Digital Marketing Analyst Jobs in Massachusetts
Digital Marketing Analyst jobs in Massachusetts are in strong and consistent demand, concentrated in life sciences, financial services, higher education, and e-commerce, with openings at every level from entry-level coordinator to senior analytics lead. Boston, Cambridge, and Worcester are the primary hiring metros, anchored by major employers such as Wayfair, Liberty Mutual, and Mass General Brigham. The most in-demand specialties in the Massachusetts market are SEO and paid search optimization, marketing attribution and multi-touch modeling, and CRM-driven campaign analytics. Find a role that fits below and apply directly.
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Showing 5 of 40+ Digital Marketing Analyst jobs
About Holyoke Community College:
Holyoke Community College is housed on a multi-million-dollar, 135-acre campus, equipped with state-of-the art technology in specialized learning facilities. HCC serves over 9,000 students annually, and provides a variety of recreational and cultural activities, from sports programs to music festivals, for students and community members alike. The college's strongest assets continue to be an innovative spirit, a sincere concern for students and a commitment to strive for even greater success. These are the values which have created a tradition of excellence spanning more than six decades, and which are enabling Holyoke Community College to meet today's challenges.
Mission: Educate. Inspire. Connect.
Values: Kindness, Inclusion, Trust, Innovation & Collaboration
Kindness, inclusion and trust are the foundation of the work that we do together. Innovation and collaboration enable us to explore and implement the ideas that will shape our future.
At HCC’s Business Department, we’re more than just a place to learn—we’re a dynamic team where innovation, collaboration, and progress come to life. Our mission is to inspire the next generation of business leaders through hands-on, practical education that connects classroom learning to real-world experience.
Across our certificate, career, and transfer programs, students strengthen communication, critical thinking, and problem-solving skills while forming meaningful connections that reach beyond campus. We celebrate diversity and inclusion, seeking educators who thrive on creativity, value fresh perspectives, and enjoy working together to empower student success.
For this Marketing Faculty position, we’re looking for an educator who can teach on-site, online, or in a hybrid format and who brings expertise in digital marketing, social media strategy, content creation, analytics, and emerging communication technologies. The ideal candidate will inspire students through innovative instruction, mentor and advise them, and contribute to program growth and departmental initiatives. We especially welcome applicants from historically underrepresented groups who are passionate about fostering an inclusive and engaging learning environment.
- Develop and teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects.
- Expected to teach in all and any combination of modalities - On Site, Online and Hybrid, with emphasis on site.
-
The faculty member will utilize active learning methods and use a variety of instructional strategies designed to assist the learner in meeting the objectives of the course in a variety of modalities. Such activities can include, but are not limited to:
- Cooperative - project based learning
- Experiential learning - community based learning, learning community
- Technology-enhanced learning
- Critical thinking initiatives.
- Develop courses and instructional materials that integrate current digital tools and industry practices. (Google Ads, Google Analytics, HubSpot, Salesforce, AdCreative.ai, Canva, …)
- Collaborate on incorporating industry credentials into the content of courses.
- Create active and experiential learning opportunities that foster leadership, teamwork, and problem-solving through case studies, community-based projects, and industry partnerships.
- Design curriculum that incorporates current trends and digital tools used in marketing, digital platforms, and media innovation.
- Provide student advising on academic, career, and transfer opportunities aligned with Business Department pathways and specifically students pursuing marketing and digital media concentrations.
- Support student involvement in digital marketing projects, campaigns, and competitions.
- Collaborate with colleagues within the department, across divisions, and through College Governance Committees and task forces.
- Contribute to program assessment, general education outcomes assessment and student learning outcomes initiatives.
- Work with the department to build community, internship, and college transfer partnerships.
- Engage in enrollment, retention, and outreach activities in alignment with the department’s mission.
- Pursue grant opportunities and other sustainability projects
- Actively participates in department, division and professional staff meetings as well as other components of college governance.
- Participates in college programs and activities including holding office hours to support student success.
