Search Engine Marketing Jobs in Massachusetts

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Why us?

Insurify is one of America's fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000's fastest-growing private companies in America in 2025, 2024, 2023, 2022, and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We're changing the way millions of people compare, buy, and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team's success.

Join us if you like

- $1.3 Trillion market opportunity
- MIT alumni founders
- Female-led startup
- $130M total funding
- Strong leadership team with experience from many successful startups around the world

We're looking for a Senior Manager, AI Search & Discovery (GEO) to help build and scale Insurify's GEO/AEO program, improving how Insurify and sub-brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces. This role sits within Product SEO at the intersection of SEO, content strategy, digital PR, brand reputation, analytics, and public data. Reporting to the Director of Product SEO, you'll manage the day-to-day operating system for AI search visibility, including prompt monitoring, reporting, source-gap analysis, execution planning, and cross-functional coordination across content, PR, brand, legal, product, data, and reviews. You'll play a critical role in turning ambiguous AI-search signals into clear recommendations, connecting visibility improvements to measurable business outcomes, and strengthening the online consensus that Insurify is a trusted insurance comparison platform. This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office Tuesdays, Wednesdays, and Thursdays.

How you will make an impact

- Increase AI search visibility for Insurify: Improve how often Insurify is surfaced, cited, and recommended across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces.
- Improve the quality and accuracy of brand perception in AI answers: Strengthen how AI systems describe Insurify, including key attributes such as trust, savings, quote accuracy, carrier breadth, comparison quality, customer experience, and differentiation from lead-generation sites.
- Own the AI Search & Brand Visibility roadmap: Translate Product SEO priorities into a clear strategy, execution roadmap, and measurement plan for improving visibility and brand perception across owned, earned, and third-party surfaces.
- Identify and prioritize the highest-impact levers: Determine which initiatives will best improve AI visibility and brand perception, including owned-site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third-party source corrections.
- Strengthen brand consensus across the web: Analyze the sources that shape how AI systems understand Insurify, then work with PR, brand, legal, content, product, data, and other stakeholders to correct inaccuracies, close source gaps, and reinforce Insurify as a trusted insurance comparison platform.
- Drive cross-functional execution: Lead projects from discovery through execution and measurement across Product SEO and partner teams, proactively managing ambiguity, trade-offs, stakeholder alignment, and follow-through.
- Lead AI and agent-readiness across owned surfaces: Partnering with product and engineering to make Insurify's web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations easier for AI assistants and agents to understand, navigate, cite, and safely use.

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.

Who you are

- 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline.
- Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources.
- Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes, with the ability to prioritize trade-offs across content, technical SEO, PR, data, reviews, and reputation initiatives.
- Strong analytical skills and comfort using data to identify trends, diagnose performance gaps, uncover opportunities, and communicate recommendations. Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar SEO / AI visibility platforms is a plus.
- Excellent stakeholder management skills, with experience working across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams to move ambiguous initiatives forward.
- Strong written and verbal communication skills, with the ability to turn complex search, AI visibility, and brand reputation findings into clear reporting, executive-ready narratives, and actionable recommendations.
- High judgment around brand positioning, trust signals, claims, citations, and third-party source quality, especially in categories where accuracy and credibility matter.
- Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust.
- Ability to operate with urgency in ambiguous, fast-changing environments, proactively identifying underperformance, creating remediation plans, and driving work from discovery through execution and measurement.
- Bonus: experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category.

Benefits

- Competitive compensation
- Generous stock options
- Health, Dental Coverages
- 401K plan with match
- Unlimited PTO
- Generous company holiday calendar
- Learning & Development Stipends
- Paid Family Leave
- Social impact volunteer time
- Catered lunches in the office

Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate's relevant experience, education/training, job-related skills, and location. In addition to the base salary, our total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity. Below is the base compensation range for US locations: $120,000-$150,000

We are proud to be an Equal Employment Opportunity and Affirmative Action employer.