steward the content that sells our products on Amazon, Shopify, and major retailer sites, help turn our technical and sales teams' goals into new packaging and positioning, and support our retail and industrial B2B teams with the materials they need to win.

You do not need to be a graphic designer. You do need to know exactly what great product content looks like, write a clear creative brief, and get it delivered through agencies and freelance creators on time and on budget. If you like variety, move fast, and want a seat at the table on product decisions, we want to talk to you.

What You Will Do

eCommerce and digital content

• Own product listing content across Amazon (Seller Central and Brand Registry), Shopify, and retailer portals including Home Depot, Lowe's, and Walmart.
• Plan and manage images, infographics, A+ Content, Brand Stores, and product videos that improve conversion and reduce returns.
• Write briefs for and manage professional marketing firms and freelance platforms (such as Fiverr and Upwork) to produce high-quality creative.
• Use AI content tools to speed up copy, image, and video drafts, while keeping quality and accuracy high.

Product marketing and leadership

• Act as the bridge between our technical, sales, and eCommerce teams, turning product benefits and customer feedback into clear positioning and messaging.
• Lead new packaging, label, and positioning projects from brief to shelf, coordinating with technical, regulatory, and operations stakeholders.
• Support new product launches with listing content, launch plans, and sales enablement materials.

Retail and industrial B2B support

• Develop sell sheets, catalogs, and booth graphics for trade shows.
• Write and coordinate press releases, trade magazine articles, and other marketing communications.
• Manage the marketing project budget and the roster of outside vendors.

What Success Looks Like in Your First Year

• You have helped build new top-performing Amazon and Shopify listings.
• You have led at least one new product or packaging refresh from initial brief to launch.
• Our trade show kit is updated with current sell sheets, booth graphics, and press materials.

What You Bring

• 3 to 5 years of marketing experience, with hands-on work in eCommerce or consumer product marketing.
• Direct experience with Amazon Seller Central and FBA, Shopify, and major retailer vendor portals (Home Depot, Lowe's, Walmart).
• A proven ability to specify, brief, and manage outside creative resources and to judge the quality of what comes back.
• Excellent written and verbal communication skills; you can write a product page, a press release, and a clear email to an engineer.
• Comfort working in a fast-moving, changing environment and juggling several projects at once.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred, or equivalent experience.

Nice to have

• Strong plus: Experience with social media ads on Instagram Reels or TikTok, including short-form "mini infomercial" videos.
• Experience with Amazon A+ Content, Brand Registry, and Brand Stores.
• Experience using AI tools for content creation.
• Exposure to building products, coatings, home improvement, or industrial markets.

Location and Work Authorization

This role can be performed remotely within the United States. Strong preference will be given to candidates who live near our offices in Kenosha, Wisconsin, or Buffalo, New York. Candidates must be authorized to work in the United States without current or future visa sponsorship.

ADDITIONAL REQUIREMENTS:

This role is a remote role with requirement to live in the Kenosha, WI location. Compliance with applicable Company policies including maintaining a drug-free workplace and adhering to all safety policies and procedures is required.

DISCLAIMERS:

UC Coatings, LLC reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business needs. This job description may not list all duties for this position. This job description is not a contract of employment, and all UC Coatings, LLC employment unless otherwise disclosed is “at will” and either the incumbent or UC Coatings, LLC may terminate employment at any time for any reason.

UC Coatings, LLC is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company based on merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• E-commerce: 3 years (Required)

Location:

• Kenosha, WI 53142 (Required)

Willingness to travel:

• 25% (Required)

Work Location: Remote