- The faculty members will be supportive of students' learning goals by: a.) Focusing on student learning outcomes b.) Taking into account the needs and abilities of the students c.) Becoming familiar with academic and social support while making reasonable provisions to accommodate individual differences.
- Maintain academic integrity, foster inclusive learning environments, and promote HCC’s mission and values.
Minimum Qualifications:
- Master’s degree in Marketing, Digital Media, Communication, or a closely related field.
- Demonstrated excellence in teaching and curriculum development at the undergraduate level.
- Proven expertise in one or more of the following areas: digital marketing strategy, social media management, online branding, content marketing, SEO/SEM, or marketing analytics.
- Commitment to inclusive, student-centered pedagogies and experiential learning.
- Experience designing and delivering engaging courses, including online, hybrid, or in-person formats.
- Demonstrated ability to apply inclusive, student-centered teaching practices and varied pedagogical strategies.
- Strong communication, collaboration, and mentoring skills. Proven ability to collaborate effectively with diverse populations.
- Ability to contribute to curriculum development, assessment, and accreditation activities.
- Excellent written and oral communication skills.
- Commitment to the mission of the community college.
Equivalency Statement:
We welcome and encourage applicants who do not meet the qualifications as stated above, to put in writing precisely how their background and experience have prepared them for the responsibilities of this position. It is preferred that this document be uploaded separately from the resume, cover letter, and references.
Preferred Qualifications:
- Ph.D. or terminal degree in Marketing, Digital Media, Communication, or a closely related field (ABD considered).
- Experience with program administration in business, marketing or management.
- Familiarity with digital tools, analytics, and contemporary technologies in management and marketing.
- Prior teaching experience at the college or university level with a record of inclusive, high-impact pedagogy.
- Publications or professional contributions related to management, marketing, or education.
- Experience fostering partnerships with community organizations or local businesses.
Funding: State.
Start Date: January, 2027.
Additional Details:
- A teaching demonstration is a required part of the interview process.
- Applications received by October 2, 2026, will receive priority consideration. The position will remain open until filled.
In addition to the application, submission of the following documents is required:
- Letter of interest (Cover Letter). When preparing the cover letter, please refer to the minimum and preferred qualifications.
- CV/Resume including three references with contact information (email and phone).
Disability Accommodations:
Holyoke Community College is committed to the full inclusion of individuals with disabilities and will ensure the availability of reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact the Office of People and Talent at (413) 552-2554.
Background Check:
- Employment is contingent upon the successful completion and review of a background check which will include CORI (Criminal Offender Record Information) and SORI (Sex Offender Registry Information).
- All candidates must have legal authorization to work in the United States. HCC is not sponsoring H1B Visa.
Holyoke Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.
About Holyoke Community College:
Holyoke Community College is housed on a multi-million-dollar, 135-acre campus, equipped with state-of-the art technology in specialized learning facilities. HCC serves over 9,000 students annually, and provides a variety of recreational and cultural activities, from sports programs to music festivals, for students and community members alike. The college's strongest assets continue to be an innovative spirit, a sincere concern for students and a commitment to strive for even greater success. These are the values which have created a tradition of excellence spanning more than six decades, and which are enabling Holyoke Community College to meet today's challenges.
Mission: Educate. Inspire. Connect.
Values: Kindness, Inclusion, Trust, Innovation & Collaboration
Kindness, inclusion and trust are the foundation of the work that we do together. Innovation and collaboration enable us to explore and implement the ideas that will shape our future.
At HCC’s Business Department, we’re more than just a place to learn—we’re a dynamic team where innovation, collaboration, and progress come to life. Our mission is to inspire the next generation of business leaders through hands-on, practical education that connects classroom learning to real-world experience.
Across our certificate, career, and transfer programs, students strengthen communication, critical thinking, and problem-solving skills while forming meaningful connections that reach beyond campus. We celebrate diversity and inclusion, seeking educators who thrive on creativity, value fresh perspectives, and enjoy working together to empower student success.
