Digital Marketing Analyst Jobs
Digital Marketing Analyst jobs are open across e-commerce, technology, healthcare, financial services, and agencies, at every level from entry-level to senior and lead, with specializations in SEO, paid media, and marketing analytics. Find a role that fits from the openings below and apply directly.
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Showing 5 of 1,078+ Digital Marketing Analyst jobs
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
RegularLanguage Fluency: English (Required)
Work Shift:
1st shift (United States of America)Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint
Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry
2. Experience developing digital marketing strategies that drive traffic and conversions
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
6. Working knowledge of American Disabilities Act (ACT) compliance requirements
7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
RegularLanguage Fluency: English (Required)
Work Shift:
1st shift (United States of America)Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint
Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry
2. Experience developing digital marketing strategies that drive traffic and conversions
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
6. Working knowledge of American Disabilities Act (ACT) compliance requirements
7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
Digital Marketing Analyst Jobs by Experience Level
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Find JobsDigital Marketing Analyst Job Market
Who's Hiring
- Team Velocity Marketing42
- Power Home Remodeling11
- WebFX9
- C-4 Analytics9
- Channel Factory6
Top Industries Hiring
- Technology & Software
- Education
- Manufacturing
- Medical Devices
- Banking & Financial Services
What Employers Look For
The qualifications that appear most often in digital marketing analyst jobs.
- Proficiency in Google Analytics 4, with experience building custom reports and audiences
- Hands-on experience running and optimizing paid search or paid social campaigns
- Ability to build dashboards and visualizations in Tableau, Looker, or Power BI
- Familiarity with SQL for querying marketing databases and pulling campaign data
- Bachelor's degree in marketing, business, statistics, or a related analytical field
- Google Ads or Meta Blueprint certification preferred by most hiring companies
Tips for Your Digital Marketing Analyst Job Search
Quantify your campaign results precisely
Hiring managers expect numbers behind every claim. Instead of 'improved conversion rates,' write the actual lift you drove, the channel it came from, and the time period. Digital marketing analyst resumes that skip metrics get filtered out before a recruiter reads the second bullet.
Match your tools list to the posting
Postings for digital marketing analyst roles vary widely on tooling. Some require Google Analytics 4 and Looker, others want Tableau and Salesforce Marketing Cloud. Mirror the exact tool names from each job description in your resume so your application clears automated screening.
Build a portfolio with annotated dashboards
A PDF or Notion portfolio showing one or two dashboards you built, with a short explanation of the business question you answered, signals hands-on ability that a resume alone cannot. Even a personal project using publicly available data demonstrates analytical thinking to hiring managers.
Apply early to roles that fit
Migrate Mate lists digital marketing analyst openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a channel deep-dive for interviews
Interviewers routinely ask you to walk through how you would diagnose a drop in organic traffic or a spike in cost-per-click. Prepare a structured, channel-specific answer for at least two scenarios before your first interview. Vague answers to these questions are the most common reason candidates get cut.
Negotiate with platform-certification evidence
If an offer comes in below your target, point to active certifications like Google Ads or Meta Blueprint alongside your attribution modeling experience. Certifications signal that your skills are current, which strengthens a compensation ask without making it purely personal.
Digital Marketing Analyst Jobs: Frequently Asked Questions
Which companies are hiring the most digital marketing analysts?
The companies hiring the most digital marketing analysts right now include Team Velocity Marketing, Power Home Remodeling, and WebFX, with the largest share of openings in California, Texas, and Florida, based on current listings on Migrate Mate as of September 2026. Demand tends to concentrate in companies with large e-commerce operations or subscription-based business models.
How many digital marketing analyst jobs are remote?
About 67% of digital marketing analyst openings are fully remote or hybrid as of September 2026, reflecting strong employer flexibility for data-heavy roles. Positions focused on reporting, attribution modeling, and SEO analysis tend to offer the highest share of remote arrangements, while roles tied to in-house campaign execution often require more on-site presence.
How do you become a digital marketing analyst?
Start by building core analytics skills through Google Analytics 4, Google Ads, and a data visualization tool like Tableau or Looker. Practice with real or publicly available campaign data to build a portfolio of dashboards or case studies. Earning a Google Ads or Meta Blueprint certification strengthens early applications. Entry-level roles in marketing operations or coordinator positions are common stepping stones into a dedicated analyst title.
How do you get hired as a digital marketing analyst with little experience?
Focus on demonstrating analytical output rather than job titles. A portfolio project, such as auditing a publicly available website's SEO performance or analyzing a sample paid media dataset, shows hiring managers what you can do. Apply to marketing coordinator and marketing operations roles that include analytics responsibilities. Certifications in Google Analytics and Google Ads are low-cost, widely recognized credentials that compensate for a short work history.
What does the digital marketing analyst interview process look like?
Most processes start with a recruiter screen covering your background and tool proficiency, followed by a technical interview or take-home assignment where you analyze a dataset or audit a channel's performance. A final round typically includes a presentation of your findings to a marketing or analytics manager. Some companies add a live case study where they walk through a hypothetical campaign scenario and ask how you would measure and optimize it.
Where can I find and apply to digital marketing analyst jobs?
You can find and apply to digital marketing analyst jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your skills and experience, then apply directly to each one that fits.
See All 1,078+ Digital Marketing Analyst Jobs
Find roles that match your experience and apply in just a few clicks.
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