For this Marketing Faculty position, we’re looking for an educator who can teach on-site, online, or in a hybrid format and who brings expertise in digital marketing, social media strategy, content creation, analytics, and emerging communication technologies. The ideal candidate will inspire students through innovative instruction, mentor and advise them, and contribute to program growth and departmental initiatives. We especially welcome applicants from historically underrepresented groups who are passionate about fostering an inclusive and engaging learning environment.
- Develop and teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects.
- Expected to teach in all and any combination of modalities - On Site, Online and Hybrid, with emphasis on site.
-
The faculty member will utilize active learning methods and use a variety of instructional strategies designed to assist the learner in meeting the objectives of the course in a variety of modalities. Such activities can include, but are not limited to:
- Cooperative - project based learning
- Experiential learning - community based learning, learning community
- Technology-enhanced learning
- Critical thinking initiatives.
- Develop courses and instructional materials that integrate current digital tools and industry practices. (Google Ads, Google Analytics, HubSpot, Salesforce, AdCreative.ai, Canva, …)
- Collaborate on incorporating industry credentials into the content of courses.
- Create active and experiential learning opportunities that foster leadership, teamwork, and problem-solving through case studies, community-based projects, and industry partnerships.
- Design curriculum that incorporates current trends and digital tools used in marketing, digital platforms, and media innovation.
- Provide student advising on academic, career, and transfer opportunities aligned with Business Department pathways and specifically students pursuing marketing and digital media concentrations.
- Support student involvement in digital marketing projects, campaigns, and competitions.
- Collaborate with colleagues within the department, across divisions, and through College Governance Committees and task forces.
- Contribute to program assessment, general education outcomes assessment and student learning outcomes initiatives.
- Work with the department to build community, internship, and college transfer partnerships.
- Engage in enrollment, retention, and outreach activities in alignment with the department’s mission.
- Pursue grant opportunities and other sustainability projects
- Actively participates in department, division and professional staff meetings as well as other components of college governance.
- Participates in college programs and activities including holding office hours to support student success.
- The faculty members will be supportive of students' learning goals by: a.) Focusing on student learning outcomes b.) Taking into account the needs and abilities of the students c.) Becoming familiar with academic and social support while making reasonable provisions to accommodate individual differences.
- Maintain academic integrity, foster inclusive learning environments, and promote HCC’s mission and values.
Minimum Qualifications:
- Master’s degree in Marketing, Digital Media, Communication, or a closely related field.
- Demonstrated excellence in teaching and curriculum development at the undergraduate level.
- Proven expertise in one or more of the following areas: digital marketing strategy, social media management, online branding, content marketing, SEO/SEM, or marketing analytics.
- Commitment to inclusive, student-centered pedagogies and experiential learning.
- Experience designing and delivering engaging courses, including online, hybrid, or in-person formats.
- Demonstrated ability to apply inclusive, student-centered teaching practices and varied pedagogical strategies.
- Strong communication, collaboration, and mentoring skills. Proven ability to collaborate effectively with diverse populations.
- Ability to contribute to curriculum development, assessment, and accreditation activities.
- Excellent written and oral communication skills.
- Commitment to the mission of the community college.
Equivalency Statement:
We welcome and encourage applicants who do not meet the qualifications as stated above, to put in writing precisely how their background and experience have prepared them for the responsibilities of this position. It is preferred that this document be uploaded separately from the resume, cover letter, and references.
Preferred Qualifications:
- Ph.D. or terminal degree in Marketing, Digital Media, Communication, or a closely related field (ABD considered).
- Experience with program administration in business, marketing or management.
- Familiarity with digital tools, analytics, and contemporary technologies in management and marketing.
- Prior teaching experience at the college or university level with a record of inclusive, high-impact pedagogy.
- Publications or professional contributions related to management, marketing, or education.
- Experience fostering partnerships with community organizations or local businesses.
Funding: State.
Start Date: January, 2027.
Additional Details:
- A teaching demonstration is a required part of the interview process.
- Applications received by October 2, 2026, will receive priority consideration. The position will remain open until filled.
In addition to the application, submission of the following documents is required:
- Letter of interest (Cover Letter). When preparing the cover letter, please refer to the minimum and preferred qualifications.
- CV/Resume including three references with contact information (email and phone).
Disability Accommodations:
Holyoke Community College is committed to the full inclusion of individuals with disabilities and will ensure the availability of reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact the Office of People and Talent at (413) 552-2554.
Background Check:
- Employment is contingent upon the successful completion and review of a background check which will include CORI (Criminal Offender Record Information) and SORI (Sex Offender Registry Information).
- All candidates must have legal authorization to work in the United States. HCC is not sponsoring H1B Visa.
Holyoke Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.
See All 40 Digital Marketing Analyst Jobs in Massachusetts
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Find JobsDigital Marketing Analyst Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Digital Marketing Analyst Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Medical Devices
- Manufacturing
- Electronics & Hardware
- Biotechnology & Pharmaceuticals
What Massachusetts Employers Look For
The qualifications that appear most often in digital marketing analyst jobs across Massachusetts.
- Bachelor's degree in marketing, communications, business analytics, or a related field
- Proficiency in Google Analytics, Google Ads, and Meta Ads Manager platforms
- Experience with CRM tools such as Salesforce or HubSpot for campaign tracking
- Strong command of data visualization tools including Tableau or Power BI
- Demonstrated ability to build and present performance reports to cross-functional teams
- Familiarity with A/B testing methodologies and conversion rate optimization practices
Digital Marketing Analyst Jobs in Massachusetts: Frequently Asked Questions
How do you become a digital marketing analyst in Massachusetts?
Most digital marketing analyst roles in Massachusetts require a bachelor's degree in marketing, business, communications, or a data-related field. There is no state-issued license or registration for this role in Massachusetts. Employers across the Greater Boston area and major life sciences and financial services firms consistently expect platform certifications such as Google Analytics or HubSpot, which you can earn independently to strengthen your application.
How much do digital marketing analysts make in Massachusetts?
Digital marketing analysts in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing analysts in Massachusetts?
Employers hiring digital marketing analysts in Massachusetts right now include Keurig Dr Pepper, 3E, and Sanofi, based on current listings on Migrate Mate as of September 2026. Massachusetts's dense concentration of technology firms, insurance companies, and research-driven institutions in the Greater Boston corridor means demand from both large corporations and mid-size growth-stage companies is consistent throughout the year.
Which Massachusetts cities have the most digital marketing analyst jobs?
Boston, Burlington, and Cambridge have the most digital marketing analyst openings in Massachusetts. Boston drives the majority of demand due to its concentration of financial services firms, health-tech companies, and major e-commerce headquarters, while Cambridge attracts openings tied to biotechnology and higher education institutions, and Worcester increasingly reflects growth from regional health systems and expanding suburban employer campuses.
Are there remote digital marketing analyst jobs in Massachusetts?
Yes, and more than most fields. Digital marketing analysis is a desk-based, data-driven role that translates well to remote and hybrid arrangements, and Massachusetts employers have broadly adopted flexible work models for this function. About 78% of digital marketing analyst openings tied to Massachusetts are remote or hybrid as of September 2026, with fully remote roles most common in SEO, paid media, and performance reporting positions.
How can I get hired as a digital marketing analyst in Massachusetts with little or no experience?
The most realistic entry path is an entry-level marketing coordinator or junior analyst role at a Massachusetts e-commerce company, health system, or financial services firm, then building toward an analyst title. Large Massachusetts employers including Wayfair and Liberty Mutual run structured marketing associate programs that bring in candidates without deep experience. Earning a Google Analytics certification or completing a portfolio project demonstrating campaign performance analysis gives candidates a concrete edge when applying to these programs.
Where can I find and apply to digital marketing analyst jobs in Massachusetts?
You can find and apply to digital marketing analyst jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings. Find roles that fit your experience and location, then apply directly to each one.
See All 40 Digital Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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